Alca
Alca Zagreb d.o.o. is a privately held Croatian FMCG distribution and micro-distribution logistics company that delivers consumer goods from multinational principals to over 12,000 retail and HoReCa endpoints across Croatia, operating 50,000+ m² of warehousing and a 200+ vehicle fleet.
- Company typePrivate
- Founded1990
- HeadquartersZagreb, Croatia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Alca does
Alca Zagreb d.o.o. is a privately held Croatian distribution and logistics company founded in 1990 and headquartered in Zagreb, owned by the founders of the Austrian holding Alca-Med GmbH. The company distributes fast-moving consumer goods on behalf of major multinational principals — including Nestlé, Henkel, Jacobs Douwe Egberts, L'Oréal, Mondelez International, and Haribo — serving a downstream base of approximately 20,000 customers across more than 12,000 retail and HoReCa delivery points in Croatia, including remote island locations. Operations are supported by a fleet of over 200 vehicles (more than 80% company-owned, average age three years) and five logistics centers (Sveta Helena, Kaštela, Požega, Sinj, and Pleternica) totaling over 50,000 m² and 65,000+ pallet positions, with annual throughput of roughly one million delivered orders and 60 million kilometers driven.
The business operates as an integrated three-revenue-stream platform: distribution services for FMCG principals, managed logistics services (warehousing, transport, and a Track&Trace real-time tracking application), and value-added services such as labeling and promotional packaging executed by a 100+ person production department. The company also operates two sub-brands — TARDI (professional hygiene systems, in market since 1994) and Alca Beverages (premium wine and spirits, launched June 2023) — that diversify into owned-brand distribution. Revenue is generated through B2B service agreements with multinational principals and downstream sales to retail and HoReCa channels; pricing is not publicly disclosed. The company is self-funded via continuous profit reinvestment, holds ISO 27001:2013 certification, and is led by President of the Management Board Albert Šestan. No external institutional funding or M&A activity is disclosed.
Alca firmographics
Firmographics- Name
- Alca
- Legal name
- Alca Zagreb d.o.o.
- Website
- https://alca.eu
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alca Zagreb d.o.o. is a privately held Croatian FMCG distribution and micro-distribution logistics company that delivers consumer goods from multinational principals to over 12,000 retail and HoReCa endpoints across Croatia, operating 50,000+ m² of warehousing and a 200+ vehicle fleet.
- Ownership category
- akta.pro rank
Alca industry classification
Industry- Product category
- FMCG Distribution and Logistics Services
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Packaging and Labeling Services (561910)
- SIC
- Public Warehousing & Storage (4220), Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- OTC Medicines & Consumer Health Products Distribution (CRAOAHAB)
Keywords
Where Alca is headquartered
LocationHeadquarters
- HQ city
- Zagreb
- HQ country
- Croatia
- HQ region
- Europe
Offices5 records
Markets served
Alca business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Distribution Services: Distribution of fast-moving consumer goods (FMCG) for multinational companies. Provides complete business solutions in sales and distribution, trade marketing, and brand management services.
- Logistics Services: Warehousing, storage, and transportation services. Modern logistics-distribution centers with over 50,000 m² and over 65,000 pallet positions. Fleet of over 200 vehicles for delivery across Croatia.
- Value Added Services (VAS): Label creation and application, promotional packaging production. Handled by production department with over 100 employees for daily, weekly, and monthly processing.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Alca product offering
Product offeringCore offering
Alca is a Croatian distribution and logistics company providing end-to-end FMCG supply chain services for multinational consumer goods brands. Core activities include sales and distribution of fast-moving consumer goods, micro-distribution logistics with warehousing and transportation, value-added services such as labeling and promotional packaging, and specialized HoReCa channel delivery across Croatia and the region. The company also operates two owned sub-brands: TARDI (professional hygiene systems) and Alca Beverages (premium wine and spirits).
Product overview
Alca is a Croatian distribution and logistics company operating a multi-brand portfolio of products and services. The company offers two distinct product sub-brands: TARDI (professional hygiene systems established 1994) and Alca Beverages (premium wine and spirits, launched 2023). Complementing these product lines, Alca provides comprehensive B2B services including distribution of fast-moving consumer goods for multinational partners, micro-distribution logistics with warehousing and transport capabilities, HoReCa channel sales services, and a Track&Trace shipment tracking application. The service offerings work synergistically as an integrated supply chain solution for consumer goods brands.
Differentiator
Problem solved
Functional benefit
Brands
- TARDI: Professional hygiene systems brand specializing in distribution and sales of highest quality hygiene and cleaning products and equipment for professional domain
- Alca Beverages
Products and services
- Distribution Services End-to-end distribution of fast-moving consumer goods (FMCG) for multinational companies, covering sales, distribution, trade marketing, and brand management across food, non-food, sports equipment, and technical categories in Croatia and the region.
- Logistics Services
- HoReCa Channel Services
- TARDI Professional Hygiene Systems Professional hygiene systems brand within Alca, specializing in distribution and sales of highest-quality hygiene and cleaning products and equipment for commercial facilities and professional customers. Services include consulting, education, and equipment servicing.
- Alca Beverages Premium beverage portfolio brand focusing on wine and spirits categories, created to leverage the company's strong non-food market position to achieve a leading role in the premium beverage category in Croatia.
Quantifiable outcome
- 1,000,000 delivered orders per year
- +2 more outcomes
Companies that use Alca
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Alca technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Alca partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- BIPAcoreRetail chain receiving logistics services from Alca for their stores across Croatia.
- HenkelcoreMultinational consumer goods company with cleaning and hygiene brands distributed by Alca.
- Jacobs Douwe Egberts (JDE)coreCoffee and beverage products distributed through Alca's network.
- L'Oréal AdriacorePersonal care products distributed by Alca.
- Mondelez InternationalcoreSnack and confectionery brands distributed through Alca.
- NestlécoreFood and beverage brands including Nesquik and Fitness cereals distributed by Alca.
- LorenzminorSnack brand partner for promotional campaigns with Konzum retail chain.
- MarettiminorBakery products brand partner for promotional campaigns with Konzum.
- KonzumminorMajor Croatian retail chain partner for joint promotional campaigns.
Scale indicators10 records
Recent moves5 records
Expansion highlights5 records
Alca competitors and assessment
Company assessmentBroad incumbents
- DSV: Global transport and logistics company with pan-European contract logistics and road networks. Comparable as a broad incumbent whose road and warehousing solutions compete with regional distributors for FMCG tenders.
- DB Schenker: European-headquartered logistics provider with contract logistics and land transport across Central and Southeastern Europe. Comparable broad incumbent competing in the same distribution and warehousing space.
- DHL Supply Chain: Global contract logistics and supply-chain operator with significant FMCG distribution and warehousing operations in Europe. Comparable as a large incumbent competing for the same multinational brand-owners.
- Kuehne+Nagel: One of the world's largest logistics providers with extensive contract logistics and FMCG distribution capabilities in Europe. Comparable as a multinational 3PL that competes for the same multinational principal contracts Alca serves.
Others
- Franck: Croatian coffee and beverage company with national distribution. Adjacent rather than directly competitive; useful as a Croatian FMCG context peer given overlapping customer base and HoReCa exposure.
- Badel 1862: Croatia's largest spirits and wine producer-distributor. Thematically related to Alca's Alca Beverages premium beverage initiative and provides a benchmark for premium Croatian beverage brand-building.
Regional players
- Lagermax: Austrian logistics provider with warehousing, transport and value-added services across Central and Southeastern Europe. Comparable in services mix and regional footprint, and notably connected through the Alca-Med GmbH parent ecosystem.
- Gebrüder Weiss: Austrian-headquartered logistics company operating land-based transport, warehousing and value-added services across Central, Eastern and Southeastern Europe. Comparable regional logistics peer with overlapping customer profile of European FMCG companies.
Direct peers
- Atlantic Grupa: Croatian-headquartered FMCG company with a major distribution arm serving regional retail and HoReCa channels. Comparable as a Croatia-based distributor working with multinational principals and operating its own logistics network.
- Orbico: One of the largest FMCG distributors in Southeast Europe, headquartered in Croatia. Directly comparable as a regional B2B distributor of multinational consumer goods brands with logistics and value-added services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Alca compliance and trust
Trust signalCompliance1 record
Alca financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alca leadership team
Management profileNumber of profiles
Profiles1 record
Alca subsidiaries and ownership
Company hierarchySubsidiaries1 record
Alca funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alca
What does Alca do?
Alca is a Croatian distribution and logistics company providing end-to-end FMCG supply chain services for multinational consumer goods brands. Core activities include sales and distribution of fast-moving consumer goods, micro-distribution logistics with warehousing and transportation, value-added services such as labeling and promotional packaging, and specialized HoReCa channel delivery across Croatia and the region. The company also operates two owned sub-brands: TARDI (professional hygiene systems) and Alca Beverages (premium wine and spirits).
Is Alca a public or private company?
Alca is a private company. It is classified as family owned and is currently operating.
When was Alca founded?
Alca was founded in 1990. It employs 11 to 50 people.
Where is Alca based?
Alca is headquartered in Zagreb, Croatia, in the Europe region.
How does Alca make money?
Three revenue lines are on record. Distribution Services are the primary driver. The others are logistics Services and value Added Services (VAS).
Who are Alca's main competitors?
Broad incumbents on record are DSV, DB Schenker, DHL Supply Chain and Kuehne+Nagel. Others are Franck and Badel 1862. Regional players are Lagermax and Gebrüder Weiss. Direct peers are Atlantic Grupa and Orbico.
Does Alca have an API?
No public API is recorded for Alca.
What industry is Alca in?
Alca's product category is FMCG Distribution and Logistics Services. Its primary akta.pro industry code is CRAOAHAB, OTC Medicines & Consumer Health Products Distribution. Its NAICS code is 42482 and its SIC code is 4220.