Sano Surgery
Sano is a private bilingual telehealth company that delivers physician-guided GLP-1 weight loss programs to Hispanic/Latino adults in California and Florida at $150/month, plus separately billed medication from partner pharmacies.
- Company typePrivate
- Founded2012
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sano Surgery does
Sano Surgery (DBA: Sano) is a private US telehealth company that delivers a physician-guided, 12-month GLP-1 weight management program to Hispanic/Latino adults with obesity in California and Florida. The service is operated through a dual-entity legal structure: Sano Health Management, a Florida LLC that owns and operates the technology platform, marketing, and administrative functions, and Sano Medical Group, a California professional medical corporation that provides the clinical care. Members enroll directly through the sano.healthcare website (or mobile app) via a free video consultation and pay a transparent $150/month membership fee that covers physician consultations, monthly check-ins, quarterly video visits, dose adjustments, and unlimited bilingual messaging; FDA-approved GLP-1 medications (daily pill or weekly injection) are prescribed separately and billed directly by partner pharmacies at $149–$349/month, with no insurance, prior authorization, or referral required.
The underlying platform is a conventional bilingual (English/Spanish) telehealth stack supporting video consultations, secure messaging, and remote clinical workflows, with HIPAA, CCPA/CPRA, and HITRUST CSF-aligned security controls (AES-256 at rest, TLS 1.2+ in transit, audit logging), and Stripe-based recurring billing. The go-to-market is direct-to-consumer: bilingual content marketing, patient testimonials, and educational resources targeting the documented 26% Hispanic GLP-1 prescription gap and elevated obesity/diabetes prevalence in the community. Marketing emphasizes cultural competency and family-oriented framing (por tu familia, poco a poco) and positions clinical outcomes including average ~20% body-weight loss over 72 weeks and 20–26% reduction in cardiovascular events.
Sano Surgery firmographics
Firmographics- Name
- Sano Surgery
- Legal name
- Sano Medical Group
- Website
- https://sano.healthcare
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sano is a private bilingual telehealth company that delivers physician-guided GLP-1 weight loss programs to Hispanic/Latino adults in California and Florida at $150/month, plus separately billed medication from partner pharmacies.
- Ownership category
- akta.pro rank
Sano Surgery industry classification
Industry- Product category
- Telehealth Weight Management
- NAICS
- Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro industry
- Prescription-Based Digital Clinics (Condition-Specific Rx Programs)Membership/Subscription Concierge Virtual CareChronic Condition Medication Programs (e.g., diabetes, hypertension) with Integrated PrescribingHealthcare & Life Sciences/Telehealth Platforms/Pharmacy-Integrated Telehealth & ePrescribing PlatformsObesity Medicine & Weight Management
Keywords
Where Sano Surgery is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sano Surgery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Membership Subscription: Recurring monthly membership fee of $150/month for a 12-month program covering physician consultations, monthly check-ins, quarterly video visits, dose adjustments, and unlimited messaging with the care team
- Medication Fulfillment: Patients purchase FDA-approved GLP-1 medications (Wegovy, Zepbound, or daily pill alternatives) directly from partner pharmacies. Medication costs $149-$349/month depending on dose, paid directly to pharmacy by patients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | $150/month membership - all-inclusive clinical care |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Sano Surgery product offering
Product offeringCore offering
Sano Surgery delivers a 12-month physician-guided medical weight management program through a bilingual (English/Spanish) telehealth platform. Members enroll by booking a free video consultation and, if qualified, receive ongoing care including monthly check-ins, quarterly video visits, dose adjustments, and unlimited messaging, paired with FDA-approved GLP-1 medications (Wegovy or tirzepatide, available as daily pills or weekly injections) shipped directly from partner pharmacies. Care team services are priced at a flat $150 per month, with medication billed separately by the pharmacy at $149–$349 per month, and the program accepts no insurance.
Product overview
Sano Surgery offers a single unified product: the Sano Membership Program, a 12-month physician-guided medical weight management program. The core offering combines GLP-1 medications (available as FDA-approved daily pills or weekly injections) with telehealth clinical care delivered by a bilingual care team. Members receive an initial intake visit, monthly check-ins, quarterly video consultations, dose adjustments, and unlimited messaging. The program is cash-pay only ($150/month for care services, with medication costs of $149-$349/month additional).
Differentiator
Problem solved
Functional benefit
Products and services
- Sano Membership Program A 12-month physician-guided medical weight management program for Hispanic/Latino adults in California and Florida with BMI 30+ (or 27+ with comorbidities), priced at $150/month and providing bilingual telehealth clinical care including an initial intake, monthly check-ins, quarterly video consultations, dose adjustments, and unlimited messaging. Medication is prescribed separately and fulfilled through partner pharmacies at $149–$349/month; no insurance, referrals, or prior authorization are required.
Quantifiable outcome
- Average 20% body weight loss over 72 weeks in clinical trials with tirzepatide (individual results vary)
- +3 more outcomes
Companies that use Sano Surgery
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
Sano Surgery technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Sano Surgery partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Sano Surgery competitors and assessment
Company assessmentDirect peers
- Found: DTC telehealth weight management company prescribing GLP-1 medications alongside behavioral coaching. Operates a direct-to-consumer enrollment model with monthly subscription pricing parallel to Sano's offering.
- Noom Med: Noom's clinician-led GLP-1 program combines behavior change with telehealth prescription access. Targets the same patient demographic (BMI 30+ or 27+ with comorbidities) seeking physician-guided medical weight loss, with a similar subscription-plus-medication pricing model.
- Sesame: Cash-pay telehealth marketplace that lists weight management and GLP-1 prescribing services with transparent upfront pricing. Mirrors Sano's no-insurance, no-prior-authorization positioning, though with a broader marketplace model rather than a single specialty program.
- Calibrate: Metabolic health company combining clinician-led GLP-1 prescribing with a structured 12+ month lifestyle program. Closely comparable to Sano on program structure (longitudinal coaching, dose adjustments, remote care) and on target patient (BMI 27+ with comorbidities).
- PlushCare: Telehealth platform offering online physician visits and prescription services including weight management. Operates a similar licensed-physician telehealth model with subscription components and is part of the broader Accolade health ecosystem.
- Ro: Direct-to-consumer telehealth platform with a dedicated weight loss program (including GLP-1 access) and a vertically integrated pharmacy. Operates a similar cash-pay, subscription-style model to Sano across multiple therapeutic areas.
- Hims & Hers Health: Largest US direct-to-consumer telehealth platform offering prescription weight loss (GLP-1) and a wide range of other conditions. Competes with Sano for the same cash-pay, no-insurance, online-prescription patient, and is the most direct scale competitor in the space.
Emerging players
- QuickMD: Smaller telehealth provider offering weight loss consultations and prescription services including GLP-1 medications. Comparable to Sano on scale (early-stage, multi-state) and cash-pay model, though without the explicit Hispanic-specialization angle.
Broad incumbents
- WW International (WeightWatchers): Established weight management brand that has expanded into clinician-guided GLP-1 programs (WeightWatchers Clinic). Brings a large incumbent member base and brand recognition to the same condition-specific virtual care category Sano occupies.
- Teladoc Health: Large, publicly-traded telehealth incumbent offering multiple specialty virtual care services including chronic condition management. Does not target the Hispanic weight-loss niche specifically but competes broadly for the same value-based and consumer-paid telehealth mindshare.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Sano Surgery social profiles
Digital presenceSano Surgery compliance and trust
Trust signalCompliance3 records
Sano Surgery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sano Surgery leadership team
Management profileNumber of profiles
Sano Surgery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sano Surgery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sano Surgery
What does Sano Surgery do?
Sano Surgery delivers a 12-month physician-guided medical weight management program through a bilingual (English/Spanish) telehealth platform. Members enroll by booking a free video consultation and, if qualified, receive ongoing care including monthly check-ins, quarterly video visits, dose adjustments, and unlimited messaging, paired with FDA-approved GLP-1 medications (Wegovy or tirzepatide, available as daily pills or weekly injections) shipped directly from partner pharmacies. Care team services are priced at a flat $150 per month, with medication billed separately by the pharmacy at $149–$349 per month, and the program accepts no insurance.
Is Sano Surgery a public or private company?
Sano Surgery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sano Surgery founded?
Sano Surgery was founded in 2012. It employs 11 to 50 people.
Where is Sano Surgery based?
Sano Surgery is headquartered in Phoenix, United States, in the North America region.
How does Sano Surgery make money?
Two revenue lines are on record. Membership Subscription is the primary driver. The others are medication Fulfillment.
Who are Sano Surgery's main competitors?
Direct peers on record are Found, Noom Med, Sesame, Calibrate, PlushCare, Ro and Hims & Hers Health. QuickMD is listed as an emerging player. Broad incumbents are WW International (WeightWatchers) and Teladoc Health.
Does Sano Surgery have an API?
No public API is recorded for Sano Surgery.
What industry is Sano Surgery in?
Sano Surgery's product category is Telehealth Weight Management. Its primary akta.pro industry code is HLALAAAD, Prescription-Based Digital Clinics (Condition-Specific Rx Programs), with a secondary code of HLALAAAH, Membership/Subscription Concierge Virtual Care. Its NAICS code is 62111 and its SIC code is 8011.