BookingCare

What BookingCare does

BookingCare is a Vietnamese digital health platform, incorporated in 2015 in Hanoi as a joint stock company (Công ty Cổ phần Công nghệ BookingCare), that operates a two-sided marketplace connecting patients with a network of 2,000+ doctors across 300+ medical facilities and laboratories. The platform covers 40+ medical specialties and is accessible via a consumer-facing website (bookingcare.vn), iOS and Android mobile applications, and telemedicine channels; it serves 300,000+ registered users and records 1.5 million+ monthly visits. Core services include specialty medical examination booking, remote consultations (khám từ xa), home healthcare, medical laboratory testing, general health checkups, and mental health services.

Product surface is anchored by a suite of conversational AI assistants launched between 2025-09 and 2026-02 (booking assistant, deep consultation assistant, aesthetics, orthodontics, and acne treatment assistants) that provide text-based natural language search and recommendation flows over the provider database. A separate B2B offering, BookingCare_DX, packages digital transformation tools (practice management, patient management, customer experience) for clinics and hospitals, converting the supply side of the marketplace into a SaaS-style revenue stream.

Revenue mechanics span three streams: transaction fees or commissions on bookings facilitated through the platform, advertising and promoted placements purchased by medical facilities and doctors, and BookingCare_DX professional services for healthcare providers. Customer segments include individual Vietnamese healthcare consumers (primary), hospitals and clinics (B2B), doctors (B2B), and elective procedure seekers (aesthetics, dental, dermatology). Geographic operations are domestic to Vietnam, headquartered in Hanoi with a regional office in Ho Chi Minh City. The company has received one disclosed investment from SOTATEK JSC in 2018 and operates with 11-50 employees.

Name

BookingCare

Legal name

Công ty Cổ phần Công nghệ BookingCare

Website

https://bookingcare.vn

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

BookingCare is a Vietnam-based healthcare marketplace platform connecting 300,000+ patients with 2,000+ doctors across 300+ medical facilities, offering appointment booking, telemedicine, home healthcare, lab testing, and AI-powered search across 40+ specialties.

Ownership category

akta.pro rank

Product category

Online Healthcare Marketplace

NAICS

Offices of Physicians (62111), All Other Outpatient Care Centers (621498), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Specialist Referral & Appointment Booking Platforms (HLALALAB)

akta.pro secondary industries

Appointment Scheduling & Online Booking (HLACADAA), Patient Intake, Digital Registration & eForms (HLACAEAF), Appointment Scheduling & Reservation Management (HSACAIAG)

Keywords

• Healthcare appointment booking
• Telemedicine consultations
• Doctor search platform
• Medical facility directory
• Patient booking software

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Booking Commission/Fees: Platform likely earns transaction fees or commissions from medical facilities and doctors for patient bookings facilitated through the platform
2. Digital Transformation Services: BookingCare_DX solution offered to medical facilities for digital transformation, providing practice management and digital tools
3. Advertising and Promotions: Medical facilities and doctors can purchase promotional placements and featured listings on the platform

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

BookingCare operates an online healthcare marketplace that enables patients to search for doctors and medical facilities across 40+ specialties, view verified profiles and pricing, and book in-person or telemedicine appointments. The platform also offers a suite of AI-powered booking and consultation assistants, home healthcare and laboratory testing services, and a B2B digital transformation solution (BookingCare_DX) for partnered clinics and hospitals.

Product overview

BookingCare is a comprehensive healthcare platform operating as a unified product ecosystem with multiple AI-powered features and service modules. The platform consists of: (1) AI Assistants - a suite of conversational AI tools including the core AI Appointment Booking Assistant, AI Deep Consultation Assistant, and specialized assistants for aesthetics, orthodontics, and acne treatment; (2) Core Service Platform - enabling search and booking for medical examinations, telemedicine consultations, home healthcare services, laboratory testing, and general health checkups; (3) BookingCare_DX - a B2B digital transformation solution for healthcare facilities. The platform connects patients with over 2,000 doctors across 300+ medical facilities, serving approximately 300,000 users with 1.5 million monthly visits.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Appointment Booking Assistant (Trợ lý AI đặt lịch) AI-powered conversational assistant that helps users search for doctor information, find medical facilities, and book appointments through natural language interaction. Targeted at Vietnamese patients seeking medical care.
• AI Deep Consultation Assistant (Trợ lý AI tư vấn chuyên sâu) AI-powered deep search and consultation tool that provides in-depth information and recommendations about doctors and medical facilities. Targeted at users needing detailed provider research.
• AI Aesthetic Assistant (Trợ lý thẩm mỹ) AI assistant specialized in cosmetic and aesthetic procedures, helping users find reputable cosmetic surgery clinics and doctors. Targeted at consumers considering aesthetic treatments.
• AI Orthodontics Assistant (Trợ lý niềng răng) AI assistant specialized in orthodontics, helping users find experienced orthodontists and dental clinics. Targeted at consumers seeking orthodontic treatment.
• AI Acne Treatment Assistant (Trợ lý trị mụn) AI assistant for acne treatment, helping users find doctors, services, and facilities specializing in acne treatment. Targeted at consumers seeking dermatology and acne care.
• Specialty Medical Examination (Khám Chuyên khoa) Specialized medical examination services covering over 40 specialties including cardiology, orthopedics, dermatology, neurology, oncology, fertility, mental health, and more. Targeted at patients needing specialist consultations.
• Telemedicine (Khám từ xa) Remote medical consultations via video call with specialists in mental health, dermatology, orthopedics, gastroenterology, and other specialties. Targeted at patients seeking remote access to specialist care.
• Home Healthcare Services (Dịch vụ tại nhà) Home-based healthcare services including at-home laboratory testing and remote consultations. Targeted at patients preferring care delivered at home.
• Medical Laboratory Testing (Xét nghiệm y học) Medical laboratory testing services including general tests, cancer screening, prenatal screening (NIPT), and genetic testing. Targeted at patients needing diagnostic lab work.
• General Health Checkups (Khám tổng quát) Comprehensive health checkup packages including basic exams starting from approximately 2,200,000 VND, VIP/premium packages ranging from 23,000,000 to 25,000,000 VND, cancer screening, and age/gender-specific packages. Targeted at individuals and corporate clients seeking preventive screening.
• Mental Health Services (Sức khỏe tinh thần) Mental health services including psychiatry consultations, psychological therapy, and remote mental health support. Targeted at individuals seeking mental health and psychological care.
• BookingCare_DX Digital Transformation Solution Digital transformation solution for healthcare facilities, helping clinics and hospitals digitize operations, improve patient management, and enhance customer experience. Targeted at partnered clinics, hospitals, and medical facilities.

Quantifiable outcome

• Platform serves 1,500,000+ monthly visits with 300,000+ registered users
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor.

• Hello DoctorminorStrategic or Co-development PartnerContent sponsorship partnership where Hello Doctor sponsors the mental health content category on BookingCare platform. This partnership provides health content to platform users while giving Hello Doctor visibility among BookingCare's user base.
• Hệ thống y khoa chuyên sâu quốc tế BernardminorStrategic or Co-development PartnerBernard Healthcare System sponsors the specialized medical content category on BookingCare. This arrangement helps BookingCare provide authoritative medical content while Bernard gains exposure to platform users seeking specialized care.
• Doctor CheckminorStrategic or Co-development PartnerDoctor Check sponsors the general health checkup content category on BookingCare. The partnership supports BookingCare's wellness content while Doctor Check reaches users interested in preventive health screening.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• DocPlanner: Global doctor-discovery and clinic-software leader (Doctoralia/Tuotempo) operating both marketplace booking and B2B SaaS for clinics - a broader incumbent with a comparable two-sided marketplace plus practice-software model.

Direct peers

• Zocdoc: US-based doctor discovery and online appointment booking marketplace; structurally the same product/marketplace model as BookingCare (patients find physicians, compare, and book), differing mainly by geography.
• Practo: India-based consumer healthcare platform offering doctor discovery, appointment booking, telemedicine, and clinic software - directly analogous to BookingCare's marketplace + BookingCare_DX combination, serving as the international reference model.
• Docosan: Vietnam-based healthcare booking and telemedicine marketplace connecting patients with verified doctors and clinics; the closest in-country competitor to BookingCare in terms of category, customer base, and digital booking model.
• Jio Health: Vietnamese digital health platform offering appointment booking, telemedicine, and home-based healthcare services; overlaps BookingCare on consumer booking, teleconsult, and at-home lab services within the same domestic market.

Regional players

• Halodoc: Indonesia-based integrated health platform offering doctor booking, telemedicine, and pharmacy delivery; a close Southeast Asian analogue to BookingCare combining marketplace, teleconsult, and B2B provider partnerships.
• Doctor Anywhere: Singapore-headquartered telehealth and health-booking platform operating across Southeast Asia including Vietnam; comparable in offering telemedicine plus appointment booking via app, though primarily a regional player rather than a Vietnam-native specialist.

Emerging players

• eDoctor: Vietnamese telehealth and remote consultation platform providing online doctor booking and medical Q&A; a smaller, more tele-focused peer to BookingCare within the same country.
• Vinmec / VinCare: Vietnamese hospital group (Vingroup) increasingly exposing digital booking and patient engagement for its own network of facilities; a potential competitor that, as an integrated health system, could disintermediate third-party platforms like BookingCare.

Others

• Bệnh viện Đa khoa Quốc tế Vinmec Online Booking: Direct hospital digital booking channels (e.g., Vinmec, FV Hospital) are themselves featured on BookingCare; they represent the adjacent ecosystem of provider-owned booking experiences that compete for the same booking moment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bookingcare
• Xx.com/booking_care

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BookingCare