HomeRiver Group (BMG Rentals)
HomeRiver Group is a national residential property management company serving rental homeowners and real estate investors across multiple states with a fully integrated service stack spanning acquisition, renovation, leasing, management, maintenance, and brokerage, powered by PropertyWare and PropertyMeld platforms.
- Company typePrivate
- Founded-
- HeadquartersBountiful, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What HomeRiver Group (BMG Rentals) does
HomeRiver Group, operating through its legal entity HomeRiver Group Holdings LLC and historically branded as BMG Rentals in Utah, is a national residential property management company that delivers a fully integrated service stack across the rental property lifecycle: acquisition support, renovation, leasing and renewals, ongoing management, maintenance coordination, and brokerage buy/sell services. The company serves rental homeowners and real estate investors as primary customers, with realtors and tenants/residents as secondary segments, and monetizes primarily through recurring monthly property management fees supplemented by transaction-based leasing, renovation, and brokerage revenue. Distribution is sales-led via direct website inquiry, phone, and email, with realtor/agent referral programs as a partner channel, and customer retention is anchored through PropertyWare-based owner and tenant portals and a PropertyMeld-integrated maintenance workflow.
The underlying technology stack is composed of third-party SaaS platforms rather than proprietary systems: PropertyWare (a Buildium product) powers owner and tenant portals, rent collection, and reporting; PropertyMeld handles tenant maintenance request submission and tracking; ADP Workforce Now supports HR and recruitment. No proprietary AI/ML capabilities, patents, or trademarks are disclosed. In 2024, HomeRiver merged with PURE Property Management and secured $80 million in growth capital to support national expansion and post-merger integration, positioning the combined entity as a multi-state operator with a unified national platform layered over local market expertise. The company maintains regional offices (Bountiful, UT for the Salt Lake City metro) and operates across Utah and Idaho, with 30+ Utah city-specific pages supporting local SEO and a horizontal segmentation strategy spanning residential rental homeowners, investors, realtors, and tenants.
HomeRiver Group (BMG Rentals) firmographics
Firmographics- Name
- HomeRiver Group (BMG Rentals)
- Legal name
- HomeRiver Group Holdings LLC
- Website
- https://bmgrent.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HomeRiver Group is a national residential property management company serving rental homeowners and real estate investors across multiple states with a fully integrated service stack spanning acquisition, renovation, leasing, management, maintenance, and brokerage, powered by PropertyWare and PropertyMeld platforms.
- Ownership category
- akta.pro rank
Where HomeRiver Group (BMG Rentals) is headquartered
LocationHeadquarters
- HQ city
- Bountiful
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HomeRiver Group (BMG Rentals) business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Property Management Fees: Ongoing property management services including tenant placement, rent collection, maintenance coordination, and financial reporting for residential rental properties
- Leasing Services: Tenant placement and lease renewal services for residential properties
- Renovation and Rehab Services: Property renovation and construction management services for rental properties
- Brokerage Services: Buy and sell property services through affiliated real estate brokerage
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based pricing for property management services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
HomeRiver Group (BMG Rentals) product offering
Product offeringCore offering
HomeRiver Group provides full-service residential property management for single-family rental homes, covering leasing and tenant placement, rent collection, maintenance coordination, accounting and owner reporting, HOA management, brokerage, renovations, acquisitions, eviction handling, vacation rental oversight, and distressed-property services across more than 40 U.S. markets. Its offerings are delivered to rental homeowners and real estate investors who outsource the day-to-day operations of their rental portfolios, with tenants interfacing through owner/tenant portals.
Product overview
HomeRiver Group is a national property management company offering a multi-service, fully-integrated platform for residential property management. The core product portfolio consists of five interconnected services: Property Management (the central offering with local managers, owner portals, maintenance, and reporting), Leasing & Renewals (tenant placement and retention), Renovations (rehab and construction), Brokerage (buy/sell services), and Acquisitions (portfolio transactions). Additional value-add services include Maintenance Services, Owner Portal/App, and a Free Rental Analysis tool for lead generation. The unified national platform enables clients to access local market expertise combined with centralized operations and asset management.
Differentiator
Problem solved
Functional benefit
Products and services
- Single-Family Rental Property Management
- Leasing and Tenant Placement Services Leasing services that market vacant rental homes, screen applicants, place qualified tenants, and execute lease agreements on behalf of property owners.
- Renovation Services Renovation and make-ready services for rental properties between tenancies, including repairs, upgrades, and unit turnovers.
- Brokerage Services Real estate brokerage services supporting owners and investors in buying and selling single-family rental properties.
- Acquisitions Services Acquisitions support for investors purchasing single-family rental properties, including sourcing, underwriting, and onboarding into managed portfolio.
- Eviction Services Eviction handling for property owners, including notice preparation, filing, and coordination through the legal process when required.
- HOA Management Management services for homeowner associations, including administrative, financial, and operational support.
- Vacation Rental Management Management of vacation rental properties, including guest coordination and turnover services for short-term rental owners.
- Distressed Property Management Management services tailored to distressed single-family rental properties, including stabilization, tenant resolution, and repositioning.
- Accounting and Owner Reporting Accounting services for managed properties, including rent collection, owner statements, disbursements, and tax-ready financial reporting.
Companies that use HomeRiver Group (BMG Rentals)
Customer profileSegments4 records
Ideal customer profiles1 record
HomeRiver Group (BMG Rentals) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
HomeRiver Group (BMG Rentals) partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PURE Property ManagementcoreHomeRiver Group announced a merger with PURE Property Management, creating a combined entity with enhanced scale and capabilities. This merger was accompanied by securing $80 million in growth capital from investors.
- PropertyWare (Buildium)corePropertyWare (a Buildium product) is the technology platform used for owner and tenant portal access, rent collection, and property management operations.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
HomeRiver Group (BMG Rentals) competitors and assessment
Company assessmentEmerging players
- Roofstock: Marketplace and property management platform for single-family rental investors, offering acquisition, management, and disposition services. Comparable SFR-focused full-service platform with investor customer base overlap.
- AppFolio: Property management software platform serving residential and multifamily managers with owner and tenant portals, accounting, and operations tools. Comparable through overlapping technology stack and target customer segment.
- Buildium: Cloud-based property management software (owner of PropertyWare, which HomeRiver uses) for residential property managers. Comparable technology provider serving the same operational workflows.
Others
- RealPage: Enterprise software and analytics provider for residential and multifamily property managers. Comparable as a technology ecosystem participant serving similar operational use cases as HomeRiver's PropertyWare stack.
Direct peers
- RPM Living: National residential property management company offering full-service leasing, management, maintenance, and accounting for rental property owners. Comparable full-service model and target investor customer base.
- Mynd Property Management: Tech-enabled single-family rental property management company serving small-to-mid-size landlords and investors across multiple US markets. Directly comparable as a vertically integrated SFR manager with national footprint ambitions.
- PURE Property Management: National residential property management company that merged with HomeRiver Group in 2024. Directly comparable service portfolio including leasing, management, maintenance, and brokerage for single-family rental investors.
- Knockturn Key (formerly Evernest): Tech-enabled single-family residential property management company with a national, multi-market footprint serving individual rental homeowners and investors. Comparable vertically integrated SFR management model and target customer.
Broad incumbents
- Greystar Real Estate Partners: Largest residential property manager in the US, operating across multifamily and student housing with property management, leasing, and investment services. Comparable as a national-scale incumbent in the residential property management space.
- BH Management Services: Large-scale residential property management firm with national footprint across multifamily and single-family rentals. Comparable as a national, full-service property management incumbent.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Customer concentration
HomeRiver Group (BMG Rentals) social profiles
Digital presenceHomeRiver Group (BMG Rentals) compliance and trust
Trust signalCompliance3 records
HomeRiver Group (BMG Rentals) financial estimates
Financial estimateRevenue estimate
Valuation estimate
HomeRiver Group (BMG Rentals) leadership team
Management profileNumber of profiles
HomeRiver Group (BMG Rentals) subsidiaries and ownership
Company hierarchySubsidiaries1 record
HomeRiver Group (BMG Rentals) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HomeRiver Group (BMG Rentals) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HomeRiver Group (BMG Rentals)
What does HomeRiver Group (BMG Rentals) do?
HomeRiver Group provides full-service residential property management for single-family rental homes, covering leasing and tenant placement, rent collection, maintenance coordination, accounting and owner reporting, HOA management, brokerage, renovations, acquisitions, eviction handling, vacation rental oversight, and distressed-property services across more than 40 U.S. markets. Its offerings are delivered to rental homeowners and real estate investors who outsource the day-to-day operations of their rental portfolios, with tenants interfacing through owner/tenant portals.
Is HomeRiver Group (BMG Rentals) a public or private company?
HomeRiver Group (BMG Rentals) is a private company. It is classified as private equity controlled and is currently operating.
When was HomeRiver Group (BMG Rentals) founded?
HomeRiver Group (BMG Rentals) was founded in -1. It employs 11 to 50 people.
Where is HomeRiver Group (BMG Rentals) based?
HomeRiver Group (BMG Rentals) is headquartered in Bountiful, United States, in the North America region.
How does HomeRiver Group (BMG Rentals) make money?
Four revenue lines are on record. Property Management Fees are the primary driver. The others are leasing Services, renovation and Rehab Services and brokerage Services.
Who are HomeRiver Group (BMG Rentals)'s main competitors?
Emerging players on record are Roofstock, AppFolio and Buildium. RealPage is listed as an others. Direct peers are RPM Living, Mynd Property Management, PURE Property Management and Knockturn Key (formerly Evernest). Broad incumbents are Greystar Real Estate Partners and BH Management Services.
Does HomeRiver Group (BMG Rentals) have an API?
No public API is recorded for HomeRiver Group (BMG Rentals).