Free By Sport

What Free By Sport does

Free By Sport is a Gibraltar-headquartered private sports development and media company that operates an integrated portfolio across sports broadcasting, talent development, and managed clubs. Its core platform, Free By Sport TV, delivers live sports streaming in HD/4K with multilingual, multi-platform distribution and originated as the first worldwide broadcaster of the UEFA Conference League 2021/2022 season. The company complements its TV offering with Free By Sport Radio, a football-focused audio product, and a Player Directory that functions as a searchable talent database for aspiring footballers.

The business model spans four revenue streams: professional services for streaming production, advertising sales across its broadcast inventory, subscription and membership revenue via the Player Directory and platform membership, and professional services for visa and documentation support for international player placements. Distribution is multi-channel (web, mobile, connected TV) and the company operates or manages several sports properties — Hercules FC, Hercules Women's Futsal, and Hercules Basketball — which anchor its content production and serve as the base clubs for its Evolution Program, a player development pathway that has placed US-based players into the Gibraltar Premier League.

Free By Sport positions itself as a vertically integrated football and sports ecosystem: it produces and distributes content, develops and places talent, manages clubs, and monetises the resulting audiences via advertising and subscriptions. The company reports a presence across six countries, a headcount of 101-250 employees, and no disclosed external funding rounds, operating from a small home market (Gibraltar) with an internationalised player, broadcast, and club footprint.

Name

Free By Sport

Legal name

Free By Sport

Website

https://freebysport.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Sports Broadcasting and Player Development

NAICS

Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Streaming Platforms (MPACAAAE)

akta.pro secondary industries

Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG), B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ), Sports OTT & League Pass Streaming Channels (MPABAHAJ)

Keywords

• Live sports streaming
• Football player development
• Sports media broadcasting
• Player scouting platform
• Athlete marketing services

Headquarters

HQ city

Gibraltar

HQ country

Gibraltar

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Live Streaming Production Services: Professional live filming and broadcasting services for football matches, including HD/4K production, multi-camera setups, drone capture, and full broadcast overlays (presentations, scoreboards, replays). Revenue is generated through service fees for clubs and leagues requiring professional match coverage.
2. Advertising & Sponsorship: Advertising opportunities across their streaming platforms including high-end advertising screens, cross-frontier LED advertising screens spanning multiple counties, and branded content integration during broadcasts.
3. Player Directory & Registration: Subscription or registration fees for players to join the player directory, providing in-depth profiles and analysis visible to clubs and scouts worldwide.
4. Membership Platform Access: Members-only personalized streaming platform offering exclusive content and viewing experience beyond free public streams.
5. Visa & Documentation Services: Assistance with registration, entry access requirements for Gibraltar & Spain, including visas, work permits and general documentation for aspiring football players.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Free By Sport delivers professional live football match broadcasting (HD/4K) through its proprietary Free By Sport TV streaming platform, which streams simultaneously across web, YouTube, Twitter/X, Twitch, and a members-only platform. It also runs the Free By Sport Evolution player development program that trains aspiring professionals at base club La Rock FC, with matches streamed for global scout visibility. Supporting offerings include the Player Directory for talent scouting, Free By Sport Radio for football audio content, advertising placement across LED and cross-frontier screens, and visa/documentation services for athletes relocating to Gibraltar or Spain.

Product overview

Free By Sport is a multi-platform sports organization offering a unified ecosystem of products centered on sports development and media. The core offerings include Free By Sport TV (live sports streaming and event production in HD/4K with multilingual capabilities), Free By Sport Radio (audio entertainment covering football tournaments), and the Free By Sport Evolution Program (player development and talent scouting platform). These products interconnect through live-streamed matches on Free By Sport TV that showcase Evolution Program players to clubs and scouts, while the Player Directory enables talent identification. The company also operates advertising services and has expanded into team management with Hercules Basketball and Hercules FC Futsal programs.

Differentiator

Problem solved

Functional benefit

Brands

• Free By Sport Evolution: Sports Development Program offering high performance training and development for aspiring professional football players, with matches streamed through Free By Sport TV
• Free By Sport TV
• Free By Sport Radio
• La Rock FC
• TEAM HR

Products and services

• Free By Sport TV Sports streaming and event production platform offering live filming of football matches in HD and 4K with team presentations, scoreboards, replays, drone-captured angles, and multilingual (English/Spanish) commentary, distributed simultaneously across browsers, YouTube, Twitter (X), Twitch, and a proprietary members-only platform. Sold as broadcast production services to football clubs and leagues.
• Free By Sport Evolution Program High-performance football training and development program in which aspiring professional players are individually analyzed, compete at base club La Rock FC, and have their matches live-streamed via Free By Sport TV for visibility to clubs and scouts worldwide, with professional guidance toward professional career advancement.
• Free By Sport Radio Audio entertainment service covering football league tournaments globally and providing sports news, music, and general knowledge programming targeted at Gibraltarian sports enthusiasts, with exclusive content from local athletes for brand promotion.
• Player Directory Online directory of registered Free By Sport players featuring in-depth profiles and analysis, accessible to football clubs and scouts worldwide for talent identification and recruitment.
• Advertising Services Multi-country advertising placement across Free By Sport platforms, including a large cross-frontier LED advertising screen spanning multiple counties, high-end advertising screens, creative marketing presentations, social media services, and video editing integrated with broadcasts.
• Visa & Documentation Services Assistance for registration, entry-access requirements, visas, work permits, and general documentation for aspiring football players relocating to Gibraltar and Spain.

Quantifiable outcome

• Successfully signed two US players within the Gibraltar Premier League
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Hercules FC LimitedcoreStrategic or Co-development PartnerFree By Sport has created and manages Hercules FC, a sports club registered in Gibraltar that competes in men's first division Futsal competitions with aspirations for UEFA. Free By Sport expanded the club to include Women's Futsal (20+ players) and most recently Hercules Basketball (16 players competing in Gibraltar's first division).
• La Rock FCcoreStrategic or Co-development PartnerLa Rock FC serves as the base club for Free By Sport Evolution program, providing aspiring professional football players with opportunities to compete in Gibraltar's first division and Spanish divisions. The partnership enables Free By Sport to identify and develop talent for professional careers.
• Various Partner EstablishmentsminorOthersFree By Sport has partnered with many varied establishments that share their values, though specific partner names are not publicly disclosed on available sources.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FloSports: FloSports is a subscription-based niche sports streaming platform covering multiple sports including combat, wrestling, and emerging sports. Directly comparable to Free By Sport TV because both pursue subscription and ad-supported sports streaming for underserved sports verticals with multi-platform distribution.
• Eleven Sports: Eleven Sports is a global sports streaming service operating across multiple territories, offering live and on-demand sports content. Comparable to Free By Sport TV as both deliver sports content via proprietary platforms and third-party streaming services, targeting rights-holding and subscription monetization.
• StreamAMG: StreamAMG provides live video streaming and OTT platform services for sports organizations, including lower-division football leagues and clubs. Directly comparable to Free By Sport TV as both offer multi-platform streaming infrastructure, monetization layers, and production services specifically targeted at non-elite sports properties.
• Hudl: Hudl provides video analysis, streaming, and performance tools for amateur and youth sports, including football. Directly comparable to Free By Sport's integrated player development plus live streaming offering, as both serve the same intersection of sports media and athlete development for non-elite levels.

Emerging players

• Veo Technologies: Veo provides AI-powered automated sports video capture and streaming for amateur clubs. Comparable to Free By Sport TV because both enable amateur and semi-professional football clubs to produce and stream matches without requiring traditional broadcast infrastructure.
• WSC Sports: WSC Sports provides AI-driven real-time sports video highlights and content distribution for leagues, broadcasters, and clubs. Comparable to Free By Sport's multi-platform content distribution and multilingual broadcast production capabilities for sports leagues.
• FCM Sports / Global Sports Commerce: FCM Sports provides sports marketing, content production, and digital distribution services for football clubs and federations globally. Comparable to Free By Sport's professional services offering (production, advertising, social media services) for smaller clubs and leagues seeking broadcast-quality match coverage.

Broad incumbents

• DAZN: DAZN is the leading global sports streaming subscription service with rights across major football leagues and combat sports. Broad incumbent peer to Free By Sport TV — both monetize live sports through SVOD and freemium models, though DAZN operates at massive scale with major league rights while Free By Sport focuses on smaller/emerging leagues.
• Sportradar: Sportradar is a global sports technology and data company providing content, data, and streaming services to leagues and media companies. Broad incumbent comparable to Free By Sport as both provide sports content production, distribution, and data services to leagues and clubs, though Sportradar operates at global enterprise scale.
• LaLiga Tech (Mediapro): LaLiga Tech provides end-to-end sports media technology, broadcast production, and digital services primarily for La Liga and other football properties. Comparable to Free By Sport TV because both deliver professional multi-camera match production with streaming and broadcast overlays for football leagues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FreeBySport
• LinkedInlinkedin.com/company/freebysport

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Free By Sport