AllParts Ype Kramer

What AllParts Ype Kramer does

AllParts Ype Kramer (legal entity Ype Kramer Automaterialen) is a family-owned automotive parts retailer and wholesaler founded in 1974 and headquartered in Leeuwarden, Netherlands. The company serves the Friesland province through three physical locations — Leeuwarden (HQ), Sneek, and Drachten — operating a 2,500 m² warehouse plus 1,200 m² of retail space, supported by a 25-vehicle fleet running 50+ delivery routes per day. Its customer base spans two segments: B2B (independent garages and workshops served via same-day parts delivery) and B2C (individual vehicle owners served through retail counters).

The product offering combines a 50,000-SKU in-store assortment with the Onderdelenbase online catalogue portal that surfaces 100,000+ SKUs, enabling customers to source parts beyond immediate shelf depth through ordered fulfillment. The 2010 strategic relocation and exit from in-house workshop activity repositioned the business as a pure-play parts distributor, while subsequent investments in route density and additional retail points extended its regional coverage within Friesland.

The business model is traditional automotive aftermarket distribution: margin on parts sold wholesale to workshops plus retail markup to end consumers, with logistics cost amortized across a dense local route network. There is no disclosed subscription, digital-service, or platform-monetization revenue line. No external funding, acquisitions, or AI/automation initiatives are disclosed in the available material. The company appears bootstrapped and self-funded across its 50-year history.

Name

AllParts Ype Kramer

Legal name

Ype Kramer Automaterialen

Website

https://ypekramer.nl

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

AllParts Ype Kramer is a family-owned Dutch automotive parts retailer and wholesaler founded in 1974, serving Friesland's independent garages and individual vehicle owners through three retail locations and a 25-vehicle same-day delivery operation, with a 100,000+ SKU catalogue.

Ownership category

akta.pro rank

Product category

Automotive Parts Retail

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro industry

PRIMARYCRAOANAF

Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables)

Consumer Products & Retail/Wholesale, Distribution & Category Management/Automotive Aftermarket Parts & Accessories Distribution

Keywords

• Automotive parts retail
• Automotive parts wholesale
• License plate manufacturing
• Vehicle parts distribution
• Workshop supply services

Headquarters

HQ city

Leeuwarden

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Automotive Parts and Materials Sales: The primary revenue stream is one-time sale of automotive parts and materials (remdelen, olieën, gereedschappen, uitlaten, accu's, stuurdelen, klein materiaal, accessoires, audio, and more). Products are sold as one-time purchases to both business (garages, workshops) and consumer customers. The company also sells license plates (kentekenplaten) as a separate product line. Revenue is generated through physical store sales, phone orders, app orders, email orders, chat orders, and the online ordering portal.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Ype Kramer supplies automotive parts, materials, tools, oils, and accessories to both individual car owners and professional workshops across Friesland, Netherlands, through three physical stores, an in-house delivery fleet, and the Onderdelenbase online parts portal. The company also manufactures custom license plates (kentekenplaten) for cars, trailers, taxis, motorcycles, and other vehicles, offering both standard and luxury (embossed-letter) options.

Product overview

AllParts Ype Kramer operates as a wholesale and retail automotive materials supplier in Friesland, Netherlands, offering a unified product portfolio centered around the Onderdelenbase online ordering portal for parts lookup and ordering by license plate number, supplemented by custom license plate manufacturing (Kentekenplaten) and a comprehensive range of automotive parts including brake components, oils, tools, exhausts, batteries, steering parts, tires, audio, lubricants, and paints. The company sells products across multiple A-brand and B-brand suppliers including Eurol, Castrol, GS Battery, Romax, Gates, Mann Filters, Luk for parts and oils, and Force, Beta, Facom for professional tools, positioning itself as a total supplier with over 50,000 articles available and the ability to source almost any part through its extensive supplier network.

Differentiator

Problem solved

Functional benefit

Products and services

• Onderdelenbase Parts Portal Online ordering portal where business customers can search automotive parts by license plate number (kenteken), view availability, prices, and delivery times across more than 100,000 products. Orders are coordinated via phone, app, email, or chat.
• Kentekenplaten (License Plates) Custom-manufactured license plates for cars, trailers, taxis, caravans, scooters, motorcycles, and parking places, offered as white plates (€17.95), yellow standard plates (€19.95), and yellow luxury plates with embossed letters (€24.95), with 24-hour delivery available for select categories.
• Automotive Materials (Automaterialen) Comprehensive range of automotive parts including brake parts, oils, exhausts, batteries, steering parts, small materials, accessories, and audio equipment, with 50,000+ articles stocked in-store and additional sourcing through an extensive supplier network.
• Professional Tools (Gereedschappen) Professional hand tools and equipment for automotive repair and maintenance, featuring Force, Beta, and Facom brands, offered to professional mechanics and workshops.
• Delivery Service Across Friesland Scheduled and on-demand parts delivery across Friesland using an in-house fleet of 25 vehicles running 50+ routes per day, with same-day availability for in-stock items.

Quantifiable outcome

• 100,000+ products available via Onderdelenbase portal
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• EurolcoreChannel Partner/ Reseller/ DistributorEurol is a featured brand in Ype Kramer's product portfolio, specifically in the oils category. Ype Kramer resells Eurol branded oils and lubricants to its customer base.
• CastrolcoreChannel Partner/ Reseller/ DistributorCastrol is a featured brand in Ype Kramer's product portfolio, specifically in the oils category. Ype Kramer resells Castrol branded oils and lubricants alongside Eurol.
• GS BatteryminorChannel Partner/ Reseller/ DistributorGS Battery is a featured brand in Ype Kramer's battery product category.
• RomaxminorChannel Partner/ Reseller/ DistributorRomax is a featured brand shown in Ype Kramer's product assortment.
• GatesminorChannel Partner/ Reseller/ DistributorGates is a featured brand in Ype Kramer's product portfolio.
• Mann FiltersminorChannel Partner/ Reseller/ DistributorMann Filters is a featured brand in Ype Kramer's product portfolio.
• Luk (LuK)minorChannel Partner/ Reseller/ DistributorLuk (LuK) is a featured brand in Ype Kramer's product portfolio.
• Force (Tools)minorChannel Partner/ Reseller/ DistributorForce is one of the tool brands featured in Ype Kramer's product range for professional mechanics and workshops.
• Beta ToolsminorChannel Partner/ Reseller/ DistributorBeta is one of the tool brands featured in Ype Kramer's professional tool range alongside Force and Facom.
• FacomminorChannel Partner/ Reseller/ DistributorFacom is one of the tool brands featured in Ype Kramer's professional tool range alongside Force and Beta.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Autodoc: Large pan-European online auto parts retailer with a Dutch storefront. Competes with Ype Kramer on catalog breadth and price, particularly for B2C and small-B2B customers, but lacks a local delivery fleet.
• Oscaro: European online auto parts platform. Represents the digital-first competitive threat to Ype Kramer's parts retail business, especially on commodity SKUs where price transparency is high.

Broad incumbents

• ATS Euromaster: European-wide automotive service network operating in the Netherlands, focused on tyres, maintenance and parts supply. Comparable to Ype Kramer on B2B parts and consumables, with broader national coverage.
• Alliance Automotive Group: European multi-brand automotive parts distributor with operations in the Netherlands. Overlaps with Ype Kramer on wholesale parts supply to workshops, but at significantly larger scale and with broader geographic reach.
• Kwik-Fit: Large European tyre, maintenance and parts retailer active in the Netherlands. Overlaps with Ype Kramer on parts, batteries, and consumables, but anchored around fitment services rather than wholesale distribution.
• Norauto: Pan-European automotive service and parts retailer with a Dutch footprint. Competes with Ype Kramer for parts and accessory sales, but operates a much broader service portfolio (fitting, tyres, maintenance).

Direct peers

• PartsPoint: Dutch multi-branch auto parts retail chain serving professional workshops and consumers with a comparable omnichannel model. Closest direct competitor to Ype Kramer in the Netherlands given similar B2B/B2C positioning and store-network approach.
• Brezan Automaterialen: Benelux-wide wholesale and retail auto parts distributor supplying garages and consumers. Directly comparable to Ype Kramer on customer base (workshops and DIY), product breadth, and value-added services.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ypekramer.autocenter
• Instagraminstagram.com/allpartsypekramer
• LinkedInlinkedin.com/company/allpartsypekramer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AllParts Ype Kramer