EasyParts

What EasyParts does

EasyParts (EasyParts.nl) is a Netherlands-based e-commerce retailer specializing in original and aftermarket spare parts, accessories, tuning kits, helmets, clothing, tools, and merchandise for scooters, mopeds, and motorcycles. Operating from a 5,000m² warehouse in Purmerend with approximately 50 employees, the company carries inventory of more than 175,000 original parts covering 14+ OEM brands (Piaggio/Vespa, Yamaha, Aprilia, Peugeot, Gilera, MBK, Moto Guzzi, Derbi, Benelli, Polini, Sym, Super Soco, Yadea) plus 30,000 alternative parts under its Novascoot private-label brand. The platform serves individual vehicle owners seeking self-serve parts purchases, professional repair shops and dealers placing bulk orders, and two-wheeler enthusiasts shopping for accessories and tuning products.

The core technology is a self-serve e-commerce platform distinguished by two proprietary UX features: a vehicle filter that customizes the entire catalog to the selected make/model/type, and an extensive library of exploded-view technical diagrams (exploded tekeningen) that allow customers to visually identify and click on individual components to add them to cart. Orders placed before 16:00 ship same business day; worldwide delivery is handled via UPS Express Saver (2-business-day US delivery) and PostNL for domestic Netherlands shipments. The site is localized in six languages (Dutch, German, English, Spanish, French, Italian), and an 8.8/10 Kiyoh rating across 18,731 customer reviews signals strong operational reputation.

EasyParts generates revenue through direct retail sales at published per-item prices (VAT included), supplemented by tiered processing/handling fees ranging from EUR 5 to EUR 20 depending on order value, with no processing fee on orders above EUR 60. The business runs 100,000+ packages annually through its own EasyParts.nl storefront and MyEasyParts customer account portal, with no third-party marketplace or distribution channels disclosed. The company is privately held, founder-controlled, has no external funding rounds or acquisitions on record, and holds no patents or formal certifications in the available data.

Name

EasyParts

Legal name

EasyParts.nl

Website

https://easyparts.nl

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

EasyParts (EasyParts.nl) is a Dutch e-commerce retailer selling 175,000+ original and aftermarket parts, accessories, helmets, and tools for scooters, mopeds, and motorcycles. Its self-serve platform uses vehicle-filter and exploded-view catalog technology, serving individual owners, repair shops, and enthusiasts worldwide.

Ownership category

akta.pro rank

Product category

Two-Wheeler Spare Parts Retail

NAICS

Automotive Parts and Accessories Retailers (44133), Automotive Parts and Accessories Retailers (441330)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

Keywords

• Scooter spare parts
• Motorcycle parts retail
• Moped accessories
• Two-wheeler components
• Vehicle parts ecommerce

Headquarters

HQ city

Purmerend

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales of Parts and Accessories: EasyParts generates revenue through direct online retail sales of original and alternative spare parts, accessories, helmets, and clothing for scooters, mopeds, and motorcycles. The company sells products at published prices with handling fees based on order value for smaller orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

EasyParts is an online retailer that sells original manufacturer spare parts (175,000+ SKUs from brands such as Piaggio, Vespa, Yamaha, Aprilia, Peugeot, Gilera) and aftermarket alternative parts (30,000+ SKUs, including its Novascoot house brand) for scooters, mopeds, and motorcycles. The platform is differentiated by a proprietary vehicle filter and interactive exploded-view technical drawings that allow customers to identify and order compatible parts visually. It also sells helmets, clothing, accessories, tools, maintenance products, fasteners, and branded merchandise, shipping over 100,000 packages per year worldwide from its 5,000+ m² warehouse.

Product overview

EasyParts is a comprehensive e-commerce platform specializing in original and alternative parts, accessories, and gear for scooters, motorcycles, and mopeds. The core product is an online parts catalog featuring exploded view diagrams that allow customers to visually identify and select components for specific vehicle models. The platform offers over 175,000 original parts from major manufacturers (Aprilia, Benelli, Derbi, Gilera, MBK, Moto Guzzi, Peugeot, Piaggio, Polini, Super Soco, Sym, Vespa, Yadea, Yamaha) plus alternative aftermarket parts under the Novascoot house brand. The portfolio includes: parts organized by category (carburetion, bodywork, electrical, engine); accessories (luggage, protection, security, windshields); helmets; clothing and equipment; specialized tools; maintenance products; and merchandise. Brand-specific shops serve Piaggio, Vespa, Yamaha, CGM, Novascoot, T.J. Marvin, and a Tuning Shop featuring Akrapovič, Arrow, Giannelli, J.Costa, Leovince, Malossi, and Polini. Additional services include a customer account system (MyEasyParts) and worldwide shipping with UPS and PostNL featuring Track & Trace.

Differentiator

Problem solved

Functional benefit

Brands

• Novascoot: Private label house brand offering alternative (non-original) spare parts for scooters and mopeds. Novascoot products meet equivalent quality standards at competitive prices.

Products and services

• Original Spare Parts (OEM) Genuine manufacturer parts for scooters, mopeds, and motorcycles sourced directly from major OEM brands, organized by vehicle model and component category. Intended for individual owners seeking verified-fit genuine replacement parts and for professional repair shops.
• Alternative Parts (Novascoot House Brand) Aftermarket and EasyParts' own private-label Novascoot alternative parts that meet equivalent quality standards to original manufacturer parts but at lower price points. Intended for cost-conscious individual owners and repair shops.
• Carburetion and Fuel System Components Fuel-system parts for scooters and mopeds including carburetors, fuel filters, fuel pumps, fuel taps, intake manifolds, air filters, membrane parts, injection parts, gas powerboxes, and carburetor tools. For owners and repairers servicing fuel delivery systems.
• Bodywork and External Components External and structural parts for two-wheelers including body panels and panel sets, tires, license plate holders, speedometers, pedals, brake parts, shock absorber parts, mirrors, stands, stickers, handlebars, footpegs, fork parts, wheel parts, and seats. For individual owners and body repair shops.
• Electrical Components Electrical system parts including connectors, spark plugs and plug caps, horns, ignition switches, buttons and switches, ignition systems, charging ports, relays, voltage regulators, plugs, lighting, and fuses. For DIY owners and electrical repair work.
• Engine Components Engine parts including crankcase parts, cylinders and accessories, cables, chains and sprockets, cooling systems, clutch parts, crankshafts, bearings, oil-related parts, gaskets, starter parts, timing belts, transmission parts, exhausts, and variator parts. For engine repair and rebuild work.
• Helmets Full range of helmets including demi jet, e-bike, integral, jet, children's, and system helmets in various colors and Bluetooth-enabled options from brands such as Aprilia, Baruffaldi, CGM, Moto Guzzi, Piaggio, TNT, and Vespa. For rider safety and protection.
• Clothing and Riding Equipment Branded riding apparel and gear from Akrapovic, Aprilia, CGM, Moto Guzzi, Novascoot, Piaggio, Polini, T.J. Marvin, Tucano Urbano, Vespa, Vincida, Yamaha, plus glasses, gloves, and electric bike/scooter accessories. For rider comfort and protection.
• Vehicle Accessories (Luggage, Protection, Security, Windshields, Child Seats, Multimedia) Vehicle accessories including luggage (racks, nets, backrests, bags, top boxes), protection (leg covers, protective covers, shoe protectors, handlebar muffs, crash bars), windshields, security (alarms, locks), child seats, and multimedia items. For owners customizing and securing their vehicles.
• Performance Tuning Parts (Akrapovič, Arrow, Giannelli, J.Costa, Leovince, Malossi, Polini) Performance tuning products from aftermarket brands including Akrapovič, Arrow, Giannelli, J.Costa, Leovince, Malossi, and Polini (typically exhausts, variators, cylinders, and other tuning components). For enthusiasts seeking to upgrade performance.
• Workshop Tools Specialized workshop tools for two-wheeler maintenance and repair, including tire supplies, electrical tools, chain tools, valve tools, bearing pullers, screwdrivers, spoke tools, pliers, taps and helicoils, flywheel pullers, workshop supplies, and piston stops. For professional repair shops and DIY owners.
• Maintenance Products Maintenance supplies for two-wheelers including lubricants, paints and lacquers, and maintenance equipment. For routine servicing of scooters, mopeds, and motorcycles.
• Fasteners and Hardware Fixing materials including assortment boxes, cable ties, bolts, clamps, nuts, nipples and adjustment bolts, parkers and plate nuts, washers, tape, and adapter bushings. For repair and assembly work.
• Branded Merchandise Branded merchandise from Akrapovic, Aprilia, CGM, Moto Guzzi, Polini, RMS, Vespa, and Yamaha including bikes, books, decoration, tablet cases, parasols, pens, pins, sandals, shoes, tableware, keychains, and USB sticks. For brand enthusiasts and gift purchases.
• MyEasyParts Customer Account Personal customer account system that lets registered users manage orders, track deliveries, and access full order history. For repeat individual and B2B customers.
• Worldwide Shipping with Track & Trace Global shipping service operated in partnership with UPS (international, 2-business-day UPS Express Saver delivery to the US) and PostNL (Netherlands domestic), with Track & Trace and a tiered handling-fee structure for small orders. For all customers worldwide.

Quantifiable outcome

• Fast shipping: orders placed before 16:00 shipped same business day
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core.

• UPScoreChannel Partner/ Reseller/ DistributorUPS is EasyParts' primary shipping partner for international package delivery. UPS Express Saver service provides 2-business day delivery to the United States. This partnership ensures reliable, trackable worldwide delivery of parts and accessories.
• PostNLcoreChannel Partner/ Reseller/ DistributorPostNL handles domestic Netherlands deliveries as part of EasyParts' shipping infrastructure. Combined with UPS for international shipments, this ensures comprehensive delivery coverage.
• NovascootcoreOEM/ Whitelabel/ Licensing PartnerNovascoot is EasyParts' house brand for alternative (non-original) parts. These products meet equivalent quality standards but are available at more attractive prices. EasyParts offers Novascoot branded parts across multiple product categories including fuel components, engine parts, and brake parts.
• PiaggiocoreStrategic or Co-development PartnerPiaggio Group is a major original equipment manufacturer whose vehicles are supported by EasyParts. EasyParts sources and supplies genuine Piaggio spare parts for Vespa, Piaggio, Gilera, and Aprilia vehicles. The company maintains direct ordering relationships with manufacturers.
• Vespa (Piaggio Group)coreStrategic or Co-development PartnerVespa is one of the most popular brands among EasyParts customers. The company provides original Vespa spare parts and accessories with same-day shipping for in-stock items.
• YamahacoreStrategic or Co-development PartnerYamaha is a key brand supported by EasyParts, with original Yamaha spare parts available via exploded view diagrams. Popular models include Yamaha Aerox, T-Max, and BW's.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CMSNL: Dutch online retailer of original classic motorcycle parts (strong Honda heritage) with model-specific exploded parts diagrams. Directly comparable to EasyParts in vehicle-filter-driven parts ecommerce and exploded-view content approach.
• Motostorm: Italian online scooter and moped parts retailer with original and aftermarket catalogs covering Vespa, Piaggio, Gilera and Aprilia. Directly comparable to EasyParts in Italian-OEM focus, self-serve parts ecommerce, and EU cross-border shipping motion.
• AF1 Racing: US-based online retailer specializing in scooter, moped and small Italian motorcycle parts. Comparable to EasyParts in niche focus on Italian/Japanese two-wheeler OEMs and a parts-plus-tuning product mix.
• Scooter Center: German scooter and moped parts webshop with a deep catalog of original and aftermarket parts plus tuning components. Highly comparable to EasyParts in category specialization, OEM partnerships (Piaggio/Vespa), and self-serve online parts discovery.
• SIP Scootershop: One of Europe's largest online scooter and moped parts retailers, headquartered in Germany. Directly comparable to EasyParts in product range (Vespa, Piaggio, Gilera, Aprilia parts), exploded-view catalog approach, and self-serve e-commerce GTM motion.
• 2FastMoto: Online retailer of scooter, moped and small-displacement motorcycle parts and accessories. Comparable to EasyParts in self-serve e-commerce model, OEM-brand focus, and accessory/tuning add-on merchandising.

Broad incumbents

• RevZilla: Major US online motorcycle gear, parts and accessories retailer (part of Comoto Holdings). Comparable to EasyParts in e-commerce parts/accessories motion but with much broader category coverage including apparel and a stronger content/media engine.
• BikeBandit: One of the largest US online motorcycle parts retailers with multi-brand OEM and aftermarket inventory. Overlaps with EasyParts in self-serve parts ecommerce but operates at much broader scale across all motorcycle segments.
• Chaparral Motorsports: Large US-based motorcycle, ATV and powersports parts and accessories retailer with both online and physical superstore channels. Comparable parts/accessories mix to EasyParts but operates at significantly broader category and geographic scope.

Regional players

• Powerbike-shop: UK-based online motorcycle and scooter parts retailer with comparable OEM and aftermarket inventory. Similar e-commerce self-serve model to EasyParts but primarily serves the UK market rather than continental Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EasyParts
• LinkedInlinkedin.com/company/easyparts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EasyParts