Bringo
Bringo is a Romanian personal-shopping and rapid-delivery platform that aggregates orders from 10+ major retailers — including Carrefour, Auchan, Penny, dm, and Decathlon — for 120-minute courier fulfillment or store pickup across 23+ Romanian cities, serving urban consumers via a gig-economy shopper network.
- Company typePrivate
- Founded2015
- HeadquartersBucharest, Romania
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Bringo does
Bringo is a Romanian personal-shopping and rapid-delivery platform operating as Bringo Magazin S.R.L., headquartered in Bucharest and founded in 2015. The company runs a mobile (iOS/Android) and web platform (www.bringo.ro) that aggregates orders across more than ten major retailers — Carrefour (across Hipermarket, Market, and Express formats), Auchan, Penny, dm, Sensiblu, Decathlon, Animax, Help Net, Marionnaud, Noriel, and Mobexpert — serving urban consumers in 23+ Romanian cities. Customers can place multi-store orders fulfilled by independent-contractor shopper-couriers within a stated 120-minute window, or opt for Click & Collect pickup at partner stores; a separate "Comandă orice" tier handles long-tail, on-demand procurement.
The platform monetizes primarily through fixed delivery fees (19.99 lei standard; 49.99 lei for the "Comandă orice" service), plus ancillary fees for SGR packaging collection and Click & Collect, with products listed at in-store prices and no markup. Additional revenue and retention layers include the Bringo YOU multi-tier loyalty program (Bronze/Silver/Gold/Platinum), an exclusive SGR (Sistem Garantie Returnare) returnable-packaging collection arrangement via Carrefour/RETURO, the Bringo Mall storefront, and payment acceptance through meal-voucher providers Pluxee, Edenred, and UP România. A separate Android shopper application, built in partnership with RegNet, supports gig-economy onboarding and dispatch, with reported top earnings of up to 8,000 lei net per month.
Technically, Bringo is built around real-time order tracking, in-order modification, geolocation-based store and courier assignment, and integration with retailer systems — particularly Carrefour's, as evidenced by the shared data-protection contact at [email protected]. The analytics stack uses Google Analytics, Google Firebase (including Crashlytics), Facebook Analytics, and OneTrust for consent management, and the platform reports compliance with the EU Digital Services Act and GDPR. According to its own DSA disclosures, the platform averaged 168,500 monthly active users across August 2022–January 2023.
Bringo firmographics
Firmographics- Name
- Bringo
- Legal name
- Bringo Magazin S.R.L.
- Website
- https://bringo.ro
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Bringo is a Romanian personal-shopping and rapid-delivery platform that aggregates orders from 10+ major retailers — including Carrefour, Auchan, Penny, dm, and Decathlon — for 120-minute courier fulfillment or store pickup across 23+ Romanian cities, serving urban consumers via a gig-economy shopper network.
- Ownership category
- akta.pro rank
Bringo industry classification
Industry- Product category
- On-Demand Grocery Delivery
- NAICS
- Couriers and Express Delivery Services (492110), Local Messengers and Local Delivery (492210)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Large-Item E-commerce Delivery (Bulky/Two-Person/White-Glove) (TLAAAFAH)
Keywords
Where Bringo is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
Bringo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Delivery fees: Customers pay a fixed delivery fee: 19.99 lei for standard Bringo orders, 49.99 lei for 'Comandă orice' (order anything) service. This is the primary revenue stream.
- Product pricing: Products are sold at the same prices as in physical stores, with no markup. Revenue may include negotiated commissions or margins from retail partners.
- SGR collection fees: Fees charged for collecting returnable packaging (SGR system): 1.5 lei for 1-10 items, 2.5 lei for 11-16 items, 3.5 lei for 17-20 items
- Click & Collect fees: Collection fees for customers picking up orders from partner stores
- Loyalty program (Bringo YOU): Points-based loyalty program with Bronze, Silver, Gold, and Platinum tiers that drives repeat purchases and customer retention
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard delivery fee for Bringo orders |
| Transaction based/ take rate | Pay-as-you-go | 'Comandă orice' (Order Anything) service |
| Unit Pricing | Pay-as-you-go | SGR packaging collection |
| Other | Pay-as-you-go | Free delivery for disabled customers |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Bringo product offering
Product offeringCore offering
Bringo is a Romanian personal shopping and rapid delivery platform that lets consumers order groceries and products from multiple retail partners (Carrefour, Auchan, Penny, dm, Decathlon, Sensiblu and others) through a mobile app or web platform. Independent contractor shoppers purchase items on the customer's behalf and deliver orders within 120 minutes, with options for home delivery, Click & Collect pickup, and a "Comandă Orice" on-demand service from non-partner stores.
Product overview
Bringo is a Romanian personal shopping and rapid delivery platform that operates as a mobile app and website. The core offering consists of the Bringo App for customers to order from partner retailers (Carrefour, Auchan, Penny, dm, Decathlon, Animax, Help Net, Marionnaud, Noriel, and others), with two main fulfillment options: Livrare la Adresa Indicată (home delivery within 120 minutes) and Click & Collect (in-store pickup). Additional services include Comandă Orice (order from any store), Bringo YOU loyalty program with multi-tier rewards, and SGR packaging collection. The platform also includes a separate Android app for personal shoppers/livratori who earn commissions by fulfilling customer orders.
Differentiator
Problem solved
Functional benefit
Brands
- Bringo YOU: Loyalty program offering points, discounts, promotions, and partner offers to customers
Products and services
- Bringo App Mobile application and web platform enabling Romanian consumers to order groceries and products from multiple retail partners, with delivery within 120 minutes or scheduled pickup via Click & Collect.
- Livrare la Adresa Indicată de Client (Home Delivery) Home delivery service where Bringo shoppers purchase products on behalf of customers from partner stores (Carrefour, Auchan, Penny, dm, etc.) and deliver to the customer's address within 120 minutes for a fixed fee of 19.99 lei.
- Click & Collect In-store pickup service allowing customers to place orders through the Bringo app and collect products from nearby partner stores, with collection hours from 10:00 to 21:00.
- Comandă Orice (Order Anything) On-demand ordering feature allowing customers to request products from any store not listed on the Bringo platform, within a 7 km radius, for a fixed delivery fee of 49.99 lei.
- Bringo YOU Loyalty Program Multi-tier loyalty program (Bronze, Silver, Gold, Platinum) offering points accumulation, partner discounts, promotional offers, and donation capabilities to NGOs.
- SGR Packaging Collection Service Packaging collection service operated with Carrefour and RETURO SGR for the Romanian Guarantee-Return System, allowing customers to return recyclable PET, glass and metal packaging during delivery, with automatic voucher generation in the app.
Companies that use Bringo
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Bringo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature5 records
Bringo partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Carrefour Romania (multiple formats: Hipermarket, Market, Express)corePrimary retail partner offering full grocery and product range. Bringo delivers from all Carrefour formats. Exclusive SGR (returnable packaging) collection service partner. Part of Carrefour group ecosystem.
- AuchancoreMajor Romanian hypermarket chain partner offering groceries, electronics, home goods, and more
- PennycoreDiscount retailer partner offering budget-friendly grocery options
- dmminorDrogerie (health and beauty) retailer partner
- SensibluminorPharmacy/healthcare retailer partner
- DecathlonminorSports and outdoor equipment retailer partner with extensive category coverage
- AnimaxminorPet supplies retailer partner offering pet food and accessories
- Help NetminorPharmacy network partner offering OTC medications, health supplements, and personal care products
- MarionnaudminorBeauty and cosmetics retailer partner offering perfumes, makeup, and skincare products
- NorielminorToys and children's products retailer partner
- RETURO SISTEM GARANTIE RETURNARE S.A.coreSGR (Sistem Garantie Returnare) system administrator. Bringo collects returnable packaging from customers and delivers to Carrefour drop-off points, with automatic voucher generation in the app.
- RegNetminorOnline business registration service partner for gig-economy couriers who want to open their own companies. Offers free consultation and online company registration.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Bringo competitors and assessment
Company assessmentDirect peers
- Tazz by eMAG: eMAG-owned Romanian delivery platform covering restaurants, groceries, and retail. A direct local competitor with comparable multi-category breadth and Romanian market focus.
- Glovo: Barcelona-based multi-category delivery super-app operating across Romania with restaurants, groceries, and retail. Directly competes with Bringo for courier capacity and Romanian consumer orders in overlapping cities.
- Bolt Food: Estonian super-app's food/grocery delivery vertical active in Romania. Competes head-to-head with Bringo on multi-category last-mile delivery and gig-courier recruitment.
- Everli: Italy-founded personal-shopping/grocery delivery platform operating across Southern and Central Europe. Closely comparable multi-retailer aggregation model with gig shopper-couriers, mirroring Bringo's core proposition.
- Sezamo (Rohlik Group): Rohlik Group's Romanian online-grocery delivery brand. Operates a competing multi-retailer-style grocery delivery service in major Romanian cities with owned warehouses and contracted couriers.
Emerging players
- Getir: Turkish-origin 10-minute grocery delivery player operating across Europe. Relevant as a quick-commerce model benchmark and potential entrant into Romania, raising the competitive ceiling for Bringo's 120-minute SLA.
- Flink: Berlin-headquartered quick-commerce operator active in Germany and select European cities. Comparable 10–20 minute grocery delivery model and an adjacent benchmark for Bringo's potential pivot to instant delivery.
Broad incumbents
- Carrefour Romania (own channels): Brings to Bringo its largest assortment and is also a broad incumbent that operates its own carrefour.ro online ordering channel, creating vertical-integration risk for Bringo.
- Auchan Romania Drive: Auchan's own click-and-collect and home delivery service in Romania. Comparable retailer-owned fulfillment model and a current Bringo partner — making it both competitor and supplier.
- Kaufland (delivery / Pickup): German hypermarket chain operating online grocery ordering and pickup in Romania. Adjacent competitor leveraging owned-store fulfillment rather than gig couriers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bringo social profiles
Digital presenceBringo compliance and trust
Trust signalCompliance3 records
Bringo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bringo leadership team
Management profileNumber of profiles
Bringo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bringo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bringo
What does Bringo do?
Bringo is a Romanian personal shopping and rapid delivery platform that lets consumers order groceries and products from multiple retail partners (Carrefour, Auchan, Penny, dm, Decathlon, Sensiblu and others) through a mobile app or web platform. Independent contractor shoppers purchase items on the customer's behalf and deliver orders within 120 minutes, with options for home delivery, Click & Collect pickup, and a "Comandă Orice" on-demand service from non-partner stores.
Is Bringo a public or private company?
Bringo is a private company. It is classified as corporate owned and is currently operating.
When was Bringo founded?
Bringo was founded in 2015. It employs 1,001 to 5,000 people.
Where is Bringo based?
Bringo is headquartered in Bucharest, Romania, in the Europe region.
How does Bringo make money?
Five revenue lines are on record. Delivery fees are the primary driver. The others are product pricing, SGR collection fees, click & Collect fees and loyalty program (Bringo YOU).
Who are Bringo's main competitors?
Direct peers on record are Tazz by eMAG, Glovo, Bolt Food, Everli and Sezamo (Rohlik Group). Emerging players are Getir and Flink. Broad incumbents are Carrefour Romania (own channels), Auchan Romania Drive and Kaufland (delivery / Pickup).
Does Bringo have an API?
No public API is recorded for Bringo.
What industry is Bringo in?
Bringo's product category is On-Demand Grocery Delivery. Its primary akta.pro industry code is TLAAAFAH, Large-Item E-commerce Delivery (Bulky/Two-Person/White-Glove). Its NAICS code is 492110 and its SIC code is 5961.