What GJ Dé HR-Partner does

GJ Dé HR-Partner (legal entity: GJ Personeelsdiensten B.V.) is a Dutch HR services group founded in 1998 by Remmert Keizer and headquartered in Naaldwijk, Westland. The company began as an agricultural temporary-employment agency serving greenhouse-horticulture contractors and, following a 2002 strategic pivot led by Keizer and Commercial Director Monique Barendse, expanded into a full-service HR partner. Day-to-day operations are now run by Niels Slieker (Financial Director) and Barendse, while Keizer remains involved on a project basis. The group operates through four wholly-owned B.V. entities (GJ Personeelsdiensten, GJ Flex, GJ Pay-Roll, GJ Vast) covering staffing, payroll, and permanent placement respectively.

The product portfolio combines temporary staffing (Uitzenden/Flexkrachten), recruitment and selection (Werving en Selectie, no-cure-no-pay or €89.50/hour), payroll outsourcing, salary administration, a certified Arbodienst/Verzuimbeheer division (SBCA-certified and ISO-9001 since September 2023, with modular subscriptions from €2.35 to €15.25 per employee per month), HR advisory (HR-scan, HR-creditcard), external confidential-counsellor services (Vertrouwenspersoon), back-office and franchise support, and assessment tools (Talent Scan and Match Scan). Technology is delivered through the GJ Verzuimportal (24/7 real-time absence tracking), the HR-totaalpakket digital HR portal (integrating salary and absence management, launched January 2024), and the ChatGPT-powered HR Buddy AI assistant. The company holds SNA NEN4400-1, VCU, ISO-9001, NBBU, Erkend Leerbedrijf, and BeslagHulp certifications, and operates from offices in Naaldwijk, Hilversum, Geldrop, with a service point at Den Haag CS, serving the Westland, Haaglanden, Rotterdam, and Eindhoven regions.

Commercially, GJ runs a hybrid sales motion: direct field sales with dedicated account managers conducting on-site consultations, inside-sales through a department-routed phone menu, online self-service registration, and event-driven outreach including an October 2025 knowledge event on generation connection, vitality, and absence management. Revenue derives from transaction-based temporary staffing and recruitment fees, recurring subscriptions for Arbodienst, payroll, and salary administration, and professional-services fees for HR advisory and the €1,175 one-time occupational-disability investigation. The customer base is dominated by Dutch SMBs across horticulture, logistics, hospitality, food service, and professional services, with a proprietary database of 35,000+ candidates underpinning the matching engine. The company is privately held, founder-controlled, bootstrapped, and growing organically without external funding.

Name

GJ Dé HR-Partner

Legal name

GJ Personeelsdiensten B.V.

Website

https://gjpersoneelsdiensten.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

GJ Dé HR-Partner is a Dutch HR services group founded in 1998, headquartered in Naaldwijk, providing temporary staffing, recruitment, payroll, salary administration, and certified occupational health services to SMB and mid-market employers across the Westland, Haaglanden, Rotterdam, and Eindhoven regions of the Netherlands.

Ownership category

akta.pro rank

Product category

HR Services & Staffing

NAICS

Professional Employer Organizations (561330), Payroll Services (541214), Human Resources Consulting Services (541612), Employment Services (5613)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Comprehensive HRO (Multi-Process HR Outsourcing) (BPACAKAA)

akta.pro secondary industries

Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll) (BPACAKAD), HR Service Delivery & Employee Contact Centers (HR Helpdesk) (BPACAKAI), HRIS/HCM Implementation & EOR Platform Services (BPACAHAJ), Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)

Keywords

• Temporary staffing services
• HR outsourcing
• Payroll administration
• Recruitment services
• Occupational health services

Headquarters

HQ city

Naaldwijk

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Uitzenden/Flexkrachten: Temporary staffing services placing flex workers and interim staff at client organizations. Provides flexible workforce for peaks, projects, and temporary replacements.
2. Payroll Services: Payroll outsourcing handling all employer obligations including salary administration, deductions, and compliance for client's workforce.
3. Werving en Selectie: Recruitment services with multiple pricing models: No cure no pay (payment only on successful placement) and Recruitment per hour from €89.50. Full-service recruitment process including active sourcing, screening, and selection.
4. Arbodienst/Verzuimbegeleiding: Certified occupational health services with modular packages: Basis (€2.35/employee/month), Extra Ontzorgd (€11.25/employee/month from 10 employees), and Compleet Ontzorgd (€15.25/employee/month from 50 employees with <5% absence rate).
5. Salarisadministratie: Outsourced salary administration services for employers.
6. HR Advies: HR advisory services including HR-scan, HR-creditcard (12 strips of 30 min each), and strategic HR consulting.
7. Arbeidsdeskundig Onderzoek: One-time occupational disability investigation at €1,175 per investigation, including interviews with employee and employer, workplace visit, and UWV-compliant report.
8. Backoffice en Franchise: Backoffice outsourcing services for organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

GJ Dé HR-Partner delivers integrated HR services for employers in the Netherlands, centered on temporary staffing (Uitzenden/Flexkrachten), payroll outsourcing, and permanent recruitment (Werving en Selectie). It supplements these with certified occupational health and absence management (Arbodienst), outsourced salary administration, HR advisory, back-office outsourcing, ZZP/freelancer pool management, and an external confidential counselor (Vertrouwenspersoon) for psychosocial workload issues. The portfolio is delivered through four B.V. entities (GJ Personeelsdiensten, GJ Flex, GJ Pay-Roll, GJ Vast) operating regionally from Naaldwijk with offices in Hilversum and Geldrop.

Product overview

GJ Dé HR-Partner is an all-round HR services provider based in Naaldwijk, the Netherlands, with over 25 years of experience connecting employers and job seekers. Its core offering is a modular HR services portfolio built around temporary staffing (Uitzenden/Flexkrachten), payroll outsourcing, and recruitment and selection (Werving en Selectie). These core services are complemented by a certified occupational health and absence management division (Arbodienst/Verzuimbeheer), HR advisory (HR Advies) with assessment tools (Talent Scan & Match Scan), a digital HR portal (GJ Arbopakketten), a ChatGPT-powered HR Buddy, salary administration (Salarisadministratie), back-office outsourcing, an external confidential counselor (Vertrouwenspersoon), and the DOORZAAM training voucher program. The overall portfolio is designed to offer comprehensive, integrated HR support under one roof for employers across the Westland region and beyond.

Differentiator

Problem solved

Functional benefit

Brands

• GJ Verzuim: Absence management / Verzuimbegeleiding services operated under the GJ brand.

Products and services

• Uitzenden / Flexkrachten Temporary staffing and flex worker placement services connecting employers with suitable temporary personnel for short-term needs, seasonal peaks, and project-based work; the original founding offering of the company.
• Payroll Payroll outsourcing services handling all employer obligations on behalf of client companies, including salary payments, wage tax deductions, social security contributions and compliance with the Dutch NBBU CAO.
• Werving en Selectie Recruitment and selection services placing candidates in permanent positions, with two pricing options: no-cure-no-pay (payment only on successful placement) or hourly recruitment from €89.50/hour for project/temporary support.
• HR Advies Strategic and day-to-day HR advisory services for client organizations, including the GJ HR-scan assessment tool and GJ HR-creditcard (12 strips of 30 minutes) for prepaid advisory blocks.
• Salarisadministratie Uitbesteden Outsourced salary administration services handling payroll processing, bookkeeping and related financial administrative tasks for client companies on a subscription basis.
• Arbodienst / Verzuimbeheer Certified occupational health and absence management services for Dutch employers, including case management, re-integration support (Spoor 1 and 2), and preventive health programs; delivered via three modular subscription packages (Basis, Extra Ontzorgd, Compleet Ontzorgd).
• Arbeidsdeskundig Onderzoek (AD-onderzoek) One-time occupational disability investigation conducted by certified labor experts at €1,175 (excl. VAT), including interviews with employee and employer, workplace visit and a UWV-compliant report.
• Vertrouwenspersoon External confidential counselor (trusted person) services addressing psychosocial workload issues including harassment, bullying, discrimination and integrity violations in compliance with the Dutch Arbowet.
• Backoffice Uitbesteden Back-office outsourcing services handling administrative tasks for client organizations, including franchise operational support on a managed-services basis.
• ZZP-pool / ZZP-oplossingen Pool management and self-employed/freelancer solutions connecting businesses with independent contractors (ZZP'ers) for flexible staffing needs.
• AI Workshops Educational workshops focused on artificial intelligence for HR, helping clients understand and apply AI tools (including GJ's ChatGPT-powered HR Buddy) in their HR processes.
• Talent Scan & Match Scan Standalone assessment services used to profile ideal candidates (Match Scan) and evaluate candidates' qualities, pitfalls and growth potential (Talent Scan); also applicable for developing and retaining existing staff.

Quantifiable outcome

• Successful placement within short timeframe for maintenance mechanic at Klaas Quartel BV
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• VVSCminorGTM or Marketing Partner · 1 January 2025Co-organizer of knowledge event 'Generaties verbinden – Vitaliteit versterken – Verzuim effectief verminderen' on October 2, 2025. Local network of entrepreneurs and professionals in Westland region.
• AdFysiocoreStrategic or Co-development Partner · 1 January 2023Collaboration for unique approach to absence prevention and guidance, targeting both short-term and long-term absence cases. Focus on creating a healthy work environment through mental and physical support, including preventive consultations and timely identification of risk factors. Access to wide range of treatment methods including physiotherapy and mental guidance.
• JPT Personal Training & CoachingcoreStrategic or Co-development Partner · 1 January 2023Partnership to reduce stress-related complaints. Joint effort to promote employee well-being through coaching, on-location sessions, bars-sessions, mindfulness, cryotherapy and more. Personal plans created after consultation with case manager and coach.
• Anonieme Zorg (Be-Responsible)minorStrategic or Co-development Partner · 1 January 2023Partnership with addiction support organization. Provides appropriate help for flex workers struggling with alcohol, drug, gaming or gambling problems. Professionals from Anonieme Zorg have personal history with addictions and can guide without judgment.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Randstad Nederland: Largest staffing and HR services player in the Netherlands offering staffing, payroll, RPO and HR solutions; broad incumbent competing with GJ on every service line with much greater scale.
• Adecco Nederland: Global staffing group's Dutch operation providing temporary staffing, recruitment and workforce solutions; broader portfolio incumbent with national reach.
• SD Worx Netherlands: European HR and payroll services provider active in the Netherlands, offering payroll outsourcing, HR consulting and workforce administration; comparable PEO-style payrolling capabilities.

Direct peers

• Start People Netherlands: Dutch staffing and HR services provider under the USG People umbrella, offering temporary staffing, payroll and recruitment across the Netherlands with regional offices.
• Olympia Uitzendbureau: Mid-sized Dutch staffing firm providing temporary staffing, payroll and recruitment across regional branches. Most directly comparable to GJ in size, multi-service offering and Dutch regional presence.
• Unique Nederland: Dutch staffing and HR services firm providing temporary staffing, payroll outsourcing and recruitment across multiple regional offices, comparable multi-service HR partner model.
• Tempo-Team Netherlands: Major Dutch generalist staffing and HR services provider offering uitzenden, payroll, recruitment and HR solutions. Comparable full-service HR model with national coverage.
• Personato Werving & Selectie: Dutch recruitment and HR services firm with strong regional presence in Westland-adjacent Randstad areas; comparable in offering recruitment, payroll-adjacent services to mid-market clients.

Emerging players

• Visma | Raet: Dutch HR and payroll SaaS provider serving mid-market employers with HRIS and payroll outsourcing; competing on the digital payroll/HR portal layer that GJ is launching in 2024.
• Payroll Select: Dutch payroll services specialist focused on SMB payroll outsourcing; emerging competitor in the pure payroll arm where GJ's Pay-Roll B.V. operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gj-personeelsdiensten
• Xx.com/gjpdiensten

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GJ Dé HR-Partner