What Grupo Salus does

Grupo Salus (legal entity VE360 Tecnología y Salud, S.A. de C.V.) is a Mexican SaaS provider founded in 2015 and headquartered in Playa del Carmen, Quintana Roo. The company develops and operates a portfolio of modular platforms for operational control, biometric verification, and AI-powered automation aimed at field-based and compliance-sensitive industries across Latin America and Spain. Its core product, VeritasLog, provides digital operational logbooks with photo/GPS/signature evidence, offline mode for areas without connectivity, and optional facial biometric attendance control. The company has also productized its facial recognition technology as SecureFace API, a standalone REST API with pay-per-transaction pricing and a privacy-first architecture that stores only non-reversible biometric hashes rather than photos. Complementary offerings include IA para Empresas (AI agent implementation and workflow automation services), BeautyFlow (WhatsApp AI, scheduling, CRM, and POS for beauty and wellness SMBs), Liga de Torneos (sports tournament management), and the legacy FACEiT biometric attendance system.

The business operates with a 1-10 person team and reports 100,000+ active users and 30M+ processed records across more than five countries (Mexico, Colombia, Peru, Chile, Argentina, and Spain). Customer logos span security (GSI, Protege, Protectio, Allied Universal), retail and e-commerce (Walmart, The Home Depot, El Palacio de Hierro, Mercado Libre), logistics (DHL), healthcare (Médica Sur), hospitality (Hotel Xcaret México), and aviation (AICM, Grupo Aeroportuario del Pacífico). Revenue is generated through a mix of monthly subscriptions (VeritasLog at $580 MXN/month base plus $53 MXN per active employee), usage-based API fees (SecureFace API), vertical SaaS subscriptions (BeautyFlow), professional services for AI implementation, and a commercial partner/reseller channel. Distribution combines direct enterprise demo sales, self-service API access for developers, content marketing and SEO, and a partner program across LATAM. The company is privately held with no disclosed external funding rounds.

Name

Grupo Salus

Legal name

VE360 Tecnología y Salud, S.A. de C.V.

Website

https://gruposalus.com.mx

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Grupo Salus is a Mexican SaaS provider developing modular platforms for operational control, biometric facial verification, and AI-powered automation, serving security, logistics, retail, and beauty/wellness customers across Latin America and Spain with products including VeritasLog and SecureFace API.

Ownership category

akta.pro rank

Product category

Workforce and Operations Management Software

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Facial Recognition & Biometrics (HDAAAEAC)

Keywords

• Facial recognition API
• Digital logbook software
• Biometric attendance control
• AI business automation
• Workforce management platform

Headquarters

HQ city

Quintana Roo

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. VeritasLog Subscription: Monthly subscription model with base fee plus per-employee pricing. Includes digital logbooks, attendance control, and compliance features.
2. SecureFace API Transaction-based: Pay-per-transaction model for facial recognition API. No monthly quotas or hidden costs. 1 month free trial with up to 1,000 transactions.
3. BeautyFlow SaaS Platform: SaaS subscription for beauty and wellness business management including WhatsApp IA, scheduling, CRM, and POS.
4. IA para Empresas Implementation Services: Custom AI agent implementation and automation services for businesses, including consulting, development, and ongoing support.
5. Commercial Partner Program: Partner channel model with margins and commissions for resellers and consultants selling to security, transport, and industrial sectors.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Grupo Salus develops and operates a portfolio of SaaS platforms and APIs for intelligent operations management. The core product, VeritasLog, provides digital operational logbooks, biometric time tracking, field evidence capture, and offline mode for field operations. SecureFace API exposes facial recognition as a standalone REST API with pay-per-transaction pricing. Additional offerings include IA para Empresas (AI agent implementation services), BeautyFlow (WhatsApp AI SaaS for beauty and wellness businesses), Liga de Torneos (sports tournament management), and the legacy FACEiT biometric attendance system.

Product overview

Grupo Salus develops and operates a modular SaaS platform portfolio for intelligent operations management. The core platform VeritasLog provides digital operational logs, biometric time tracking, field evidence capture with photos/GPS/signatures, and offline mode for distributed operations. SecureFace API exposes facial recognition as a standalone REST API product with pay-per-transaction pricing. IA para Empresas delivers AI agent implementation and workflow automation services. BeautyFlow extends WhatsApp AI capabilities for beauty/wellness businesses with scheduling, CRM, and POS. FACEiT (legacy) offers biometric attendance control, now superseded by VeritasLog for new deployments. Liga de Torneos provides sports tournament management. The platform serves security, logistics, manufacturing, construction, facility services, and beauty industries across LATAM.

Differentiator

Problem solved

Functional benefit

Brands

• VeritasLog: Digital operative logs, time control, and biometric verification platform for field operations, incidents, PRL, and compliance.
• SecureFace API
• BeautyFlow
• Liga de Torneos
• FACEiT
• IA para Empresas

Products and services

• VeritasLog Digital operational logbook platform for field operations enabling digital shift logs, incident tracking, PRL (occupational risk prevention) documentation, biometric time control with optional facial verification, photo/GPS/signature evidence, offline mode, and multi-site/multi-client management for security, logistics, manufacturing, construction, and facility services companies.
• SecureFace API REST API for facial recognition and biometric identity verification providing anti-fraud and access control capabilities. Offers pay-per-transaction pricing with no fixed monthly fees, stores only non-reversible biometric hashes (no photos), supports Python, Node.js, Go, Java and other languages, with Postman examples and 99.5% precision. Targets developers and technical teams building identity verification, fraud prevention, and access control into their own applications.
• BeautyFlow SaaS platform for beauty and wellness businesses integrating WhatsApp AI receptionist, real-time availability appointment scheduling, CRM, digital POS, customer follow-up, and loyalty programs. Powered by OpenAI and Google Gemini for AI receptionist responses, content generation, OCR, and visual marketing. Integrated with Meta WhatsApp Business API and Stripe payments. Targets beauty salons, barbershops, aesthetics, and wellness businesses.
• IA para Empresas

Quantifiable outcome

• 100% real-time visibility of operations
• +6 more outcomes

Named customers11 records

Segments8 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability14 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Meta WhatsAppcoreTechnology or IntegrationMeta WhatsApp integration for BeautyFlow platform enabling AI-powered customer service, appointment scheduling, reminders, and follow-up messaging for beauty and wellness businesses.
• StripecoreTechnology or IntegrationStripe payment integration for BeautyFlow subscriptions, deposits, and payments linked to beauty business operations including POS functionality.
• OpenAIsupportingTechnology or IntegrationAI technology provider for BeautyFlow's AI receptionist, content generation, OCR, and visual marketing generation features.
• Google GeminisupportingTechnology or IntegrationAI technology provider for BeautyFlow's AI receptionist, content generation, OCR, and visual marketing generation features.
• Commercial Partner NetworkcoreChannel Partner/ Reseller/ DistributorPartner program for commercial partners including consultants, technology integrators, software companies, and entrepreneurs targeting security, transport, and industrial sectors across LATAM. Partners receive training, marketing materials, demos, and competitive commissions.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Deputy: Cloud-based workforce management and employee scheduling platform with shift tracking, attendance, and time clock features — closely comparable to VeritasLog's core use cases in security, logistics, and facility services.
• Innovatrics: Specialist facial recognition and biometric identity vendor offering APIs and SDKs for KYC, access control, and law enforcement — directly comparable to Grupo Salus's SecureFace API in product surface area and target customer.
• WorkJam: Digital workplace and frontline employee experience platform with scheduling, task management, and communication — directly comparable for the security, logistics, and hospitality verticals Grupo Salus serves.
• When I Work: Shift scheduling, attendance, and workforce management platform with biometric and GPS-enabled time clocks — directly competes with the operational control and attendance features in VeritasLog and FACEiT.
• Connecteam: Mobile-first employee management app for deskless workforces covering scheduling, time tracking, attendance, and operations — a direct functional peer to VeritasLog for distributed field operations.

Broad incumbents

• Microsoft Azure Face API: Enterprise-grade facial recognition service within Azure Cognitive Services, used for identity verification and access control — a comparable API-first competitor to SecureFace in regulated enterprise contexts.
• Idemia: Global leader in biometric identity, security, and authentication solutions serving government, aviation, and financial services — a broad incumbent whose public security and identity verification offerings overlap with Grupo Salus's biometric and operational control stack.
• AWS Rekognition: Hyperscaler facial analysis and recognition service offering face detection, comparison, and search APIs — the canonical incumbent against which SecureFace API competes on price, scale, and enterprise trust.
• Hikvision: Global video surveillance and biometric access control provider whose facial recognition terminals and time-attendance products compete with Grupo Salus's biometric attendance and operational control offerings.

Regional players

• Bitso: Leading LATAM-focused fintech platform operating across Mexico, Argentina, Brazil, and Colombia — a comparable regional SaaS/tech company navigating multi-jurisdiction LATAM regulation and enterprise growth, useful as a scale and capital benchmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grupo-salus
• Facebookfacebook.com/gruposalus.com.mx

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Salus