PicDoc

What PicDoc does

PicDoc (legally PICDOC SERVICOS DE TECNOLOGIA LTDA, CNPJ 46.244.526/0001-18) is a Brazilian teleconsultation platform headquartered in Itupeva, São Paulo, founded in 2022 and operating as a private limited company with 1-10 employees. The platform connects individual patients with more than 7,000 registered healthcare professionals across 70+ specialties — including general practice, psychology, psychiatry, dermatology, cardiology, nutrition, and physiotherapy — via on-demand video consultations available 24/7 without scheduling. Its core technology is a two-sided web and Android marketplace that uses a reverse-auction (patient-offered) pricing model in which patients set their own consultation fee above a per-specialty minimum (general practice from R$59, specialist consultations R$148-R$249) and available professionals accept or decline, with transactions settled through the Safe2Pay payment gateway (PIX or credit card, R$2.99 per transfer effective January 20, 2026).

PicDoc issues digitally signed electronic prescriptions via a Memed integration, medical certificates, and specialty reports, with a Clube de Benefícios add-on for users and an Advanced Plan (Plano Avançado) monthly subscription tier that lets healthcare professionals receive direct consultations, set their own pricing, appear in platform search, and use personalized consultation links. Go-to-market is product-led growth: patients self-serve through the web portal and Android app (iOS forthcoming), supported by a blog, organic social media (Facebook, Instagram, YouTube, LinkedIn), and WhatsApp support. PicDoc is regulated under CFM Resolution 2,314/2022 and Lei 14,510/2022, holds CRM-SP registration 1023418, claims LGPD compliance, and has reached 70,000+ cumulative consultations with a 4.8 average rating and a 2026 Reclame Aqui Quality Seal. No external funding rounds, M&A activity, or institutional investors are disclosed.

Name

PicDoc

Legal name

PICDOC SERVICOS DE TECNOLOGIA LTDA

Website

https://picdoc.com.br

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

PicDoc is a Brazilian teleconsultation platform that connects patients with 7,000+ registered healthcare professionals across 70+ specialties via on-demand 24/7 video consultations, using a unique reverse-auction pricing model where patients propose their consultation fee starting from R$59.

Ownership category

akta.pro rank

Product category

Telemedicine / Telehealth Platform

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro industry

PRIMARYHLALAAAB

Urgent Care & On-Demand Virtual Visits

Healthcare & Life Sciences/Telehealth Platforms/Direct-to-Consumer Virtual Care Platforms

SECONDARYHLALAAAA

Primary Care & General Medicine Virtual Care

Healthcare & Life Sciences/Telehealth Platforms/Direct-to-Consumer Virtual Care Platforms

SECONDARYHLAFADAJ

Virtual Urgent Care & On-Demand Teletriage Services

Healthcare & Life Sciences/Healthcare Providers & Systems/Emergency & Urgent Care Services

Keywords

• Online teleconsultation platform
• Telehealth video consultations
• Digital medical prescriptions
• Healthcare professional marketplace
• Medical specialty consultations

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Teleconsultation Transaction Fees: PicDoc charges a 40% commission on each consultation transaction, with 60% directed to the healthcare professional. Patients pay via credit card or PIX. Safe2Pay processes payments with a R$2.99 fee per successful transfer (effective January 20, 2026).
2. Direct Consultation Premium Feature: Healthcare professionals on the Advanced Plan can receive direct consultations where they set their own prices and patients choose them directly, with standard commission split applying.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PicDoc is a Brazilian telehealth marketplace platform that enables patients to instantly connect with healthcare professionals across 70+ specialties via on-demand video consultations without prior scheduling. The platform operates a unique patient-driven pricing model where patients propose consultation fees above specialty minimums (starting from R$59), and available professionals accept at their discretion. Services include digital medical certificates, electronic prescriptions via Memed integration, and medical reports, all delivered 24/7 across Brazil.

Product overview

PicDoc operates as a unified teleconsultation platform connecting patients with over 7,000 registered healthcare professionals across more than 70 specialties. The platform combines a web-based teleconsultation service with a recently launched Android mobile app, enabling video consultations without prior scheduling. Patients can propose consultation fees above specialty-specific minimums (starting at R$59), with professionals accepting at their discretion. The platform integrates document issuance capabilities including digital medical certificates, electronic prescriptions via Memed integration, and medical reports. An optional Advanced Plan tier offers healthcare professionals enhanced visibility and direct consultation features. The platform covers medical specialties (cardiology, dermatology, neurology, psychiatry, oncology, etc.), psychology, nutrition, nursing, and other health professions, operating 24/7 with 100% secure and confidential consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• PicDoc Teleconsulta Platform Online teleconsultation platform connecting patients with healthcare professionals across 70+ specialties via on-demand video call. Features a unique patient-driven pricing model where patients can make offers above the specialty minimum rate, and healthcare professionals accept at their discretion. Includes immediate consultation access without scheduling, digital prescriptions, medical certificates, and exam requests.
• PicDoc Mobile App (Android) Android mobile application available on Google Play Store providing faster connectivity to doctors, direct document access, appointment notifications and reminders, and organized medical history management. Available on Google Play Store for Brazilian patients.

Quantifiable outcome

• 70,000+ consultations successfully conducted on platform
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• MemedcoreTechnology or IntegrationDigital prescription platform integration enabling electronic prescriptions with digital signatures. Healthcare professionals use Memed to issue and send prescriptions digitally to patients in compliance with Brazilian health regulations.
• Safe2PaycoreTechnology or IntegrationPayment gateway partner processing credit card and PIX transactions. Safe2Pay handles the 40%/60% revenue split between PicDoc and healthcare professionals, charging R$2.99 per successful transfer.
• Microsoft for StartupsminorOthersStartup support program providing technology resources and credibility to the PicDoc platform.
• InovativaminorOthersInnovation hub support program for startups in Brazil, providing mentorship and acceleration resources.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Teladoc Health: Global D2C and enterprise virtual care platform offering 24/7 multi-specialty consultations; provides a reference architecture for PicDoc's on-demand/multi-specialty positioning at much larger scale.
• Amwell: US-based enterprise telehealth platform across urgent, primary, and specialty care. Useful comparable for PicDoc's specialty breadth and on-demand visit mechanics.
• Doctor on Demand (Included Health): US D2C and employer virtual care platform offering urgent and primary care visits 24/7; comparable consumer-facing, no-appointment virtual visit experience.

Direct peers

• Conexa Saúde: Brazilian telehealth platform offering online consultations with multiple specialties, B2B contracts with employers and insurers. Most direct competitor to PicDoc in the Brazilian D2C/small-employer telehealth space.
• Dr. Consulta: Brazilian outpatient network offering affordable consultations online and in-clinic. Strong overlap with PicDoc's pay-out-of-pocket, multi-specialty, low-friction positioning.
• Memed: Brazilian digital prescription and teleconsultation platform that issues receitas digitais; both a PicDoc integration partner and competitor entering into teleconsultation. Highly comparable D2C and physician-side workflow.
• Pixeon (Telemedicina Morsch): Brazilian healthtech operating teleconsultation and image/teleradiology solutions for clinics and hospitals. Comparable multi-specialty telehealth infrastructure though more B2B-oriented.

Regional players

• Sami Saúde: Brazilian virtual health plan provider that includes teleconsultations and specialist access. Comparable digital-first care delivery, more enterprise/employer focused than PicDoc.
• Beep Saúde: Brazilian D2C health platform combining telemedicine and home-visit/exam booking. Adjacent model addressing the same convenience-seeking Brazilian consumer.
• Alice Health (Alice): Brazilian digital health plan combining telemedicine consultations with a monthly subscription. Comparable virtual-first primary care delivery model but with a paid subscription wrapper.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks8 records

Key highlights12 records

Customer concentration

• YouTubeyoutube.com/channel/UCa_Te6sXgOe40zExl922yVQ
• Facebookfacebook.com/Picdocsaude
• LinkedInlinkedin.com/company/picdoc
• Instagraminstagram.com/Picdoc_saude

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PicDoc