Real Living
- Company typePrivate
- Founded-
- HeadquartersEdmonton, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
Real Living firmographics
Firmographics- Name
- Real Living
- Legal name
- Real Living
- Website
- https://reallivinghomes.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Real Living industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where Real Living is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Real Living business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Real Estate Commissions: Real Living generates revenue through real estate transaction commissions. As a brokerage, they earn fees when properties are bought or sold through their services. They also offer buyer representation and seller services including guaranteed sale programs.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Real Living product offering
Product offeringCore offering
Real Living is a residential real estate brokerage that provides MLS-based property listings, buyer representation, seller representation, free home evaluations, and a Guaranteed Sale Program for clients buying and selling homes in Edmonton, Alberta. The brokerage operates under the Maxwell Polaris brand and is led by agent Ryan McCann, serving residential home buyers and sellers across all Edmonton zones and property types including character homes, condos, lofts, luxury homes, new construction, and revenue properties. Supporting resources include a mortgage calculator, sold-price database, monthly neighbourhood market reports, and a downloadable buyer's guide.
Product overview
Real Living operates as a traditional real estate brokerage offering a unified service platform centered on residential property transactions in Edmonton, Alberta. The core product is a listing search platform that aggregates MLS property data with search and filtering capabilities. Supporting services include home evaluation, a guaranteed sale program, and market intelligence reports. The product portfolio does not employ a modular platform architecture but rather combines listing access with agent-provided advisory services.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Living Home Search Platform An MLS-based real estate listing search platform for Edmonton residential property buyers, enabling browsing of 3,000+ active listings with filtering by price, property type, bedrooms, bathrooms, and location, and featuring map search, community search, and property type categorization.
- Free Home Evaluation A complimentary home valuation service that provides Edmonton-area sellers with an estimate of their property's current market value to inform their listing and pricing decisions.
- Guaranteed Sale Program A seller program that guarantees the sale of an Edmonton home, allowing clients to buy a new home before selling their current one and to skip traditional showings.
- Sold Price Index (What Your Neighbour Sold For) A database of recently sold Edmonton properties displaying actual sale prices to help sellers benchmark local market values and understand neighbourhood price trends.
Companies that use Real Living
Customer profileSegments2 records
Ideal customer profiles2 records
Real Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Real Living partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Maxwell PolariscoreReal Living operates under the Maxwell Polaris real estate brokerage brand. Maxwell Polaris is a major Edmonton-area real estate firm that provides brokerage services, MLS access, and administrative support to affiliated agents including Ryan McCann.
- REALTORS Association of EdmontoncoreReal Living operates under the REALTORS Association of Edmonton MLS system, accessing the Multiple Listing Service for property listings. All listing data is sourced from the RAE's MLS system.
- myRealPagecoreThe Real Living website is powered by myRealPage, a real estate website platform that provides listing management, property search functionality, and IDX data integration for real estate brokerages.
Scale indicators2 records
Recent moves5 records
Expansion highlights2 records
Real Living competitors and assessment
Company assessmentDirect peers
- Maxwell Polaris: The host brokerage under which Real Living operates. Maxwell Polaris is a major Edmonton-area residential brokerage providing MLS, admin, and brand support — directly comparable in geography, services, and customer base.
- Century 21 Canada (Edmonton): Franchised residential brokerage with Edmonton-area agents. Directly competes for the same buyer and seller customers under a comparable full-service, commission-based model.
- RE/MAX Edmonton: Global franchised brokerage with strong Edmonton presence. Competes head-to-head for the same residential buyer/seller segments using a similar commission-based, agent-led model.
- Royal LePage Edmonton: Major Canadian franchised brokerage offering residential services across the Edmonton metro. Directly comparable buyer/seller segments, commission economics, and full-service brokerage delivery.
- Sotheby's International Realty Canada: Luxury-focused residential brokerage active in major Canadian markets including Edmonton. Compares on the luxury home segment that Real Living explicitly targets.
- Coldwell Banker Canada: International franchised brokerage with Canadian residential operations. Overlaps with Real Living in residential buyer/seller representation and commission-based revenue.
Emerging players
- Zoocasa: Canadian online real estate platform focused on listing discovery and agent matching. Overlaps with Real Living on MLS-driven property search and buyer lead generation.
- eXp Realty Canada: Cloud-based brokerage with a growing Canadian agent base. Competes for the same agents and residential clients with a lower-overhead, tech-forward model that contrasts with traditional brokerages like Real Living.
- Purplebricks Canada: Discount/flat-fee Canadian brokerage model that has operated in markets adjacent to Edmonton. Represents a competitive alternative to traditional full-commission brokerages like Real Living for cost-conscious sellers.
Broad incumbents
- Zillow (U.S.): Large incumbent residential real estate platform. While primarily U.S.-focused, comparable as a benchmark for digital listing-search UX and consumer real estate funnel dynamics relevant to Real Living's web-led motion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights5 records
Customer concentration
Real Living social profiles
Digital presenceReal Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Real Living leadership team
Management profileNumber of profiles
Profiles1 record
Real Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Real Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Real Living
What does Real Living do?
Real Living is a residential real estate brokerage that provides MLS-based property listings, buyer representation, seller representation, free home evaluations, and a Guaranteed Sale Program for clients buying and selling homes in Edmonton, Alberta. The brokerage operates under the Maxwell Polaris brand and is led by agent Ryan McCann, serving residential home buyers and sellers across all Edmonton zones and property types including character homes, condos, lofts, luxury homes, new construction, and revenue properties. Supporting resources include a mortgage calculator, sold-price database, monthly neighbourhood market reports, and a downloadable buyer's guide.
Is Real Living a public or private company?
Real Living is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Real Living founded?
Real Living was founded in -1. It employs 51 to 100 people.
Where is Real Living based?
Real Living is headquartered in Edmonton, Canada, in the North America region.
How does Real Living make money?
One revenue line is on record: real Estate Commissions.
Who are Real Living's main competitors?
Direct peers on record are Maxwell Polaris, Century 21 Canada (Edmonton), RE/MAX Edmonton, Royal LePage Edmonton, Sotheby's International Realty Canada and Coldwell Banker Canada. Emerging players are Zoocasa, eXp Realty Canada and Purplebricks Canada. Zillow (U.S.) is listed as a broad incumbent.
Does Real Living have an API?
No public API is recorded for Real Living.
What industry is Real Living in?
Real Living's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 53121 and its SIC code is 6531.