Visual Marketing

What Visual Marketing does

Visual Marketing (legal entity: Visuelles Marketing GmbH & Co. KG) is a Bremen, Germany-based full-service B2B film production agency that delivers image films, product films, commercial spots, recruiting films, training/explainer content, event coverage, and aerial footage for German corporate clients. The company was founded approximately 25-32 years ago (the homepage shows conflicting copy of both 'über 32 Jahre' and 'über 25 Jahre') and is led by two Managing Directors, Andreas Half and Gerd Rottstegge. Revenue is generated entirely through custom project-based engagements: each film is individually scoped and quoted, with no standardized pricing tiers published and no recurring subscription revenue stream.

The production stack includes 4K-capable cameras, 3D graphics animation, drone-based aerial cinematography (Quadrocopter), 3D scanning with 3D-sensor cameras for print-quality output, and VR/AR/360° content production delivered across browsers, smartphones, tablets, and VR headsets. A 9-10 person named team covers all production disciplines (editing, direction, styling, sound, social media, digital art, photography, project management), supplemented by an 11-partner ecosystem of event, marketing, PR, animation, audio, photography, and broadcast technology firms.

Go-to-market is sales-led and relationship-driven: inbound inquiries come through the company website, phone, and email, with partner referrals and presence at industry events supplementing lead flow. The customer base is concentrated in Northwest Germany and spans automotive (Mercedes-Benz), health insurance (HKK), energy/utilities (swb, RWE), industrial manufacturing (Buhlmann Group, Lürssen, Monacor, Atlas), dairy (DMK), logistics (Mars Drinks), and culture/museum (Kunsthalle Bremen) sectors. No external investors, private equity backing, or parent company ownership has been disclosed; the entity is founder/management-owned in a traditional German Mittelstand structure.

Name

Visual Marketing

Legal name

Visuelles Marketing GmbH & Co. KG

Website

https://vm-bremen.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Visual Marketing (Visuelles Marketing GmbH & Co. KG) is a Bremen, Germany-based B2B film production agency delivering image, product, recruiting, training, event, and VR/AR/360° content plus 3D scanning for enterprise clients across automotive, energy, healthcare, industrial, and cultural sectors.

Ownership category

akta.pro rank

Product category

Corporate Film & Video Production Services

NAICS

Motion Picture and Video Production (512110), Commercial Photography (541922), Graphic Design Services (54143)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Corporate & Internal Communications Video (MPADAEAC)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Motion Graphics & Titling (2D/3D, Broadcast Graphics) (MPADAGAD), Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

• Corporate film production
• Video production services
• VR AR 360 production
• 3D scan visualization
• Aerial drone cinematography

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Film & Video Production Projects: The company produces custom video and film projects on a per-project basis for B2B clients. Each project is scoped, quoted, and priced individually based on requirements such as type of film (image, product, recruitment, training, event, etc.), production complexity, animation requirements, aerial footage, and post-production needs. Revenue is one-time per project, with long-term client relationships driving repeat business.
2. VR, AR & 360° Content Production: Production of immersive content including 360° films, VR experiences, and AR visualizations. Offered as standalone project engagements or as part of broader video production packages. Includes interactive VR web portals, virtual tours, and VR trade show booths.
3. 3D Scanning & Visualization Services: High-quality 3D scanning and visualization services for real estate, exhibitions, and industrial applications, priced per project based on the complexity and scope of the scanning and deliverables.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Visual Marketing is a full-service B2B film and video production agency covering the entire production value chain — strategic consulting, creative concept development, on-location production, and post-production (animation, VFX, color grading, audio). Named service offerings include image films, product films, commercial spots, recruitment films, training/explainer videos (including whiteboard animation), event coverage, web-format videos, animation films, aerial drone footage, and immersive VR/AR/360° content. The company also delivers 3D scanning and visualization projects, serving enterprise clients in automotive, energy, manufacturing, insurance, electronics, and cultural sectors across Germany.

Product overview

Visual Marketing is a full-service video production agency offering a unified service portfolio rather than a modular software platform. The core offering encompasses the entire video production value chain: strategic consulting, concept development, production, and post-production. Key named offerings include: VR/AR/360° Services (Virtual Reality experiences, Augmented Reality, 360° Film), 3D Scan/Visualization, Image-Films, Product-Films, Commercial Spots, Explainer/Whiteboard Films, Training Films, Recruiting Films, Event Coverage, Web Formats, Animation Films, and Aerial Footage. The company also provides specialized VR services such as 360° Film, 360° Advertising Spots, Virtual Tours, Google Street View integration, VR Trade Show Booths, Education & E-Learning content, VR Websites/Portals, Interactive Applications and Realities, and Product Visualizations. Technical capabilities include 4K production, 3D graphics animation, drone operations, and editing across TV, cinema, BluRay, and web formats.

Differentiator

Problem solved

Functional benefit

Products and services

• VR (Virtual Reality) Service Immersive virtual reality experiences that enable viewers to explore remote locations and discover fully virtual realities using real-time, computer-generated virtual environments. Designed for B2B clients using VR experiences for marketing, training, exhibitions and product visualization.
• AR (Augmented Reality) Service Computer-supported augmentation of reality perception, such as holograms or virtual objects projected into real environments. Produced for B2B clients seeking AR-driven marketing, training and visualization experiences.
• 360° Film Production Video production that enables views in all directions from the camera position, playable on VR headsets, standard browsers, smartphones and tablets. Used for virtual tours, VR trade show booths, education/e-learning, VR websites and portals, interactive applications and product visualizations for enterprise clients.
• 3D Scan / Visualization State-of-the-art 3D scanning and visualization using cameras with 3D sensors that achieve print-quality resolution, playable in all common browsers without additional software. Used for buildings, projects and exhibitions (e.g. museum exhibition scans) and is VR-compatible.
• Image-Film (Corporate Image Film) Corporate introduction films that present companies through strong, expressive imagery, adapted to existing corporate identity. Targeted at B2B clients needing brand introduction, employer branding or company-overview films.
• Product-Film (Produkt-Film) Product promotional videos designed for maximum product attention, available in TV, cinema and web formats for cross-channel product launches and marketing campaigns.
• Commercial Spot (Werbespot) Advertising spots for cinema, television and web distribution featuring emotional, engaging content crafted for B2B brand campaigns.
• Explainer Film / Whiteboard Animation (Erklärfilm) Educational videos that explain complex topics in structured, visual, comprehensible formats, including modern whiteboard animations. Targeted at companies, institutions and training providers needing to clarify complex subject matter.
• Training Film (Schulungsfilm) Training videos designed to educate and motivate employees, ideal for training and workshop sessions across corporate, industrial and institutional contexts.
• Recruiting-Film Recruitment videos designed to attract talent, including employee casting and suitable as teasers for apprentice recruitment. Used by HR and employer branding teams seeking to differentiate their EVP.
• Event Film / Live Camera On-site event coverage with live camera technology for large-screen projection and comprehensive event documentation, suited for corporate events, conferences and trade shows.
• Web Formats Modern web video content optimized for YouTube, Vimeo, Facebook and other online platforms, designed for B2B digital marketing distribution.
• Animation Film (Animationsfilm) Animation videos presenting complex subjects and relationships, available as continuous animation or supplementary content for brand campaigns, product explanations and relaunches.
• Aerial Footage (Luftaufnahmen) Drone-based aerial footage capturing extraordinary perspectives using specially trained drone operators, used to add cinematic scale and highlight moments to image, product and event films.

Quantifiable outcome

• Customer satisfaction evidenced by multiple named testimonials from enterprise clients including Mercedes-Benz, Monacor, and Wireless Earth praising quality, creativity, and professionalism

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor.

• Joke Event AGminorGTM or Marketing PartnerEvent agency partner for co-producing events and event-related video content. Listed as a partner on the Leistungen (services) page.
• Von Ramdohr MarketingminorGTM or Marketing PartnerMarketing agency partner listed on the Leistungen page. Testimonial from Cord-Patrick Neuber, Von Ramdohr Marketing: 'Kunde glücklich, Projekt im Kasten, Haken dran. Bestens. Hat Spaß gemacht.'
• neueseitenminorGTM or Marketing PartnerMedia design agency partner for collaborative creative projects.
• bürozweiminorGTM or Marketing PartnerPromotion agency partner for promotional and event-related production work.
• Havas PRminorGTM or Marketing PartnerPublic relations and marketing agency partner providing PR and marketing expertise.
• GMC MarketingminorGTM or Marketing PartnerPublic relations and marketing partner.
• be:twominorGTM or Marketing PartnerEvent marketing partner.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• UFA (Bertelsmann): Major German production group within Bertelsmann/RTL producing film, TV, branded content, and corporate communications. Comparable as a broad incumbent in German content production but vastly larger and more diversified than Visual Marketing.
• Studio Hamburg Enterprises: Larger Hamburg-based production group offering film, TV, and corporate content services. Overlaps with Visual Marketing in corporate/image film production but operates at much larger scale with broader portfolio and infrastructure.
• Babelsberg Studio: One of Europe's oldest and largest film studios, offering production services for feature film, TV, and increasingly streaming/branded content. Comparable in the German film-production category but at a vastly different scale and orientation.

Direct peers

• FrankFilm: Frankfurt-based corporate film and image-film production agency with a comparable end-to-end offering (concept, production, post) for enterprise marketing clients. Comparable as a German regional full-service corporate video boutique.
• Lunik Productions: Berlin-based corporate and documentary film production company serving B2B clients with full-service production from concept through post. Comparable because it operates as a similarly sized German boutique focused on corporate, brand, and image films for enterprise clients.
• Twentyfour GmbH: German corporate film and content production agency serving B2B brands with image films, product films, and branded content. Similar size, scope, and client profile to Visual Marketing, including a multi-disciplinary in-house team.
• Recom Film: German corporate film production studio specializing in image films, product films, recruiting videos, and event documentation. Directly comparable in service mix, B2B sales-led GTM, and German Mittelstand client base.

Emerging players

• Wirspe GmbH (VR/AR production): German VR/AR/360° content production studio focused on immersive experiences for marketing, training, and events. Comparable in the emerging immersive-content niche where Visual Marketing is investing via its VR/AR/360° service line.
• Socialbee Media: Smaller German content/social video production agency serving SME and enterprise with explainer, social, and image films. Comparable as a lower-priced alternative in the German corporate video services market.

Regional players

• Filmproduktion Hamburg (regional peers): Hamburg-based corporate film production boutique serving northern German B2B clients. Comparable as a regional direct competitor to Visual Marketing's Bremen headquarters, targeting the same enterprise and Mittelstand segments in northern Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCOGdPoSCu5LV6tG_Avb3r6A
• Facebookde-de.facebook.com/vmbremen
• LinkedInlinkedin.com/company/visuelles-marketing-gmbh
• Instagraminstagram.com/vm_filmproduktion

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visual Marketing