Shmul

What Shmul does

Shmul Development Corporation (operating as Shmul Corporation) is a family-owned residential property management company founded in 2004 and headquartered in North Bethesda, Maryland. The company manages residential rental properties — ranging from one-bedroom condominiums to single-family homes — for property owners across the Washington DC metropolitan area, including Montgomery County MD, Fairfax County VA, and Washington DC. Service delivery is structured around four tiered monthly subscription management plans (Basic, Advanced, Pro, Ultimate) that bundle landlord-facing services such as 24/7 emergency maintenance, rent collection, ACH distribution, tenant screening, routine inspections, HOA/condo fee handling, and licensing compliance. The firm also operates an in-house professional photography and videography team producing property marketing content, including signature "Night Shift" and "Local Attractions" video tour packages.

The technology backbone is AppFolio, a third-party cloud-based property management platform that powers both the Tenant Portal (online rent payment, maintenance requests, document retrieval) and the Landlord Portal (real-time financial tracking, repair ticket monitoring, inspection reports), accessible via web and mobile applications on iOS and Android. Shmul does not develop proprietary technology; its differentiation rests on service quality, boutique personalization, and content production. The company holds a BBB A+ rating and is a member of the National Association of Residential Property Managers (NARPM); the lead principal, Nimrod Shmul, holds the Graduate Realtor Institute (GRI) designation.

Revenue is generated through two streams: recurring monthly management fees from landlords under the tiered subscription plans, and transaction-based commissions from residential real estate sales and broker activity conducted through its related brokerage, Realty Pros North Bethesda. Additional fee income is generated through rental application processing. The customer base is a long tail of individual landlords and tenants, including a notable segment of international/expatriate property owners. The firm is privately held with 1-10 employees, no disclosed external funding, and no acquisitions or inorganic growth activity in its history; the brokerage subsidiary Realty Pros North Bethesda is the only adjacent operating extension.

Name

Shmul

Legal name

Shmul Development Corporation

Website

https://shmulcorp.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Shmul Development Corporation is a family-owned residential property management firm founded in 2004, managing condos, townhouses, and single-family homes for landlords across the Washington DC, Maryland, and Virginia area via tiered subscription plans and the AppFolio platform, with related brokerage services through Realty Pros North Bethesda.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (5312)

SIC

Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industries

Residential Lease Administration & Tenant Services (BPAJAFAL), Residential Maintenance & Turnover Services (Make-Ready, Inspections) (BPAJAFAM)

Keywords

• Residential property management
• Landlord tenant services
• Rent collection management
• Real estate brokerage
• Property marketing services

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Property Management Services: Monthly management fees from property owners for managing residential properties including rent collection, maintenance, tenant screening, and reporting. Services offered through tiered management plans (Basic, Advanced, Pro, Ultimate).
2. Real Estate Sales Commissions: Commission-based revenue from buying and selling residential properties through Realty Pros North Bethesda brokerage
3. Rental Application Fees: Fees charged for rental applications processed through the application center

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Shmul Corporation provides full-service residential property management for individual landlords in the Washington DC metropolitan area, delivered through tiered plans (Basic, Advanced, Pro, Ultimate) covering tenant screening, rent collection via ACH, maintenance coordination, routine property inspections, MLS listings, marketing, and 24/7 emergency support. The company also operates an in-house real estate brokerage sub-brand (Realty Pros North Bethesda) for buying, selling, and commercial leasing, with operations powered by the AppFolio cloud platform exposing Tenant and Landlord Portals and supported by an in-house professional photography and videography team.

Product overview

Shmul Corporation operates as a property management company with a multi-tiered service architecture. The core offering is Property Management Services, delivered through tiered management plans (Basic, Advanced, Pro, Ultimate) that provide landlord services including rent collection, maintenance coordination, inspections, and tenant management. Service delivery is enabled by AppFolio-powered Tenant and Landlord Portals providing 24/7 real-time access to financials, maintenance requests, and documents. Supporting services include Realty Pros North Bethesda (a sub-brand realty brokerage for buying, selling, and commercial space), Professional Photography and Video Tours (including Night-Shift and Local Attractions video packages), the 10-step Home Buying Process, Investment Properties advisory, and Commercial Space Services. Video tours and professional photography are included across all management plans with varying levels of production quality based on the tier.

Differentiator

Problem solved

Functional benefit

Brands

• Property Management Division: Manages residential properties including condos, townhouses, and single-family homes in the DMV area
• Realty Pros North Bethesda

Products and services

• Basic Management Plan Budget-friendly property management plan including 24/7 calls, tenant portal, landlord portal, rent collection, ACH distribution, 1 inspection, 30 professional pictures, basic video tour, social media ads, MLS listing, brochure, home warranty, and HVAC service. Targeted at individual landlords with residential rental properties in the DMV area.
• Advanced Management Plan Mid-tier comprehensive property management plan including all Basic features plus 2 inspections, 45 professional pictures, enhanced video tour, and a social media Pro package. Targeted at individual landlords who want more marketing and inspection coverage than the entry plan.
• Pro Management Plan Premium property management plan that includes the Night-Shift videography feature, enhanced photography (50+ pro pictures), top-tier video tour, premium social media package, and priority 24/7 call center support. Targeted at landlords seeking high-quality marketing for their rental property.
• Ultimate Management Plan Top-tier full-service property management plan including Night-Shift and Local Attractions video features, 50+ professional pictures, comprehensive top-tier video tour, premium brochure, and full-service social media package. Targeted at landlords wanting a turnkey, premium marketing and management experience for their residential rental.
• AppFolio Tenant Portal Online portal for tenants of Shmul-managed properties to pay rent online, retrieve documents and reports, submit maintenance requests, and communicate with property management. Available via web portal and mobile apps (iOS/Android). Powered by AppFolio.
• AppFolio Landlord Portal Online portal for landlords to view property financials in real time, track repair tickets, retrieve documents, and read inspection reports for their Shmul-managed properties. Available via web portal and mobile apps (iOS/Android). Powered by AppFolio.
• Professional Photography Services In-house photography service using full-frame high-resolution cameras to produce professional images for property listings, social media campaigns, printed brochures, and other marketing materials. Delivered by Shmul's own photography team and bundled into management plans. Targeted at landlords needing high-quality marketing assets.
• Professional Video Tours In-house video tour production using professional camera systems, stabilizers, lighting, and post-processing to produce property showcase videos. Includes differentiated Night-Shift and Local Attractions video packages highlighted in the Pro and Ultimate plans. Targeted at landlords wanting premium virtual property showcasing, including during COVID-era remote viewings.
• Realty Pros North Bethesda Brokerage Services Real estate brokerage operated under the Realty Pros North Bethesda sub-brand of Shmul Corporation, offering residential buying and selling representation, rental representation, investment property transactions, and commercial office space leasing in the DC Metro area. Targeted at home buyers, sellers, and investors, including international and expatriate clients.
• Home Buying Process Service A structured 10-step home buying service from Realty Pros North Bethesda covering property search, market analysis, offer writing, inspections, financing, and settlement coordination. Targeted at first-time and move-up home buyers in the Maryland/DC Metro area.
• Investment Properties Advisory Investment property listing and advisory services from Realty Pros North Bethesda for buyers seeking residential investment opportunities in the Maryland/DC area, including market statistics and rental yield considerations. Targeted at individual real estate investors.
• Commercial Space Leasing Services Commercial office space listing, leasing, and management services from Realty Pros North Bethesda for office units in North Bethesda. Targeted at commercial tenants and owners of office space in the DMV region.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• DC Central Kitchen (DCCK)minorOthersShmul Corporation is a proud contributor to DC Central Kitchen, a nonprofit and social enterprise that combats hunger and poverty through job training and job creation. The organization provides culinary job training for individuals facing employment barriers while creating living wage jobs and bringing nutritious food to those in need.
• Realty Pros North BethesdacoreStrategic or Co-development PartnerRelated brokerage entity under the Shmul corporate umbrella operating as the real estate sales division. Realty Pros North Bethesda handles property sales, buying representation, and investment properties, complementing the property management services offered by Shmul Corporation.
• AppFoliocoreTechnology or IntegrationTechnology platform provider for property management software including tenant portal, landlord portal, rent collection, maintenance tracking, and financial reporting. Shmul uses AppFolio's cloud-based property management system for all client-facing services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PMI (Property Management Inc): Franchised residential property management network with local owner-operators serving landlords across the US. Closely matches Shmul's local-boutique positioning, tiered services, and landlord customer segment.
• Promised Land Property Management: Mid-Atlantic-focused residential property management firm offering tenant placement, rent collection, and maintenance coordination. Directly comparable on geography (DMV/mid-Atlantic), service mix, and landlord customer.
• HomeRiver Group: National residential property management company serving individual investors and institutional owners with local-market operations. Comparable in target customer (small-to-mid landlord), recurring fee model, and use of purpose-built PM technology.
• Real Property Management: National franchised residential property management network with locally owned offices. Matches Shmul on tiered landlord services, recurring fee revenue, and small-team local execution.
• Bay Property Management Group: Residential property manager operating across Maryland, DC, and Virginia with tiered service plans similar to Shmul. Directly comparable on geography, customer base (landlords of SFRs and small multifamily), and full-service management model.

Broad incumbents

• RPM Living: Large multi-market residential property manager serving institutional and individual owners with full-service management. Comparable on recurring management fee model and residential landlord customer, though at much greater scale.
• Bozzuto: Large, established residential real estate firm with deep Mid-Atlantic presence including multifamily management, homebuilding, and brokerage. Comparable on residential property management in the same DMV geography, though at significantly larger scale and broader scope.
• Greystar Real Estate Partners: Largest residential property manager globally, operating multifamily and single-family rental portfolios across the US. Comparable on the underlying residential property management business model, though it serves institutional owners at massive scale.

Emerging players

• Mynd (Roofstock): Tech-enabled residential property manager focused on SFR investors with online onboarding and remote management. Comparable on residential rental customer segment and subscription-style fees, differentiated by scale and proprietary technology.
• DoorLoop: Property management software platform enabling small and mid-sized residential managers to operate with modern tenant/owner portals. Comparable on the landlord-facing portal and workflow automation Shmul delivers via AppFolio, and increasingly competitive on the technology layer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCQtsIKhZLttRPdP1qhUFFjA/videos?view_as=subscriber
• Facebookfacebook.com/shmulcorp
• LinkedInlinkedin.com/company/shmulcorp
• Instagraminstagram.com/shmulcorp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shmul