UV Vodka
UV Vodka is a flavored vodka brand selling a single product line (UV+1) to legal-drinking-age adults for social occasions and cocktail mixing, presented through an age-gated consumer website.
- Company typePrivate
- Founded-
- HeadquartersSt Louis, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What UV Vodka does
UV Vodka is a consumer spirits brand operating in the flavored vodka category. Its offering is centered on a single core product line, UV+1, positioned for adult (21+) consumers purchasing vodka for social drinking occasions and cocktail mixing. The brand's public-facing identity is anchored by the "Mix The Moment" tagline and is presented through an age-verification-gated website (uvvodka.com), with no documented e-commerce, mobile app, or direct digital sales channel in the source material.
The underlying product is a packaged alcoholic beverage with no software, technology platform, or AI component disclosed in the available data. No patents, certifications, proprietary production technology, or technical differentiators are referenced. Distribution channels, pricing, and SKU breadth beyond UV+1 are also not detailed in the source.
The business model is consistent with a traditional consumer packaged goods (CPG) spirits brand: revenue is generated through wholesale and retail sales of a flavored vodka SKU to legal-age end consumers, likely via off-premise retail, on-premise accounts, and licensed online alcohol retailers (though none of these channels are confirmed in the source). There is no evidence of a subscription model, DTC e-commerce infrastructure, or B2B revenue stream. No headcount, funding history, ownership structure, parent-company affiliation, or financial performance data is available in the input material, which limits any deeper operational or financial assessment.
UV Vodka firmographics
Firmographics- Name
- UV Vodka
- Website
- https://uvvodka.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UV Vodka is a flavored vodka brand selling a single product line (UV+1) to legal-drinking-age adults for social occasions and cocktail mixing, presented through an age-gated consumer website.
- Ownership category
- akta.pro rank
UV Vodka industry classification
Industry- Product category
- Flavored Vodka
- NAICS
- Distilleries (312140)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Ready-to-Drink (RTD) Alcoholic Beverages & Brands (Canned Cocktails, Hard Seltzer) (CRADAIAD)
Keywords
Where UV Vodka is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Markets served
UV Vodka business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
UV Vodka product offering
Product offeringCore offering
UV Vodka sells flavored vodka as a consumer spirits brand under its UV+1 product line, targeting legal-age adults for cocktails and mixed drinks tied to social occasions. The brand's tagline is "Mix The Moment," and the online presence is centered on an age-gated website that gates visitors before allowing access to brand content.
Product overview
UV Vodka is a spirits/alcohol brand offering a single core product line branded as UV+1. The product is positioned as a mixable vodka targeted at social occasions for legal-drinking-age consumers. The brand's online presence centers on the age-gated website with the tagline 'Mix The Moment.'
Differentiator
Problem solved
Functional benefit
Products and services
- UV+1 UV Vodka's main flavored vodka product line branded as UV+1, positioned as a mixable vodka targeted at adult consumers for social drinking occasions and cocktail mixing.
Companies that use UV Vodka
Customer profileSegments1 record
Ideal customer profiles1 record
UV Vodka technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
UV Vodka partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
UV Vodka competitors and assessment
Company assessmentDirect peers
- Three Olives: Three Olives is a flavored vodka brand whose product strategy is built around distinctive flavor extensions, mirroring UV Vodka's flavor-variety positioning for mixing and cocktail occasions.
- Smirnoff: Smirnoff is a flagship mass-market flavored vodka brand owned by Diageo, occupying the same mid-priced flavored-vodka shelf as UV Vodka and competing head-to-head for mixing-occasion purchases by 21+ consumers.
- Deep Eddy Vodka: Deep Eddy is a craft-leaning flavored vodka brand built around real-juice flavor extensions, directly comparable to UV Vodka's social-occasion, mixable vodka proposition but with a more craft/quality positioning.
- Absolut Vodka: Absolut is a globally recognized flavored vodka brand owned by Pernod Ricard, with a flavor lineup and mixing-occasion targeting directly comparable to UV Vodka but operating at significantly higher scale and brand recognition.
- Tito's Handmade Vodka: Tito's is America's largest-selling vodka brand with growing flavored extensions, competing with UV Vodka for mixing occasions and on-premise accounts, and serving as a benchmark for what a successful U.S. vodka brand can scale to.
- Pinnacle Vodka: Pinnacle is a value-tier flavored vodka brand with a deep flavor SKU lineup, competing with UV Vodka for at-home mixing occasions and similar retail shelf placements.
- Svedka: Svedka is a Swedish-style flavored vodka brand positioned in the affordable premium segment, directly comparable to UV Vodka on price point, flavor range, and social/mixing occasion branding.
Broad incumbents
- Pernod Ricard: Pernod Ricard is a global spirits major and parent of Absolut, giving the company end-to-end control over a flavored-vodka powerhouse that competes with UV Vodka across retail and on-premise channels.
- Diageo: Diageo is the world's largest spirits company and parent of Smirnoff and Ketel One. Its scale in distribution, marketing, and retailer relationships sets the competitive ceiling and floor that UV Vodka's flavored portfolio must navigate.
- Ketel One: Ketel One is a premium vodka brand owned by Diageo with a growing flavored range, operating in the broader vodka category where UV Vodka competes but at a meaningfully higher price tier and with a stronger mixology positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
UV Vodka social profiles
Digital presenceUV Vodka financial estimates
Financial estimateRevenue estimate
Valuation estimate
UV Vodka leadership team
Management profileNumber of profiles
UV Vodka funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UV Vodka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UV Vodka
What does UV Vodka do?
UV Vodka sells flavored vodka as a consumer spirits brand under its UV+1 product line, targeting legal-age adults for cocktails and mixed drinks tied to social occasions. The brand's tagline is "Mix The Moment," and the online presence is centered on an age-gated website that gates visitors before allowing access to brand content.
Is UV Vodka a public or private company?
UV Vodka is a private company. It is classified as unknown and is currently operating.
When was UV Vodka founded?
UV Vodka was founded in -1. It employs 11 to 50 people.
Where is UV Vodka based?
UV Vodka is headquartered in St Louis, United States, in the North America region.
Who are UV Vodka's main competitors?
Direct peers on record are Three Olives, Smirnoff, Deep Eddy Vodka, Absolut Vodka, Tito's Handmade Vodka, Pinnacle Vodka and Svedka. Broad incumbents are Pernod Ricard, Diageo and Ketel One.
Does UV Vodka have an API?
No public API is recorded for UV Vodka.
What industry is UV Vodka in?
UV Vodka's product category is Flavored Vodka. Its primary akta.pro industry code is CRADAIAD, Ready-to-Drink (RTD) Alcoholic Beverages & Brands (Canned Cocktails, Hard Seltzer). Its NAICS code is 312140 and its SIC code is 2080.