Nutricore

What Nutricore does

NutriCore is a Brazil-based direct-to-consumer network of specialized nutritionists operating under a unified brand, self-described as the largest such network in the country. The company coordinates eight associated nutritionists across twelve clinic locations in São Paulo state — including São Paulo, Campinas, Jundiaí, Atibaia, Itu, Vinhedo, Valinhos, Paulínia, Santo André, São Bernardo do Campo, and São Caetano do Sul — and offers six service lines spanning Clinical Nutrition, Behavioral Nutrition, Sports Nutrition, Aesthetic Nutrition, Functional Nutrition, and Maternal-Infant Nutrition. Patients book appointments through the company website or via WhatsApp, and consultations are conducted in person at the selected clinic.

The service offering centers on personalized nutritional consultations incorporating anthropometric assessment, dietary habit analysis, and individualized meal planning, with methodologies ranging from functional and nutrigenomics-driven care to behavioral techniques including motivational interviewing, cognitive-behavioral therapy, coaching, and mindful eating. There is no proprietary technology platform: NutriCore operates no mobile app, no API, and no software product layer, and the technology field is explicitly identified as "Not applicable — healthcare service provider."

The business model is a professional services model where revenue is generated from per-consultation fees paid by patients for initial assessments and follow-up appointments. Customer acquisition is primarily organic, driven by content marketing (a blog covering nutrition topics), an Instagram presence, an email newsletter, and direct phone/WhatsApp inquiries. There is no evidence of external investment, institutional backing, parent company ownership, or M&A activity, and no enterprise customers are served — the addressable segments are consumer individuals organized by use case (clinical care, sports performance, maternal-infant). The company is led by Renato M. Lorenzon as Technical Director and Co-Founder.

Name

Nutricore

Legal name

NutriCore

Website

https://nutricore.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

NutriCore is a Brazil-based direct-to-consumer network of eight specialized nutritionists operating twelve clinics across São Paulo state, offering personalized clinical, behavioral, sports, aesthetic, functional, and maternal-infant nutritional consultations to individual patients booking via website or WhatsApp.

Ownership category

akta.pro rank

Product category

Nutritional Consultation Services

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)

akta.pro secondary industries

General Nutrition Coaching (HSADAFAA), Pediatric & Family Nutrition (HSADAFAL), Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking) (EDAAAHAA)

Keywords

• Clinical nutrition services
• Sports nutrition consulting
• Behavioral nutrition therapy
• Functional nutrition planning
• Maternal-infant nutrition

Headquarters

HQ city

Vila Mariana

HQ country

Brazil

HQ region

Latin America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Nutritional Consultation Services: Revenue generated from personalized nutritional consultation appointments offered by the network of associated nutritionists. Services include initial consultations with comprehensive assessment and ongoing follow-up appointments for dietary plan monitoring and adjustments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

NutriCore is a network of 8 associated, specialized nutritionists delivering personalized, in-person nutritional consultations at 12 clinic locations across São Paulo state, Brazil. Its offerings span six service categories: Clinical Nutrition, Behavioral Nutrition, Sports Nutrition, Aesthetic Nutrition, Functional Nutrition, and Maternal-Infant Nutrition, each combining anthropometric evaluation, dietary analysis, and tailored meal plans with follow-up monitoring.

Product overview

NutriCore is a network of specialized nutritionists offering personalized nutritional consultation services. The company provides six distinct nutritional services: Clinical Nutrition (comprehensive diagnosis and dietary recommendations), Behavioral Nutrition (using counseling, CBT, and mindful eating techniques), Sports Nutrition (fitness and athletic performance), Aesthetic Nutrition (skin health and body aesthetics), Functional Nutrition (personalized plans based on genetic and metabolic individuality), and Maternal-Infant Nutrition (prenatal to complementary feeding care). Services include consultations and ongoing nutritional monitoring, with locations across multiple cities in São Paulo state including São Paulo, Campinas, Jundiaí, Atibaia, Itu, Vinhedo, Valinhos, Paulínia, Santo André, São Bernardo do Campo, and São Caetano do Sul.

Differentiator

Problem solved

Functional benefit

Products and services

• Nutrição Clínica (Clinical Nutrition) Comprehensive nutritional consultation that includes a complete patient interview to identify dietary flaws, provide an effective diagnosis, and recommend changes in eating habits. Designed for individuals seeking clinical nutritional care for disease management and health improvement.
• Nutrição Comportamental (Behavioral Nutrition)
• Nutrição Esportiva (Sports Nutrition)
• Nutrição Estética (Aesthetic Nutrition)
• Nutrição Funcional (Functional Nutrition)
• Nutrição Materno-infantil (Maternal-Infant Nutrition)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Noom: Global behavior-change nutrition coaching platform with heavy CBT/coaching emphasis. Operates at much greater scale but competes for the same value-conscious, behavior-focused patient segment NutriCore addresses.
• WW (Weight Watchers): Established weight-management program operating globally with coaching, meal planning, and digital tools. Overlaps with NutriCore's Aesthetic Nutrition and Clinical Nutrition offerings but at far larger scale.

Others

• NutriAdmin: Clinic-management software for nutritionists. Enabling ecosystem participant that NutriCore practitioners could use to scale operations—relevant as a supplier rather than competitor.

Direct peers

• Dietbox: Brazilian online platform connecting patients with licensed nutritionists for remote consultations—same DTC nutritionist-network model as NutriCore but operating digitally across Brazil.

Emerging players

• Zenklub: Brazilian online wellness platform that has expanded from mental health into nutrition coaching—competes for the same São Paulo-based professional class seeking credentialed specialists via online booking.
• MyFitnessPal: Global nutrition-tracking app with premium meal-planning features. Targets self-directed users rather than in-person consultations, but competes for the Brazilian patient's nutrition attention and wallet.
• Conexa Saúde: Brazilian telehealth marketplace offering specialist consultations including nutrition. Competes for the same online-booking patient flows NutriCore accesses via WhatsApp, with stronger technology infrastructure.

Regional players

• Vitat: Brazilian corporate wellness platform offering nutrition consultations and lifestyle programs to employer clients. Adjacent business model serving Brazilian patients but through B2B contracts rather than direct retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/nutricore
• Xx.com/equipenutricore
• Facebookfacebook.com/nutricore
• LinkedInlinkedin.com/company/nutricore

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutricore