Snijpunt

What Snijpunt does

Snijpunt B.V. is a Netherlands-based B2B processor of fresh prepared cut vegetables, founded in 1998 in De Lier (Westland) and operating as a wholly-owned subsidiary of Cooperative Harvest House since May 2018. The company specializes in converting raw produce into cut-to-spec ingredients for downstream food manufacturers, processing approximately 10 million kilos annually across 20+ vegetable categories, with bell peppers as its founding and largest product line (~100,000 kg/week). Production takes place six days per week in a 3,500+ m² facility (expanded in 2019) using a hybrid model of mechanized lines (halved cucumber cleaning and washing, automated bell pepper lines, an in-house crate washer, advanced washing water systems) and hand-cutting for delicate items like broccoli and cauliflower florets, with products delivered fresh daily against custom specifications.

The commercial model is B2B with no direct retail presence, serving five customer segments: vegetable processing companies, ready meal manufacturers, salad producers, meat processors (brochettes, shashlik, BBQ skewers), and caterers/foodservice suppliers across northern Europe — primarily the Netherlands, Germany (30% of sales), the UK (10%), Belgium, and Scandinavia. Pricing is quote-based rather than publicly disclosed, structured across spot (immediate delivery at market prices), weekly, and seasonal/year contract options, with seasonal contracts providing price and quality guarantees. The company holds BRC Grade AA (2018), QS (first Dutch semi-prepared vegetable supplier, 2017), GMP FSA, and requires GlobalG.A.P. certification from all growers, creating meaningful compliance barriers for new entrants.

Competitive positioning is anchored in vertical integration through the Harvest House cooperative (900+ hectares of affiliated salad growers), direct Spanish/Moroccan grower partnerships (growing from 4 to 32 hectares of Spanish pepper acreage with seasonal overlap for year-round supply), and an in-house subsidiary, 4-Process Trading BV, that handles direct procurement. Distribution and customer acquisition are relationship-driven via a dedicated account management team (Mark van der Salm as Managing Director, Marco Romein as Commercial Director, plus three account managers added in 2023) and physical presence at industry trade fairs (Fruit Logistica Berlin, Fruit Attraction Madrid from 2023). Headcount ranges from 50 to 90 employees on a seasonal basis, and digital footprint is limited to a multi-language website (Dutch, English, German, French) and standard social media channels rather than a proprietary technology platform.

Name

Snijpunt

Legal name

Snijpunt B.V.

Website

https://snijpunt.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Snijpunt is a Netherlands-based B2B processor of fresh prepared cut vegetables for salad producers, ready meal manufacturers, meat processors, and foodservice suppliers across northern Europe. Founded 1998 as a Harvest House subsidiary, it processes 10 million kilos annually from its De Lier facility.

Ownership category

akta.pro rank

Product category

Fresh Cut Vegetable Processing

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA)

akta.pro secondary industry

Fruit & Vegetable Ingredients for Food Manufacturing (Diced, Slices, Fillings, Toppings) (AFAKAFAI)

Keywords

• Fresh cut vegetables
• Vegetable processing services
• Prepared vegetables supplier
• Food ingredient processing
• Contract vegetable cutting

Headquarters

HQ city

De Lier

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fresh prepared cut vegetables (semi-finished products): Produces fresh prepared cut vegetables including bell peppers, broccoli, cauliflower, cucumbers, onions, and other vegetables. Products are cut to customer specifications and delivered fresh daily. Products come directly from source through Harvest House affiliated growers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Snijpunt is a B2B specialist producing fresh prepared cut vegetables for salad producers, meat processors, ready meal manufacturers, caterers, and foodservice suppliers in northern Europe. The company processes more than 20 vegetable categories—including bell peppers, broccoli, cauliflower, cucumbers, onions, carrots, leeks, sweet potato, and others—to customer-specific cuts (halved, quartered, diced, sticks, peeled) and delivers fresh daily. Products are sourced directly through affiliated growers within the Harvest House cooperative.

Product overview

Snijpunt is a specialist in producing fresh prepared cut vegetables, operating as a B2B supplier for salad producers, meat processors, ready meal manufacturers, and foodservice suppliers across northern Europe. The company offers a comprehensive portfolio of 20+ vegetable categories including bell peppers (their primary specialty since 1998), broccoli and cauliflower florets, cabbage, carrots, cucumbers, onions, leeks, and seasonal items like pumpkin, sweet potato, celeriac, and radish. Products are available in various cuts (halved, quartered, diced, sticks, peeled) and include both prepared and unprepared offerings. As part of Harvest House cooperative, Snijpunt guarantees direct sourcing from growers and year-round supply. The company also offers Food Fellows sauces as a complementary sub-brand and provides custom vegetable stick products for finger food applications. Production operates six days a week with focus on freshness, food safety (BRC Grade A certified), and flexibility in dimensions to meet customer specifications.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Fresh production 6 days per week
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Rainbow, Global Green Team, TNIminorChannel Partner/ Reseller/ Distributor · 1 October 2023Sister companies within Harvest House that participated together at Fruit Attraction 2023 trade fair in Madrid.
• Harvest HousecoreStrategic or Co-development Partner · 1 May 2018Harvest House is one of the largest growers' associations specializing in salads in the Netherlands with over 900 hectares of combined acreage. Snijpunt became part of Harvest House in May 2018. This partnership provides direct access to source through affiliated salad growers and opportunities for developing and marketing concepts.
• HortosaborminorStrategic or Co-development Partner · 1 October 2016Spanish partner visited during October 2016 travel log. Hortosabor has a newly constructed warehouse facility and represents part of Snijpunt's Spanish supply network.
• Food FellowsminorStrategic or Co-development PartnerSister company that produces sauces from vegetables with imperfections. Snijpunt offers Food Fellows sauces as part of their product range as a service to hospitality customers. Both companies share parent company Harvest House.
• 4-Process Trading BVcoreStrategic or Co-development PartnerSeparate subsidiary located in the same building in De Lier. Manages procurement through direct relationships with growers, enabling targeted sourcing based on customer specifications. Establishes long-term relationships with growers to ensure delivery, freshness, and stable prices.
• Spanish pepper growerscoreStrategic or Co-development PartnerDirect partnership with Spanish pepper growers to grow peppers according to specifications. Acreage has grown from 4 to 32 hectares. Parallel arrangement with Moroccan grower creates seasonal overlap for year-round supply.

Scale indicators10 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Ardo Group: Ardo is a Belgian frozen vegetable specialist serving retail, foodservice and industrial B2B across Europe. Although it focuses on IQF frozen formats rather than Snijpunt's fresh-cut model, it competes for the same processed vegetable ingredient demand from European ready-meal manufacturers.
• Bonduelle: Bonduelle is the largest European vegetable processor (canned, frozen and fresh), serving retail, foodservice and B2B ingredient markets across Europe. While it operates at vastly greater scale and across additional preservation formats, its fresh and prepared vegetable portfolio overlaps with Snijpunt's customer segments.
• Lamb Weston Holdings: Lamb Weston is a leading global frozen potato and vegetable processor serving foodservice and retail customers in Europe and globally. While its core focus is frozen, it competes with Snijpunt for processed-vegetable spend from European QSR and meal-kit manufacturers.
• Dole plc: Dole plc (formed via Total Produce's combination with Dole) is a global fresh-produce giant with a 'Diversified Fresh Produce – EMEA' segment supplying retail and foodservice. Its scale and European fresh-produce sourcing make it a broader incumbent Snijpunt competes against at large retailer and meal-producer accounts.
• McCain Foods: McCain is one of the world's largest frozen potato and vegetable processors, with major foodservice and ingredient-manufacturer supply. It competes with Snijpunt indirectly as a B2B ingredient supplier into European ready-meal manufacturers, though primarily in frozen formats.
• Greenyard: Greenyard (Belgian) is a vertically integrated fresh, frozen and prepared produce platform supplying European retailers and foodservice. Its 'Prepared' segment competes with Snijpunt for many of the same salad and ready-meal customers, albeit at much broader category and geographic scale.

Direct peers

• Hessing: Hessing is a Netherlands-based fresh-cut fruit and vegetable processor serving retail and foodservice with washed, sliced, and packaged produce. Its Dutch footprint and similar B2B customer profile make it one of Snijpunt's closest like-for-like competitors.
• Koninklijke Vezet: Vezet is the largest Dutch fresh-cut and processed vegetable supplier, headquartered in Haarlem. It produces washed, cut, and packaged vegetables for retailers, foodservice, and meal producers — directly mirroring Snijpunt's core activity and Northern European customer base.

Others

• The Greenery: The Greenery is the Dutch fresh-produce sales organization of Coöperatie DOOR, supplying fruits and vegetables across European retail and foodservice. It is an adjacent supply-chain participant (rather than a direct competitor) that competes with Snijpunt's B2B retail reach and uses similar grower networks.
• Cargill (SVZ): Cargill's SVZ business produces fruit and vegetable purees, juices and concentrates for food manufacturers globally. While ingredient-focused rather than fresh-cut, SVZ overlaps with Snijpunt's B2B manufacturing customer base and is a comparable agro-ingredient supplier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Snijpunt
• LinkedInlinkedin.com/company/snijpunt-bv
• Instagraminstagram.com/snijpunt

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snijpunt