PRocon
PRocon is a community platform and annual conference for public relations, marketing, media, and communications professionals, operated by The PR Alliance LLC. It delivers networking, mentorship, and career development through flagship events, a multi-city tour, and a 5,000+ member community.
- Company typePrivate
- Founded2022
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What PRocon does
PRocon is a community platform and conference business serving public relations, marketing, media, and communications professionals. It is operated by The PR Alliance LLC, a privately held Maryland LLC founded in 2022 by Keisha Brewer, who serves as Founder, Chair, and CEO of the parent entity. The company is founder-owned and bootstrapped, with no external investors, subsidiaries, or public listing disclosed, and operates with a small core team of 1-10 employees supported by a board that expanded to 14 members in 2025.
The core product is the annual PRocon flagship conference, now in its fifth year, complemented by PRoconnect LIVE, a multi-city touring event series with pop-ups launched in Baltimore (2025) and Philadelphia (scheduled 2025-07). The product portfolio also includes the PRocon Blog content hub and editorial series such as Her PRo Playbook. Distribution runs through direct ticket sales on the experienceprocon.com website, a Constant Contact email newsletter, Instagram/social channels, and a partner inquiry portal for corporate sponsors. The community reach is cited at 5,000+ PR professionals.
Revenue is generated from two streams: one-time event ticket sales (GA Single Ticket and GA Biz Bestie two-pack, priced from $40.00) and recurring corporate sponsorships and partnerships. No external funding, no revenue figures, and no AI/ML or proprietary technology components are disclosed; the company operates primarily as a community and events platform rather than a technology vendor.
PRocon firmographics
Firmographics- Name
- PRocon
- Legal name
- The PR Alliance LLC
- Website
- https://experienceprocon.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PRocon is a community platform and annual conference for public relations, marketing, media, and communications professionals, operated by The PR Alliance LLC. It delivers networking, mentorship, and career development through flagship events, a multi-city tour, and a 5,000+ member community.
- Ownership category
- akta.pro rank
PRocon industry classification
Industry- Product category
- Professional Events and Conferences
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)
- akta.pro secondary industries
- Meeting & Conference Planning & Coordination (HSACADAA), Event PR & Communications Support (BPAFADAO)
Keywords
Where PRocon is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PRocon business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Event Ticket Sales: Revenue generated from selling tickets to flagship annual conferences and PRoconnect LIVE pop-up events. Ticket tiers include GA Single Ticket and GA Biz Bestie (2 Tickets) priced from $40.00.
- Sponsorships and Partnerships: Corporate sponsors and partners pay for brand visibility and access to a network of 5,000+ PR professionals. Partners include media companies, agencies, and professional services firms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | GA Single Ticket - General admission to PRoconnect LIVE events |
| Unit Pricing | Pay-as-you-go | GA Biz Bestie - Two tickets for networking pairs |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
PRocon product offering
Product offeringCore offering
PRocon operates an annual flagship conference and a multi-city touring event series (PROConnect LIVE) for PR, marketing, media, and communications professionals. The platform delivers networking, mentorship, curated roundtables, hands-on workshops, and content production experiences, monetizing through event ticket sales and corporate sponsorships. It also maintains the PRocon Blog as an ongoing content and community engagement channel serving its 5,000+ member network.
Product overview
PRocon is a conference and community platform for public relations, marketing, media, and communications professionals. The core product is the annual flagship PRocon conference (now in its 5th year), complemented by PROConnect LIVE, a multi-city touring event series that extends the conference experience to different markets. The platform also includes the PRocon Blog content hub for industry insights and community engagement. Together, these offerings provide career development, networking, mentorship, and professional development resources for PR professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- PRocon Annual Conference Premier annual conference and community platform for public relations, marketing, media, and communications professionals, offering mentorship, networking, industry insights, workshops, and career development. Held annually since 2022 (5th anniversary in 2026).
- PROConnect LIVE Multi-City Tour Multi-city touring event series that brings the PRocon conference experience directly to PR professionals in different cities, featuring pop-up events with networking, panels, workshops, and community connection. Ticket tiers include GA Single and GA Biz Bestie (2 tickets) starting from $40.00.
- PRocon Blog Content platform featuring industry insights, career guidance, speaker announcements, board updates, and thought leadership content including the Her PRo Playbook series for PR and communications professionals.
Companies that use PRocon
Customer profileSegments4 records
Ideal customer profiles2 records
PRocon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PRocon partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- La' Moment Mediaminor2026 Partner & Sponsor. La' Moment Media is a media company partnering with PRocon for brand visibility and community access.
- Baltimore Times Onlineminor2026 Partner & Sponsor. Baltimore Times Online is a news outlet partnering with PRocon for visibility and content opportunities.
- Cashman and Associatesminor2026 Partner & Sponsor. A communications/PR agency partnering with PRocon for brand visibility and community engagement.
- Jermaine Gibbsminor2026 Partner & Sponsor. Individual brand/partnership with Jermaine Gibbs for event support and visibility.
- Inspirations4Usminor2026 Partner & Sponsor. Also a Baltimore event partner for PRoconnect LIVE - Baltimore, providing event support and brand visibility.
- The O AgencyminorEvent vendor partner for 2023 conference providing LED screen boards and visual installations.
- Hit The Angles 360 Photo Booth ServicesminorEvent vendor providing animated video booth for 2023 conference photo experiences.
- Muck RackminorEvent sponsor for 2023 conference providing VIP gift bag contents (journal pads).
- The PR Alliance LLCcoreParent organization of PRocon. The PR Alliance LLC is a full-service public relations agency founded by Keisha Brewer. PRocon operates as a community platform and conference brand under The PR Alliance umbrella.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
PRocon competitors and assessment
Company assessmentDirect peers
- Public Relations Society of America (PRSA): PRSA is the largest professional association for PR practitioners, running its own annual conference, chapter events, and member community. PRocon targets the same PR professional audience with a community-led, niche event format, making it a direct peer.
- CommPRO: CommPRO is an online community and news platform for PR, marketing, and communications professionals. It targets the same audience and offers complementary content and event programming to PRocon's community.
- PRovoke Media (formerly The Holmes Report): PRovoke Media produces the PRovoke Global Summit, PRovoke Media North America, and the SABRE Awards, serving senior PR and communications leaders. It is a direct peer in the PR industry events space.
- PRWeek: PRWeek is the leading trade media brand for the PR industry and runs the PRWeek Awards, conferences, and events serving PR professionals and agencies. Its audience and event focus closely overlap with PRocon's PR professional community.
- Bulldog Reporter: Bulldog Reporter hosts the Bulldog Awards and media relations conferences targeted at PR and communications professionals. It is a direct peer in the PR industry events and recognition space.
- Spin Sucks: Spin Sucks is a long-standing PR community and content platform founded by Gini Dietrich, hosting the Spin Sucks PR Summit and online community for PR practitioners. It competes for the same PR professional audience and event dollars as PRocon.
- Social Media Week: Social Media Week is a multi-city conference and community platform for marketing, media, and communications professionals. Its multi-city tour and professional audience overlap meaningfully with PRocon's PROConnect LIVE format.
- Ragan Communications (PR Daily): Ragan operates conferences, awards, and training content specifically for PR, communications, and marketing professionals. The PR Daily brand sits in the same niche as PRocon, targeting communications teams with events, training, and content.
- PR News (Access Intelligence): PR News runs conferences, webinars, and awards programs for PR and communications professionals. It competes for the same attendee and sponsor base as PRocon's flagship event.
Broad incumbents
- Content Marketing Institute: Content Marketing Institute runs the Content Marketing World conference and broader marketing professional community. It is a broader incumbent that overlaps with PRocon's adjacent marketing professional audience rather than the core PR niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
PRocon social profiles
Digital presencePRocon compliance and trust
Trust signalCompliance1 record
PRocon financial estimates
Financial estimateRevenue estimate
Valuation estimate
PRocon leadership team
Management profileNumber of profiles
Profiles13 records
PRocon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PRocon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PRocon
What does PRocon do?
PRocon operates an annual flagship conference and a multi-city touring event series (PROConnect LIVE) for PR, marketing, media, and communications professionals. The platform delivers networking, mentorship, curated roundtables, hands-on workshops, and content production experiences, monetizing through event ticket sales and corporate sponsorships. It also maintains the PRocon Blog as an ongoing content and community engagement channel serving its 5,000+ member network.
Is PRocon a public or private company?
PRocon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PRocon founded?
PRocon was founded in 2022. It employs 1 to 10 people.
Where is PRocon based?
PRocon is headquartered in Washington, United States, in the North America region.
How does PRocon make money?
Two revenue lines are on record. Event Ticket Sales are the primary driver. The others are sponsorships and Partnerships.
Who are PRocon's main competitors?
Direct peers on record are Public Relations Society of America (PRSA), CommPRO, PRovoke Media (formerly The Holmes Report), PRWeek, Bulldog Reporter, Spin Sucks, Social Media Week, Ragan Communications (PR Daily) and PR News (Access Intelligence). Content Marketing Institute is listed as a broad incumbent.
Does PRocon have an API?
No public API is recorded for PRocon.
What industry is PRocon in?
PRocon's product category is Professional Events and Conferences. Its primary akta.pro industry code is THAHACAK, Sponsorship, Exhibitor & Partnership Management Services, with a secondary code of HSACADAA, Meeting & Conference Planning & Coordination. Its NAICS code is 561920 and its SIC code is 7311.