Council of Ambulance Authorities

What Council of Ambulance Authorities does

Council of Ambulance Authorities (CAA) is a not-for-profit incorporated association founded in 1962 and headquartered in Hilton, Adelaide, South Australia. It operates as the peak representative body for the principal providers of ambulance services across Australia, New Zealand, and Papua New Guinea, with statutory members including the eight Australian state and territory ambulance services plus Hato Hone St John (New Zealand) and The National St John Ambulance Service of Papua New Guinea. The organization provides a unified voice for the Australasian ambulance health sector through government advocacy, cross-jurisdictional knowledge exchange, data collection (Patient Experience Survey, Workforce & Gender Reports, Report on Government Services), and professional development programs.

CAA's offerings are organized around member services, programs, events, and publications rather than a proprietary technology product. Its product portfolio includes FIRST Magazine, the Take Five for Hand Hygiene campaign, the Me First Mental Health & Wellbeing initiative (delivered in partnership with CHNNL), a CPD-accredited webinar series, the annual CAA Congress, the Women in Leadership Symposium, the Women in Ambulance Awards, Restart a Heart Day, a job board, and a business directory. CAA holds Secretariat roles for the Global Resuscitation Alliance and the Global Paramedic Leadership Alliance, and serves as an Essential Partner of the Australian Stroke Alliance, which secured AU$40 million in MRFF funding to transform pre-hospital stroke care.

CAA's revenue model is built on recurring membership subscriptions from statutory ambulance services, supplemented by event registration, publication sponsorships, and a partner ecosystem that includes technology suppliers (Stryker, Laerdal, ZOLL, Prehos, Mercedes-Benz), a clinical education partner (CQUniversity), and the Angels Initiative (Boehringer Ingelheim). The organization is governed by a Board chaired by Craig Emery (Commissioner of Queensland Ambulance Service) with Andrew Tombs as Chief Executive Officer. Customer outcomes are validated by a consistent 97-98% patient satisfaction rate across CAA member services in Australia and New Zealand.

Name

Council of Ambulance Authorities

Legal name

The Council of Ambulance Authorities Inc.

Website

https://caa.net.au

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Council of Ambulance Authorities is the peak body founded in 1962 representing the principal statutory ambulance services across Australia, New Zealand, and Papua New Guinea, providing advocacy, knowledge exchange, events, publications, and professional development programs to its member services.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Public Health Governance, Interagency Coordination & Partnerships (HLAJAMAD)

Keywords

• Ambulance services advocacy
• Paramedic professional development
• Emergency medical services
• Industry association membership
• Public health policy

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Member Services and Advocacy: CAA operates as an industry association representing ambulance health services across Australia, New Zealand, and Papua New Guinea. The organization provides advocacy, knowledge sharing, and networking services to member ambulance services.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

The Council of Ambulance Authorities (CAA) is an incorporated industry association and peak body that represents the principal providers of ambulance services across Australia, New Zealand, and Papua New Guinea. CAA delivers advocacy, knowledge exchange, data collection, research, professional development, and convening services through events (Congress, Women in Leadership Symposium), publications (FIRST magazine, Annual Reports, Patient Experience Survey), workforce programs (Take Five for Hand Hygiene, Me First, Restart a Heart Day), and awards programs.

Product overview

The Council of Ambulance Authorities (CAA) is a membership organization representing Australasian Ambulance health services, not a software product company. CAA's offerings consist primarily of member services, programs, publications, and events rather than a unified software product. Key offerings include: FIRST Magazine (a sector publication), the Take Five for Hand Hygiene campaign (infection control education), the Me First mental health initiative, the CAA Webinar Series (CPD-accredited education), annual Congress and Women in Leadership Symposium events, Women in Ambulance Awards, Restart a Heart Day community program, Patient Experience Survey research, Annual Reports, Workforce & Gender Reports, E:News newsletter, a Job Board, and a Business Directory. These programs collectively support the ambulance health sector through advocacy, knowledge sharing, networking, and professional development.

Differentiator

Problem solved

Functional benefit

Products and services

• CAA Congress An annual congress event bringing together the Australasian Ambulance health sector for networking, education, and professional development.
• Women in Leadership Symposium An annual symposium focused on leadership development and advancement of women in the ambulance health sector.
• Women in Ambulance Awards An annual awards program recognizing successful and hardworking women in Ambulance health services across Australia, New Zealand and Papua New Guinea.
• FIRST Magazine A magazine providing updates on community news, upcoming programs and events across the Australasian Ambulance health sector.
• Take Five for Hand Hygiene Campaign An annual campaign highlighting the importance of hand hygiene during paramedics' time with patients, featuring educational resources and materials.
• Me First Mental Health Initiative A mental health and wellbeing program developed together with members and partners to break the stigma around mental health and provide guidance and opportunities to support teams.
• CAA Webinar Series A series of 1-hour educational webinars featuring speakers discussing topical issues from the Ambulance health world, with CPD points available for registered paramedics.
• Restart a Heart Day A community awareness program promoting CPR training and public access to defibrillators to improve out-of-hospital cardiac arrest survival rates.
• Patient Experience Survey A survey program measuring patient satisfaction with Ambulance health services across Australia, New Zealand, and Papua New Guinea, with results consistently showing 97-98% satisfaction rates.
• CAA Annual Reports Annual reports providing an overview of work undertaken by member services and data collection on response times, resource management, and patient satisfaction.
• Workforce & Gender Reports Reports including the Women in Ambulance Survey and workforce data analysis across the Ambulance health sector.
• CAA Directory A directory connecting businesses and organizations that contribute to the Ambulance health and emergency sector with potential clients.

Quantifiable outcome

• 97-98% patient satisfaction across Australia and New Zealand
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core, major and supporting.

• Australian Stroke AlliancecoreStrategic or Co-development PartnerCAA is an Essential Partner and member of the Australian Stroke Alliance, which brings together over 30 national agencies committed to transforming pre-hospital stroke care. The Alliance secured $40 million from the MRFF Frontier Health and Medical Research initiative. CAA brings to the ASA board table the network of emergency Ambulance services throughout Australia, ensuring ambulance services can contribute to world-leading innovation in early treatment of stroke.
• Global Resuscitation AlliancecoreStrategic or Co-development PartnerCAA provides Secretariat to the Global Resuscitation Alliance and advocates for issues like mandatory CPR training in schools and better access to public AEDs to improve OHCA survival statistics.
• Global Paramedic Leadership AlliancecoreStrategic or Co-development PartnerCAA participates in the Global Paramedic Leadership Alliance as part of its international collaboration efforts.
• Australian Emergency ManagementmajorStrategic or Co-development PartnerAffiliate association partner in emergency management.
• Association of Ambulance Chief Executives (UK)majorStrategic or Co-development PartnerInternational affiliate association partner representing ambulance chief executives in the UK.
• National Rural Health Alliance Inc.majorStrategic or Co-development PartnerAffiliate association partner working on rural health issues.
• International Roundtable on Community ParamedicinemajorStrategic or Co-development PartnerInternational affiliate association partner focused on community paramedicine.
• Paramedic Chiefs of CanadamajorStrategic or Co-development PartnerInternational affiliate association partner representing paramedic chiefs in Canada.
• National EMS Management AssociationmajorStrategic or Co-development PartnerAffiliate association partner for EMS management professionals.
• Ambulance New ZealandcoreStrategic or Co-development PartnerAssociated member representing ambulance services in New Zealand.
• CHNNL (Mental Health App)majorTechnology or IntegrationCAA is working with CHNNL to bring a Mental Health & Wellbeing App to a selection of services in Australia and New Zealand. The app enables short daily wellness check-ins via smartphone with complete anonymity.
• SDSIsupportingTechnology or IntegrationPartner supporting the CAA Mental Health & Wellbeing App initiative. SDSI provides digital resources for emergency service agencies.
• SkillssupportingTechnology or IntegrationPartner supporting the CAA Mental Health & Wellbeing App initiative.
• CQUniversity AustraliasupportingStrategic or Co-development PartnerEducation partner offering career entry, career advancement and specialist study options in paramedicine.
• Stryker Emergency CaresupportingTechnology or IntegrationLeading provider of powered transport equipment to over 5,000 ambulances across Australia and New Zealand.
• Laerdal MedicalsupportingTechnology or IntegrationWorld leader in healthcare education and resuscitation training using immersive technologies and data-centric insights.
• Mercedes-Benz Australia/PacificsupportingTechnology or IntegrationSupplier of purpose-built authority vehicles to ambulance services, with 70 years of experience producing vehicles for government.
• Livingstone InternationalsupportingTechnology or IntegrationTrusted supply partner for ambulance services across ANZ & PNG, providing ARTG and ISO-certified medical consumables with 7 warehouses across Australia and New Zealand.
• ZOLLsupportingTechnology or IntegrationMedical device and software solutions company developing products for defibrillation, cardiac monitoring, CPR feedback, and therapeutic temperature management.
• PrehossupportingTechnology or IntegrationCanadian healthtech company providing unified SaaS platform for Electronic Patient Care Records, Community Paramedicine, and Critical Care Transport.
• Angels InitiativemajorStrategic or Co-development PartnerNon-promotional healthcare initiative launched by Boehringer Ingelheim in partnership with ESO and WSO, dedicated to improving stroke care with over 60,000 doctors, nurses and ambulance personnel in 155+ countries.

Scale indicators4 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Paramedic Chiefs of Canada: Canadian national association of paramedic service chiefs, comparable as a jurisdictional peak body for ambulance/paramedicine leadership, knowledge exchange and advocacy — and a current CAA affiliate.
• Association of Ambulance Chief Executives (UK): The UK peak body for NHS ambulance service trusts, directly comparable to CAA as a national-level association representing statutory ambulance services, providing advocacy, workforce policy, and convening functions.
• International Roundtable on Community Paramedicine: International body advancing community paramedicine practice, comparable to CAA's professional-development and knowledge-exchange mandate across borders, and a current CAA affiliate.
• Ambulance New Zealand: National association representing ambulance services in New Zealand, directly comparable as a jurisdictional peer that also sits inside CAA's membership structure.
• St John Ambulance Australia: Australia's volunteer-led first aid and ambulance service organisation, comparable as a frontline ambulance provider that is also a CAA member (NT and WA) and a key workforce stakeholder in the same sector.
• National EMS Management Association: US professional association for EMS leadership, directly comparable in role as a management-focused association for ambulance/EMS leaders, providing professional development and policy advocacy — and a current CAA affiliate.

Emerging players

• Global Resuscitation Alliance: International alliance focused on improving out-of-hospital cardiac arrest survival, for which CAA provides Secretariat — comparable in clinical-policy mission and overlapping membership base.

Broad incumbents

• National Rural Health Alliance: Australian alliance for rural and remote health, comparable as a multi-stakeholder advocacy body in adjacent health-policy space and a current CAA affiliate association.
• Australian Healthcare and Hospitals Association: Australia's broader peak body for hospitals and healthcare, comparable as a national healthcare-industry association with overlapping policy and advocacy territory but a wider remit than CAA's ambulance focus.
• Australian Medical Association: Australia's largest medical profession association, comparable as a major national health-policy advocacy body with overlapping policy influence on pre-hospital care, ambulance funding, and workforce issues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CAAAustralasia
• YouTubeyoutube.com/channel/UCccLIi0vmqa12EysjFkZdug
• Facebookfacebook.com/CouncilofAmbulanceAuthorities
• LinkedInlinkedin.com/company/council-of-ambulance-authorities-australasia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Council of Ambulance Authorities