Mura Zorgadvies

What Mura Zorgadvies does

Mura Zorgadvies is a Dutch foundation (Stichting) operating as the designated Regionale Ondersteuningsstructuur (ROS) for the Gelderse Vallei, Gelders Rivierenland, and Zaltbommel regions, delivering independent advisory, project management, process facilitation, and training to healthcare and social-domain organizations. Founded in 2017 and rebranded from Stichting OOGG in 2018, it is led by Director Eefje de Bruijne with a team of roughly 16 named advisors supported by communications, finance, and project-assistant roles. Services span strategic planning, regional cooperation, data-driven working, and capacity building for municipalities, GPs, hospitals, mental health providers (Pro Persona), home care (RST Zorgverleners), welfare organizations, and health insurer Menzis.

The underlying delivery stack is built on Mura's proprietary methodologies and data artifacts rather than on software products. Core components include the ROS Delta change-management framework, the Oplossingsgericht Werken (solution-focused working) training curriculum, Regiobeelden (regional data profiles), Wijkscans (neighborhood-level diagnostics), and the DOK (Data, Onderzoek en Kennis) team operating within the Vitale Gelderse Vallei network. Technology is positioned as supportive infrastructure for human facilitation rather than as a productized platform.

Commercially, Mura operates a sales-led, direct-engagement model with no intermediaries or resellers. Revenue is generated through project-based advisory fees and CRKBO-registered training programs (the latter VAT-exempt, lowering effective cost for healthcare clients). The organization publishes an annual year report (Jaarbericht 2025), thought-leadership dossiers, and case studies, and runs a multi-channel marketing program across LinkedIn, newsletter, website, events, and word-of-mouth. No external investors, funding rounds, or M&A activity are disclosed.

Name

Mura Zorgadvies

Legal name

Stichting Mura Zorgadvies

Website

https://mura.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Mura Zorgadvies is a Dutch foundation operating as the Regionale Ondersteuningsstructuur (ROS) for the Gelderse Vallei, Gelders Rivierenland, and Zaltbommel regions, providing independent advisory, project facilitation, data-driven regional analysis, and CRKBO-registered training to municipalities, primary care, hospitals, mental health, home care, and welfare organizations.

Ownership category

akta.pro rank

Product category

Healthcare Consulting

NAICS

Business Associations (813910)

SIC

Services-Management Consulting Services (8742), Services-Membership Organizations (8600)

akta.pro primary industry

Public Health Governance, Interagency Coordination & Partnerships (HLAJAMAD)

Keywords

• Healthcare consultancy services
• Regional care coordination
• Primary care advisory
• Social domain facilitation
• Healthcare transformation consulting

Headquarters

HQ city

Dodewaard

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advisory and Consulting Services: Mura provides independent advisory support to healthcare and social domain organizations, helping them with strategy, policy, cooperation, and execution of regional projects. This is the core revenue-generating activity.
2. Training and Inspiration Sessions (Oplossingsgericht Werken): Mura organizes training programs in solution-focused working, including open trainings and in-company sessions. They are CRKBO-registered, making training VAT-free, which reduces total costs for clients. Training covers healthcare professionals such as GPs, POHs, physiotherapists, midwives, and dietitians, as well as managers and assistants.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Mura Zorgadvies provides independent advisory, project management, process facilitation, and training services to healthcare and social domain organizations in the Gelderse Vallei, Gelders Rivierenland, and Zaltbommel regions of the Netherlands. Operating as a Regionale Ondersteuningsstructuur (ROS), it helps municipalities, first-line providers, hospitals, VVT organizations, and welfare groups collaborate on regional transformation through data-driven analyses, solution-focused training, and network coordination.

Product overview

Mura Zorgadvies is a Regional Support Structure (ROS) organization providing advisory services to healthcare and social domain organizations across Gelderse Vallei, Gelders Rivierenland, and Zaltbommel. Rather than a unified software product, Mura offers a portfolio of advisory methodologies and programs including: Regiobeeld (regional data visualization tools), Wijkscan (neighborhood-level diagnostics), Oplossingsgericht Werken (solution-focused training), network coordination services (Wegwijzers Mentale Gezondheid, Kansrijke Start coalitions), Reablement programs, and regional care coordination initiatives (Geen Centje Pijn). These services are delivered through project management, process facilitation, and the ROS Delta methodology framework.

Differentiator

Problem solved

Functional benefit

Products and services

• Regiobeeld (Regional Overview Tool) A data-driven regional insight tool that combines population data, healthcare usage, health trends, and labor market information to help healthcare organizations develop a shared understanding of regional challenges and opportunities for strategic planning.
• Wijkscan (Neighborhood Scan) A neighborhood-level diagnostic tool that maps demographics, healthcare needs, health status, and lifestyle factors to help professionals and municipalities collaborate more effectively and develop initiatives tailored to specific neighborhood needs.
• Oplossingsgericht Werken Training (Solution-Focused Working Training) A training program teaching solution-focused approaches for healthcare consultations, helping professionals shift conversations from problem-focused to possibility-focused, giving patients more agency and making consultations lighter for care providers.
• Project Management and Process Facilitation Advisory services for project management, process facilitation, and network coordination to help healthcare organizations develop collaborative projects from initial ideas to concrete implementation.
• ROS Delta A structured approach for change management from intention to action with measurable impact for residents and professionals, serving as Mura's compass for working on regional transformation.
• Wegwijzers Mentale Gezondheid (Mental Health Signposts) A collaborative network bringing together mental health professionals, social domain workers, general practitioners, and experience experts to provide exploratory conversations for people with mental health complaints, offering faster access to appropriate care.
• Kansrijke Start Coalitions Local coalitions supporting healthy pregnancies and early childhood development by connecting obstetricians, maternity care, youth health services, and social support for vulnerable families.
• Reablement Programs Integral, person-centered approach helping people maintain or regain independence and quality of life, with collaboration between the person, their network, and healthcare and wellness professionals.
• Welzijn op Recept / Sociaal Verwijzen (Social Referrals) A collaboration structure connecting primary care with social domain services, enabling healthcare providers to refer patients to appropriate social support services to prevent unnecessary medical care.
• Geen Centje Pijn Rivierenland (Chronic Pain Program) Regional multidisciplinary pain teams combining expertise from physical therapy, occupational therapy, and hospital care to more effectively recognize and treat chronic pain, helping patients reach the right care provider faster.

Quantifiable outcome

• In the Oogvallei eye care pilot, 73% of 3,083 referred patients were treated entirely in primary care, reducing unnecessary hospital referrals.
• +4 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

18 partnerships are on record, tiered core and minor.

• ROS-netwerk (Regionale Ondersteuningsstructuur)coreStrategic or Co-development PartnerMura is the Regionale Ondersteuningsstructuur (ROS) for the Gelderse Vallei, Gelders Rivierenland, and Zaltbommel regions. The ROS-netwerk is a national network of regional support structures in the Netherlands that help healthcare and social domain organizations cooperate on regional transformation. Mura participates in national ROS initiatives, shares knowledge, and contributes to data and policy developments at the national level.
• MenziscoreStrategic or Co-development PartnerHealth insurer Menzis partners with Mura on regional healthcare innovation projects. Menzis co-funded the Gezondhuizen project through the Menzisfonds, supporting health promotion activities in the Veldhuizen neighborhood in Ede.
• Bergman ClinicscoreStrategic or Co-development PartnerBergman Clinics is a partner in the Oogvallei project, collaborating with GPs, Menzis, and Oogzorgpraktijken Nederland (OZPN) to shift eye care from secondary to primary care through a regional referral protocol.
• Oogzorgpraktijken Nederland (OZPN)coreStrategic or Co-development PartnerOZPN collaborates with GPs, Bergman Clinics, and Menzis in the Oogvallei project to establish optometrists as primary care providers for non-acute, low-complexity eye complaints, reducing unnecessary specialist referrals.
• RST ZorgverlenerscoreStrategic or Co-development PartnerRST Zorgverleners is a national care organization providing home care, maternity care, and household support. Mura supported RST in developing strategic objectives across seven regions through regional data profiles and dialogue sessions, and provided data training for middle management.
• Santé PartnerscoreStrategic or Co-development PartnerSanté Partners participated in the reablement pilot 'Samen, Op Eigen Kracht' in Culemborg, alongside five other regional organizations and Mura, focused on helping elderly residents maintain or regain independence.
• ElkWelzijncoreStrategic or Co-development PartnerElkWelzijn participated in the reablement pilot 'Samen, Op Eigen Kracht' as part of the collaboration between healthcare, welfare, and social domain organizations in Culemborg.
• Ziekenhuis RivierenlandcoreStrategic or Co-development PartnerZiekenhuis Rivierenland participated in the reablement pilot and is also a partner in the Geen Centje Pijn multidisciplinary pain teams initiative, collaborating with paramedic organizations across Rivierenland.
• Coöperatieve Huisartsen Vereniging Gelders Rivierenland (CHV)coreStrategic or Co-development PartnerCHV participated in the reablement pilot, contributing to the integration of primary care perspective in the 'Samen, Op Eigen Kracht' program in Culemborg.
• Pro Persona (GGZ)coreStrategic or Co-development PartnerRegional mental health institution Pro Persona collaborates with Mura on the Wegwijzers Mentale Gezondheid initiative, implementing exploratory conversations as part of Mentale Gezondheidsnetwerken in the Gelderse Vallei.
• Spoedpost Huisartsen Gelders RivierenlandcoreStrategic or Co-development PartnerMura provides project management support for the U1-rides pilot at the Spoedpost, where GPs drive to patients with the most urgent care needs. The pilot runs from April to August 2026.
• Coalitie Kansrijke Start VeenendaalcoreStrategic or Co-development PartnerLocal coalition in Veenendaal bringing together municipality, midwives, youth health care, CJG, maternity care, and welfare organizations to improve prenatal and postnatal support. Mura provides process facilitation.
• Vitale Gelderse ValleicoreStrategic or Co-development PartnerVitale Gelderse Vallei is a regional collaboration network in which healthcare and welfare organizations work together on sustainable healthcare. Mura contributes through the DOK (Data, Research, Knowledge) team and participates in network meetings and working groups.
• Rivierenland Samen BetercoreStrategic or Co-development PartnerRegional collaboration platform for healthcare and welfare in Rivierenland. Mura developed the regional data profile (Regiobeeld) for the network and supports various initiatives including reablement, chronic pain management, and palliative care.
• Sportservice EdeminorStrategic or Co-development PartnerSportservice Ede contributed sports and play materials to the Expeditie Gezondhuizen event in Veldhuizen neighborhood, supporting health promotion activities for children and families.
• Voeding in de PraktijkminorStrategic or Co-development PartnerDietitian practice contributing to the Expeditie Gezondhuizen event, providing nutrition education and portion size guidance for children and parents.
• Babyconnect Midden- en Oost NederlandminorStrategic or Co-development PartnerBabyconnect is a national initiative for digital information exchange in maternity and obstetric care. Mura supported the transition of Babyconnect Midden- en Oost Nederland to its next phase of development.
• Para-Med Rivierenland (Fysio Rivierenland and Ergonet Rivierenland)coreStrategic or Co-development PartnerPara-Med Rivierenland forms multidisciplinary pain teams with Ziekenhuis Rivierenland for the Geen Centje Pijn program, covering West Betuwe, Tiel, Culemborg, and Neder-Betuwe regions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Significant (Significant Aderla): Significant is a Dutch consultancy focused on healthcare and public sector transformation, working with providers, insurers, and government on strategy, cooperation, and digitalization. Directly comparable to Mura in advisory focus and customer segments, though operating nationally with broader scope.
• Gupta Strategists: Gupta Strategists is a Dutch strategy consultancy specialized in healthcare and public sectors, advising on policy, strategy, and operational transformation. Comparable to Mura in customer base (Dutch healthcare providers, insurers, government) and advisory orientation, though focused more on strategic and economic analysis than regional facilitation.
• Vilans: Vilans is the Dutch national knowledge organization for long-term care, providing research, advice, and implementation support to VVT and elderly-care providers. It is directly comparable to Mura in mission — bridging care providers, policymakers, and innovation — though Vilans operates at national scale rather than a single region.
• Vintura: Vintura is a Dutch management consultancy specializing in healthcare and life sciences, advising providers, insurers, and suppliers on strategy, transformation, and cooperation. Comparable to Mura in customer overlap (Dutch healthcare organizations, insurers) and service type (advisory and program facilitation), but serving national and international clients rather than one region.
• Common Eye: Common Eye is a Dutch consultancy focused on healthcare innovation and digital transformation, supporting providers, insurers, and policymakers. Comparable to Mura in targeting Dutch healthcare transformation projects and emphasizing implementation over pure strategy.
• ROS Friesland / other regional ROS organizations: Other Regional Support Structures in the national ROS-netwerk (e.g., ROS Friesland, ROS West-Brabant) perform the same coordinating role for healthcare and social-domain organizations as Mura, but in different Dutch regions. They are the most directly comparable peers — same mandate, same national framework, parallel service portfolios.

Others

• Nictiz: Nictiz is the Dutch national competence center for digital health information exchange, setting standards and supporting digitalization in healthcare. Comparable as an adjacent enabler — relevant to Mura's data-driven work and digital cooperation projects — but does not directly compete for advisory mandates.
• RIVM (Rijksinstituut voor Volksgezondheid en Milieu): RIVM is the Dutch National Institute for Public Health and the Environment, providing public health research, monitoring, and policy support. Comparable in addressing regional population health data (analogous to Mura's Regiobeelden), but as a government research institute rather than a regional advisory organization.

Broad incumbents

• Andersson Elffers Felix (AEF): AEF is a large Dutch consultancy advising public sector, healthcare, and education clients on strategy, governance, and policy. Comparable to Mura in the public-sector and healthcare intersection, but broader in scope and significantly larger in scale.
• Berenschot: Berenschot is one of the largest Dutch consultancies with a substantial healthcare practice covering providers, insurers, and government. Comparable to Mura in customer overlap and transformation advisory work, but operates nationally and across multiple sectors rather than focusing on regional healthcare cooperation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mura-zorgadvies

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mura Zorgadvies