Six String Southern Productions
Six String Southern Productions is an independent live event and concert promoter founded in 2013 and based in Athens, Georgia, serving corporations, nonprofits, governments, and fairs across the Southeast US with talent buying, event consulting, production, and marketing services.
- Company typePrivate
- Founded2013
- HeadquartersEatonton, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Six String Southern Productions does
Six String Southern Productions (SSSP) is an independent live event and concert promotion company founded in 2013 by Adam Potts and headquartered at 1045 S Milledge Ave, Suite 101, Athens, Georgia. The company books, produces, and markets live music and entertainment events across the Southeast United States, with a 2025 event footprint spanning Georgia, North Carolina, Louisiana, Tennessee, and Alabama. Its core services comprise four interconnected offerings: Talent Buying (artist booking across rock, country, hip hop, and comedy), Consulting (event strategy and programming), Production (coordination of production partners from soundcheck through showtime), and Marketing (audience targeting, branding, social media advertising, and PR). These are delivered as an integrated end-to-end service rather than as discrete a-la-carte products.
The company targets four primary customer segments: corporations and businesses (corporate events, celebrations, functions), nonprofit organizations (fundraising and community events), city and county governments (public festivals and municipal celebrations), and fairs/festival organizers (talent booking and event consulting). Revenue is generated through professional service fees on a quote-based model with no public pricing. Events are distributed through three major ticketing platforms — Ticketmaster, Freshtix, and AXS — and held at partner venues including Ryman Auditorium (Nashville), Crown Theatre (Fayetteville, NC), Anderson Music Hall (Hiawassee, GA), Shreveport Municipal Auditorium, Saenger Theatre (Mobile, AL), and Lucas Theatre (Savannah, GA).
The operating model is relationship-intensive and asset-light: SSSP does not own venues, equipment, or intellectual property in the traditional product sense, but instead monetizes its network of artist and venue relationships and its in-house production coordination expertise. The named leadership team comprises Adam Potts (Founder/CEO/Talent Buyer), Haley Fort (COO/Talent Buyer, IAVM 30-Under-30 Class of 2020), Erin Conner (Head of Marketing), and Ally Goodwin (Promoter/Partnerships Coordinator), with all four principals holding University of Georgia ties. There is no public disclosure of revenue, funding, or headcount beyond the four named leaders, and the company maintains no proprietary technology platform — its digital presence is a Squarespace-hosted website plus email signup and social channels.
Six String Southern Productions firmographics
Firmographics- Name
- Six String Southern Productions
- Legal name
- Six String Southern Productions
- Website
- https://sixstringsouthern.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Six String Southern Productions is an independent live event and concert promoter founded in 2013 and based in Athens, Georgia, serving corporations, nonprofits, governments, and fairs across the Southeast US with talent buying, event consulting, production, and marketing services.
- Ownership category
- akta.pro rank
Six String Southern Productions industry classification
Industry- Product category
- Live Event Promotion
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)
Keywords
Where Six String Southern Productions is headquartered
LocationHeadquarters
- HQ city
- Eatonton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Six String Southern Productions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Event Promotion and Production Services: Revenue generated from promoting and producing live concerts and events. Services include talent buying, event consulting, production coordination, and marketing services for events ranging from large-scale festivals and corporate events to concerts and community celebrations.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Six String Southern Productions product offering
Product offeringCore offering
Six String Southern Productions is an independent concert and live event promotion company that books and produces shows across the Southeast US. It offers Talent Buying (artist booking across rock, country, hip hop, comedy, and more), Event Consulting (planning, programming, and brand alignment), Production Coordination (partner identification and showtime communication), and tailored Marketing services (audience targeting, branding, social media advertising, PR). Engagements range from large-scale festivals and corporate events to concerts and community celebrations, with end-to-end onsite event-day coordination.
Product overview
Six String Southern Productions operates as a service-based concert promotion company rather than a product-based platform. The company offers four interconnected core services: Talent Buying (artist booking across genres in the Southeast), Consulting (event planning and strategy), Production (production partner coordination), and Marketing (audience targeting, branding, and PR). These services are delivered through a one-stop-shop approach, providing end-to-end event management from initial planning through onsite coordination, serving corporations, nonprofit organizations, and government entities.
Differentiator
Problem solved
Functional benefit
Products and services
- Talent Buying Artist booking service covering all genres (rock, country, hip hop, comedy and beyond) across the Southeast, working closely with clients to find the right artist fit and handling all artist coordination and communication.
- Event Consulting Consulting services to improve established events or build new ones from scratch, including defining event goals, aligning programming with brand, ensuring audience engagement, and fitting budget and timeline.
- Production Coordination Production services that identify the best production partners, collaborate with trusted local providers, and maintain communication with artists and production teams from soundcheck through showtime.
- Event Marketing Tailored marketing services for events including audience targeting, brand identity alignment, media strategy fine-tuning based on ticket-sales data, event branding, social media advertising, and PR.
- Full Event Management End-to-end event management from large-scale festivals and corporate events through concerts and community celebrations, spanning talent booking, site planning, communications, and onsite event-day coordination.
Companies that use Six String Southern Productions
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Six String Southern Productions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Six String Southern Productions partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- ASM LegendscoreASM Legends is a venue management company with multiple venues. Chris Penton, Regional Director of Booking, describes Six String Southern as amazing to work with across their buildings, citing attention to detail, quick responses, and professionalism as key attributes of the partnership.
- Premier Entertainment GroupcorePremier Entertainment Group produces events from the Midwest to South Florida. Dave Guiler, President, describes working with Six String as a first-class experience with perfect communication and successful show execution.
- Capital A ProductionscoreCapital A Productions is an entertainment production company. Brad Gibson, President/CEO, describes Adam and his team as top notch professionals who make events run smoothly through upfront preparation and attention to detail.
- FreshtixcoreFreshtix is a ticketing platform handling thousands of events annually. Jamie Dwyer, CEO & Co-Founder, states that Six String Southern shows are consistently among the smoothest, with the team making Freshtix staff's jobs easier through preparation and organization.
- Visit DothanminorVisit Dothan is the local tourism/convention bureau. Hannah Shiver, Executive Director, endorses Six String Southern for bringing talent and professionalism to events in the Dothan market.
- OVG360 – Augusta Entertainment ComplexcoreOVG360 (Oak View Group) manages the Augusta Entertainment Complex. Tyler Gambrell, Regional Marketing Director, has worked with Six String Southern for over five years across multiple markets, citing unrivaled passion, professionalism, and industry knowledge.
- Live Event SolutionsminorGary Teal Jr. of Live Event Solutions describes Six String Southern's attention to detail as making a positive impression, expressing hope to be an extension of their staff and trusted partner on events.
- BC Chamber of Commerce - Richmond Hill, GAminorThe Bryan County Chamber of Commerce works with Six String Southern for entertainment bookings. Summer Beal, President/CEO, describes the team as professional, reliable, and consistently delivering amazing artists.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Six String Southern Productions competitors and assessment
Company assessmentBroad incumbents
- Creative Artists Agency (CAA): Global talent and sports agency with concert touring and live event capabilities. Comparable as a much larger incumbent that represents many of the artists Six String Southern books and operates adjacent promotion and touring functions in the same ecosystem.
- Ryman Hospitality Properties: Hospitality and venue company that owns and operates the Ryman Auditorium and Grand Ole Opry in Nashville — a marquee venue where Six String Southern actively promotes shows. Comparable as both a venue partner and an incumbent operating more broadly in live entertainment hospitality.
- Oak View Group (OVG): Global venue development, management, and programming company. Already referenced as Six String Southern's partner via OVG360 Augusta Entertainment Complex, and directly comparable as a venue operator/programmer competing for content and routing across the same Southeast markets.
Direct peers
- Live Nation Entertainment: The world's largest concert promoter and live entertainment company, operating across all major US markets. Directly comparable as a concert promoter competing for artist routing, venue access, and ticketing in the same Southeast markets where Six String Southern operates.
- Premier Entertainment Group: Mid-sized independent concert promoter producing events from the Midwest to South Florida. Already referenced as a Six String Southern partner, and directly comparable as an independent regional promoter with similar scale, scope, and event types.
- AEG Presents: Second-largest North American concert promoter and a subsidiary of Anschutz Entertainment Group. Directly comparable as a competing concert promoter with similar artist booking and venue relationship capabilities, often routing through the same venues Six String Southern uses.
- Outback Presents: Independent concert promoter focused on mid-sized venue tours and family-oriented live entertainment. Comparable as an independent promoter competing for similar acts and routing strategies across regional venues.
- Paradise Artists: Talent buying and concert promotion agency servicing fairs, festivals, and venues across the US. Directly comparable as a peer providing talent buying and event consulting services to fairs and festivals — a core Six String Southern segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Six String Southern Productions social profiles
Digital presenceSix String Southern Productions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Six String Southern Productions leadership team
Management profileNumber of profiles
Profiles4 records
Six String Southern Productions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Six String Southern Productions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Six String Southern Productions
What does Six String Southern Productions do?
Six String Southern Productions is an independent concert and live event promotion company that books and produces shows across the Southeast US. It offers Talent Buying (artist booking across rock, country, hip hop, comedy, and more), Event Consulting (planning, programming, and brand alignment), Production Coordination (partner identification and showtime communication), and tailored Marketing services (audience targeting, branding, social media advertising, PR). Engagements range from large-scale festivals and corporate events to concerts and community celebrations, with end-to-end onsite event-day coordination.
Is Six String Southern Productions a public or private company?
Six String Southern Productions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Six String Southern Productions founded?
Six String Southern Productions was founded in 2013. It employs 11 to 50 people.
Where is Six String Southern Productions based?
Six String Southern Productions is headquartered in Eatonton, United States, in the North America region.
How does Six String Southern Productions make money?
One revenue line is on record: event Promotion and Production Services.
Who are Six String Southern Productions's main competitors?
Broad incumbents on record are Creative Artists Agency (CAA), Ryman Hospitality Properties and Oak View Group (OVG). Direct peers are Live Nation Entertainment, Premier Entertainment Group, AEG Presents, Outback Presents and Paradise Artists.
Does Six String Southern Productions have an API?
No public API is recorded for Six String Southern Productions.
What industry is Six String Southern Productions in?
Six String Southern Productions's product category is Live Event Promotion. Its primary akta.pro industry code is MPAIAFAF, Touring & Production Services (Staging, Lighting, Sound, Video). Its SIC code is 7900.