Dietbox
Dietbox is a Brazilian SaaS platform providing nutrition practice management software and patient-facing mobile apps to nutritionists and dietitians, monetized via tiered subscriptions (R$49.90-R$133.90/month), an AI meal-planning assistant, and a patient discovery marketplace.
- Company typePrivate
- Founded2013
- HeadquartersPorto Alegre, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Dietbox does
Dietbox is a Brazilian vertical SaaS platform, founded in 2013 and headquartered in Porto Alegre, that sells nutrition practice management software to licensed nutritionists and dietitians across Brazil. The product is a cloud-based web platform (dietbox.me) supported by native mobile apps for professionals and a separate patient app available on iOS and Android, all hosted on Microsoft Azure with Azure AD B2C for authentication and LGPD-compliant data handling. Core functionality includes appointment scheduling, calculated or free-form meal plan creation, anthropometry and energy expenditure protocols, video consultations, and a WhatsApp-native patient communication layer, with exclusive integrations to Canva for educational materials and Google Calendar for scheduling.
The business model is multi-tier subscription SaaS priced in Brazilian Reais — Profissional at R$49.90/month, Premium at R$133.90/month, Estudante Básico at R$19.90/month, and Estudante Premium free until graduation — complemented by a free 30-day professional trial and a patient-facing directory ("Busca por Nutricionista") that drives two-sided discovery. Recent product additions include the AI-powered Assistente Dietbox for meal-plan optimization, WhatsSync for WhatsApp automation, NutriPlan for task and reminder management, and the Dietbox Academy continuing-education platform. The company is privately held under DG VENTURES 1 S.A. (with a parallel legal entity DIETBOX INFORMÁTICA LTDA – ME), operates with a 1-10 employee team, and has disclosed only a single 2015 seed round of approximately $13,065 from WOW Aceleradora, indicating it has been largely bootstrapped to date.
Dietbox firmographics
Firmographics- Name
- Dietbox
- Legal name
- DG VENTURES 1 S.A.
- Website
- https://dietbox.me
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dietbox is a Brazilian SaaS platform providing nutrition practice management software and patient-facing mobile apps to nutritionists and dietitians, monetized via tiered subscriptions (R$49.90-R$133.90/month), an AI meal-planning assistant, and a patient discovery marketplace.
- Ownership category
- akta.pro rank
Dietbox industry classification
Industry- Product category
- Nutrition Practice Management Software
- NAICS
- Diet and Weight Reducing Centers (812191)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)
- akta.pro secondary industry
- Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking) (EDAAAHAA)
Keywords
Where Dietbox is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Dietbox business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Subscription: Monthly or annual subscription for nutrition professionals with tiered plans (Básico, Profissional, Premium). Includes patient app access, scheduling, food plan creation, and marketing tools. Renewal is automatic via credit card.
- Student Subscriptions: Reduced-cost or free subscriptions for nutrition students. Student Basic at R$19.90/month, Student Premium free until graduation. Requires student enrollment verification.
- Freemium/Trial: Free access for 3 months with basic features to trial the platform before converting to paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic features for trial and evaluation |
| Subscription | Monthly | Full-featured professional plan with core nutrition tools |
| Subscription | Monthly | Entry-level paid plan for students |
| Freemium | Pay-as-you-go | Free tier for verified nutrition students until graduation |
| Subscription | Monthly | Top-tier plan with advanced features and priority visibility |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Dietbox product offering
Product offeringCore offering
Dietbox is a cloud-based nutrition practice management SaaS platform that enables Brazilian nutritionists to manage appointments, create calculated or free-form meal plans, track patients, run financial and clinical reporting, and conduct remote video consultations. It is delivered through a web application (dietbox.me), a dedicated mobile app for professionals, a separate patient-facing mobile app with food diary, shopping lists and reminders, plus the 'Find a Nutritionist' marketplace that connects patients with subscribing nutritionists. Complementary offerings include the Dietbox Academy continuing-education platform and the Blog da Dietbox content hub.
Product overview
Dietbox is a Brazilian SaaS nutrition practice management platform consisting of a web-based core software (dietbox.me), a dedicated mobile app for nutritionists, and a separate mobile app for patients. The platform enables nutritionists to manage appointments, create calculated or free-form meal plans, track patients, and run their practice efficiently. Two companion consumer-facing properties — the Busca por Nutricionista directory for finding and booking nutritionists, and the Blog da Dietbox serving as Brazil's largest nutrition blog — round out the ecosystem. The platform is available across three paid subscription tiers (Profissional at R$49.90/month, Premium at R$133.90/month, and Estudante free for undergrads) and a free trial Basic plan.
Differentiator
Problem solved
Functional benefit
Products and services
- Dietbox Core Platform (Web) Online nutrition practice management SaaS accessed via web browser at dietbox.me. Provides Brazilian licensed nutritionists and dietitians with appointment scheduling, calculated or free-form meal plan creation, patient tracking, anthropometric protocols, exam requests, supplement and herbal prescriptions, pre-consultation questionnaires and anamnesis, built-in video consultation, chat, financial control, marketing tools, and reports.
- Dietbox Professional Mobile App Native iOS and Android application for nutritionists to manage patients, view appointments, access chat conversations and food diaries, schedule consultations, and edit patient information on the go.
- Dietbox Patient Mobile App Native mobile application for patients giving them access to their prescribed meal plan, food diary, appointment scheduling, chat with their nutritionist, personalized hydration and meal reminders, shopping lists, recipes, prescription supplements, anthropometric tracking, video conferencing, and progress charts.
- Busca por Nutricionista (Find a Nutritionist) Marketplace Marketplace that connects Brazilian patients with subscribing nutritionists through professional profiles, ratings, online and in-person booking, and integrated payment processing for consultations.
- Dietbox Academy Continuing-education platform for nutritionists offering certified courses, educational laminas, e-books, clinical case discussions, webinars, lives, and events to support professional development (included in Premium and partially in Professional plans).
Quantifiable outcome
- Over 3 million patients have been served through the platform
- +2 more outcomes
Companies that use Dietbox
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Dietbox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability7 records
Feature9 records
Dietbox partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- SindnuceminorNutritionist union partner with logo displayed on Dietbox website as part of professional association endorsements.
- APAN (Associação dos Profissionais e Estudantes de Nutrição)minorProfessional and student nutrition association partner with logo displayed on Dietbox website.
- ASBRAN (Associação Brasileira de Nutrição)minorBrazilian Nutrition Association partner with logo displayed on Dietbox website.
- GrêmiominorPartner entity with logo displayed on Dietbox website.
- Microsoft AzurecoreCloud infrastructure provider for data storage. Microsoft Azure provides security compliant with worldwide standards. All user personal data is stored through Microsoft Azure.
- Google (Drive/Cloud)coreGoogle Drive used as database for storing user personal data and other Dietbox information.
- WhatsAppcoreNative WhatsApp integration for direct patient communication and WhatsSync automations for message editing.
- CanvacoreExclusive integration allowing nutritionists to create and edit educational materials, cards, and templates directly in the platform.
- Google CalendarcoreCalendar integration allowing nutritionists to sync appointments and organize their routine within Dietbox.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Dietbox competitors and assessment
Company assessmentDirect peers
- Healthie: US-based practice management SaaS for nutritionists, dietitians, and wellness practitioners. Closest comparable offering to Dietbox in functionality (scheduling, charting, meal planning, telehealth) and target user, though focused on the US/English-speaking market.
- Practice Better: Canadian all-in-one practice management platform for nutritionists, dietitians, and health coaches. Overlaps directly with Dietbox across scheduling, charting, client messaging, meal planning, and telehealth delivery.
- Nutrium: Portugal-based nutrition software platform for dietitians with meal planning, patient tracking, and practice management — direct overlap in functionality and in Portuguese-speaking markets.
- NutriAdmin: Spanish-origin SaaS providing meal planning, patient records, and practice management to nutritionists and dietitians. Closely comparable in vertical focus and core feature set.
Broad incumbents
- MyFitnessPal: Consumer-facing food diary and calorie tracking app owned by Francisco Partners. Adjacent nutrition-tracking category but lacks the professional practice-management workflow that is Dietbox's core.
- SimplePractice: Larger US practice management platform for health and wellness professionals, including nutritionists. Wider scope across many practitioner types but overlaps meaningfully on scheduling, charting, telehealth, and client portal.
- Jane App: Practice management software for allied health professionals including dietitians. Comparable in scheduling, charting, telehealth, and online booking, but serves a broader set of practitioners rather than specializing in nutrition.
Emerging players
- Cronometer: Nutrition tracking platform with a professional tier used by dietitians. Competes partially on the food-data and tracking layer of Dietbox but does not offer full practice management.
- Foodzilla: Nutrition practice software for dietitians offering meal planning, client management, and telehealth. Comparable in vertical and feature set, but with a more limited geographic footprint.
Regional players
- Dietnet: Portuguese nutrition practice management software with comparable features (meal planning, patient tracking). Operates primarily in Portugal rather than Brazil, providing a regional analog.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Dietbox social profiles
Digital presenceDietbox compliance and trust
Trust signalCompliance2 records
Dietbox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dietbox leadership team
Management profileNumber of profiles
Profiles3 records
Dietbox funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dietbox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dietbox
What does Dietbox do?
Dietbox is a cloud-based nutrition practice management SaaS platform that enables Brazilian nutritionists to manage appointments, create calculated or free-form meal plans, track patients, run financial and clinical reporting, and conduct remote video consultations. It is delivered through a web application (dietbox.me), a dedicated mobile app for professionals, a separate patient-facing mobile app with food diary, shopping lists and reminders, plus the 'Find a Nutritionist' marketplace that connects patients with subscribing nutritionists. Complementary offerings include the Dietbox Academy continuing-education platform and the Blog da Dietbox content hub.
Is Dietbox a public or private company?
Dietbox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dietbox founded?
Dietbox was founded in 2013. It employs 1 to 10 people.
Where is Dietbox based?
Dietbox is headquartered in Porto Alegre, Brazil, in the Latin America region.
How does Dietbox make money?
Three revenue lines are on record. Professional Subscription is the primary driver. The others are student Subscriptions and freemium/Trial.
Who are Dietbox's main competitors?
Direct peers on record are Healthie, Practice Better, Nutrium and NutriAdmin. Broad incumbents are MyFitnessPal, SimplePractice and Jane App. Emerging players are Cronometer and Foodzilla. Dietnet is listed as a regional player.
Does Dietbox have an API?
No public API is recorded for Dietbox.
What industry is Dietbox in?
Dietbox's product category is Nutrition Practice Management Software. Its primary akta.pro industry code is HSADAFAN, Meal Planning & Prep Coaching (Macros, Grocery Guidance), with a secondary code of EDAAAHAA, Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking). Its NAICS code is 812191 and its SIC code is 7372.