What You Tech Group does

You Tech Group (operating as YouTech Group LLC) is a privately held B2B software and services company that serves automotive aftermarket manufacturers and remanufacturers, with a specific focus on rotating electrical and turbocharger components. Founded in early 2014 by Dennis Jacinto — former president of Lester Catalog and former Chair of the Automotive Parts Remanufacturers Association (APRA) — the company is headquartered in Newcastle, California, and operates as a single disclosed legal entity with no parent company or external investors identified. The company's deep industry roots are reflected in its core technology stack, which is built around compliance with ACES (Aftermarket Catalog Exchange Standard) and PIES (Product Information Exchange Standard) industry data formats using XML data processing delivered as web-based SaaS.

The product portfolio consists of four core software offerings: PMT (Product Database and Mapping Tool), a centralized product information database with AAIA ACES mapping and customizable specification templates; ACES Insight, a web tool for validating and analyzing ACES XML data with quality reporting and trading partner cross-checking; PIES Insight, the equivalent tool for PIES XML data; and Partref, a freemium industry-standard catalog for rotating electrical and turbocharger components offered free to APRA and ERA Rebuilder members and sponsored by major parts manufacturers including DENSO, Litens, ZEN S.A., and ZM S.A. The company complements its software with three service lines: Data Services (collection, maintenance, mapping, and storage of automotive aftermarket application data and part specifications); Internet Marketing Services (tiered website development from $500 to $1,500, SEO, social media, and email marketing targeted at small and medium automotive businesses); and Conflict Minerals Compliance Services (Dodd-Frank Section 1502 scope assessment, supplier notifications, RCOI determination, due diligence support, and SEC Form SD filing).

The business model combines recurring software subscriptions (PMT, ACES Insight, PIES Insight), one-time website development fees, professional services for data and compliance work, and a freemium/subscription model via Partref. Go-to-market is consultative and direct-to-business, leveraging founder credibility, APRA/ERA industry association partnerships, and a sponsor-supported Partref platform. Customer segments span enterprise parts manufacturers (e.g., DENSO, "largest suppliers in the automotive industry") down through SMB auto electric shops, distributors, remanufacturers, and installers. The company provides no disclosed revenue, headcount, or funding data.

Name

You Tech Group

Legal name

YouTech Group LLC

Website

https://youtechgroup.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Privately-held B2B software and services company serving automotive aftermarket manufacturers and remanufacturers with ACES/PIES-compliant cataloging tools (PMT, ACES Insight, PIES Insight), the Partref component catalog, data services, and conflict minerals compliance.

Ownership category

akta.pro rank

Headquarters

HQ city

Newcastle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Software Licensing (PMT, ACES Insight, PIES Insight): Product database and mapping tool with ACES compliance. ACES and PIES data analysis software offered as online tools with detailed reporting and data validation capabilities.
2. Website Development Services: Tiered website development services including Basic ($500), Gold ($1,000), and Platinum ($1,500) packages. Includes domain registration, hosting setup, company logo integration, and various page configurations.
3. Data Services: Data collection, maintenance, mapping, and storage services for automotive aftermarket. Includes application data research, part specifications, interchanges, and images. Services target manufacturers and remanufacturers of auto parts.
4. Internet Marketing Services: Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, and Marketing Campaigns. Straightforward consulting services without pressure sales tactics.
5. Partref Subscription: Industry standard catalog for rotating electrical, turbochargers and related components. Free version available for basic part number lookup. Paid professional version provides more detailed information for industry professionals. Offered free to APRA and ERA Rebuilder members.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

You Tech Group develops and licenses cataloging and product information management software (PMT, ACES Insight, PIES Insight, and Partref) that helps automotive aftermarket manufacturers, remanufacturers, distributors, and installers build, validate, and publish ACES and PIES-standard data. Beyond the software, the company provides professional services including custom data research, internet marketing, conflict minerals compliance support, and website development templates sold directly to industry clients.

Product overview

You Tech Group offers a platform of cataloging software products and services for the automotive aftermarket industry. The core product suite includes PMT (Product Database and Mapping Tool) for centralized product data management, ACES Insight for validating and reporting on ACES format data, PIES Insight for PIES format data validation, and Partref as an industry-standard catalog for rotating electrical and turbocharger components. These products comply with AAIA ACES and PIES industry standards. The company also provides complementary data services (collection, maintenance, mapping, storage), internet marketing services (website development, SEO, social media, email marketing), and conflict minerals compliance services. The portfolio operates as interconnected tools where PMT serves as the central database, ACES/PIES Insight provide data validation and quality reporting, and Partref offers a separate catalog lookup system.

Differentiator

Problem solved

Functional benefit

Brands

• Partref: Industry standard catalog for rotating electrical, turbochargers and their related components used by manufacturers, remanufacturers, distributors, core suppliers and installers.
• ACES Insight
• PIES Insight
• PMT

Products and services

• PMT (Product Database and Mapping Tool) PMT is You Tech Group's flagship cataloging application that allows automotive aftermarket manufacturers and remanufacturers to build and map ACES-compliant vehicle application data, including makes, models, sub-models, engine bases, and qualifiers, before exporting standardized output for receivers and resellers.
• ACES Insight ACES Insight is You Tech Group's ACES-focused product that manages ACES XML output, validates catalog data, and helps manufacturers and remanufacturers prepare compliant applications data deliverables for downstream systems.
• PIES Insight PIES Insight is You Tech Group's PIES-focused product that supports product information management and PIES XML output, enabling automotive aftermarket manufacturers to publish rich, standardized product data (descriptions, attributes, dimensions, images) alongside their ACES application data.
• Partref Partref is You Tech Group's subscription reference platform offering parts data and cross-reference information to the automotive aftermarket on Basic, Gold, and Platinum tiers, including a free Basic access level, and acting as a recurring-revenue complement to the firm's cataloging tools.
• Data Services You Tech Group's Data Services provide outsourced automotive aftermarket data work, including custom data research and application data building, for customers who need standardized product data without building it in-house using PMT.
• Internet Marketing Services Internet Marketing Services are You Tech Group's outsourced digital marketing offering for automotive aftermarket clients, covering website-related marketing, SEO, and online promotion for parts manufacturers, distributors, and installers.
• Conflict Minerals Compliance Services You Tech Group's Conflict Minerals Compliance Services support automotive aftermarket companies in meeting conflict minerals reporting requirements, including supplier outreach, template completion, and program documentation for regulated supply chains.
• Website Development Templates You Tech Group offers website development templates targeted at automotive aftermarket businesses, sold as standalone templates that complement its Internet Marketing Services and Partref offerings.

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Automotive Parts Remanufacturers Association (APRA)coreStrategic or Co-development PartnerAPRA is a major industry association for automotive parts remanufacturers. Partref is offered free to APRA Rebuilder members. Dennis Jacinto, founder of You Tech Group, served as Chair of APRA, indicating deep partnership ties.
• Electrical Rebuilders Association (ERA)coreStrategic or Co-development PartnerPartref is offered free to ERA Rebuilder members. ERA is a professional association for electrical rebuilders in the automotive aftermarket.
• DENSO Products & Services Americas, Inc. (DPAM)minorOthersMajor automotive parts manufacturer and sponsor of Partref platform.
• Litens Automotive GroupminorOthersAutomotive components manufacturer and sponsor of Partref platform.
• ZEN S.A.minorOthersBrazilian automotive parts company and sponsor of Partref platform.
• ZM S.A.minorOthersAutomotive parts company and sponsor of Partref platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dorman Products: Large aftermarket parts supplier with extensive in-house catalog, application data and e-commerce infrastructure for the U.S. aftermarket. Comparable as both a potential large customer for You Tech Group's data services and as an entrenched incumbent with internal capabilities.
• Auto Care Association: The trade association that develops and maintains the ACES and PIES data standards; runs data programs, training and tools used across the aftermarket. Functions both as the standards body and an adjacent services/data provider to the same customer base You Tech Group serves.
• Standard Motor Products: Major automotive aftermarket parts manufacturer with its own catalog, application data and e-catalog infrastructure. Comparable as a buyer of ACES/PIES tooling and as an incumbent that could build or acquire competing catalog/data capabilities.
• WAI Global: Acquired Lester Catalog (the founder Dennis Jacinto's former employer) and is a major rotating electrical and aftermarket parts distributor with in-house catalog/data capabilities. Comparable as an incumbent in the same rotating-electrical niche and a logical alternative data partner for shared customers.
• BBB Industries: Large remanufacturer of rotating electrical, starters, alternators and related components with internal catalog and ACES/PIES data practices. Operates in the same niche as You Tech Group's Partref catalog and is a potential customer/competitor for aftermarket data tooling.

Direct peers

• iPoint Compliance: Provider of conflict minerals and supply chain compliance software and services — including the iPoint Conflict Minerals platform referenced by You Tech Group. Direct competitor for the Conflict Minerals Compliance service line sold to large automotive suppliers.
• Motor Information Systems: Long-standing provider of automotive parts catalog, fitment and vehicle data for the aftermarket. Comparable to You Tech Group's Partref cataloging and data services offerings, and targets the same manufacturers, distributors and remanufacturers.
• SEMA Data Co-op: Industry cooperative providing standardized automotive aftermarket product data (including ACES and PIES compliant datasets) to manufacturers, distributors and retailers. Directly overlaps You Tech Group's PMT/ACES Insight/PIES Insight value proposition and competes for the same manufacturer data-management budget.
• OptiCat: Provider of automotive catalog and vehicle data management solutions for parts manufacturers and distributors, including ACES/PIES-compatible cataloging and fitment data. Competes head-to-head with You Tech Group's PMT and ACES Insight tools for the same aftermarket data buyers.

Emerging players

• Assent Compliance: Supply chain and product compliance software company covering conflict minerals, CMRT/EMRT reporting and supplier data management. Competes with You Tech Group's Conflict Minerals services for large automotive supplier mandates and represents a more scalable, software-led competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/youtechgroup
• LinkedInlinkedin.com/company/youtech-group-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about You Tech Group