Kiek

What Kiek does

Kiek Zeeland is a specialist ambulatory mental health care (Specialistische GGZ) institution serving children, youth, and young adults aged 4-30 in the Dutch province of Zeeland. Founded in 2005 by clinical psychologist Bella Wisse, who remains active as regiebehandelaar, the organization operates from two physical locations: its headquarters in Middelburg (relocated to Dampoortweg 10 A in March 2026) and a secondary office in Goes. It delivers outpatient treatment for complex presentations including trauma, attachment difficulties, behavioral problems, anxiety, depression, autism spectrum, ADHD, and personality disorders. Clients require a formal referral from a general practitioner, medical specialist, or municipal access point (CJG); since January 1, 2026, referrals for minors are routed through the Samen Rondom Jeugd (SRJ) centralized intake team in Zeeland, which directs cases to the most appropriate provider based on location, type of care, and wait times.

The clinical offering is built on a multidisciplinary foundation that combines cognitive behavioral therapy, EMDR and trauma-focused therapy, schema therapy (individual and group), systemic/family therapy, play therapy, parent guidance, attachment therapy (NIKA, Floorplay, Theraplay), mindfulness, ACT, ReAttach, and psychomotor therapy, supplemented by neuropsychological and intelligence assessment and child/youth psychiatry consultation. Kiek differentiates through a small-scale, integral vision pairing mental health treatment with lifestyle guidance (Vereniging Arts en Leefstijl approach), a family-systemic orientation, and an average treatment duration of approximately nine months targeting durable post-treatment outcomes. Hybrid (partly digital) treatment delivery and a digital developmental questionnaire support intake and care flexibility.

The business model is a dual-payer structure aligned with Dutch healthcare financing. For clients under 18, treatment is fully reimbursed through contracts Kiek holds with all Zeeland municipalities (Jeugd-GGZ, a municipal funding responsibility since 2015). For adults (18+), treatment is reimbursed through Dutch health insurance under contracts with major insurers including Achmea/Zilveren Kruis, CZ, DSW, Caresq, Menzis, ONVZ, VGZ, Zorg en Zekerheid, and A.S.R., subject to the statutory deductible (€385+). Revenue is not publicly disclosed; the organization is privately held with no parent-company or investor ownership indicated. Leadership consists of General Director Eva van den Dries-Wisse and Director of Care Joëlle Grootveld, under a three-member Supervisory Board (P. van Strien, I.P.F. Meijer, J. Kleinepier). Distribution is direct-service only; client acquisition flows entirely through institutional referral channels with no commercial marketing.

Name

Kiek

Legal name

Kiek Zeeland

Website

https://kiekzeeland.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Kiek Zeeland is a Dutch specialist mental health clinic providing outpatient CBT, trauma (EMDR), attachment, family, schema, play, and psychomotor therapy to children, youth, and young adults aged 4-30 in Zeeland, funded by municipal contracts and Dutch health insurance.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Services (Specialistische ambulante GGZ)

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

akta.pro secondary industries

Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ), Child & Adolescent Behavioral Health Teletherapy Platforms (HLALAEAF)

Keywords

• Outpatient mental health
• Child and youth psychiatry
• Trauma therapy
• Systemic family therapy
• Specialist GGZ

Headquarters

HQ city

Middelburg

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Municipal contracts (Jeugd-GGZ): For clients under 18 years of age, treatment is fully funded through contracts Kiek holds with all Zeeland municipalities. A referral letter from a general practitioner, medical specialist, or municipality (CJG) is required. This covers the entirety of treatment and diagnostic services for minors.
2. Health insurance reimbursement (volwassenen-GGZ): For clients aged 18 and older, services are reimbursed through health insurance. Kiek has contracts with major Dutch insurers including Achmea, CZ, DSW, Caresq, Menzis, ONVZ, VGZ, and Zorg en Zekerheid. Budget limitations apply for some insurers, and clients are subject to the statutory deductible (eigen risico) of at least €385 per calendar year.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Kiek is an outpatient mental health clinic providing specialistische ambulante GGZ (specialized ambulatory mental health care) to children, youth, and young adults aged approximately 4-30. The clinic delivers a multidisciplinary portfolio of evidence-based therapies (CBT, EMDR/trauma therapy, schema therapy, systemic/family therapy, play therapy, parent guidance, attachment therapy, ReAttach, mindfulness, ACT, psychomotor therapy), supplementary psychological assessment, and child/youth psychiatry consultation across two physical locations in Zeeland province, with hybrid (partly digital) delivery.

Product overview

Kiek is an outpatient mental health clinic providing specialist ambulatory mental healthcare (Specialistische GGZ) to children, youth, and young adults (ages 4-25/30). The organization operates from two locations in Zeeland (Middelburg and Goes) within the Samen Rondom Jeugd (SRJ) collaboration network. Treatment services include cognitive behavioral therapy, trauma-focused therapy with EMDR, systemic/family therapy, play therapy, parent guidance, and attachment treatment, offered alongside supplementary psychological assessments, child psychiatry consultations, schema therapy, mindfulness, ACT, and psychomotor therapy. Digital tools include an online developmental questionnaire and digital registration forms. Services are covered by Zeeland municipalities for clients under 18 and by health insurers for adults.

Differentiator

Problem solved

Functional benefit

Products and services

• Cognitieve gedragstherapie (Cognitive Behavioral Therapy) Core treatment service that helps clients gain insight into how thinking, feeling, and acting influence each other, teaching them to replace negative thoughts with positive ones and practice new behaviors. Targeted at children, youth, and young adults within Kiek's outpatient GGZ practice.
• Traumagerichte therapie / EMDR (Trauma-focused Therapy / EMDR) Evidence-based trauma treatment using methods such as EMDR, Imaginary Rescripting, Imaginary Exposure, and the Write Junior Protocol to process unprocessed traumatic events. Targeted at Kiek's child, youth, and young adult clientele.
• Systeemtherapie (Systemic/Family Therapy) Family or systemic therapy focused on strengthening bonds within the family, improving positions of family members, and enhancing communication to help families find new balance. Targeted at Kiek's child, youth, and family caseload.
• Ouderbegeleiding (Parent Guidance) Parent coaching that addresses questions about parenting, helping parents explore what matters to them, how they set boundaries, and how they support their child's learning. Targeted at parents and caregivers of Kiek's child and youth clients.
• Speltherapie (Play Therapy) Therapeutic approach using play to help children express and process problems or concerns they find difficult to talk about. Targeted at younger children within Kiek's outpatient GGZ practice.
• Aanvullend onderzoek (Supplementary Assessment) Supplementary psychological assessment including intelligence testing, socio-emotional development evaluation, and neuropsychological examination to understand functioning and causes of problems. Targeted at clients of Kiek's outpatient GGZ practice requiring additional diagnostic clarity.
• Kinder- en jeugdpsychiater (Child and Youth Psychiatry) Child and youth psychiatric consultation for complex problems, including medication prescription when indicated, working from an integral perspective with attention to lifestyle factors. Targeted at complex pediatric/adolescent caseloads within Kiek's specialist GGZ practice.
• Schematherapie (Schema Therapy) Individual and group schema therapy combining individual and group sessions to identify, influence, and change schemas and behaviors originating from unmet childhood needs. Targeted at young adults and older youth within Kiek's outpatient GGZ practice.
• Gehechtheid ouder en kind (Parent-Child Attachment Treatment) Treatment focused on improving attachment between parent and child using methods such as NIKA, Floorplay, and Theraplay, often combined with systemic therapy. Targeted at Kiek's child and family caseload presenting with attachment difficulties.
• Integraal aanbod (Integral Offerings) Bundled offering including ReAttach (5-session method for processing avoidance problems), Mindfulness (presence in the moment), and ACT (Acceptance and Commitment Therapy for flexibility and resilience). Targeted at clients of Kiek's outpatient GGZ practice.
• Vaktherapie PMT (Psychomotor Therapy)

Quantifiable outcome

• Average treatment duration of 9 months, with the goal of sustainable long-term benefit after treatment completion

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Samen Rondom Jeugd (SRJ)coreStrategic or Co-development Partner · 1 January 2026SRJ is a collaborative network of youth care organizations operating in Zeeland province, with a centralized intake team operational since January 1, 2026. The organizations within SRJ work intensively together to determine the most appropriate care based on the client's location, type of help needed, and wait times. Kiek participates as a member organization, and SRJ functions as the front door for all youth referrals in Zeeland. The network aims to ensure no youth falls through the cracks by coordinating care across member organizations.
• JeugdstemcoreStrategic or Co-development PartnerJeugdstem is a foundation of trusted persons (vertrouwenspersonen) in youth care across the Netherlands. They provide free information, advice, and support to anyone involved with youth care or Veilig Thuis. They help clients file complaints with a complaints committee or appeal to the municipality. Jeugdstem is an independent organization and its trusted persons are not employed by Veilig Thuis. Kiek's complaints procedure references Jeugdstem as the relevant trusted persons organization for its clients.
• Klachtencommissie ZeelandminorOthersThe Complaints Committee Zeeland handles formal client complaints that cannot be resolved directly with the therapist or through Kiek's internal complaints officer. Housed at ViaZorg in Goes. Kiek's complaints procedure directs clients to this committee if internal resolution fails.
• All Zeeland municipalitiescoreChannel Partner/ Reseller/ DistributorKiek holds contracts with all municipalities in Zeeland province for the funding of youth GGZ (Jeugd-GGZ). Since 2015, municipalities are responsible for funding youth mental health care. These contracts enable full reimbursement of treatment for clients under 18 without direct cost to families.
• Dutch health insurers (Achmea, CZ, DSW, Caresq, Menzis, ONVZ, VGZ, Zorg en Zekerheid, A.S.R.)coreChannel Partner/ Reseller/ DistributorKiek has reimbursement contracts with major Dutch health insurers for adult GGZ services (age 18+). This includes Achmea (including Zilveren Kruis, FBTO, Interpolis, Prolife, Ziezo), CZ (including CZ direct, Just, Nationale-Nederlanden, OHRA), DSW (including In Twente, Stad Holland), Caresq (including Aevitae, Care4life, Eucare), Menzis (including Anderzorg, Hema, VinkVink), ONVZ (including Jaaah, VvAA), VGZ (including bewuzt, IZA, IZZ, UMC, Univé, Zekur), Zorg en Zekerheid (including AZVZ, OWM), and A.S.R. (including Ditzo).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Indigo (Parnassia Groep): Indigo is a Dutch provider of preventive and basic GGZ for children, youth, and adults, part of the Parnassia Groep. Like Kiek, Indigo operates within the Dutch youth-GGZ referral ecosystem and serves similar populations with comparable psychological and systemic modalities, making it a direct regional competitor.
• iPractice: iPractice is a Dutch GGZ practice offering psychology, psychiatry, and coaching via in-person and hybrid delivery. Like Kiek, it serves children, youth, and adults with a multidisciplinary team and operates under Dutch insurer contracts, making it a comparable specialist-GGZ competitor.
• YesWeCan Clinics: YesWeCan Clinics is a Dutch GGZ institution focused on youth and young adults with behavioral, addiction, and psychiatric issues. Its outpatient specialist-GGZ model for complex young clients closely mirrors Kiek's positioning in age range, referral-driven intake, and multi-modality treatment.

Emerging players

• Mindler: Mindler is a Nordic-origin digital-first GGZ provider operating in the Netherlands, offering psychology and psychiatry via an app and video. It overlaps with Kiek's hybrid treatment ambition and serves similar psychological complaint categories, but via a purely digital delivery model.
• OpenUp: OpenUp is a European mental-health platform offering online psychology and coaching to individuals and employees. Its digital-first GGZ model and inclusion of family/youth-adjacent services make it an emerging adjacent peer to Kiek's hybrid treatment offering.

Broad incumbents

• GGZ inGeest: GGZ inGeest is a major Amsterdam-based specialist-GGZ provider offering treatment for children, youth, and adults. It overlaps with Kiek's clinical modalities (CBT, EMDR, systemic therapy) but operates at significantly larger scale and broader geographic scope.
• Dimence Groep: Dimence is a Dutch specialist-GGZ provider for children, youth, and adults in the eastern Netherlands. Like Kiek, it offers multidisciplinary outpatient treatment under Dutch insurer and municipal contracts but operates across multiple provinces and at much greater scale.
• Parnassia Groep: Parnassia is the largest Dutch mental-health provider, encompassing specialized GGZ, addiction care, and youth services including Indigo. It is a broad incumbent across the same clinical domains as Kiek, with significantly greater scale and geographic reach, competing for municipal and insurer contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KiekGGZ
• LinkedInlinkedin.com/company/kiek-instelling-voor-kinder-en-jeugd-psychologie

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiek