American Hartford Gold
American Hartford Gold is a US precious metals retailer founded in 2015 that sells physical gold and silver coins and bars and facilitates self-directed Gold IRA rollovers for individual retirement investors nationwide.
- Company typePrivate
- Founded2015
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What American Hartford Gold does
American Hartford Gold (AHG) is a privately held US precious metals retailer founded in 2015 and headquartered in Los Angeles, California, that sells physical gold and silver coins, bars and rounds to individual investors and facilitates self-directed Gold and Silver IRAs by guiding customers through rollovers from existing retirement accounts (401(k), Traditional IRA, SEP-IRA, Roth IRA). The company does not administer IRAs; third-party custodians hold the metals in approved depositories on behalf of clients. AHG markets bullion sourced from government mints (US Mint, Royal Canadian Mint, Royal Mint of the United Kingdom, Perth Mint, Austrian Mint) along with exclusive co-developed products such as the Britannia & Liberty Bullion Coin, the Mythical Creatures Griffin coin, the SS Tilawa Silver Coin, and the Queen Elizabeth & Lion coin. Service offerings include a Price Protection Guarantee, a Buyback Commitment, and Metals Match IQ price-matching.
American Hartford Gold firmographics
Firmographics- Name
- American Hartford Gold
- Legal name
- American Hartford Gold Group LLC
- Website
- https://americanhartfordgold.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- American Hartford Gold is a US precious metals retailer founded in 2015 that sells physical gold and silver coins and bars and facilitates self-directed Gold IRA rollovers for individual retirement investors nationwide.
- Ownership category
- akta.pro rank
American Hartford Gold industry classification
Industry- Product category
- Precious Metals Retail
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Precious Metals Minting & Bullion Products (IMAKAEAJ)
Keywords
Where American Hartford Gold is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
American Hartford Gold business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D
Revenue model
- Precious Metals Retail Sales: American Hartford Gold generates revenue primarily through the sale of physical gold and silver coins, bars, and rounds to individual investors. The company sells investment-grade precious metals at competitive prices with markups over spot prices. Products include Gold American Eagles, Silver American Eagles, Canadian Buffalo coins, and exclusive collector coins.
- Gold IRA Facilitation: The company facilitates Gold IRA rollovers, helping customers transfer funds from existing retirement accounts (401k, Traditional IRA, etc.) into self-directed Gold IRAs backed by physical precious metals. While AHG does not administer the IRA accounts directly (custodians hold the metals), they facilitate the transaction and earn revenue from product sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Precious Metals Purchase |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
American Hartford Gold product offering
Product offeringCore offering
American Hartford Gold is a precious metals retailer that sells physical gold and silver coins, bars, and rounds to individual investors, and facilitates Gold IRA and Silver IRA rollovers from existing retirement accounts into self-directed IRAs backed by physical precious metals held by third-party custodians.
Product overview
American Hartford Gold operates as a precious metals retailer offering a unified platform for purchasing gold and silver bullion coins/bars and establishing self-directed Gold and Silver IRAs. The core product portfolio centers on Gold IRA accounts (self-directed retirement accounts enabling physical gold and silver holdings), complemented by a comprehensive catalog of gold and silver products including Gold American Eagle coins, Silver American Eagle coins, Gold and Silver Canadian Buffalo coins, and exclusive Britannia and Liberty Bullion Coins. Additional offerings include Gold IRA Rollover services, Silver IRA Rollover services, Physical Delivery with insured shipping, Buyback Commitment, and Price Protection Guarantee. The company positions itself as the nation's largest precious metals retailer and leading Gold IRA specialist.
Differentiator
Problem solved
Functional benefit
Products and services
- Gold IRA Self-directed individual retirement account that allows investors to hold physical gold as tax-advantaged retirement assets, enabling rollover or transfer from existing retirement accounts.
- Gold American Eagle Coin Official U.S. bullion coin weighing 1 troy ounce with .9167 purity (22-karat gold), minted at West Point, guaranteed by the federal government for weight, content, and purity. Available in 1 oz, 1/2 oz, 1/4 oz, and 1/10 oz sizes.
- Silver American Eagle Coin Official U.S. silver bullion coin weighing 1 troy ounce with .999 purity, first introduced in 1986. Features Adolph A. Weinman's Walking Liberty design.
- Gold Canadian Buffalo Coin Exclusive fractional gold coin (1/4 oz) crafted by Royal Canadian Mint with 99.99% pure gold. Features iconic buffalo design with face value of $10 (CAD). IRA-eligible.
- Silver Canadian Buffalo Coin Exclusive 1.25 oz .9999 pure silver coin by Royal Canadian Mint celebrating North America's heaviest land animal. IRA-eligible with unique security features.
- Britannia and Liberty Bullion Coins Exclusive bullion coins created through collaboration between The Royal Mint and the United States Mint, symbolizing the historic UK-US relationship. Available in gold and silver options.
- Mythical Creatures Griffin Coins Exclusive 2025 coin series celebrating strength, protection, and timeless mythology. Available in 1/4 oz gold and 2 oz silver options.
- Queen Elizabeth & Lion Coins Bullion coins featuring the Queen Elizabeth and Lion design. Available in 1/4 oz gold and 2 oz silver options.
- St Helena Sovereign Gold Coins Gold sovereign coins featuring the St Helena design in 1/4 oz weight.
- The Guardian Silver Coins Silver bullion coins featuring The Guardian design in 2 oz weight.
- Gold IRA Rollover Service enabling investors to transfer or rollover existing retirement accounts (401k, IRA, etc.) into a self-directed Gold IRA holding physical gold.
- Silver IRA Rollover Service enabling investors to transfer or rollover existing retirement accounts into a self-directed IRA holding physical silver.
- Price Protection Guarantee Exclusive program ensuring clients always receive the best value on precious metals purchases through price matching and protection guarantees.
- Buyback Commitment Guarantee allowing clients to sell back their precious metals to American Hartford Gold with a hassle-free process.
Quantifiable outcome
- $4 billion+ in precious metals delivered to customers
- +2 more outcomes
Companies that use American Hartford Gold
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
American Hartford Gold technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
American Hartford Gold partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- The Royal MintminorAmerican Hartford Gold collaborated with The Royal Mint to create exclusive Britannia and Liberty Bullion Coins, symbolizing the UK-US relationship. The coins feature designs highlighting national symbols and are available in gold and silver options.
- United States MintminorCollaboration with the United States Mint to create exclusive Britannia and Liberty Bullion Coins celebrating the historic relationship between the UK and US.
- Royal Canadian MintcoreSource of exclusive Canadian Buffalo gold and silver coins. The Royal Canadian Mint produces 99.99% pure gold and silver coins that American Hartford Gold sells to customers, including IRA-eligible options.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
American Hartford Gold competitors and assessment
Company assessmentDirect peers
- Goldco: Goldco is a direct competitor in the Gold IRA and precious metals retail space, serving retirement-age investors seeking physical gold/silver allocation through self-directed IRAs. Both companies emphasize celebrity endorsements and consultative phone sales.
- Augusta Precious Metals: Augusta Precious Metals is a direct competitor in the Gold IRA market, targeting retirement savers seeking physical gold/silver rollover services with a consultative sales model. Both companies compete for IRA rollover mindshare among U.S. consumers.
- Birch Gold Group: Birch Gold Group is a direct competitor offering physical precious metals and Gold IRA rollovers to individual investors. Comparable business model combining bullion retail with retirement account facilitation and educational content marketing.
- Noble Gold Investments: Noble Gold is a direct competitor in the precious metals IRA and bullion retail segment, serving individual retirement investors seeking diversification into physical gold and silver. Similar target customer profile and inside-sales motion.
- Lear Capital: Lear Capital is a direct competitor specializing in physical gold/silver coins, bars, and Gold/Silver/Platinum/Palladium IRAs. Comparable product catalog and customer base to AHG, with similar consultative sales motion.
- Rosland Capital: Rosland Capital is a direct competitor offering physical precious metals and Gold IRA services to individual investors, with celebrity endorsers and similar marketing positioning. Overlapping product catalog including exclusive coins.
- Patriot Gold Group: Patriot Gold Group is a direct competitor in Gold IRA rollovers and physical precious metals retail, targeting retirement-focused investors. Similar fee structure and consultative sales approach.
- JM Bullion: JM Bullion is a large online precious metals retailer offering gold, silver, platinum, and palladium coins and bars. While more e-commerce focused than AHG, it serves the same retail bullion buyer and overlaps on IRA-eligible product lines.
- Money Metals Exchange: Money Metals Exchange is an online precious metals dealer offering gold, silver, platinum, and palladium bullion products to individual investors, including IRA-eligible items. Comparable direct-to-consumer bullion retail model.
Broad incumbents
- APMEX: APMEX is one of the largest U.S. online precious metals retailers, offering a broad catalog of coins, bars, and rounds across gold, silver, platinum, and palladium. Overlaps with AHG on retail bullion but operates as a broader incumbent across multiple product categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
American Hartford Gold social profiles
Digital presenceAmerican Hartford Gold financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Hartford Gold leadership team
Management profileNumber of profiles
Profiles7 records
American Hartford Gold funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Hartford Gold M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Hartford Gold
What does American Hartford Gold do?
American Hartford Gold is a precious metals retailer that sells physical gold and silver coins, bars, and rounds to individual investors, and facilitates Gold IRA and Silver IRA rollovers from existing retirement accounts into self-directed IRAs backed by physical precious metals held by third-party custodians.
Is American Hartford Gold a public or private company?
American Hartford Gold is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was American Hartford Gold founded?
American Hartford Gold was founded in 2015. It employs 101 to 250 people.
Where is American Hartford Gold based?
American Hartford Gold is headquartered in Los Angeles, United States, in the North America region.
How does American Hartford Gold make money?
Two revenue lines are on record. Precious Metals Retail Sales are the primary driver. The others are gold IRA Facilitation.
Who are American Hartford Gold's main competitors?
Direct peers on record are Goldco, Augusta Precious Metals, Birch Gold Group, Noble Gold Investments, Lear Capital, Rosland Capital, Patriot Gold Group, JM Bullion and Money Metals Exchange. APMEX is listed as a broad incumbent.
Does American Hartford Gold have an API?
No public API is recorded for American Hartford Gold.
What industry is American Hartford Gold in?
American Hartford Gold's product category is Precious Metals Retail. Its primary akta.pro industry code is IMAKAEAJ, Precious Metals Minting & Bullion Products. Its SIC code is 5944.