Total Football Academy

What Total Football Academy does

Total Football Academy (TFA) is an Australian junior football (soccer) development company founded in April 2003 by former Premier League player Adem Poric. It serves children aged 4 to 18 across Southern Queensland and Northern New South Wales, operating from its headquarters at Carrara, Queensland, where it shares facilities with Magic United Football Club. TFA operates as a branded entity within The Magic Group, a collective of football businesses that also includes Magic United Football Club, which fields teams in Football Queensland competitions (FQPL2, FQPL3 South Coast, FQPL4).

TFA's core offering is a curriculum-aligned coaching portfolio built around the Football Federation Australia national curriculum. Products include after-school programs delivered on-site at partner schools (Sheldon College, Emmanuel College, King's Christian College Pimpama, All Saints Anglican College, Marymount College) for Prep to Year 4 children; multi-day and single-day Holiday Camps for U8-U16 players featuring Champions League and World Cup tournament formats; the FQ Academy Skill Acquisition Phase (U8-U12) and Game Training Phase (U13-U18) development camps covering technical skills, small-sided games, functional practices and tactical awareness; and specialized goalkeeper and striker camps (U8-U18). Supporting products include school tournaments, football tours (domestic and overseas), and the Lindisfarne 6v6 small-sided competition format. All coaching staff are former or current players holding Blue Cards.

The business model is a mix of recurring and transactional B2C and B2B revenue. After-school programs charge approximately A$110-$150 plus card fees per school term on a subscription cadence tied to the Australian school calendar; holiday camps and position-specific camps charge one-time fees; school tournaments generate transaction fees; and football tours are sold as professional services to schools. Customer acquisition is community-led via school partnerships and parent word-of-mouth, supplemented by social media presence on Facebook, Instagram, YouTube and LinkedIn. The business is privately held, has no disclosed funding rounds or headcount, and is supported by a roster of local Gold Coast sponsors including Grand Motors Toyota, Coastal Dental Care, Valcon Homes and Hungry Jack's.

Name

Total Football Academy

Legal name

Total Football Academy

Website

https://totalfootballacademy.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Total Football Academy, founded in 2003, is an Australian junior football coaching company serving children aged 4-18 across Southern Queensland and Northern NSW. It delivers FFA-aligned after-school programs at partner schools, holiday camps, and age-graded development academies within The Magic Group.

Ownership category

akta.pro rank

Product category

Youth Football Coaching Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

akta.pro secondary industry

Goalkeeper/Pitching/Position-Specialty Training Programs (MPAKAJAF)

Keywords

• Junior football coaching
• Soccer development programs
• After school sports
• School holiday camps
• Youth soccer training

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. School After-School Programs: Weekly after-school football coaching sessions delivered at partner schools during school terms. Parents pay per term with pricing varying by school.
2. Holiday Camps: Multi-day school holiday camps for players U8-U16 covering skills training, tournaments (Champions League or World Cup format), and position-specific coaching.
3. Football Tours: Organised football tours for schools to travel domestically or overseas, providing additional revenue through tour coordination services.
4. School Tournaments: TFA delivers several school tournaments generating revenue through participant fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Total Football Academy delivers football (soccer) coaching and player development programs for children aged 4 to 18 across Southern Queensland and Northern New South Wales. Core offerings include weekly after-school coaching sessions delivered at partner schools during school terms, multi-day and single-day holiday camps at Magic United facilities, FFA-aligned FQ Academy development camps split into U8-U12 Skill Acquisition Phase and U13-U18 Game Training Phase, and specialised goalkeeper and striker position camps. Programs are staffed by former or current professional players and structured around Football Federation Australia's national curriculum.

Product overview

Total Football Academy is a football (soccer) coaching organization providing junior development programs for children aged 4-18 in Southern Queensland and Northern New South Wales. The portfolio consists of After School Programs (after-school coaching at partner schools for Prep-Year 4), Holiday Camps (multi-day or single-day camps for U8-U16), FQ Academy Development Camps (two tiers: U8-U12 focused on skill acquisition and U13-U18 focused on game training), and specialized GK/GS Camps for goalkeepers and strikers. Programs are delivered at partnered schools and at Magic United Football Club facilities, with all coaching provided by former or current players with appropriate credentials.

Differentiator

Problem solved

Functional benefit

Brands

• Magic United: Football club operating under The Magic Group umbrella, with teams in various FQPL leagues (FQPL2, FQPL3, FQPL4) and age categories from U13 to senior men's and women's teams.

Products and services

• After School Programs

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Coastal Dental CareminorOthersLocal Gold Coast dental practice sponsoring Total Football Academy. Sponsorship visible in partner logos section on website.
• Valcon HomesminorOthersConstruction/home building company sponsoring TFA. Sponsorship visible in partner logos section.
• Immerse PoolsminorOthersPool company sponsoring TFA. Sponsorship visible in partner logos section.
• GemlifeminorOthersLifestyle resort/community company sponsoring TFA. Sponsorship visible in partner logos section.
• Diamond SportsminorOthersSports equipment/apparel company sponsoring TFA. Sponsorship visible in partner logos section.
• Crowne Plaza Surfers ParadiseminorOthersHotel/resort sponsoring TFA. Sponsorship visible in partner logos section.
• Mecca BahminorOthersHospitality venue sponsoring TFA. Sponsorship visible in partner logos section.
• AutomundominorOthersAutomotive business sponsoring TFA. Sponsorship visible in partner logos section.
• Grand Motors ToyotaminorOthersToyota dealership at 265 Ferry Road, Southport, explicitly announced as sponsor. Located at Southport, QLD. Supports Magic United.
• The Magic GroupcoreStrategic or Co-development PartnerTFA is proud to be part of The Magic Group - a collective group of football entities providing coaching staff opportunities, traineeships, coach education, participation programs, FFA Elite player pathways, and club support programs. This is the parent/organisational umbrella for TFA.
• Magic United Football ClubcoreStrategic or Co-development PartnerMagic United is the football club entity within The Magic Group. TFA provides development programs feeding into Magic United teams competing in FQPL leagues (FQPL2, FQPL3 South Coast, FQPL4).
• Football Federation Australia (FFA)coreStrategic or Co-development PartnerTFA follows FFA's national curriculum including Skill Acquisition Phase (SAP) and Game Training Phase programs. Provides FFA Elite player pathways through Magic United club support programs.
• Football QueenslandcoreStrategic or Co-development PartnerMagic United teams compete in Football Queensland leagues (FQPL2, FQPL3 South Coast, FQPL4). Partnership provides competitive pathway for TFA-developed players.
• Hungry Jack'sminorOthersFast food chain sponsoring TFA and Magic United. Sponsorship visible in partner logos section.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Robina FC (and similar Gold Coast grassroots clubs): Local Gold Coast / Southeast Queensland grassroots football clubs offering youth development programs. Comparable as same-region grassroots soccer providers that compete for the same parent-spend pool and player participation in Southern Queensland.

Direct peers

• Sydney FC Academy: A-League club academy offering youth development aligned with FFA/FFA-equivalent curriculum. Comparable as a professional-club-affiliated youth soccer academy delivering structured development from grassroots through elite pathways, though geographically distinct.
• Gold Coast United FC: Local Gold Coast soccer club competing in Australian football leagues with youth development programs. Comparable because it operates in the same geographic catchment (Southern Queensland / Gold Coast) and serves a similar youth soccer development mission.
• Magic United Football Club: The senior football club within The Magic Group umbrella that TFA feeds into. Both operate under the same founder (Adem Poric), share Magic United branding, and Magic United teams play in Football Queensland leagues. Directly comparable because TFA's development pathway terminates at Magic United's competitive teams.
• Brisbane Roar Academy: A-League club academy based in Queensland offering youth soccer development programs aligned with national curriculum. Directly comparable because it serves the same age range (children and youth) in Southeast Queensland with curriculum-aligned coaching and provides an elite pathway.
• Melbourne City FC Academy: A-League club academy providing youth soccer development programs. Comparable as a curriculum-aligned youth soccer academy with structured age-group progression and elite pathway integration, though based in Victoria.

Broad incumbents

• IMG Academy: Large multi-sport elite training academy in the US offering residential and day programs across multiple sports including soccer. Comparable as a multi-sport skill academy model at much larger scale, useful as a benchmark for the residential/specialty academy format TFA aspires to in part.
• Coerver Coaching: Internationally recognized soccer coaching franchise offering curriculum-based skill development programs. Comparable as a structured soccer skill-development brand with school and club partnerships, operating at much larger international scale.
• Football Queensland: State governing body for football in Queensland, responsible for leagues (including FQPL2, FQPL3, FQPL4 where Magic United competes) and player development frameworks. Comparable as the institutional environment TFA operates within and the source of its competitive pathway.
• Football Australia: National federation governing soccer in Australia. Comparable because it sets the Skill Acquisition Phase and Game Training Phase national curricula that TFA explicitly follows, and operates the FFA Elite player pathways TFA references.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@magicunitedtfa2568
• Facebookfacebook.com/TotalFootballAcademy
• LinkedInlinkedin.com/company/total-football-academy
• Instagraminstagram.com/magicunited.tfa
• Xx.com/TFA_Australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Football Academy