Seniors At Home

What Seniors At Home does

Seniors At Home is a Bay Area-based senior care service provider operating as a division of Jewish Family and Children's Services (JFCS), a 501(c)(3) nonprofit organization (EIN 94-1156528). The company delivers a continuum of in-home care services targeting aging adults, with five core service lines: Home Care (personal care, companionship, post-hospitalization assistance), Personal Assistant Services (household management, technical support, errands), Dementia Care (screening, counseling, family support, residential services, day programs), Care Management (eldercare consulting, healthcare advocacy, medical navigation), and Fiduciary Services (financial oversight, trust and estate management). Geographic coverage spans the Greater Bay Area including San Francisco, the Peninsula, Marin County, and Sonoma County. The organization also serves Holocaust survivors with subsidized services funded through grants from the Conference on Jewish Material Claims Against Germany.

The business model is fee-for-service professional services, with pricing determined through individual consultation rather than publicly disclosed rates. Customer acquisition is driven primarily by healthcare professional referrals (medical social workers, doctors), word-of-mouth, and direct outreach via phone (415-449-3700) and online inquiry forms. Marketing channels include a website with active blog content, email newsletter, social media presence across Facebook, Instagram, LinkedIn, Twitter, and YouTube, community events, and caregiver recruiting. The organization employs 251-500 staff and operates without any proprietary technology platform, AI capabilities, or disclosed patents. Service delivery is entirely human-caregiver-driven with no digital product surface.

Revenue mechanics combine direct-pay home care fees, care management retainer arrangements, fiduciary service fees, and restricted grant funding from Claims Conference for Holocaust survivor services. The organization is privately held as a nonprofit, with no venture-backed or PE ownership, no acquisitions, no funding rounds, and no disclosed financial figures. Operational status is active and stable, with the company positioning itself as a trusted regional provider in a fragmented home care market.

Name

Seniors At Home

Legal name

Jewish Family and Children's Services

Website

https://www.seniorsathome.org

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Seniors At Home is a Bay Area nonprofit division of JFCS providing a continuum of in-home senior care services, including home care, dementia care, care management, personal assistant, and fiduciary services, to aging adults across San Francisco, the Peninsula, Marin, and Sonoma Counties.

Ownership category

akta.pro rank

Product category

Senior Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Home Health Care Services (6216)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI)

akta.pro secondary industries

Dementia Personal Care (ADLs) Support (HSABAEAB), Dementia Companion & Engagement Care (HSABAEAA), Caregiver Support & Education Programs (Center-Based) (HSABANAN)

Keywords

• Senior home care
• In-home care services
• Dementia care services
• Elder care consulting
• Care management

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. In-Home Care Services: Seniors At Home generates revenue through professional in-home care services including home care, care management, personal assistant services, dementia care, and fiduciary services. The revenue model is fee-for-service based on the type and duration of care provided, with services ranging from hourly personal care to comprehensive care management and financial oversight.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Seniors At Home delivers a continuum of in-home care services for aging adults in the Bay Area, encompassing Home Care (personal care, companionship, post-hospitalization assistance), Personal Assistant Services (household, technical, errands), Dementia Care (screening, counseling, family support, day programs), Care Management (eldercare consulting, healthcare advocacy, medical navigation), and Fiduciary Services (money management, trust and estate oversight). All services are delivered by professional caregivers and care managers in clients' homes across San Francisco, the Peninsula, Marin, and Sonoma Counties.

Product overview

Seniors At Home is a service-based organization providing a continuum of in-home care services for aging adults in the Bay Area. The company offers five interconnected service lines: Home Care (personal care and companionship), Personal Assistant Services (household and technical support), Dementia Care (comprehensive dementia support services), Care Management (eldercare consulting and advocacy), and Fiduciary Services (financial oversight). These services are designed to work together to support seniors aging in place, from basic home care to specialized dementia support and financial management. Seniors At Home is a division of Jewish Family and Children's Services (JFCS).

Differentiator

Problem solved

Functional benefit

Products and services

• Home Care

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• JFCS (Jewish Family and Children's Services)coreOthersSeniors At Home is a division of JFCS (Jewish Family and Children's Services), a 501(c)(3) nonprofit organization with EIN: 94-1156528. This parent organization relationship provides operational infrastructure, brand affiliation, and access to broader social service programs including adoption, children and youth services, and Holocaust center services.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Right at Home: Franchised in-home care provider offering personal care, companionship, and specialized dementia and disability support. Closely matches Seniors At Home's elderly-focused home care and dementia service mix.
• BrightStar Care: Franchised provider of both medical home health and non-medical personal care for seniors, including dementia and pediatric care. Directly comparable to Seniors At Home's blended personal-care-and-care-management model.
• Comfort Keepers: Franchised in-home care provider offering personal care, companionship, and specialized dementia and end-of-life support. Directly comparable across Seniors At Home's core home care and dementia service offerings.
• Interim HealthCare: Franchised provider of home health, hospice, and personal care services, including senior care management. Comparable in offering both clinical home health and non-medical personal support.
• Visiting Angels: National franchised in-home senior care provider offering personal care, companionship, and respite services. Competes head-to-head with Seniors At Home on home care scope and family-caregiver acquisition model.
• Family Caregivers Network / Institute on Aging: Bay Area nonprofit provider of in-home care, dementia programs, and care management for seniors. Closest nonprofit, multi-service-line competitor to Seniors At Home in the same geography.
• 24 Hour Home Care: California-based in-home care provider offering hourly and round-the-clock personal care, dementia support, and care management. Directly competes with Seniors At Home in the Bay Area market.
• Home Instead Senior Care: Largest franchised network of in-home senior care services, offering personal care, companionship, and dementia support. Directly comparable to Seniors At Home's Home Care and Dementia Care service lines, with similar fee-for-service economics and referral-driven GTM.
• Home Care Assistance: Premium in-home care provider with strong presence in California and the Bay Area, offering hourly and live-in care plus specialized cognitive support. Operates in the same regional market with similar high-touch service positioning.

Broad incumbents

• Aveanna Healthcare: Large public home health and private-duty nursing provider serving medically complex and senior populations. Broader incumbent with overlapping in-home services but emphasizes clinical home health rather than Seniors At Home's personal-care focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/jfcsorg
• YouTubeyoutube.com/@SeniorsAtHomeSanFrancisco
• Facebookfacebook.com/SeniorsAtHomeorg
• LinkedInlinkedin.com/company/seniors-at-home
• Instagraminstagram.com/seniorsathome

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seniors At Home