Sicam

What Sicam does

Sicam S.r.l. soc. unip. is an Italian manufacturer of tyre-service and vehicle-lift equipment headquartered in Correggio, in the Emilia mechanical district. Founded in 1975, the company produces tyre changers (Falco AL/EVO series, F10 with the patented S-TALON system, Jumbo TCS for trucks, Colibrì for motorcycles), wheel balancers (SBM series including the laser/sonar-equipped WAVE 7), wheel aligners (SA series with 8-CCD technology), and a broad range of two-, four-, and scissor-post lifts from 2.3 to 10 tonnes. It serves a horizontal base of neighbourhood garages, specialised tyre workshops, and multi-service workshops, with 90% of turnover exported primarily across Europe.

The company makes money primarily through one-time hardware sales of equipment, supplemented by aftermarket revenue from spare parts, warranty service, software updates, and technical training delivered at its Correggio facility. Pricing is quote-based, with product tiers differentiated by capacity, automation, and configuration. Distribution runs through a global area-manager sales force supported by participation in Autopromotec, Automechanika, and Equipauto, and increasingly through the BASE Group's digital download center for software and licences.

Following a roughly three-year bankruptcy proceeding that began around 2019 and a court-approved arrangement with creditors in September 2022, Sicam was acquired at auction in 2025 by entrepreneur Marco Gibertoni, alongside Werther International, with the backing of regional authorities and Italian banking partners. The company is part of the BASE automotive group, whose mandate is to develop synergies across lifting, mechanics, and electronics for workshops. Recent product investment in connected diagnostics — FLASH TREAD 3D tread measurement, Bodyguard damage detection, and Acty-powered AR remote assistance — points to a gradual shift from standalone equipment toward software-enabled service offerings.

Name

Sicam

Legal name

SICAM srl soc. unip.

Website

https://sicam.it

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Sicam is an Italian manufacturer, founded in 1975 in Correggio, of tyre changers, wheel balancers, wheel aligners, and vehicle lifts sold primarily to tyre-service and multi-service workshops across Europe through a global area-manager network.

Ownership category

akta.pro rank

Product category

Automotive Service Equipment

SIC

Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industries

Wheel & Rim Repair/Refurbishment (TLAKADAG), Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors) (IMACANAF)

Keywords

• Tyre changer equipment
• Wheel balancing machines
• Wheel alignment systems
• Automotive workshop lifts
• Tyre service equipment

Headquarters

HQ city

Correggio

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tyre Changer Equipment Sales: One-time sale of tyre changer machines including Falco AL series, Falco EVO series, F10, and Jumbo TCS truck tyre changers. Multiple variants available for different workshop sizes and requirements.
2. Wheel Balancer Equipment Sales: One-time sale of wheel balancer equipment including SBM 60, SBM V series, SBM WAVE series. Equipment sold with various configuration options and accessories.
3. Lift Equipment Sales: One-time sale of workshop lifts including LT series with various load capacities from 2.3 tons to 10 tons for cars and trucks.
4. Aftermarket Services and Spare Parts: Service department provides spare parts, warranty claims, technical interventions, software updates, and technical documentation. Software center allows download of updated software and license management.
5. Training Services: Training center provides technical training sessions at company headquarters for operators wanting to extend technical knowledge on Sicam equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sicam manufactures and sells professional tyre service and vehicle lifting equipment for automotive workshops, tyre dealers, and repair garages. Its portfolio spans tyre changers (car, motorcycle, and commercial vehicle), wheel balancers, wheel aligners, and workshop lifts, supplemented by aftermarket spare parts, software updates, warranty support, and technical training delivered from its Correggio, Italy headquarters.

Product overview

Sicam is a specialized manufacturer of automotive service equipment headquartered in Correggio, Italy. The company produces a comprehensive portfolio of tyre service and vehicle lift equipment organized into four core product categories: Tyre Changers (including Falco AL/EVO series, F10 with patented S-Talon system, Jumbo TCS truck series, and Colibri compact models), Wheel Balancers (SBM series including WAVE 5 and WAVE 7 smart balancers), Wheel Aligners (SA series with CCD technology), and Lifts (two-post, four-post, scissor, and heavy-duty truck lifts ranging from 2.5 to 10 tonnes). The company also offers specialized diagnostic equipment including FLASH TREAD tread measurement systems and Sicam Bodyguard vehicle damage detection. Sicam operates under the BASE automotive group and emphasizes quality manufacturing with continuous improvement processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Tyre Changers (Falco AL series, Falco EVO series, F10, Colibrì BL 512, Jumbo TCS truck series) Professional tyre changers covering rim sizes from 10 to 32+ inches for cars, light commercial vehicles, motorcycles, and trucks. The F10 incorporates the patented S-TALON system for rim-touch-free mounting, while the Jumbo TCS series handles commercial vehicle tyres up to 56 inches. The Safety Box accessory provides operator protection during tyre-changing operations. Targeted at neighbourhood garages, specialised workshops, multiservice workshops, and commercial-vehicle service centres.
• Wheel Balancers (SBM series, SBM V-series, SBM WAVE 5/7) Wheel balancers for cars, light trucks, motorcycles, and commercial vehicles, ranging from the compact SBM 60 to the SBM V955 truck-capable unit. The SBM WAVE 5 (LCD/Touch) and SBM WAVE 7 introduce smart features including laser pointer, light ring, sonar instrumentation, and automatic width/diameter measurement for high-precision balancing. Targeted at the same B2B workshop segments as Sicam's tyre changers.
• Wheel Aligners (SA 680 R, SA 685 R, SA 880 D³, SA 800 R, SA 823/825, mobile versions) Wheel alignment systems using 8-CCD camera technology (SA 680 R / 685 R) and advanced D³ measurement (SA 880 D³) for precise alignment across passenger cars and commercial vehicles. Available in Light and Full variants and in mobile/portable configurations for flexible workshop use. Targeted at specialised workshops and multiservice workshops offering alignment services.
• Workshop Lifts (LT series, two-post, four-post, scissor, truck lifts) Automotive workshop lifts spanning 2.3-tonne two-post lifts (LT 2330) up to 10-tonne heavy-duty truck lifts (LT 5610/5660 LA), plus four-post (LT 3535/3540/3632/3635/3640), scissor (LT 3325/3330 K), washbay (LT 3430 W), mid-rise (LT 5450/5550), and truck/bus lifts (LT 4740/4850/4860/5775). Sicam 4.0 variants add real-time data control, automatic cycle counters, and vehicle plate number entry. Targeted at neighbourhood garages, specialised workshops, multiservice workshops, and commercial-vehicle service centres.
• FLASH TREAD Tyre Tread Measurement System Drive-over tyre diagnostic system using 3D camera technology (Flash Cam) with automatic plate recognition. Measurement starts when a vehicle passes over the unit and results are available before the driver exits, enabling rapid tread-depth diagnostics for tyre service centres, multiservice workshops, and fleet operators.
• Sicam Bodyguard Vehicle Damage Detection System Automated vehicle damage detection system for identifying and documenting vehicle body damage, intended for workshops and service centres that need to record pre-existing damage before work begins.
• After-sales Service, Spare Parts, Software Updates, and Technical Training Aftermarket service portfolio including spare parts supply, warranty handling, on-site technical interventions, software updates, license activation, technical documentation, and paid technical training sessions held at Sicam's headquarters in Correggio for operators wanting to extend their technical knowledge on Sicam equipment. Targeted at existing Sicam equipment owners.

Quantifiable outcome

• Zero workplace injuries achieved for 2 consecutive years (575+ days without accidents)
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core, supporting and minor.

• BASE (Base Automotive Group)coreStrategic or Co-development PartnerSicam belongs to BASE, an international organization with the mission to develop synergies between group companies to empower customer growth. From lifting to radar calibration and from mechanics to electronics, BASE meets the demands of a more connected, technologically aware market.
• Werther InternationalcoreStrategic or Co-development PartnerBoth Sicam and Werther International were acquired at auction by entrepreneur Marco Gibertoni after bankruptcy proceedings. The two companies work together under the BASE group, with Gonzaga noting synergies in product lines and sales networks. Both brands export 90% of turnover and serve the automotive equipment market.
• Acty (Remote Support Technology)supportingTechnology or IntegrationSicam uses Acty's intuitive app for remote assistance with augmented reality. The technology allows guiding operators in real time via smartphone, tablet, or smartglasses. Download link provided through acty.com.
• The Finder (Library Login Service)minorOthersIntegration with The Finder library service for software and document access. Customers login through thefinder.it to access software center, licenses, and technical documents.
• LUALDI Team Racing with FerrariminorGTM or Marketing PartnerSicam, as part of BASE Group, is technical sponsor of LUALDI Team Racing with Ferrari for motorsport activities. Part of motorcycle line development collaboration.
• BASE Download CentersupportingTechnology or IntegrationDigital platform (base-downloadcenter.com) for Sicam customers to download software updates, activate licenses, redeem key cards, and access technical documents.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ravaglioli: Italian manufacturer of vehicle lifts, tyre changers and wheel balancers, part of the Vehicle Service Group (VSG). Direct competitor serving the same European garage and workshop channel, with particularly strong overlap in the lift and tyre changer categories where Sicam also competes.
• Hunter Engineering: US-based manufacturer of wheel alignment systems, tyre changers, wheel balancers and ADAS calibration equipment. Direct peer with strong technology reputation and global footprint; competes with Sicam particularly in premium alignment and connected equipment segments.
• Corghi: Italian manufacturer of tyre changers, wheel balancers and wheel aligners headquartered in Correggio — the same "world hub" district as Sicam. Direct head-to-head competitor across Sicam's core product categories with overlapping dealer networks in Europe and similar target customers (tyre shops and multi-service workshops).
• Snap-on Equipment: Subsidiary of Snap-on Incorporated producing wheel balancers, tyre changers, wheel aligners and lifts for professional workshops. Direct competitor with global distribution, broader product breadth and significantly greater scale, serving the same automotive aftermarket channel as Sicam.
• Giuliano Industrial: Italian specialist manufacturer of tyre changers and related workshop equipment, also based in the Emilia automotive equipment cluster. Direct peer competing most intensively with Sicam in the tyre changer product category, including motorcycle and truck variants.
• Werther International: Italian manufacturer of lifts, jacks and garage equipment that is a sister company of Sicam under the BASE Group, both acquired by Marco Gibertoni in 2025. Direct peer and partner — overlaps in workshop lift categories, with documented sales-network integration between the two brands.
• MAHA Maschinenbau Haldenwang: German manufacturer of vehicle lifts, brake testers, wheel aligners and tyre service equipment for workshops and vehicle inspection stations. Direct peer particularly relevant to Sicam's lift and alignment product lines, with broader testing equipment portfolio.
• Beissbarth: German manufacturer of wheel alignment, wheel balancing, ADAS calibration and tyre service equipment. Direct competitor with strong European presence and premium positioning in the same target market of professional workshops and tyre service centres.

Broad incumbents

• Bosch Automotive Service Solutions: Division of Bosch providing a broad portfolio of automotive workshop equipment, diagnostic tools and service solutions including tyre service equipment. Larger incumbent offering overlapping capabilities as part of a much wider portfolio; competes with Sicam in workshops that buy bundled service solutions.

Regional players

• Texa: Italian manufacturer of automotive diagnostic equipment, multi-brand diagnostic tools and ADAS calibration systems. Adjacent competitor in the connected/diagnostic workshop equipment category where Sicam is investing (Flash Tread, Bodyguard), primarily serving European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sicamtyreequipmentofficial
• LinkedInlinkedin.com/company/sicam-s.r.l.

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sicam