Yvaya Farm

What Yvaya Farm does

Yvaya Farm (legally Pure and Just Company Limited in Ghana; Pure and Just Food Inc in Delaware, USA) is a women-led agro-processing company headquartered in Accra, Ghana, founded in 2018 by Yvette Tetteh (Stanford graduate, CEO) and Emmanuel Ampadu (Ashesi University alumnus, COO). The company converts fresh tropical fruit — Keitt/Kent/Irwin mangoes, Sugar Loaf/Smooth Cayenne pineapples, Hawaiian Solo papaya (pawpaw), and Apple Banana — into all-natural dried fruit products with no added sugar or preservatives, processed in HACCP/FSSC 22000/IFS-compliant facilities at the Gbawe (Accra) site and the newer state-of-the-art export-focused facility in Doboro (Nsawam), launched September 2024 in partnership with USAID Ghana.

The operating model is a hybrid of B2B wholesale and direct-to-consumer e-commerce. The B2B side ships natural conventional tropical dried fruit in 10kg boxes to international buyers sourced via trade shows (SIAL Paris 2024, BIOFACH 2026), German IPD exhibits, and direct outreach, with named international channels including Africa Goodnest (US), Proudly Made in Africa (with Paul Stuart Aoyama in Japan), and Food4All Africa (food bank partnerships). The DTC side operates two Shopify storefronts — yvayafarm.com (US) and shop.yvayafarm.com (Ghana) — selling retail pouches (e.g., Dried Banana from $2.00). Customer segments span international retail buyers, health-conscious consumers, West African smallholder farmers (1,500+ in network), and food service operators (e.g., Delta Air Lines inflight snack).

Commercial performance has accelerated sharply: revenue reached $1M in FY2025 representing 12x growth versus 2023 (CAGR of 252%), with the company having paid $750k+ directly to farmers, supported 108 team members, and achieved FSSC 22000 (Oct 2025) and IFS (Jan 2026) certifications that unlock European retail-tier access. Export markets span Germany, France, Netherlands, UK, Italy, Slovakia, Nigeria, and Japan, with media coverage from CNN and Deutsche Welle. The company has been recognized through the Cartier Women's Initiative 2023 (Top 5 finalist) and Generation Africa GoGettaz 2022.

Name

Yvaya Farm

Legal name

Pure and Just Food Inc

Website

https://yvayafarm.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Yvaya Farm is a Ghana-based women-led agro-processor that turns fresh West African mango, pineapple, papaya, and banana into all-natural dried fruit, selling bulk to international retailers and direct-to-consumer via US and Ghana Shopify storefronts while supporting 1,500+ smallholder farmers.

Ownership category

akta.pro rank

Product category

Tropical Dried Fruits

NAICS

Dried and Dehydrated Food Manufacturing (311423)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro industry

PRIMARYAFAKAIAL

Dried Fruit & Fruit Snacks Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Snack Foods Manufacturing (Chips, Nuts, Popcorn)

SECONDARYAFAKACAK

Dried & Dehydrated Foods Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Canned, Frozen & Preserved Foods Manufacturing

Keywords

• Dried fruit snacks
• Tropical dried fruits
• Fruit processing
• Wholesale dried fruit
• Natural snack foods

Headquarters

HQ city

Accra

HQ country

Ghana

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dried Fruit Wholesale: Bulk B2B sales of natural conventional tropical dried fruits (mango, pineapple, papaya, banana) to international buyers. Processed according to HACCP/FSSC standards, shipped in 10kg boxes. Generates direct revenue for Ghanaian farmers.
2. DTC E-commerce Retail: Direct-to-consumer sales through Shopify storefronts with products like Dried Banana starting at $2.00. Targets health-conscious consumers in US and Ghana markets.
3. International Retail Distribution: Products sold through international retailers like Paul Stuart Aoyama in Japan, building global brand presence and premium positioning.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Yvaya Farm processes fresh tropical fruits (mango, pineapple, pawpaw/papaya, and banana) into all-natural dried fruit snacks with no added sugar or synthetic preservatives. Products are sold direct-to-consumer through Shopify storefronts (US and Ghana) and in bulk 10kg boxes to international B2B buyers across Europe, Japan, and other markets.

Product overview

Yvaya Farm is an all-natural tropical dried fruit company based in Ghana that produces and sells four core dried fruit products: Dried Mango, Dried Pineapple, Dried Papaya (Pawpaw), and Dried Banana. The products are made from fresh fruit sourced from Ghanaian farmer partners, processed at their Ghana-based facility (Pure and Just Company Ltd), and sold through retail (US website) and bulk B2B channels. A supporting digital tool, the Fresh to Dried Fruit Weight Converter, helps customers understand the conversion process from fresh to dried fruit. The product line is distributed under the Yvaya Farm brand with offerings for both individual consumers (retail pouches) and business buyers (bulk 10kg boxes).

Differentiator

Problem solved

Functional benefit

Products and services

• Dried Mango All-natural tropical dried mango in Keitt, Kent, and Irwin varieties, available in chunk and slice cuts. Unpreserved, sourced seasonally from Ghanaian farmers.
• Dried Pineapple All-natural tropical dried pineapple in Sugar Loaf and Smooth Cayenne varieties, available in 1/4, 1/2, Core, and No Core cuts. Processed year-round.
• Dried Papaya (Pawpaw) All-natural tropical dried papaya in Hawaiian Solo variety, available in chunk and slice cuts. Unpreserved, sourced seasonally from Ghanaian farmers.
• Dried Banana All-natural tropical dried banana from local Apple Banana variety in slice cuts. Sourced seasonally from Ghanaian farmers. Retail priced from $2.00 USD.
• Bulk Dried Fruit (B2B Wholesale) Natural, conventional tropical dried fruit processed according to HACCP/FSSC standards. Additive-free, shipped in blue bags in 10kg boxes. Available to wholesale buyers via supplier inquiry form.

Quantifiable outcome

• 12x revenue growth from 2023 to 2025 ($1m revenue achieved)
• +6 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Ashesi University / Ashesi Center for EntrepreneurshipcoreStrategic or Co-development PartnerCOO Emmanuel is Ashesi alumnus. Company highlighted as example of sustainable farming and agribusiness practices. Student Incubator program includes industry immersion visits to the facility.
• Food4All AfricacoreStrategic or Co-development PartnerWest Africa's first and largest food bank in Ghana. Partnership for food donations to people in need, including 650kg donation in June 2026 and regular collection of imperfect produce.
• Centre for the Promotion of Imports from Developing Countries (CBI)minorStrategic or Co-development PartnerEU agency championing African businesses exporting to Europe. Team members attended CBI dried fruit workshop on customer care, value chain, innovations, labeling, and ESG.
• German Import Promotion Desk (IPD)minorChannel Partner/ Reseller/ DistributorExhibited at IPD stand at SIAL 2024 Paris alongside other international companies.
• Ghana Netherlands Business and Culture Council (GNBCC)minorStrategic or Co-development PartnerHorticulture Business Challenge program brings students and aspiring entrepreneurs to factory for industry immersion. Third consecutive year of hosting.
• Africa GoodnestcoreChannel Partner/ Reseller/ DistributorUS distribution partnership to get Yvaya Farm dried fruits to American consumers through africagoodnest.com.
• Proudly Made in AfricaminorChannel Partner/ Reseller/ DistributorInternational distributor coordinating retail partnerships including Paul Stuart Aoyama in Japan.
• BRIDGE-in AgricultureminorStrategic or Co-development PartnerProgram supporting women in agriculture. Yvette Tetteh featured as example of women entrepreneurs who received support and extended help to others.
• CrossBoundary GroupminorStrategic or Co-development PartnerThoughtful storytelling partnership featuring women in agriculture story for IWD 2026.
• Lionesses of AfricaminorGTM or Marketing PartnerCEO Yvette participated as guest speaker in Lioness Mentor Session on preparing businesses for funding. Supported by African Guarantee Fund and Absa Bank.
• Generation Africa / GoGettazminorStrategic or Co-development Partner2022 GoGettaz finalist from 500+ applications. Generation Africa team visited facility in 2023.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Joolies (Date Lady): Premium DTC dried fruit (dates) brand with retail expansion. Comparable on premium natural-snack positioning, DTC-first model, and certification-driven retail growth playbook.
• True Moringa: Ghanaian agribusiness featured alongside Yvaya on CNN's Africa-focused agribusiness coverage. Comparable as a West African mission-driven brand building premium ingredient supply chains with development-finance backing.
• Midunu (Nunu's Specialties): Premium Ghanaian food brand co-featured with Yvaya in CNN coverage; comparable on origin, premium positioning, and export-focused Ghanaian agribusiness model.

Direct peers

• Truly Tropical: Specialty dried tropical fruit brand (mango, pineapple, banana) with retail and DTC distribution in the US — a direct product-line competitor targeting similar health-conscious consumers.
• Mavuno Harvest: US-based dried fruit snack company sourcing tropical fruits directly from African smallholder farmers. Most direct comparable to Yvaya in mission, supply chain, and product mix (mango, pineapple, banana, papaya).
• Made in Nature: Organic dried fruit brand (figs, mango, pineapple, banana) sold in mainstream US retail. Comparable on product category, retail positioning, and DTC + wholesale distribution model.

Broad incumbents

• Sun-Maid Growers of California: Iconic incumbent in dried fruit (raisins, dried tropicals) with mass-market US/global retail distribution. Comparable as the dominant shelf incumbent Yvaya competes against for premium dried fruit space.
• Mariani Packing Company: Large-scale US dried fruit and snack manufacturer (private label + branded) supplying global retailers. Comparable as a B2B/wholesale dried fruit incumbent that Yvaya must compete against for European private-label contracts.
• Ocean Spray Cranberries: Cooperative-owned incumbent in dried/cranberry snacks with global retail distribution. Relevant as a large incumbent showing how cooperative and vertically integrated dried fruit brands scale internationally.
• Traina Foods: California-based dried fruit producer (mango, pineapple, apple, fig) with strong private-label and foodservice business. Comparable as a scaled dried-fruit B2B player operating in the same SKU space as Yvaya's wholesale line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/YvayaFarm
• Facebookfacebook.com/yvayafarm
• Instagraminstagram.com/yvayafarm

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yvaya Farm