MyRealPage
MyRealPage (MRP Ventures Inc.) is a Winnipeg-based SaaS company that provides real estate agents, teams, and brokerages in Canada and the US with a drag-and-drop website builder and automated MLS/IDX listing integration across 50+ real estate boards.
- Company typePrivate
- Founded2000
- HeadquartersWinnipeg, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MyRealPage does
MyRealPage (operated as MRP Ventures Inc.) is a privately held Canadian SaaS company headquartered in Winnipeg, Manitoba, founded in 2000/2001. It provides a cloud-based website building and marketing platform purpose-built for real estate professionals in Canada and the United States. The platform serves individual agents, real estate teams, and brokerages, with a smaller footprint serving web developers and designers building sites for agent clients.
The company's core technology centers on a drag-and-drop website builder tightly integrated with Multiple Listing Service (MLS/IDX) data feeds. Through direct partnerships with over 50 Canadian real estate boards via CREA's Data Distribution Facility (DDF), Board Feed, and VOW systems, plus US MLS integrations including CRMLS and the Chicago Association of REALTORS, MyRealPage automates listing synchronization (price changes, photos, status updates) across customer websites. The product surface includes the Real Estate Website Builder, MLS Listing Tools and Map Search, a WordPress IDX Plugin for non-hosted sites, brokerage-level site management with agent roster and lead routing, a brandApp tool for social media graphics and feature sheets, Market Insight lead-generation reports, Email Marketing and MRP Newsletter automation, and Email Branding. The platform supports VOW compliance, reciprocity-enabled searches, and predefined search shortcodes for embedding listings into third-party sites. Tech stack integrations include Google Analytics, Mailchimp, Google Search Console, Bing Webmaster Tools, and Meta/Facebook.
The business model is monthly recurring subscription with no long-term contracts; pricing is not publicly disclosed but a promotional 65% off for 3 months is offered to new sign-ups, with additional MLS board fees (e.g., $9/month DDF region, $5/month Pillar 9 regions). Go-to-market combines a self-serve product-led motion (online signup, free trial, drag-and-drop independence) with inside sales and broker demo requests, supplemented by content and community channels (myRealPage Academy, weekly MasterClass webinars, knowledge base, and social presence). The company claims 12,000+ REALTOR customers across major Canadian and US brokerages, a less than 1% cancellation rate, 25 years of operating history, and 12-hour daily support. MyRealPage remains privately held and bootstrapped, with no disclosed venture capital or private equity backing.
MyRealPage firmographics
Firmographics- Name
- MyRealPage
- Legal name
- MRP Ventures Inc.
- Website
- https://myrealpage.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MyRealPage (MRP Ventures Inc.) is a Winnipeg-based SaaS company that provides real estate agents, teams, and brokerages in Canada and the US with a drag-and-drop website builder and automated MLS/IDX listing integration across 50+ real estate boards.
- Ownership category
- akta.pro rank
MyRealPage industry classification
Industry- Product category
- Real Estate Website and IDX Software
- NAICS
- Web Search Portals and All Other Information Services (51929)
- akta.pro primary industry
- Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)
Keywords
Where MyRealPage is headquartered
LocationHeadquarters
- HQ city
- Winnipeg
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
MyRealPage business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription - Agent Website Package: Monthly subscription model for real estate agent website hosting and MLS integration. Billed monthly in advance with no long-term contracts required. Board fees may apply for certain MLS boards (DDF region charges $9/month, Pillar 9 regions charge $5/month).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Agent Website Package - starting promotion |
| Subscription | Monthly | Board Fees (MLS Data Access) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
MyRealPage product offering
Product offeringCore offering
myRealPage provides a cloud-based drag-and-drop website builder with automated MLS/IDX listing integration for real estate agents, teams, and brokerages. The platform includes lead capture, branded email marketing, feature sheet/social media design tools (brandApp), Market Insight lead-generation reports, a WordPress IDX plugin, and dedicated onboarding specialists for Canadian and US customers.
Product overview
MyRealPage is a real estate website platform primarily serving Canadian and US real estate agents, teams, and brokerages. The core offering consists of the Real Estate Website Builder with integrated MLS/IDX Listing Tools and Map Search, complemented by an IDX WordPress Plugin for agents using WordPress sites. The product portfolio includes specialized solutions for brokerages (Real Estate Brokerage Websites), marketing tools (Social Media Templates/Feature Sheets, Email Marketing, MRP Newsletter), and lead generation (Market Insight, Landing Pages). MLS data integration supports numerous Canadian and US real estate boards including TRREB, REBGV, FVREB, CREB, and many others, with board-specific feeds and data agreements. The platform does not require contracts, bills monthly, and includes onboarding support and 12/7 customer service.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Agent Website Builder Drag-and-drop website builder enabling individual real estate agents to create professional, mobile-friendly websites with MLS/IDX search integration, customizable templates, and CRM connectivity. Includes onboarding support.
- MLS Listing Tools and Map Search Automated MLS listing feeds providing IDX listings with map search functionality, automatically updating listing status, price changes, photos, and details from real estate boards. Supports DDF, Board Feed, and VOW systems with reciprocity-enabled searches.
- IDX WordPress Plugin for Real Estate WordPress plugin that adds IDX/MLS real estate listings to WordPress websites via shortcodes, supporting map searches, predefined searches, listing showcases, and responsive display.
- Real Estate Brokerage Websites Platform for managing brokerage websites with automated agent roster and listings updates, agent showcasing features, and lead routing to appropriate agents.
- Social Media Templates and Feature Sheets (brandApp) brandApp design tool for creating real estate feature sheets, postcards, and social media graphics using automated listing data, requiring no design skills.
- Landing Pages Pre-designed landing page templates for new developments, neighborhood spotlights, and other real estate marketing needs; users can swap content and go live quickly.
- Email Marketing Email marketing tools including automated newsletters and customizable branded email with logos, photos, social media links, and contact information.
- MRP Newsletter (Auto Newsletter) Automated newsletter solution that sends curated real estate content to subscribers on a scheduled basis.
- IDX Solutions for Existing Websites Embeddable widgets and weblets that allow agents to add MLS/IDX listings to their existing non-myRealPage websites.
- Market Insight Lead-generating tool providing consumers with customized market reports containing MLS data from the past 90 days, available to TREB, REBGV, FVREB, and CADREB REALTORS.
Quantifiable outcome
- Less than 1% cancellation rate indicating high customer satisfaction
Companies that use MyRealPage
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
MyRealPage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature7 records
MyRealPage partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CREA (Canadian Real Estate Association) - DDFcoremyRealPage integrates with CREA's Data Distribution Facility (DDF) system, enabling Canadian agents to syndicate listings through CREA's national shared pool. This provides access to listing data across multiple Canadian boards through a single data feed relationship.
- Canadian Real Estate Boards (50+ boards)coreData feed partnerships with over 50 Canadian real estate boards and associations including REBGV, CREB, TRREB, VIREB, FVREB, GVR, and many provincial/regional boards. These enable automated MLS listing sync, VOW, and reciprocity features. Also supports US boards including CRMLS, Chicago Association of REALTORS, and others.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
MyRealPage competitors and assessment
Company assessmentDirect peers
- Placester: Placester provides real estate agent and brokerage websites with IDX integration and lead generation, serving the same SMB agent and small brokerage segments as myRealPage.
- BoomTown: BoomTown offers real estate websites, CRM, and lead generation tools primarily for teams and brokerages, competing in the higher-end brokerage website segment myRealPage targets.
- Real Geeks: Real Geeks provides real estate agent websites with IDX/MLS integration and lead generation tools, directly competing with myRealPage's core offering for agent and brokerage customers in North America.
- IDX Broker: IDX Broker offers MLS/IDX search integration and embeddable real estate listing solutions for agent websites, competing directly on the MLS data feed layer of myRealPage's stack.
- Real Estate Webmasters: Real Estate Webmasters builds custom real estate websites and IDX platforms for brokerages and teams, with overlapping product capabilities in MLS integration and lead capture.
- Inside Real Estate (kvCORE): Inside Real Estate's kvCORE platform offers websites, CRM, IDX, and lead generation for real estate professionals—the closest direct competitor with broader platform scope and significant brokerage market share.
- iHomefinder: iHomefinder provides IDX/MLS search solutions and real estate website tools for agents and brokerages, with similar MLS board integration approach targeting the same agent customer base.
Broad incumbents
- Squarespace: Squarespace is a general-purpose website builder used by some real estate agents; broader scope and larger scale but lacks deep MLS/IDX specialization that myRealPage provides natively.
- Wix: Wix is a major general website builder platform competing for real estate agent customers through ease-of-use and templates, but without native MLS/IDX integration depth.
Emerging players
- Chime Technologies: Chime provides CRM, IDX-enabled websites, and lead engagement tools for real estate teams and brokerages, with overlap on the website-plus-lead-generation bundle myRealPage offers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
MyRealPage social profiles
Digital presenceMyRealPage financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyRealPage leadership team
Management profileNumber of profiles
Profiles1 record
MyRealPage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyRealPage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyRealPage
What does MyRealPage do?
myRealPage provides a cloud-based drag-and-drop website builder with automated MLS/IDX listing integration for real estate agents, teams, and brokerages. The platform includes lead capture, branded email marketing, feature sheet/social media design tools (brandApp), Market Insight lead-generation reports, a WordPress IDX plugin, and dedicated onboarding specialists for Canadian and US customers.
Is MyRealPage a public or private company?
MyRealPage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MyRealPage founded?
MyRealPage was founded in 2000. It employs 11 to 50 people.
Where is MyRealPage based?
MyRealPage is headquartered in Winnipeg, Canada, in the North America region.
How does MyRealPage make money?
One revenue line is on record: subscription - Agent Website Package.
Who are MyRealPage's main competitors?
Direct peers on record are Placester, BoomTown, Real Geeks, IDX Broker, Real Estate Webmasters, Inside Real Estate (kvCORE) and iHomefinder. Broad incumbents are Squarespace and Wix. Chime Technologies is listed as an emerging player.
Does MyRealPage have an API?
No public API is recorded for MyRealPage.
What industry is MyRealPage in?
MyRealPage's product category is Real Estate Website and IDX Software. Its primary akta.pro industry code is BPAMAAAD, Vertical/Specialty Search (e.g., jobs, real estate, travel, products). Its NAICS code is 51929.