What Ifri does

Ifri (S.A.R.L Ibrahim & Fils -ifri-) is an Algerian food and beverage manufacturer founded in 1985 and headquartered in Ifri Ouzellaguen, Béjaïa, Kabylie. The company produces and distributes a multi-category beverage portfolio — natural mineral water (still Ifri and sparkling Ifri Pétillante), fruit juices (Ifruit, P'titfruit), carbonated sodas (Ifri Gazouz, Ifri Cola), the Izem energy drink, and the Azro isotonic sports drink — using aseptic filling technology that was, on its 2012 launch, the first of its kind in Algeria and on the African continent, enabling preservative-free formulations. Operations are anchored by a fully automated 20-hectare factory site with PET, can, and glass bottling lines and an in-house quality laboratory performing more than 800 analyses per day on 200 samples; production volume is reported at 3 million+ bottles per day with a target of ~1 billion bottles per year (~one-third of the Algerian beverage market).

The group's commercial model is a vertically integrated, field-sales-driven FMCG operation serving Algerian mass-market consumers. Distribution reaches 100,000+ points of sale across all Algerian wilayas through 400 company-owned vans (100,000 visits/week), 2,000 wholesalers (covering 40,000 additional outlets), 2,000 independent delivery agents (10,000 CSP outlets), and a dedicated major-account channel in Algiers serving 100+ supermarket and hotel accounts; products are also exported to 14 countries across North Africa, the Middle East, Europe, Sub-Saharan Africa, and North America. Captive subsidiaries provide upstream and downstream integration: General Plast (PET preforms and HDPE caps, 2nd-largest preform producer in Algeria), Béjaïa Logistique (1,000-vehicle freight and logistics fleet), and Huileries Ouzellaguen (400-hectare olive estate, 50,000 trees).

Ownership and governance remain entirely family-controlled by the Ibrahim family, with no external shareholders, private equity, or public listing disclosed. The company holds ISO 9001 (2015) and ISO 22000 (2018) certifications across its factory and subsidiaries, deploys roughly 50% of marketing spend into proximity/field activation, and pursues a brand-led commercial strategy anchored in eight registered trademarks (Ifri, Ifri Pétillante, Ifruit, P'titfruit, Ifri Gazouz, Ifri Cola, Izem, Azro).

Name

Ifri

Legal name

S.A.R.L Ibrahim & fils -ifri-

Website

https://ifri-dz.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ifri (S.A.R.L Ibrahim & Fils) is a privately held, family-owned Algerian beverage manufacturer founded in 1985 in Béjaïa, Kabylie, producing natural mineral water, juices, sodas, energy, and isotonic drinks via Africa's first aseptic filling line and distributing to 100,000+ retail points across Algeria and 14 export markets.

Ownership category

akta.pro rank

Product category

Non-Alcoholic Beverages

NAICS

Bottled Water Manufacturing (312112), Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industries

Sports Drinks & Hydration Beverages (CRADAHAK), Non-Alcoholic Beverage Bottling/Canning & Packaging Operations (AFAFABAO), Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC)

Keywords

• Bottled mineral water
• Carbonated soft drinks
• Fruit juice beverages
• Aseptic beverage packaging
• Isotonic sports drinks

Headquarters

HQ city

Bejaïa

HQ country

Algeria

HQ region

Africa

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Beverage Manufacturing and Sales: Ifri generates revenue through the manufacture and sale of a broad portfolio of beverages including natural mineral water (still and sparkling), fruit juices (including 100% natural and carbonated variants), carbonated sodas, energy drinks, and isotonic sports drinks. Products are sold through a direct distribution network (vans, sales team), wholesalers, independent delivery agents, and major accounts across Algeria, as well as via export to 14 countries.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Ifri manufactures and distributes a portfolio of non-alcoholic beverages including natural mineral water (still and sparkling), fruit juices, carbonated sodas, cola, energy drinks, and isotonic sports drinks. Products are produced using aseptic bottling technology (first in Africa, launched 2012) at an automated 20-hectare factory in Kabylie, Algeria, and sold through a direct national distribution network of 400 vans, 2,000 wholesalers, and 2,000 delivery agents covering 100,000+ points of sale, with additional exports to 14 countries.

Product overview

Ifri is a diversified Algerian food and beverage conglomerate organized as a platform of brands and subsidiaries. The core portfolio centers on beverages: natural mineral water (still and sparkling), fruit juices, carbonated drinks, energy drinks (Izem), and isotonic sports drinks (AZRO), all produced using aseptic technology. Supporting operations include PET preform manufacturing (General Plast), logistics (Bejaïa Logistique), and olive oil production (Huileries Ouzellaguen). The company operates as a holding with the parent entity SARL Ibrahim & Fils managing multiple brands serving consumer, professional, and export markets.

Differentiator

Problem solved

Functional benefit

Brands

• Ifri: Natural mineral water brand, still and sparkling varieties
• Ifri Petillante
• Ifruit
• P'titfruit
• Ifri Gazouz
• Ifri Cola
• Izem
• Azro

Products and services

• Ifri Natural Mineral Water (Eau Minérale Naturelle) Still natural mineral water sourced from the Ifri source in the Kabylie mountains, marketed for its purity, lightness, and richness in essential minerals; intended for general consumer hydration and family use across Algeria and export markets.
• Ifri Pétillante (Natural Sparkling Mineral Water) Natural sparkling mineral water produced from the same Kabylie source as still Ifri water, enriched with CO2 for palate pleasure and digestive benefits; targets consumers seeking carbonated mineral water.
• Ifruit (Fruit Juice Beverages) Natural fruit juice beverages made without preservatives, artificial colors, or artificial flavors, using aseptic bottling for shelf stability; targets mass-market consumers and families.
• P'titfruit (Children's Fruit Juice)
• Ifri Gazouz (Carbonated Fruit-Flavored Soda) Carbonated fruit-flavored soft drinks produced without preservatives using Ifri's aseptic bottling process; targets general soda consumers.
• Ifri Cola (Cola-Flavored Soft Drink) Cola-flavored carbonated soft drink produced using Ifri's aseptic bottling process; targets mainstream cola consumers in Algeria and export markets.
• Izem Energy Drink Energy drink containing natural guarana extract, natural caffeine, and vitamins B3, B5, B6, and B12; positioned to support endurance, concentration, memory, and mental performance. Targets young adult consumers and energy-drink drinkers.

Quantifiable outcome

• 3 million+ bottles produced per day; ~1 billion bottles per year (target = 1/3 of Algerian beverage market)
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Equipment manufacturers (PET, can, and glass bottling)coreTechnology or Integration · 1 January 1999Ifri's factory is equipped by global giants in PET bottling, can, and glass packaging technology. The company operates state-of-the-art equipment from leading international suppliers enabling its high-speed, automated production capabilities.

Scale indicators9 records

Recent moves12 records

Expansion highlights5 records

Regional players

• Sotherma: Moroccan mineral water company behind Sidi Ali and Sidi Harazem, the leading bottled water brands in Morocco. Comparable North African bottled water producer with similar product positioning and mass-market distribution model.
• Centrale Danone (Morocco): Moroccan dairy and beverages company (formerly Danone Morocco joint venture), producing milk, juices, and bottled water; comparable North African platform operating a diversified beverage portfolio with similar distribution-led go-to-market.

Broad incumbents

• Nestlé Waters: Global bottled water and beverages division of Nestlé, parent of S.Pellegrino, Perrier, and Pure Life. Comparable as a vertically-integrated multinational beverage producer operating across the same North African and broader African geographies where Ifri exports.
• Danone: Global beverages and dairy company with bottled water (Evian, Volvic, Bonafont) and dairy/juice brands with North African presence; comparable as a multinational producer targeting the same mass-market hydration and functional beverage consumer.
• PepsiCo: Global beverage and snacks major with significant distribution across Algeria and wider Africa through licensed bottlers; competes with Ifri across carbonated soft drinks, juices (Tropicana/Local brands), and bottled water.
• Coca-Cola (CCBAB / Coca-Cola bottlers in Maghreb): Global beverage giant with bottling presence across Algeria and North Africa (e.g., via local franchise bottlers), competing head-to-head with Ifri Gazouz and Ifri Cola in carbonated soft drinks and bottled water adjacencies.

Emerging players

• Almarai: Saudi-listed vertically integrated dairy and juice producer expanding across the MENA region. Comparable as a regional beverage conglomerate building a multi-category portfolio in markets adjacent to Ifri's export footprint.
• Bakhresa Group: Tanzanian conglomerate operating Bakhresa Food Products and Azam brand (soft drinks, bottled water, juices) across East and Central Africa. Comparable as a family-owned emerging-market beverage conglomerate scaling regional distribution and category extension.

Direct peers

• Soummam (Source Minérale): Algerian mineral water brand sourced from the Soummam region, directly competing with Ifri's core still/sparkling mineral water franchise in the same domestic channel and HORECA market.
• Hamoud Boualem: Algeria-based family-owned beverage manufacturer producing mineral water, carbonated soft drinks, juices, and beer under the Hamoud, Slim, and Selecto brands. Closest direct competitor to Ifri within the Algerian market across the same bottled water and soft drink categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ifri.dz
• Instagraminstagram.com/ifri.dz

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ifri