Thrive-WiSE
Thrive-WiSE is a 501(c)(3) non-profit founded in 2009 that operates the Micro Conference and corporate programs (Safe Space, Ally Training, Spotlight) to retain and upskill women+ engineers, technical PxMs, and allies in R&D, serving 2,000+ members across 20+ countries with 10-12 Fortune 100 sponsors.
- Company typePrivate
- Founded2009
- HeadquartersSan Jose, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Thrive-WiSE does
Thrive-WiSE (formerly CodeChix) is a 501(c)(3) non-profit organization founded in 2009 by Rupa Dachere and headquartered in San Jose, California. The organization serves women+ engineers, technologists, and technical Product/Program/Project Managers (PxMs), alongside male allies, working in R&D, science, and engineering. Its core mission is to address the estimated 60% dropout rate for women engineers after roughly eight years in technology by providing reskilling, psychological-safety programming, and career advancement support. Operations are run by a four-person core team (CEO/Founder, Controller, Marketing, Senior Operations Manager) with additional volunteer and advisory council support.
The product portfolio is anchored by the Micro Conference (formerly DevPulseCon), a quarterly hyper-technical conference that has run for ten consecutive years and drew 1,600+ attendees from 20+ countries in September 2024. Adjacent offerings include Learn-WiSE (continuous technical education), Co-Mentoring Sessions, a Career Center with job board, and an exclusive SRI International mentorship program giving members access to vetted open-source projects in AI, cybersecurity, data science, and machine learning. Corporate-facing programs include the patent-pending Thrive-WiSE Safe Space™ (psychological-safety program for R&D retention), the Ally Training Program (data- and psychology-rooted allyship training for engineers and PMs), and the Spotlight Program (talent showcasing and career development).
Revenue is generated through three primary streams: corporate sponsorships and enterprise program contracts with 10-12 Fortune 100 technology companies (Walmart Global Tech, Microsoft, Palo Alto Networks, VMware, AWS, Ericsson, Synopsys, NetApp) on quote-based "all-inclusive" packages; conference sponsorships for the quarterly Micro Conference; and individual membership fees (a Free Basic tier and a $250/year Professional tier), supplemented by donations. The go-to-market is community-led and event-driven, with the Micro Conference functioning as the flagship acquisition channel, complemented by self-serve website enrollment, the SRI International channel partnership, and corporate partner referrals.
Thrive-WiSE firmographics
Firmographics- Name
- Thrive-WiSE
- Legal name
- Thrive-WiSE
- Website
- https://thrive-wise.org
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Short description
- Thrive-WiSE is a 501(c)(3) non-profit founded in 2009 that operates the Micro Conference and corporate programs (Safe Space, Ally Training, Spotlight) to retain and upskill women+ engineers, technical PxMs, and allies in R&D, serving 2,000+ members across 20+ countries with 10-12 Fortune 100 sponsors.
- Ownership category
- akta.pro rank
Thrive-WiSE industry classification
Industry- Product category
- Workforce Development and Diversity Training Services
- NAICS
- Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Membership Communities with Learning (Community-Led Education) (MPACALAF)
- akta.pro secondary industry
- Remote/Hybrid Work Readiness & Digital Collaboration (EDAAAKAL)
Keywords
Where Thrive-WiSE is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Thrive-WiSE business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Fees: Basic membership is free with access to Learn-WiSE program, forums, job board, articles, webinars, and co-mentoring. Professional membership at $250/year adds conference discounts, early event registration, 1:1 coaching, workshop access, and resume feedback.
- Corporate Sponsorships & Programs: Fortune 100 companies sponsor Micro Conference and purchase corporate programs including Safe Space (patent-pending), Ally Training, and Spotlight Program. Programs provide retention solutions, allyship training, and talent showcasing.
- Conference Sponsorships: Organizations sponsor Micro Conference packages with visibility to 1000+ attendees, session moderation, recruiting access, and brand exposure during quarterly conferences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Basic Membership - Free |
| Subscription | Annual | Professional Membership - $250/year |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Thrive-WiSE product offering
Product offeringCore offering
Thrive-WiSE operates a non-profit community and programs portfolio for the women+ technology workforce. Its flagship Micro Conference (DevPulseCon) delivers hyper-technical keynotes, workshops, and Safe Space panels, while corporate programs (Safe Space™, Ally Training, Spotlight) are sold to Fortune 100 companies to improve retention of women engineers and PMs. Free and paid memberships extend learning via Learn-WiSE, co-mentoring, a job board, and an SRI International open-source mentorship.
Product overview
Thrive-WiSE (formerly CodeChix) is a non-profit community organization offering a portfolio of programs focused on retaining women+ in engineering, science, and technical PM careers. The core offerings include the Micro Conference (DevPulseCon) as the flagship hyper-technical conference, the Safe Space Program for psychological safety in workplaces, and the Ally Training Program for engineers and PMs. Additional offerings include the Spotlight Program for talent showcasing, Learn-WiSE for continuous technical education, Co-Mentoring Sessions, Career Center with job listings, and SRI International Mentorship for open source contributions. Membership tiers include free Basic and $250/year Professional options. The organization is hyper-tech, broad-based, and open source oriented, operating since 2009.
Differentiator
Problem solved
Functional benefit
Brands
- DevPulseCon: Hyper-technical conference for women engineers, technologists, PMs and allies featuring keynotes, workshops, panels, and Safe-Space discussions. Now referred to as Micro Conference.
Companies that use Thrive-WiSE
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Thrive-WiSE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Thrive-WiSE partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and major.
- SRI InternationalcoreStrategic partnership allowing Thrive-WiSE members to work with SRI International scientists on open source projects in AI, cybersecurity, data science, and machine learning. Contributions to vetted open source projects shepherded by SRI provide opportunities for members to showcase talent unrestricted by proprietary company policies.
- Walmart Global TechflagshipFortune 100 corporate sponsor and pilot company for Safe Space Program. Multiple employees serve as conference speakers, workshop instructors, and panelists. Group Director Cortney Reinhart led PxM workshop.
- MicrosoftmajorCorporate sponsor with CVP Aanchal Gupta participating in Leadership Keynote Panel on AI Ethics. Multiple Microsoft employees featured as conference speakers.
- Palo Alto NetworksmajorCorporate sponsor with CTO May Wang serving as 2024 keynote speaker on AI for Cybersecurity. Multiple employees serve as panelists and workshop instructors.
- VMwaremajorCorporate sponsor with Vice President Susan Gudenkauf as 2023 conference speaker. Multiple VMware employees participate as panelists and presenters.
- Amazon Web ServicesmajorCorporate sponsor with Yuriy Kocharov (Head of Supply Chain) as 2022 panelist. Multiple AWS employees featured as speakers.
- NetAppmajorCorporate sponsor with multiple employee speakers including VP Suzzette Jaskowiak and VP Eric Han. Long-term supporter of DevPulseCon.
- EricssonmajorCorporate sponsor with VP Sheryl Genco serving as 2024 keynote speaker on Advanced Technology Group.
- SynopsysmajorHost of IWD2021 keynote with Founder Rupa Dachere speaking on allyship and resilience. Corporate sponsor of Thrive-WiSE programs.
- Stanford EngineeringmajorAcademic partner with Adjunct Lecturer Mo Fong (STVP) and Matt Abrahams (Stanford GSB) serving as keynote speakers at Micro Conference.
Scale indicators15 records
Recent moves8 records
Expansion highlights5 records
Thrive-WiSE competitors and assessment
Company assessmentDirect peers
- Black Girls CODE: Nonprofit providing technology education and exposure for girls of color. Operates workshops, corporate partnerships, and community programs analogous to Thrive-WiSE's Learn-WiSE and Micro Conference.
- Lesbians Who Tech: Community of LGBTQ+ women and non-binary people in technology running summits, mentorship programs, and corporate partnerships. Directly comparable community-led conference and corporate program model.
- Girls Who Code: Nonprofit focused on closing the gender gap in technology through pipeline programs and corporate partnerships. Comparable nonprofit structure and corporate-sponsor monetization, with more of a K-12/collegiate pipeline focus.
- Women Who Code: Global nonprofit community with local chapters, technical content, and corporate sponsorship, serving women software engineers. Closely comparable membership-driven, community-led model targeting the same engineer persona.
- AnitaB.org: Largest women-in-tech nonprofit, running the Grace Hopper Celebration and corporate programs for retention of women technologists. Direct overlap with Thrive-WiSE's mission, conference-driven model, and Fortune 500 sponsor base.
Broad incumbents
- LifeLabs Learning: B2B learning and training company selling to enterprise clients including tech firms. Competes with Thrive-WiSE's corporate programs (Ally Training, Safe Space) for the same enterprise L&D/DEI budget category, though at much larger scale and broader scope.
- Paradigm: Inclusion strategy consulting firm serving Fortune 500 tech and enterprise clients. Competes for the same corporate DEI/retention budget Thrive-WiSE targets with Safe Space, but at consulting-firm scale.
- Everwise: Enterprise mentorship and talent development platform sold to corporate clients. Overlaps with Thrive-WiSE's Co-Mentoring and Career Center offerings in the corporate-talent market, but as a software-led incumbent.
Others
- Circle: Community platform infrastructure powering membership-based learning and creator communities. Adjacent as enabling technology that competing membership communities (and potentially Thrive-WiSE) could use to scale member programs.
Emerging players
- Maven: Community-led cohort-based learning platform for professionals. Comparable community-with-learning model and member-paid subscription mechanic, applied to professional cohorts rather than women-in-tech.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Thrive-WiSE social profiles
Digital presenceThrive-WiSE financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thrive-WiSE leadership team
Management profileNumber of profiles
Profiles4 records
Thrive-WiSE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thrive-WiSE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thrive-WiSE
What does Thrive-WiSE do?
Thrive-WiSE operates a non-profit community and programs portfolio for the women+ technology workforce. Its flagship Micro Conference (DevPulseCon) delivers hyper-technical keynotes, workshops, and Safe Space panels, while corporate programs (Safe Space™, Ally Training, Spotlight) are sold to Fortune 100 companies to improve retention of women engineers and PMs. Free and paid memberships extend learning via Learn-WiSE, co-mentoring, a job board, and an SRI International open-source mentorship.
Is Thrive-WiSE a public or private company?
Thrive-WiSE is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Thrive-WiSE founded?
Thrive-WiSE was founded in 2009.
Where is Thrive-WiSE based?
Thrive-WiSE is headquartered in San Jose, United States, in the North America region.
How does Thrive-WiSE make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are corporate Sponsorships & Programs and conference Sponsorships.
Who are Thrive-WiSE's main competitors?
Direct peers on record are Black Girls CODE, Lesbians Who Tech, Girls Who Code, Women Who Code and AnitaB.org. Broad incumbents are LifeLabs Learning, Paradigm and Everwise. Circle is listed as an others. Maven is listed as an emerging player.
Does Thrive-WiSE have an API?
No public API is recorded for Thrive-WiSE.
What industry is Thrive-WiSE in?
Thrive-WiSE's product category is Workforce Development and Diversity Training Services. Its primary akta.pro industry code is MPACALAF, Membership Communities with Learning (Community-Led Education), with a secondary code of EDAAAKAL, Remote/Hybrid Work Readiness & Digital Collaboration. Its NAICS code is 5416 and its SIC code is 8600.