Acty

What Acty does

Acty is a cloud-based industrial remote assistance platform developed by Icona Srl, an Italian private limited company headquartered in Cinisello Balsamo (Milan) and part of the Icona Technology Spa Group listed on the Vienna Stock Exchange (ticker: CARE). Founded in 1996 and with more than 25 years of heritage in customer service software, Icona operates Acty alongside other products (Service Hub, Deskoala, Plangei) under a broader customer service software ecosystem.

The platform connects on-site field technicians with remote experts through live video augmented with 3D AR annotations, and is delivered via desktop, mobile, web browser and smart glasses clients (RealWear, Epson Moverio, Iristick, Vuzix). The product surface spans core AR remote support, AI modules (Sophia for natural-language document Q&A and Sophia Flow for auto-generated Digital Work Instructions), simultaneous voice translation across 120+ languages, ESG/sustainability dashboards, and integrations with Salesforce, Microsoft Dynamics, Deskoala, Google and Outlook calendars.

Acty sells primarily through enterprise field sales backed by a global channel of resellers, system integrators and smart glasses OEM partners across Europe, North America, the Middle East and Asia. Pricing is tiered SaaS: Core at €60/month, Vision at €165/month and Infinity (enterprise) on custom multi-year contracts, with optional white-labeling, API access and dedicated Customer Success Management. Target customers are industrial machinery OEMs, field service organizations and, more recently, technical education institutions; named enterprise customers include ABB (white-labeled as RAISE), Bosch Rexroth, IVECO, Olympus, Salvagnini, Marchesini and AMADA.

Name

Acty

Legal name

Icona Srl a socio unico

Website

https://acty.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Acty is a cloud-based industrial remote assistance platform by Icona Srl (CARE-listed parent) that connects on-site technicians with remote experts via AR video, smart glasses, AI document Q&A and 120-language voice translation for industrial OEMs and field service organizations.

Ownership category

akta.pro rank

Product category

Industrial Remote Support Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)

akta.pro secondary industry

Voice Assistants & Voice UI (VUI) (HDAAAFAD)

Keywords

• Remote support software
• Augmented reality assistance
• Industrial field service
• Digital work instructions
• AI document consultation

Headquarters

HQ city

Cinisello Balsamo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Subscription (Core, Vision, Infinity tiers): Annual or monthly subscription-based SaaS model with named and floating license options. Three tiers: Core (€60/month), Vision (€165/month), and Infinity (enterprise, custom pricing). Named license tied to a single user; floating license shared among multiple users with one simultaneous access.
2. Add-ons and Customizations: Optional add-ons including app/web rebranding (Skin Package), white-label app (Clone App), custom integrations, API access, and custom development requests. Additional revenue from onboarding, training, and dedicated support services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Acty is a cloud-based remote video support software platform with augmented reality, built for industrial manufacturers, machinery OEMs, and field service organizations. It connects on-site field technicians with remote experts through live video sessions with 3D AR annotations, smart glasses integration, AI-powered documentation consultation (Sophia), automatic Digital Work Instructions generation (Sophia Flow), and real-time voice translation across more than 120 languages. The product is sold via SaaS subscription tiers (Core, Vision, Infinity) with optional add-ons for white-labelling, custom integrations, and dedicated Customer Success Manager support.

Product overview

Acty is a remote video support software platform with augmented reality, designed for industrial manufacturers and field service organizations. The core Acty platform connects on-site technicians with remote experts through live video with 3D AR annotations. The product ecosystem includes AI-powered modules: Sophia for document consultation via natural language Q&A, and Sophia Flow for automatically generating Digital Work Instructions from videos/PDFs. Additional features include real-time voice translation (120+ languages), Digital Work Instructions, and Smart Glasses integration (RealWear, Epson, Iristick, Vuzix). Pricing tiers include Core (€60/month), Vision (€165/month), and Infinity (enterprise/custom). The platform is developed by Icona Srl, part of Icona Technology Spa Group, and integrates with Salesforce, Microsoft Dynamics, Deskoala, Google Calendar, and Outlook Calendar via API.

Differentiator

Problem solved

Functional benefit

Brands

• Service Hub: Software solution part of the Icona ecosystem for customer service
• Deskoala
• Plangei

Products and services

• Acty Cloud-based remote video support platform with augmented reality for industrial technicians. Connects on-site field technicians with remote experts through live video, 3D AR annotations, smart glasses integration, automatic voice translation, Digital Work Instructions, and AI document consultation. Sold as a SaaS subscription with Core, Vision, and Infinity tiers to industrial manufacturers, machinery OEMs, and field service organizations.
• Service Qube

Quantifiable outcome

• Reduced telephone support intervention times by more than 50% — as reported by Salvagnini
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature7 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• Vertical Realities LtdcoreChannel Partner/ Reseller/ DistributorTrusted partner specializing in extended reality (XR), augmented reality (AR), and virtual reality (VR) solutions for the business world. Focuses on immersive technologies to improve operational training, technical support, and industrial processes. Based in the United Kingdom.
• Direl S.r.l.coreImplementation/ SI/ Consulting PartnerTechnical partner specialized in remote assistance, industrial wireless, safety sensor systems, and industrial Ethernet networks. Delivers automation and IoT solutions across Italy through a nationwide sales network and continuously trained technical team.
• Visolab Inc.coreTechnology or IntegrationTechnology partner specialized in CGI content, 3D configurators, and real-time interactive solutions for the automotive and industrial sectors. Supports clients with tailored services from visual design to high-impact AR/VR experiences. Based in Japan.
• TofnatechcoreTechnology or IntegrationTechnology partner specialized in wearable solutions for remote support, inspection, and training. Integrates advanced hardware and proprietary software to support operational digitalization in industrial and manufacturing environments. Based in Türkiye.
• RealWear Inc.flagshipTechnology or IntegrationFlagship technology partner specialized in voice-controlled smart glasses for frontline workers. Hands-free solutions enhance safety, productivity, and remote collaboration in complex, high-intensity industrial environments. Available on RealWear Marketplace. Based in the USA.
• EpsonflagshipTechnology or IntegrationFlagship technology partner specialized in see-through AR smart glasses for industrial applications through the Moverio line. Provides hands-free solutions for remote assistance, training, and operational support in complex environments. Based in Europe.
• Iristick NVcoreTechnology or IntegrationTechnology partner specialized in industrial hands-free smart glasses designed to enhance safety and efficiency for field workers. Offers solutions for remote support, data collection, and digitalization of operational workflows. Based in Belgium.
• VuzixcoreTechnology or IntegrationTechnology partner specialized in AR smart glasses for remote assistance, training, and process digitalization. Provides rugged, certified devices for industrial, manufacturing, healthcare, and logistics applications. Available on Vuzix Apps Store.
• Barcotec GmbHminorChannel Partner/ Reseller/ DistributorTechnology partner specializing in rugged mobile devices including barcode and RFID scanners, mobile computers, industrial wearables, smart glasses, and rugged tablets. Provides end-to-end consulting, integration, and service across Europe. Based in Austria.
• Lutech CDM S.p.A.minorImplementation/ SI/ Consulting PartnerTechnology partner providing solutions and services for IT including Industry 4.0 and IoT systems, cybersecurity, and data management. Supports companies in enhancing operational efficiency and driving digital innovation.
• Switchup S.r.l.minorGTM or Marketing PartnerConsultancy partner specializing in integrated marketing and sales strategies for businesses. Provides data-driven analysis, operational support, and continuous training to enhance visibility, lead generation, and commercial performance across Italy.
• Errepi Net S.r.l.coreChannel Partner/ Reseller/ DistributorTechnology partner experienced in digital solutions for the education sector. Provides innovative tools for immersive learning, augmented reality, and digital transformation of school institutions, with a team active across Italy.
• Cover Up S.r.l.coreChannel Partner/ Reseller/ DistributorTechnology partner and reseller specialized in digital solutions for schools. Provides interactive displays, printers, devices, and IT services for education, supporting schools in their technological transformation across Italy.
• Innovio S.p.A.minorImplementation/ SI/ Consulting PartnerTechnology partner specializing in business-grade software and IT services. From implementing ERP and CRM, to leveraging Power Platform tools, and deploying MES, supply chain, logistics, cybersecurity, and system integration solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Pixo VR (Uptale): Uptale (by Pixo VR) provides a no-code platform for creating AR/VR training and remote-assistance experiences — an emerging competitor in the industrial AR training and work-instructions space overlapping with Acty's modules.

Broad incumbents

• Microsoft (Dynamics 365 Remote Assist): Microsoft bundles AR remote assistance with Dynamics 365 Field Service, Teams, and HoloLens, targeting the same industrial service organizations as Acty with the leverage of an enterprise productivity suite.
• PTC (Vuforia / Creo): PTC's Vuforia Engine and AR tools are widely used in industrial AR workflows, including remote assistance and step-by-step work instructions — overlapping directly with Acty's AR Remote Support and Digital Work Instructions modules.

Direct peers

• TechSee: TechSee provides AI-powered visual customer service with AR annotations and computer-vision diagnostics for field technicians and contact centers — competing head-to-head with Acty in remote visual support use cases.
• Scope AR (WorkLink / Remote AR): Scope AR provides AR remote assistance and AR-based work instructions for industrial customers — directly comparable to Acty's AR Remote Support and Digital Work Instructions modules.
• TeamViewer: TeamViewer's remote connectivity and AR-assisted support (TeamViewer Frontline / Assist AR) is the closest direct competitor to Acty, offering AR remote support, smart glasses integration, and enterprise SaaS pricing tiers aimed at industrial field service.
• Help Lightning: Help Lightning offers merged-reality remote assistance for industrial service, training, and support, with smart glasses compatibility — overlapping with Acty's AR remote support and field training use cases.
• Librestream (Onsight): Librestream's Onsight platform delivers AR remote assistance with smart glasses support for industrial field service — a direct competitor in the same hardware-integrated AR remote-support category as Acty.

Others

• RealWear: RealWear is a flagship hardware partner of Acty (its Navigator smart glasses integrate Acty's client) — comparable as a hardware-led remote-assist offering, and an ecosystem participant rather than a software direct competitor.
• Vuzix: Vuzix manufactures industrial AR smart glasses and ships an Acty-branded app in its Apps Store — adjacent hardware ecosystem player rather than a software competitor, but useful for benchmarking wearable-led service workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLVpzIt73D-pYKqmOnaITmQ
• Facebookfacebook.com/iconasrl
• LinkedInlinkedin.com/company/actybyicona
• Xx.com/acty_com

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acty