Sunlover Heating

What Sunlover Heating does

Sunlover Heating Pty Ltd is a privately held Australian pool heating and water-treatment specialist founded around 1990 and headquartered in Hallam, Victoria. The company designs, supplies, and installs heating systems and complementary pool equipment for residential pool owners and commercial operators (councils, schools, sports centres, retirement villages, strata complexes, therapy pools, and resorts) across Australia and New Zealand. Core offerings include Oasis-branded heat pumps (iX, Rapid Pro, and Commercial series), Pentair MasterTemp gas heaters, Energy Flow 10 strip solar heating, GeoBubble pool blankets and rollers, filtration (media and cartridge), automated chlorinators, and the Oasis Smart Controller ecosystem with SmartChem and CX Logix dosing modules.

The business operates a quote-based, enterprise-field-sales model with three directly operated offices (Victoria, NSW, Queensland) and distributor partners in Tasmania, ACT, and Auckland, New Zealand. Revenue is generated from one-time equipment sales, professional installation services, a recurring annual maintenance program (scheduled June–September), and DIY solar kits. Cumulative install base exceeds 65,000 solar pool heating systems over 30+ years, supported by SPASA Awards of Excellence and Splash Environmental Awards, a 4.7/5 customer rating, and an aggressive price-match policy. The company is the exclusive Australian distributor of Oasis Heat Pump commercial systems and distributes Pentair and Astral-supplied components.

Strategically, Sunlover is deepening its Oasis ecosystem (smart controller, automated dosing, robotic cleaners, mineral consumables) to convert one-time hardware sales into recurring, connected pool management relationships, while relying on its established channel footprint and brand heritage as the primary competitive defenses.

Name

Sunlover Heating

Legal name

Sunlover Heating Pty Ltd

Website

https://sunloverheating.com.au

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Sunlover Heating is an Australian pool heating and water-treatment specialist, founded around 1990, that supplies and installs heat pumps, gas and solar heaters, filtration, chlorinators, and smart controls for residential pool owners and commercial operators across Australia and New Zealand.

Ownership category

akta.pro rank

Headquarters

HQ city

Hallam

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pool Heating Equipment Sales: Sale of heat pumps, gas heaters, solar heating systems, pool blankets, and rollers to residential and commercial customers
2. Installation Services: Professional installation of pool heating and equipment systems by certified technicians
3. Annual Maintenance Program: Recurring annual maintenance service subscriptions scheduled between June and September to ensure pool equipment longevity
4. DIY Solar Kits: Do-it-yourself solar absorber kits available for self-installation with downloadable instruction manuals

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Sunlover Heating sells, designs, installs, and services pool heating and water treatment systems for residential and commercial swimming pools across Australia and New Zealand. Core products include Oasis Heat Pumps, Pentair MasterTemp gas pool heaters, strip solar pool heating systems, GeoBubble pool blankets and rollers, plus a complete Oasis Aquatics line of filter pumps, filters, chlorinators, and smart controllers. The company also provides professional installation services and annual maintenance subscription programs.

Product overview

Sunlover Heating is a multi-award winning Australian pool equipment specialist offering a comprehensive portfolio of pool heating and filtration products. The core offering consists of Oasis Heat Pumps (including iX Series, Rapid Pro, and Commercial lines), Pentair MasterTemp Gas Heaters, and Strip Solar Heating systems, complemented by a full range of Oasis Aquatics equipment including filter pumps (M/P/V/PLT Series), media and cartridge filters, chlorinators (CX Premium, Freshwater, Vantage), and smart control systems. The product line integrates through the Oasis Smart Controller ecosystem with SmartChem and CX Logix add-ons for automated water chemistry management, while Heat Command solar controllers manage solar heating systems. Commercial-grade solutions cover the full spectrum from public pools to residential installations, supported by pool blankets/rollers and robotic cleaners. The company operates through direct offices in Victoria (head office), New South Wales, and Queensland, with distributors in Tasmania, ACT, and New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• Oasis Aquatics: Pool equipment brand including filter pumps, media filters, cartridge filters, chlorinators, and smart control systems
• Oasis Heat Pumps
• Sunlover Group

Products and services

• Oasis Heat Pumps High-performance pool and spa heat pumps including iX Series (iX9-iX28), Rapid Pro Series (RP14-RP40), Commercial units (C38-C65SS), and legacy lines, featuring Smart PV-Ready Control with four programmable modes and RapidHeat Technology. Sold to residential pool owners and commercial pool operators across Australia and New Zealand.
• Gas Pool Heaters Pentair MasterTemp gas pool heaters providing fast heat-up for pools and spas, with rustproof composite exterior, rotatable lid, low NOx emissions, and super-quiet operation. Available in 200mj, 300mj, and 400mj sizes.
• Solar Pool Heating (Strip Solar) Cost-effective solar pool heating using Energy Flow 10 technology with multi-layered absorber panels, available in 10-tube efficiency configuration with premium PVC Nitrile absorber certified to AS2369.2-1993. Includes DIY solar kits with downloadable instruction manuals.
• Pool Blankets (GeoBubble) UV-stabilised GeoBubble solar pool covers with 40% more bubbles than standard covers (~11,500 bubbles per square metre), providing superior heat retention and reducing water evaporation by 100-200 litres daily. Available in Deep Ocean Blue (500 micron), Reef Blue, and Clear variants.
• Pool Blanket Rollers Stainless steel (304 grade) and aluminium pool blanket rollers with ergonomic hand-crank wheels and non-slip stoppers, plus underground roller option made from recycled PVC for discreet installation. Designed for harsh Australian conditions.
• Filter Pumps Variable-speed DC motor filter pumps cutting energy use by up to 70% while delivering quiet operation. Options include M Series (M130-M250), P Series High Performance (P270-P490), V Series Variable Speed (V310-V480), and PLT Series Platinum pumps.
• Media Filters Fiberglass media filters with easy backwash routines and multiport valve system, compatible with multiple media types for debris and algae removal. SFG Series Top Mount and SF Series models available.
• Cartridge Filters SE Series single-element cartridge filters with compact low-height design for space-limited setups, and QE Series quad-element filters with high-capacity tanks for residential and commercial pools. SE models (SE100-SE200) and QE models (QE330, QE530) available.
• Chlorinators Automated chlorine production systems including CX Premium Salt & Mineral Chlorinator with self-cleaning cell, Pool Blanket/Winter modes and Heat Junction override; CX Freshwater Ultra Low Salt (1,200-1,500 ppm operation); Vantage Salt & Mineral Chlorinator with quick-connect cell; plus CX15-CX55 and VA15-VA35 series.
• Oasis Smart Controller WiFi-enabled pool control system with Oasis Smart App for remote control of pumps, heaters, and lights. Features include two standard GPOs, four valve actuator outlets, expansion modules with three GPOs, pump speed control, temperature sensor, and customizable filtration schedules.
• Heat Command Solar Controllers Australian-made digital solar pool controllers with wireless sensor options, water resistance, and 3-year warranty. Models include SLHC1, SLHC5-RB (wireless remote), SLHC3, SLHJ5, SLHJ3, and SLH5-SV/SLHC5-AV variants.
• Commercial Pool Heating Complete commercial pool heating solutions with over 25 years of design and installation experience for council public pools, sports centres, retirement villages, strata buildings, therapy pools, resorts, and schools. Includes commercial solar (Strip), Oasis commercial heat pumps, commercial blankets and rollers, and filtration systems.
• Robotic Pool Cleaners F1 RXT and ES Echo robotic pool cleaners manufactured by BWT, featuring advanced filtration and autonomous cleaning capabilities.
• Pool Heating Installation Services Professional installation of pool heating and equipment systems performed by certified Sunlover technicians across direct branch locations in Victoria, New South Wales, and Queensland.
• Annual Pool Equipment Maintenance Program Recurring annual maintenance service subscription scheduled between June and September, designed to ensure pool equipment longevity and reliable operation across residential and commercial customers.

Quantifiable outcome

• Oasis Heat Pumps perform up to 85% more efficiently than older style pumps
• +6 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered regional, core and minor.

• Sackett ServicesregionalChannel Partner/ Reseller/ DistributorTasmania distributor for Sunlover Heating products. Located at Unit 4/5 Runway Place, Cambridge TAS 7170. Contact: +61 3 6272 7776
• Total Pool & Spa ServiceregionalChannel Partner/ Reseller/ DistributorACT distributor for Sunlover Heating products. Located in Hume ACT 2620. Contact: +61 2 6294 0824
• Oasis Heat PumpsregionalChannel Partner/ Reseller/ DistributorAuckland, New Zealand distributor. Exclusive Australian supplier of Oasis Heat Pump commercial pool heating systems. Sunlover Heating is the exclusive Australian supplier for Oasis products.
• PentaircoreTechnology or IntegrationSupplier of MasterTemp Gas Pool Heaters distributed by Sunlover Heating. Pentair MasterTemp is offered as the gas pool heating solution with fast heat-up times, high efficiency, and low NOx emissions.
• Digital AccordminorOthersWebsite design partner responsible for Sunlover Heating's website development and digital presence.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hayward Pool Products: Major global pool equipment manufacturer with heat pumps, gas heaters, pumps, filters, and automation sold into the Australian market. Directly competes with Sunlover across the residential/commercial pool heating and equipment stack, but with far broader geographic and category reach.
• Pentair: Global pool and water treatment equipment manufacturer whose MasterTemp gas pool heaters are distributed by Sunlover. Pentair also sells pumps, filters, and automation, competing broadly with Sunlover's full-stack residential and commercial pool equipment offering while operating at much greater scale.

Direct peers

• Zane Solar Pool Heating: Australian solar pool heating specialist with similar strip solar technology, DIY/professional install options, and residential/commercial customer base. Direct competitor to Sunlover's Strip Solar and DIY solar kit offerings in the Australian market.
• Pool Heat Pumps Australia (Reclaim / Energy Efficient): Australian specialist in pool heat pump sales and installation. Directly competes with Sunlover's Oasis Heat Pump portfolio for residential and commercial pool heating customers, with comparable technology positioning and Australian-wide service footprint.
• AquaCal: US-based pool and spa heat pump manufacturer whose products are distributed in Australia. Closely comparable to Sunlover's Oasis heat pump line in technology (variable-speed, energy-efficient heat pumps for residential and commercial pools) and target customer base.
• ThermPool / Pool Solar Heating Specialists: Australian pool heating specialist focused on solar, heat pump, and gas heating installations. Comparable to Sunlover in product mix, residential/commercial customer base, and Australia-wide service model, though typically with smaller geographic reach.
• Davey Water Products: Australian manufacturer and distributor of water pumps, pool equipment, and heating products. Comparable to Sunlover as an Australian-headquartered, multi-channel pool/water equipment specialist serving residential and commercial customers with both proprietary and distributed brands.
• Poolware: Australian online retailer of pool equipment, heaters, blankets, pumps, filters, and chlorinators. Direct peer competing with Sunlover across the residential pool equipment category with similar product breadth and Australian-wide shipping.
• AstralPool Australia: AstralPool is one of Australia's largest pool equipment brands, offering heaters, pumps, filters, chlorinators, and automation systems. It directly competes with Sunlover's Oasis Aquatics line across nearly every product category and shares the same residential/commercial pool customer base in Australia.

Regional players

• Spa World Australia: Australian retailer of spas, swim spas, and pool heating accessories. Adjacent competitor to Sunlover in the residential pool/spa heating accessory market, with overlapping customer base but a stronger focus on spa sales than full pool equipment systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• YouTubeyoutube.com/@sunlover_poolheating_equipment
• Xx.com/sunloverheating
• Facebookfacebook.com/SunloverHeatingNSW
• LinkedInlinkedin.com/company/sunlover-group-au

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunlover Heating