Rees Foundation

What Rees Foundation does

Rees Foundation is a UK-registered charity founded in 2013 by Jan Rees OBE, a foster carer with over 40 years of experience, to provide lifelong support to care-experienced people. The organization serves adults aged 16 and over who have lived in foster or residential care, addressing gaps in housing, mental health, financial stability, education, employment, and crisis support that typically arise when formal care ends at 18, 21 or 25. Its registered offices are at Craftsman House in Droitwich Spa, with services delivered across the United Kingdom (registered in both England & Wales under charity number 1154019 and in Scotland under SC054101).

The charity's product portfolio is organized around three layers: (i) Projects (Arts, Cafe Connections, Careers Support, Financial Assistance, Future Me for 16-25s, Housing with Support, Imagination Library, Let's Connect virtual sessions, Panel Project, Prison & Probation Services, Time To Talk, Start for Life, From Care to Command); (ii) Membership and Digital Services, headlined by the Ask Jan Membership which bundles counselling, legal advice, financial advice, life coaching, rewards, and a wellbeing app alongside 24-hour live chat and WhatsApp; and (iii) Training/Consultancy plus ancillary Meeting Room Hire at Craftsman House. The underlying technology stack is light — website, mobile wellbeing app, WhatsApp, live chat, and the JustGiving donation platform — with no proprietary AI/ML components disclosed.

Rees Foundation is funded primarily through charitable donations and fundraising (individual giving, corporate partnerships, trust and philanthropy funding, legacy bequests, and events such as Stride for Success), supplemented by recurring revenue from Ask Jan Membership and a small venue-hire operation. The organization has 11-50 employees, no subsidiaries, no parent entity, and operates as an independent charity with no equity holders.

Name

Rees Foundation

Legal name

Rees Foundation

Website

https://reesfoundation.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Rees Foundation is a UK-registered charity founded in 2013 by Jan Rees OBE that delivers lifelong support services — housing, mental health, careers, financial aid, and crisis support — to care-experienced adults aged 16 and over across England, Wales, and Scotland.

Ownership category

akta.pro rank

Product category

Charitable Care Leaver Support Services

NAICS

Child and Youth Services (62411), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGADAO

Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYBPAGADAK

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYEDADAHAC

Scholarship & Fellowship Foundations and Trusts

Education/Education Administration, Accreditation & Policy/Education Funding, Grants & Financial Aid Administration

SECONDARYFSAAABAH

Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments)

Financial & Insurance/Asset & Wealth Management/Private Banking & HNW/UHNW Wealth Management

Keywords

• Care leaver support
• Foster care services
• Charity support services
• Youth housing assistance
• Career coaching

Headquarters

HQ city

Hampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: Rees Foundation relies on charitable donations from individuals, corporations, trusts, and philanthropists. Fundraising activities include events (Stride for Success walking challenge), corporate partnerships, and general fundraising campaigns via JustGiving platform.
2. Legacy Donations: The charity accepts legacy donations through bequests in Wills, allowing supporters to leave gifts to Rees Foundation as part of their estate planning.
3. Venue Hire: Meeting room hire at Craftsman House in Droitwich provides paid services at £180 per day or £90 per half day for up to 20 delegates, including facilities and WiFi.
4. Membership Services: Ask Jan Membership provides tiered support services including counselling, legal advice, wellbeing platform, financial advice, rewards platform, and life coaching for care-experienced individuals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rees Foundation is a UK-registered charity that provides lifelong support services for care-experienced individuals aged 16 and above who have been in foster care or residential care. The organization delivers a portfolio of direct support programs covering housing, careers coaching, financial assistance, mental health counselling, legal advice, life coaching, education grants, prison and probation support, and community-building activities, alongside subscription membership (Ask Jan Membership) and a venue hire service at Craftsman House in Droitwich.

Product overview

Rees Foundation is a charitable organization providing life-long support services for care experienced people in the UK. Rather than a single unified technology product, the organization offers a comprehensive portfolio of direct support services organized around several key areas: Projects (Arts Projects, Careers Support, Financial Assistance, Housing with Support, Let's Connect virtual sessions, Imagination Library, Panel Project, Cafe Connections, Time to Talk, Future Me for 16-25 year olds, and Prison and Probation Services); Membership Services (Ask Jan Membership offering counselling, legal advice, financial guidance, and life coaching); Digital Services (Wellbeing Platform & App, 24-hour Live Chat and WhatsApp); and Venue/Training Services (Meeting Room Hire and Learning and Development programs). The organization does not appear to offer a technology product platform but rather delivers personalized support services to care leavers.

Differentiator

Problem solved

Functional benefit

Products and services

• Arts Project Creative arts initiatives providing opportunities for care-experienced people to engage in artistic expression and cultural activities.
• Careers Support Career coaching and employment assistance helping care leavers develop professional skills and find employment opportunities.
• Financial Assistance Comprehensive financial support including Cost of Living assistance, Crisis Payments for emergencies, and Education and Training Grants for skill development.
• Let's Connect Virtual sessions providing remote support and connection for care-experienced individuals through digital platforms.
• Panel Project Structured panel-based support and consultation services for care-experienced people.
• Cafe Connections Social gathering spaces in cafe settings facilitating community connections among care leavers.
• Housing with Support Supported accommodation services helping care leavers access stable and safe housing with ongoing assistance.
• Time To Talk Conversational support service providing opportunities for care-experienced individuals to discuss their experiences and receive emotional support.
• Future Me Specialized support program for 16-25 year olds designed to help young care leavers develop skills and plan for their future.
• Imagination Library Literacy program providing books to children and young people connected to the care system.
• Prison and Probation Services Specialized support services for care-experienced individuals in custody or probation, including access to records, mental health wellbeing, and peer mentoring.
• Ask Jan Membership Subscription membership service providing ongoing access to Jan Rees and comprehensive support including counselling, legal advice, financial guidance, life coaching, wellbeing platform, rewards platform, and 24-hour live chat and WhatsApp.
• Learning and Development Educational and professional development training including Access to Records workshops, Caring for Care Leavers training, Panel Training, Personal Advisor Skills Support, Peer Mentoring, and recruitment training for care-experienced people.
• Meeting Room Hire Meeting and training room rental at Craftsman House in Droitwich Spa, accommodating up to 20 delegates with full facilities including WiFi, overhead projector, large screen, and disabled access, priced at £180 per full day or £90 per half day.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Mental Health First Aid EnglandminorOthersAffiliation with Mental Health First Aid England demonstrating commitment to mental health support training and practices within the organization.
• National Cyber Security Centre (Cyber Essentials)minorOthersCyber Essentials certification holder, demonstrating commitment to cybersecurity standards.
• Mindful EmployerminorOthersPart of the Mindful Employer initiative, showing commitment to staff mental health and wellbeing in the workplace.
• Armed Forces CovenantminorOthersSignatory to the Armed Forces Covenant, demonstrating support for veterans and service personnel who may be care experienced.
• Fundraising RegulatorminorOthersRegistered with the Fundraising Regulator, demonstrating commitment to ethical fundraising standards in the UK.
• Office of the Scottish Charity Regulator (OSCR)minorOthersRegistered charity in Scotland (SC054101) under OSCR oversight.
• Information Commissioner's Office (ICO)minorOthersRegistered with ICO (ZA027769), demonstrating compliance with data protection requirements.
• JustGivingcoreTechnology or IntegrationPrimary online donation platform enabling individuals to make monetary donations to support care leaver services.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The Prince's Trust: Major UK youth charity providing education, training, and employment support to disadvantaged young people. Comparable as a UK-wide charity focused on youth transitions into adulthood, with overlapping career and skills development offerings.
• Action for Children: Major UK children's charity providing services across fostering, residential care, and post-care support. Comparable as a broader UK charity working with looked-after children and care leavers, though at materially greater scale.
• Barnardo's: One of the UK's largest children's charities, with extensive services for looked-after children, care leavers, and families. Operates at much greater scale with statutory contracts; overlapping mission around supporting care-experienced young people.
• The Children's Society: National UK charity working with vulnerable children including those in care and care leavers. Comparable mission around supporting young people facing adversity, with broader programmatic reach.
• YMCA England & Wales: UK charity providing supported housing, health and wellbeing, and training for young people including those leaving care. Comparable through housing-with-support models and youth-focused service delivery.

Direct peers

• Catch22: Large UK social enterprise delivering services for young people including care leavers, with programs in education, employability, and justice. Comparable as a multi-service UK organization supporting disadvantaged youth with overlapping service portfolios.
• Nacro: UK charity supporting disadvantaged people including care leavers, with significant work in the criminal justice system. Directly comparable given Rees Foundation's prison and probation services for care-experienced individuals.
• Become: UK charity specifically focused on children in care and care leavers, providing advocacy, advice, and policy work. Closely aligned with Rees Foundation's mission to support care-experienced people through transitions out of formal care.
• Centrepoint: UK charity providing housing and support for young people experiencing homelessness, including a significant cohort of care leavers. Directly comparable as a UK-based charity supporting the same beneficiary population with overlapping service categories (housing, employment, wellbeing).

Others

• Macmillan Cancer Support: Large UK charity providing wellbeing, financial guidance, and support services comparable in operating model (donation-funded, multi-service support hub, wellbeing platform/app). Useful comparator for membership-style recurring engagement, though serving a different beneficiary population.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/reesfoundation
• Facebookfacebook.com/ReesFoundation
• LinkedInlinkedin.com/company/reesfoundation
• Instagraminstagram.com/reesfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rees Foundation