Drew's List
TOTEM is a Kyrgyzstan-based, Odoo-powered web platform that connects local beauty salons, independent beauty masters, and end clients through a unified hub combining catalog listings, online booking, community forum, academy, rentals, and payments.
- Company typePrivate
- Founded2016
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Drew's List does
TOTEM, operated by KAN TOTEM INCORPORATED and domiciled in Kyrgyzstan, is a unified web platform serving the local beauty-services industry by connecting three user groups: beauty salons and barbershops (B2B SMB), independent beauty masters such as hairdressers, nail technicians, makeup artists, and barbers (B2C prosumer), and end consumers seeking to discover and book services (B2C). The platform is built on the Odoo open-source eCommerce and business management framework and provides a public salon catalog, real-time online booking with master availability and status notifications, QR-based payment workflows, a moderated community forum, a recruitment jobs board, a chair/cabinet/workspace rental marketplace, an e-learning Academy with gamified certifications, and a knowledge base.
Drew's List firmographics
Firmographics- Name
- Drew's List
- Legal name
- KAN TOTEM INCORPORATED
- Website
- https://totemv.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TOTEM is a Kyrgyzstan-based, Odoo-powered web platform that connects local beauty salons, independent beauty masters, and end clients through a unified hub combining catalog listings, online booking, community forum, academy, rentals, and payments.
- Ownership category
- akta.pro rank
Drew's List business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- TOTEM Start — Early Access Subscription: Monthly subscription for salon or master access to the TOTEM platform. Currently priced at 0.00 KGS/month as an early access offer with manual manager confirmation required. Provides public page, basic service structure, online booking capability, and starter workspace cabinet.
- TOTEM Pod Klyuch — Salon Setup Service: One-time setup service for salons where the TOTEM team helps prepare the basic structure: public page, services, masters, schedule, and customer path. Priced at 2,500 KGS one-time. Does not replace the TOTEM subscription.
- TOTEM Pod Klyuch — Master Setup Service: One-time setup service for individual masters to prepare a personal digital page, list services, and enable online booking. Priced at 1,500 KGS one-time. Does not replace the TOTEM subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free early access tier for initial batch of salons and masters with full platform access |
| One time/ perpetual license | Pay-as-you-go | One-time salon setup service — full profile, services, masters, and scheduling configuration |
| One time/ perpetual license | Pay-as-you-go | One-time master setup service — personal page, services, and scheduling configuration |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Drew's List product offering
Product offeringCore offering
Drew's List is a peer-to-peer hyperlocal textbook marketplace generated by the college community, hosted at totemv.com/drewslist/. It sits within the broader TOTEM ecosystem that also provides a unified business hub combining salon/client catalog, online booking, academy e-learning, community forum, job board, and workspace rental marketplace for the beauty services industry. Revenue comes from an early-access subscription plus one-time setup services for salons and masters.
Product overview
TOTEM is a unified platform for salons, masters, and clients in the beauty industry, built on Odoo framework. The product portfolio includes: TOTEM Start — Early Access (subscription plan for initial platform access), TOTEM Под ключ — салон and TOTEM Под ключ — мастер (one-time setup services for salon and master configuration), TOTEM Academy (e-learning with courses on salon management, master workflows, and client booking), TOTEM Forum/Community (moderated discussion forum), TOTEM Jobs (recruitment board), TOTEM Rent (workspace rental marketplace), TOTEM Knowledge Base (articles and how-to guides), TOTEM Support/Helpdesk (customer service system), and TOTEM Business Hub (centralized entry point integrating all components). The platform operates via a web application at app.totemv.com with manual connection verification by TOTEM managers.
Differentiator
Problem solved
Functional benefit
Products and services
- TOTEM Business Hub Centralized entry point integrating salon catalog, onboarding, documents, support, training, community, jobs, and rental workflows into one product surface for clients, salons, masters, and the support team.
- TOTEM Start — Early Access Monthly subscription providing initial access to the platform for salons and masters, including a public page, basic services structure, online booking capability, and a starter workspace cabinet; requires manual confirmation by the platform manager.
- TOTEM Под ключ — салон (Turnkey Setup — Salon) One-time setup service in which the platform team configures the salon's profile, public page, services, master list, schedule, and customer booking path; sold separately from the subscription.
- TOTEM Под ключ — мастер (Turnkey Setup — Master) One-time setup service in which the platform team prepares a master's profile, public page, services, schedule, and customer booking path; suited to solo masters or masters inside a salon needing a separate public page.
- TOTEM Academy Step-by-step training courses for salons, masters, and clients covering profile setup, services, scheduling, bookings, payments, reports, and support; includes certifications and gamification with karma ranks and badges.
- TOTEM Forum Moderated discussion forum with public read access; posting requires login and standard moderation. Sections include general questions, salon vacancies, master searches, rental listings, help and training, and ideas and suggestions.
- TOTEM Community General chat room for salon and master community discussions covering salon experience, work questions, rental topics, and training.
- TOTEM Jobs Job board for salon master recruitment and master placement; postings flow through the forum after login and standard moderation.
- TOTEM Rent Rental marketplace for chair, cabinet, and workspace rentals in the beauty industry; supports partner terms including percentage, fixed rent, and mixed models.
- TOTEM Knowledge Base Structured blog of practical articles for salons, masters, and clients covering launch, settings, bookings, payments, documents, support, and business development.
- TOTEM Support / Helpdesk Support system providing helpdesk access and a contact form for platform assistance, salon connection, payments, financial questions, and training.
Quantifiable outcome
- Manual onboarding assistance provided to first batch of connected salons and masters to ensure correct workflow setup
Companies that use Drew's List
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Drew's List technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Drew's List partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OdoofoundationalTOTEM is built and runs on Odoo, an open-source business management platform. Odoo powers the eCommerce, website, forum, e-learning, and back-office functionality of the TOTEM platform. The footer notes 'Powered by Odoo' and links to odoo.com.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Drew's List competitors and assessment
Company assessmentDirect peers
- Phorest Salon Software: Salon software with online booking, marketing, and education features for salons — closely comparable to TOTEM's booking + academy combination.
- Treatwell: European beauty services marketplace connecting clients with salons and offering booking and discovery; comparable marketplace structure to TOTEM.
- Fresha: Global beauty and wellness marketplace with online booking, payments, and salon management — the most direct international comparison to TOTEM's salon/marketplace model.
- Vagaro: All-in-one salon, spa, and fitness business management software with booking, payments, and marketplace features — broad overlap with TOTEM's unified hub approach.
- StyleSeat: Online booking and marketplace for independent beauty professionals (hair, nails, brows); similar independent-master focus to TOTEM's 'master' user persona.
- Salonized: Salon and beauty business management software with online booking and client management; comparable SMB-focused booking platform.
- Boulevard: Salon and spa management platform with booking, checkout, and client experience features — directly comparable to TOTEM's salon-focused product surface.
- Mangomint: Modern cloud-based salon and spa management platform with online booking and client management; closely comparable SaaS functionality to TOTEM.
- Booksy: Beauty services booking and management platform used by barbers, stylists, and salons worldwide; competes head-to-head with TOTEM in the salon booking category.
Broad incumbents
- Square Appointments: Booking and payments product from Square for service-based SMBs including salons and barbershops; broader portfolio but overlapping booking functionality with TOTEM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Drew's List social profiles
Digital presenceDrew's List financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drew's List leadership team
Management profileNumber of profiles
Drew's List funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drew's List M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drew's List
What does Drew's List do?
Drew's List is a peer-to-peer hyperlocal textbook marketplace generated by the college community, hosted at totemv.com/drewslist/. It sits within the broader TOTEM ecosystem that also provides a unified business hub combining salon/client catalog, online booking, academy e-learning, community forum, job board, and workspace rental marketplace for the beauty services industry. Revenue comes from an early-access subscription plus one-time setup services for salons and masters.
Is Drew's List a public or private company?
Drew's List is a private company. It is classified as unknown and is currently operating.
When was Drew's List founded?
Drew's List was founded in 2016. It employs 1 to 10 people.
How does Drew's List make money?
Three revenue lines are on record. TOTEM Start — Early Access Subscription is the primary driver. The others are TOTEM Pod Klyuch — Salon Setup Service and TOTEM Pod Klyuch — Master Setup Service.
Who are Drew's List's main competitors?
Direct peers on record are Phorest Salon Software, Treatwell, Fresha, Vagaro, StyleSeat, Salonized, Boulevard, Mangomint and Booksy. Square Appointments is listed as a broad incumbent.
Does Drew's List have an API?
No public API is recorded for Drew's List.