The Julie Gritton Team

What The Julie Gritton Team does

The Julie Gritton Team is a residential real estate sales team headquartered in Lewes, Delaware, operating under the Coldwell Banker Premier brokerage franchise and affiliated with the PLACE network. The team is composed of approximately 13 agents led by Julie Gritton, a 20+ year industry veteran holding CRS, ABR, and SRS designations who was recognized as the #1 Coldwell Banker agent in the State of Delaware. The team serves buyers and sellers across Coastal Delaware — including Lewes, Rehoboth Beach, Bethany Beach, Broadkill Beach, Millsboro, and Milton in Sussex County, with recent expansion into Kent County — across residential property categories that span standard homes, luxury single-family, beachfront and waterfront homes, 55+ active adult communities, golf course communities, and new construction.

The team's technology stack is built on the Brivity/PLACE platform, which provides CRM, real-time transaction transparency for clients, online marketing tools, virtual tours, 3D walkthroughs, and the selltheshore.com consumer-facing website that includes a home valuation tool. Marketing is multi-channel, combining the branded website, SEO, social media, email, and traditional yard signage with text-to-capture lead routing. The technology is entirely third-party rather than proprietary; no AI/ML, patents, or in-house data assets are disclosed.

The business model is transaction-fee based on traditional residential real estate commissions for both buyer and seller representation. Pricing is not publicly disclosed and is quote-based per transaction. Revenue is fully transactional with no recurring or contracted streams. The team's value proposition rests on deep local market knowledge, the Coldwell Banker brand association, advanced agent designations, and a multi-specialist team structure that supports niche segments (luxury, 55+, waterfront, golf, new construction, financing referrals).

Name

The Julie Gritton Team

Legal name

The Julie Gritton Team

Website

https://selltheshore.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

The Julie Gritton Team is a Lewes, Delaware-based residential real estate team of approximately 13 agents operating under Coldwell Banker Premier, serving buyers and sellers across Coastal Delaware and Kent County in luxury, waterfront, 55+, golf, and new construction segments.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

Keywords

• Residential real estate
• Buyer representation
• Seller representation
• Luxury homes
• Coastal property

Headquarters

HQ city

Lewes

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Real Estate Sales Commission: Traditional real estate commission-based model for representing buyers and sellers in residential property transactions in Coastal Delaware. Team operates under Coldwell Banker Premier brokerage.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Julie Gritton Team is a full-service residential real estate team operating under Coldwell Banker Premier in Coastal Delaware. The team represents buyers and sellers in transactions across Lewes, Rehoboth Beach, Bethany Beach, Broadkill Beach, Millsboro, and Milton, offering property marketing (photography, virtual tours, 3D walkthroughs), transaction management, financing referrals, and specialized services for luxury, waterfront, golf, new construction, and 55+ community properties.

Product overview

The Julie Gritton Team operates as a full-service real estate team affiliated with Coldwell Banker Premier and the PLACE network, specializing in residential property transactions across Coastal Delaware. Their primary offering is comprehensive real estate buying and selling services, supported by a Brivity-powered website platform that provides property search, home valuation tools, and real-time listing updates. The team offers specialized services across multiple property categories including standard residential, luxury homes, 55+ and retirement communities, golf course living, new construction, and waterfront properties. Additional services include financing referrals through mortgage partners and home valuation tools. The core service is the residential real estate transaction assistance, while the Brivity platform serves as the primary customer-facing digital interface for property search and transaction management.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Services Full-service real estate buying and selling assistance for residential properties including single-family homes, condos, townhomes, and luxury homes in Coastal Delaware areas such as Lewes, Rehoboth Beach, Bethany Beach, Broadkill Beach, Millsboro, and Milton.
• Luxury Home Real Estate Services

Quantifiable outcome

• Top Coldwell Banker agent in Delaware

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Coldwell Banker PremiercoreChannel Partner/ Reseller/ DistributorThe Julie Gritton Team operates as agents under Coldwell Banker Premier brokerage, utilizing the franchise brand for real estate listings and transactions in Coastal Delaware.
• PLACEcoreChannel Partner/ Reseller/ DistributorTeam is affiliated with PLACE network (powered by Realvolution/Brivity), a real estate technology and marketing platform providing CRM, websites, and marketing tools.
• BrivitycoreTechnology or IntegrationTechnology platform providing real-time CRM updates, online marketing tools, and transaction transparency for clients from listing through closing.
• Mortgage PartnersminorStrategic or Co-development PartnerCollaborates with trusted mortgage partners to provide pre-approval services and home financing solutions to buyers, ensuring seamless transactions.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Sea Bright NJ / Bethany Beach Real Estate Teams: Local coastal Delaware real estate teams serving Bethany Beach and Sussex County. Comparable as direct local competitors targeting the same second-home and retirement buyer segments.

Broad incumbents

• Compass: National tech-enabled luxury-leaning brokerage expanding into suburban and coastal markets. Comparable on the luxury/residential team-based model and on competing for high-end Coastal Delaware listings.
• Coldwell Banker Premier: Parent brokerage franchise in the Mid-Atlantic region. Comparable because The Julie Gritton Team operates directly under Coldwell Banker Premier and competes for the same agent and client pool in Delaware.
• Keller Williams Realty (Delaware): Large national brokerage with team-based agent models. Comparable on team structure, residential focus, and competition for Coastal Delaware buyer-agent recruitment.

Emerging players

• Redfin: Tech-enabled brokerage with reduced-commission model serving Mid-Atlantic markets including Delaware. Comparable as a competitive alternative to traditional full-service teams on price and digital experience.
• HomeSmart Realty (Mid-Atlantic): Discount-commission brokerage expanding into Mid-Atlantic markets. Comparable as an emerging competitive threat to full-service coastal teams on the price-sensitive first-time buyer segment.

Direct peers

• Long & Foster Real Estate (Christie's International): Mid-Atlantic regional brokerage with strong Delaware and coastal-Maryland presence. Comparable because it competes for the same residential buyers and luxury listings in the Delmarva coastal corridor.
• RE/MAX Coastal Properties: Regional RE/MAX affiliate operating in Sussex County, Delaware. Directly comparable as a competing team/brokerage serving Lewes, Rehoboth Beach, and surrounding coastal communities.
• Sotheby's International Realty: Luxury-focused international brokerage. Comparable because the Julie Gritton Team targets luxury, waterfront, and beachfront buyers in coastal Delaware where Sotheby's also competes for high-ticket listings.
• Berkshire Hathaway HomeServices PenFed Realty: Major regional brokerage serving Delaware and the Mid-Atlantic with residential teams. Directly comparable as a competing full-service residential brokerage franchise in the same coastal geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/selltheshorede
• LinkedInlinkedin.com/company/julie-gritton-team

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Julie Gritton Team