Panic Button Media

What Panic Button Media does

Panic Button Media is a founder-led public relations, branding, and video production agency headquartered in Park City, Utah. Founded in 2006 by Katie Eldridge, a former on-air TV news anchor and reporter at a Fox affiliate in Salt Lake City and later Communications Director at The Canyons Ski Resort, the firm is built on the founder's two-decade media career and journalist network. Services span public relations and media relations, branding and marketing, and video production, delivered on a custom, quote-based professional services model.

The agency's client base spans three segments: small-to-mid-sized local businesses (Park City restaurants and coffee roasters), enterprise consumer brands (L'Oreal Paris, Timberland), and nonprofit organizations (Sundance, Kimball Art Center). Engagements are project- and retainer-based, with no disclosed pricing tiers, packages, or SaaS-style productized offerings. The firm operates with a team of 1–10 employees and serves clients nationally from a single Park City location.

The business is entirely founder-owned with no external funding, no M&A activity, and no reported hires of senior technology or AI leadership. There is no proprietary technology platform, no disclosed data assets, and no published technical architecture — the offering is pure personal services rather than a software- or AI-enabled product. Commercial motion is referral-driven and reputation-led, anchored on the founder's on-air credibility and named enterprise and nonprofit engagements.

Name

Panic Button Media

Legal name

Panic Button Media

Website

https://panicbuttonmedia.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Founder-led public relations, branding, and video production agency based in Park City, Utah, serving small-to-mid-sized businesses, enterprise consumer brands, and nonprofit organizations nationally since 2006 under founder Katie Eldridge.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

akta.pro secondary industries

Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM), Digital PR & Social Media Communications (MPAAADAJ), Media Relations & Press Office Services (BPAFADAF)

Keywords

• Public relations agency
• Media relations services
• Branding and marketing
• Video production services
• Media consulting

Headquarters

HQ city

Park City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services Revenue: Fees for PR, branding, marketing, video production, media consulting, web development, and event promotion services. Services are provided to businesses seeking media exposure and brand development.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Panic Button Media is a PR and media relations agency that provides public relations (media relations, social media, events, media consulting), branding and marketing (brand identity development and brand messaging), and video production (marketing, web, and social media video content) services. Services are delivered through a small core team combined with a broader network of writers, photographers, designers, and videographers to help businesses craft and share their stories with the media and target audiences.

Product overview

Panic Button Media is a PR and media relations firm offering a unified suite of communication services. The core offerings include Public Relations (media relations, social media, events, and consulting), Branding and Marketing (brand development and brand sharing), and Video Production (marketing videos, web content, and social media content). These services are delivered through a rich network of media connections, writers, photographers, designers, and videographers to help businesses craft and share their stories.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Comprehensive public relations services including media relations, social media management, events, and media consulting to help clients achieve their communication goals and tell their stories to the media.
• Branding and Marketing
• Video Production

Quantifiable outcome

• Landed New York Times coverage for Publik Coffee Roasters within first few months of opening
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights1 record

Direct peers

• Rubenstein Public Relations: Boutique PR firm providing media relations, launch strategy, and crisis communications. Matches Panic Button Media's positioning as a founder-led, full-service consumer and lifestyle PR agency with a strong media-relations core.
• Hunter Public Relations: Independent consumer PR firm with deep food, beverage, and lifestyle category expertise. Comparable to Panic Button Media in its focus on consumer PR for restaurants, alcohol, and lifestyle brands.
• Quinn: Boutique consumer and lifestyle PR firm offering media relations and brand storytelling. Comparable to Panic Button Media in scale, founder-led positioning, and emphasis on narrative-driven PR for premium consumer brands.
• Hemsworth Communications: Boutique PR and social media agency serving consumer, lifestyle, and entertainment brands. Comparable to Panic Button Media in scale, service mix (PR, branding, social), and SMB-to-enterprise client range.
• SHIFT Communications: Consumer and technology PR agency providing media relations and influencer marketing. Comparable to Panic Button Media in its consumer-category focus and consultative, relationship-driven delivery model.
• J Public Relations: Boutique hospitality and lifestyle PR firm comparable to Panic Button Media in scale and client mix. Both agencies focus on hotels, restaurants, and lifestyle brands, leveraging senior practitioner expertise to deliver media relations for premium clients.
• 5W Public Relations: Independent, founder-led public relations agency serving consumer and lifestyle brands. Comparable to Panic Button Media as a mid-sized, full-service PR firm offering media relations, influencer marketing, and integrated communications.
• M Booth: Mid-sized independent PR and communications agency historically focused on consumer and lifestyle brands. Comparable to Panic Button Media in its consumer PR heritage and integrated creative/branding capabilities.

Broad incumbents

• Edelman: Global public relations firm with a large consumer/lifestyle practice. Comparable to Panic Button Media as a competitor for the same enterprise clients (L'Oreal, Timberland) but operating at vastly larger scale across a broader portfolio.
• Weber Shandwick: Global PR and communications agency with deep consumer marketing expertise. Comparable to Panic Button Media in the enterprise consumer PR space but operates as a multinational holding-company subsidiary with substantially more resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/panicbuttonpr
• Facebookfacebook.com/panicbuttonmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panic Button Media