Priority Gold
Priority Gold is a Dallas-based precious metals dealer founded in 2001 that sells physical gold, silver, platinum, and palladium and facilitates self-directed precious metals IRAs for U.S. retirement and retail investors through a phone-led consultative sales model.
- Company typePrivate
- Founded2001
- HeadquartersDallas, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Priority Gold does
Priority Gold is a Dallas-based precious metals dealer founded in 2001 that sells physical gold, silver, platinum, and palladium to U.S. investors and facilitates self-directed precious metals IRAs. The firm operates as a consultative sales organization, acquiring customers primarily through phone-based specialist outreach (888-506-6439), website lead capture, and a free 'Wealth Preservation Guide' funnel, then guiding prospects through a three-step process (Contact, Discover, Acquire). It sells government-mint coins (American Eagle, Canadian Maple Leaf, Krugerrand), private-mint bullion bars, and numismatic items, with direct cash purchases starting around $10,000 and IRA-funded purchases generally starting at $25,000.
The company does not run a proprietary technology platform; instead it coordinates with Equity Trust Company as custodian and with a network of IRS-approved depositories (including Delaware Depository and private vaults in Texas, Delaware, and Nevada) to enable clients to hold physical metals inside retirement accounts. IRA activity is anchored by 401(k) and traditional IRA rollover support, buy-back liquidity, and complimentary insured storage on qualifying purchases. Marketing is built on high-profile endorsements — most notably Robert Kiyosaki — the official partnership with the Texas Rangers, Forbes Advisor 'Most Trusted Gold Company' recognition, and an Inc. 5000 (#1927 in 2025) ranking marking it as the fastest-growing Gold IRA provider in the U.S.
Priority Gold is privately held with no disclosed institutional funding, an employee count reported in the 11–50 range, and a second sales office in Beverly Hills. Revenue is generated through markups on metals sold (both cash and IRA-funded), with no separate service or management fees highlighted publicly. Customer segments are exclusively retail — retirement investors, high-income households, first-time buyers, and direct cash purchasers — with no evidence of institutional or B2B contracts; named testimonials skew to first-time and 401(k) rollover clients, indicating a predominantly SMB/individual customer base.
Priority Gold firmographics
Firmographics- Name
- Priority Gold
- Legal name
- Priority Gold
- Website
- https://prioritygold.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Priority Gold is a Dallas-based precious metals dealer founded in 2001 that sells physical gold, silver, platinum, and palladium and facilitates self-directed precious metals IRAs for U.S. retirement and retail investors through a phone-led consultative sales model.
- Ownership category
- akta.pro rank
Priority Gold industry classification
Industry- Product category
- Precious Metals Dealer and IRA Services
- NAICS
- Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)
- SIC
- Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Precious Metals Trading, Marketing & Distribution (IMAKAEAH)
- akta.pro secondary industry
- Precious Metals Minting & Bullion Products (IMAKAEAJ)
Keywords
Where Priority Gold is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Priority Gold business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Precious Metals Sales: Priority Gold generates revenue through the sale of physical precious metals (gold, silver, platinum, palladium) to investors. Products include government-minted coins (American Eagle, Canadian Maple Leaf, etc.), private mint bullion bars, and numismatic/collector coins. Revenue is earned through markup on spot metal prices. The company offers both direct cash purchases and facilitates purchases through self-directed IRA accounts.
- Precious Metals IRA Facilitation: Priority Gold facilitates the setup and management of self-directed precious metals IRAs in partnership with Equity Trust Company as custodian. The company coordinates the rollover process from existing retirement accounts (401(k), traditional IRA) into IRS-compliant precious metals IRAs, handles metal selection, and arranges storage in IRS-approved depositories. Revenue is generated through the margin on metals sold into these accounts.
- Storage Services: Priority Gold offers complimentary insured storage in IRS-approved depositories for qualifying purchases, particularly for IRA-held metals. Storage is coordinated through partner depositories including Delaware Depository. This service supports IRA compliance requirements and provides security for physical holdings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Direct Cash Purchases |
| One time/ perpetual license | Multi-year contract | Self-Directed Precious Metals IRA |
| Other | Annual | Storage and Handling |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Priority Gold product offering
Product offeringCore offering
Priority Gold is a precious metals dealer that sells physical gold, silver, platinum, and palladium products (coins and bars) directly to individual investors. The company facilitates self-directed Precious Metals IRAs and 401(k) rollovers, offering secure storage solutions and a buy-back program that allows customers to liquidate holdings back to the dealer.
Product overview
Priority Gold is a Dallas-based precious metals dealer offering physical gold, silver, platinum, and palladium products for investment and retirement purposes. The company operates a direct sales model for cash purchases and provides Precious Metals IRA services that enable investors to hold physical precious metals in tax-advantaged self-directed retirement accounts through custodial partnerships. Product portfolio includes coins from major mints (U.S. Mint, Royal Canadian Mint, Perth Mint, Austrian Mint, South African Mint) and gold bars from LBMA-approved refiners, ranging from fractional sizes (0.125 oz) to large bars (10 oz). The company also offers complimentary storage solutions for qualifying purchases, secure buy-back services, and 401(k) rollover assistance.
Differentiator
Problem solved
Functional benefit
Products and services
- Gold Bullion Products
Companies that use Priority Gold
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
Priority Gold technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Priority Gold partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Equity Trust CompanycoreEquity Trust Company is Priority Gold's chosen self-directed IRA custodian, facilitating the establishment and maintenance of precious metals IRAs. Priority Gold works alongside Equity Trust to manage the rollover process from existing retirement accounts into IRS-compliant precious metals holdings, ensuring regulatory compliance and efficient account management.
- Robert KiyosakiflagshipRobert Kiyosaki, author of Rich Dad Poor Dad and prominent investment personality, endorses Priority Gold as a trusted precious metals partner. Kiyosaki appears in promotional materials and has stated on social media his intention to grow richer through precious metals, recommending Priority Gold to followers seeking to protect their wealth.
- Texas RangerscorePriority Gold is the official precious metals partner of the World Champion Texas Rangers baseball team. This partnership provides brand visibility, local market presence, and association with a championship sports organization.
- IRS-Approved Depositories and Storage FacilitiescorePriority Gold coordinates with a network of private vault facilities across Texas, Delaware, and Nevada, as well as custodial partnerships that facilitate retirement account rollovers. Metals purchased for IRAs are stored in IRS-approved depositories including Delaware Depository.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Priority Gold competitors and assessment
Company assessmentDirect peers
- Goldco: Goldco is one of the largest U.S. Gold IRA and precious metals dealers, offering gold, silver, platinum, and palladium coins and bars plus self-directed IRA rollovers with custodian and depository partnerships. It directly competes with Priority Gold in customer segment, product mix, and celebrity/athlete endorsement-driven marketing.
- Augusta Precious Metals: Augusta Precious Metals is a leading Gold IRA provider focused on retirement investors and 401(k) rollovers into physical gold and silver. It shares Priority Gold's education-led, consultative sales approach and competes directly for the same retirement-age customer base.
- Birch Gold Group: Birch Gold Group is a U.S. precious metals dealer specializing in Gold IRAs, physical bullion sales, and 401(k) rollovers. It competes head-to-head with Priority Gold on product range, custodian partnerships, and direct-to-consumer sales model targeting retirement investors.
- American Hartford Gold: American Hartford Gold is a precious metals and Gold IRA dealer offering gold, silver, platinum, and palladium with buyback and storage services. It targets the same retirement investor segment and uses a similar consultative phone-sales model as Priority Gold.
- Noble Gold Investments: Noble Gold Investments is a precious metals dealer offering Gold IRAs, Royal Survival Packs, and physical bullion sales. It serves the same retirement diversification customer and competes on similar IRA-custodian-integrated offerings and celebrity endorsements.
- Lear Capital: Lear Capital is a long-established U.S. precious metals dealer offering physical gold, silver, platinum, and palladium plus Gold IRA services. It is comparable to Priority Gold in product breadth, IRA facilitation, and direct-to-retirement-investor sales approach.
- Rosland Capital: Rosland Capital is a precious metals dealer selling gold, silver, platinum, and palladium coins and bars with Gold IRA rollover services. It shares Priority Gold's focus on retirement-account conversions and uses a consultative phone-based sales motion.
- APMEX: APMEX is one of the largest U.S. online precious metals retailers offering gold, silver, platinum, and palladium products to retail and IRA customers. It overlaps with Priority Gold on product catalog and direct-to-investor distribution, though it operates a more e-commerce-led model.
- JM Bullion: JM Bullion is a major U.S. online precious metals dealer carrying a broad catalog of gold, silver, platinum, and palladium bullion and numismatics. It is comparable to Priority Gold on product breadth and direct-to-consumer precious metals distribution, though it leads with self-serve e-commerce rather than consultative sales.
Others
- Equity Trust Company: Equity Trust Company is a self-directed IRA custodian that enables investors to hold alternative assets including physical precious metals in retirement accounts. It is Priority Gold's chosen IRA custodian and an ecosystem partner rather than a direct competitor, but its role is central to the Gold IRA service stack.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Priority Gold social profiles
Digital presencePriority Gold financial estimates
Financial estimateRevenue estimate
Valuation estimate
Priority Gold leadership team
Management profileNumber of profiles
Priority Gold funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Priority Gold M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Priority Gold
What does Priority Gold do?
Priority Gold is a precious metals dealer that sells physical gold, silver, platinum, and palladium products (coins and bars) directly to individual investors. The company facilitates self-directed Precious Metals IRAs and 401(k) rollovers, offering secure storage solutions and a buy-back program that allows customers to liquidate holdings back to the dealer.
Is Priority Gold a public or private company?
Priority Gold is a private company. It is classified as unknown and is currently operating.
When was Priority Gold founded?
Priority Gold was founded in 2001. It employs 51 to 100 people.
Where is Priority Gold based?
Priority Gold is headquartered in Dallas, United States, in the North America region.
How does Priority Gold make money?
Three revenue lines are on record. Precious Metals Sales are the primary driver. The others are precious Metals IRA Facilitation and storage Services.
Who are Priority Gold's main competitors?
Direct peers on record are Goldco, Augusta Precious Metals, Birch Gold Group, American Hartford Gold, Noble Gold Investments, Lear Capital, Rosland Capital, APMEX and JM Bullion. Equity Trust Company is listed as an others.
Does Priority Gold have an API?
No public API is recorded for Priority Gold.
What industry is Priority Gold in?
Priority Gold's product category is Precious Metals Dealer and IRA Services. Its primary akta.pro industry code is IMAKAEAH, Precious Metals Trading, Marketing & Distribution, with a secondary code of IMAKAEAJ, Precious Metals Minting & Bullion Products. Its NAICS code is 42394 and its SIC code is 5094.