What SD Worx Nederland does

SD Worx Nederland B.V. is the Dutch operating subsidiary of Belgian-headquartered SD Worx People Solutions NV, providing integrated HR, payroll, workforce management, and reward solutions to Dutch SMBs, large enterprises, and multinationals. Founded in 1940 and operating for over 80 years, the company combines proprietary software (the SD Worx Suite, including Cobra HRM and Cobra Salaris) with managed services, BPO, payrolling-as-employer-of-record, and consultancy. Its platform spans core HR (personnel administration, onboarding, leave, absence, declarations, mobility), payroll (Cobra Salaris with multi-CAO compliance, WKR/Workkostenregeling, pro-forma calculations), time and workforce management (SD Worx Time, AI-Personeelsplanning for AI-driven scheduling), reward (SD Worx Benefits including Flex Benefits, Total Reward Statement, Candidate Reward Statement, CAO scenario planning), digital personnel dossiers with GDPR-compliant retention, and the mysdworx employee self-service portal with biometric login and an AI-chatbot for payroll queries.

The business operates a tiered revenue model: SaaS self-service subscription for SMBs, Managed Payroll Services (MPS) as a hybrid subscription-plus-service offering, full BPO outsourcing for end-to-end payroll, an "All-in" fixed-rate BPO tier for companies up to 50 employees, payrolling as employer of record at a fixed per-employee rate, and professional consultancy across fiscal, labor law, and HR advisory. The go-to-market is sales-led, with prominent "Plan een demo" CTAs, dedicated enterprise field sales for multi-country BPO and SAP integrations, inside sales for SMB SaaS, and partner-led motion through SAP (SuccessFactors, HCM, Payroll, WFM, Cloud Migration), Workday, Oracle, Protime, and Strobbo. In the Netherlands, the company processes 170,000 monthly salary calculations, 200K+ monthly payslips, and serves customers across construction, hospitality, transport/logistics, retail, industry, and business services, with named enterprise logos including Nike, TotalEnergies, Albert Heijn, Bilfinger, Bechtle, Arcadis, TU Delft, and DPD. Recognized by Gartner, NelsonHall (NEAT Leader), and Everest Group (PEAK Matrix), SD Worx Nederland holds ISO 27001, ISO 27701, ISAE 3402 Type II, and SOC 2 Type II certifications, and operates as part of the privately held SD Worx Group serving 95,000+ organizations across Europe.

Name

SD Worx Nederland

Legal name

SD Worx B.V.

Website

https://sdworx.nl

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

101–250 employees

Short description

SD Worx Nederland is the Dutch subsidiary of SD Worx Group, providing integrated HR, payroll, workforce management, and reward software plus managed services to Dutch SMBs, enterprises, and multinationals across regulated industries.

Ownership category

akta.pro rank

Product category

HR and Payroll Software

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Human Resources Consulting Services (541612), Professional Employer Organizations (561330), Business Support Services (5614)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)

akta.pro primary industry

Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)

akta.pro secondary industries

Core HR & HRIS (BPACAPAA), Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll) (BPACAKAD), HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG), Global Payroll & Multi-Country Payroll Coordination (EOR/PEO Interface) (BPAAAHAE)

Keywords

• HR payroll software
• Workforce management solutions
• Managed payroll services
• HR consultancy advisory
• Employee benefits administration

Headquarters

HQ city

Antwerpen

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. SaaS - HR & Payroll Software (self-service): Customers use SD Worx HR & Salaris software independently. SD Worx provides the platform, updates, and support; the customer manages their own payroll and HR processes.
2. MPS - Managed Payroll Services: SD Worx takes over repetitive payroll tasks while the customer retains control and oversight. Hybrid model combining software subscription with managed service components.
3. BPO - Full Payroll Outsourcing: Complete end-to-end payroll outsourcing. SD Worx handles the entire payroll process on behalf of the customer, from data collection to salary payment.
4. All-in (for companies up to 50 employees): BPO-style full payroll service tailored for small businesses up to 50 employees, at a fixed rate.
5. Payrolling: SD Worx acts as the employer of record (payroll provider). Employees are on SD Worx's payroll but work for the client. Includes employment contracts, salary payments, and pension contributions. Fixed rate per employee.
6. Consultancy & Advisory Services: HR, payroll, tax and legal consultancy provided by SD Worx's own experts (fiscalists, labor lawyers, HR consultants). Charged per engagement or as part of service packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

SD Worx Nederland provides an integrated HR, payroll and workforce management platform (Cobra HRM & Salaris / SD Worx Suite) along with managed services ranging from self-service SaaS to full BPO outsourcing. The company also delivers SAP SuccessFactors integration, sector-specific compliance (CAO) support, benefits and reward solutions, and HR/tax/legal advisory services for organizations in the Netherlands and across Europe.

Product overview

SD Worx Nederland is a comprehensive HR and payroll solutions provider offering a platform-plus-modules architecture. The core offering is the SD Worx HR & Salaris Suite (also known as Cobra HRM & Salaris), which provides integrated HR software and payroll processing. Key modules include Cobra Salaris for wage administration, SD Worx Benefits for flexible rewards (including Total Reward Statement, Candidate Reward Statement, and Flex Benefits), SD Worx Time for time and attendance, AI-driven workforce planning, and mysdworx as the mobile/web employee self-service portal. The platform also includes sector-specific solutions for retail, construction, hospitality, transport, industry, and business services, as well as SAP Solutions for organizations using SAP infrastructure. Service levels range from self-service SaaS to complete BPO outsourcing. Additional capabilities include digital personnel files, HR analytics dashboards, GDPR compliance modules, WAZO monitoring, WKR management, and AI-chatbot support for payroll queries.

Differentiator

Problem solved

Functional benefit

Brands

• Cobra: Comprehensive payroll and HR software suite for Dutch organizations, integrated with SAP SuccessFactors
• mysdworx
• SD Worx Suite

Products and services

• Cobra HRM / SD Worx HR

Quantifiable outcome

• 80% faster payroll processing
• +6 more outcomes

Named customers23 records

Segments8 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability8 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core.

• Protime (myProtime)coreTechnology or IntegrationSD Worx integrates with Protime for time registration and workforce management (WFM). Protime's time tracking data (druppel scan) flows directly into SD Worx payroll, enabling automated, correct payroll processing. GEFCO Benelux uses Protime for 9 locations with integration to SD Worx payroll; Albert Heijn Belgium uses SD Worx WFM with Protime for seamless time-to-payroll automation.
• SAP SuccessFactorscoreTechnology or IntegrationSD Worx is an SAP partner providing SAP HCM, SAP Payroll, and SAP WFM solutions. The company offers certified integrations between its Cobra payroll engine and SAP SuccessFactors, enabling bidirectional data exchange. Customers like Bilfinger, Bechtle, and Afriflora use this integration.
• BelastingdienstcoreTechnology or IntegrationStandard integration with the Dutch Tax Administration (Belastingdienst) for automated tax reporting and compliance.
• UWVcoreTechnology or IntegrationStandard integration with the Dutch Employee Insurance Agency (UWV) for processing employee insurance claims and compliance.
• SAP (Workday, Oracle integrations)coreTechnology or IntegrationBeyond SAP SuccessFactors, SD Worx also offers integrations with Workday, Oracle, and other major HR, finance, and planning tools via standard connectors and APIs. Supports ISO 27001 and ISAE 3402 Type II certified data handling.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Workday: Workday is a global cloud HCM and financial management platform widely adopted by European enterprises. It competes with SD Worx in Dutch enterprise HR/payroll deals, particularly where customers want a single global HCM platform, and overlaps with SD Worx on integrations to local Dutch payroll engines.
• ADP (Automatic Data Processing): ADP is the world's largest payroll and HR services provider, offering global payroll, HCM, and managed services across 140+ countries. It is a broad incumbent competitor to SD Worx in Dutch and Benelux enterprise and multinational accounts, with overlapping managed payroll and multi-country capabilities but a much broader portfolio.
• UKG (Ultimate Kronos Group): UKG is a major US-based provider of HCM, payroll, and workforce management solutions serving large enterprises globally. It overlaps with SD Worx on workforce management and enterprise payroll, particularly in sectors with shift-based workforces such as retail, hospitality, and logistics where SD Worx also has vertical specializations.
• SAP SuccessFactors: SAP SuccessFactors is the global enterprise HCM platform and SD Worx's deepest integration partner. While SD Worx partners with SAP, SuccessFactors is also a competitor in Dutch enterprise HR deals, especially as SAP expands native payroll and workforce management capabilities in Europe.

Emerging players

• Personio: Personio is a fast-growing European HR and payroll platform focused on SMB and mid-market customers, with strong presence in Germany and expansion across Europe including the Netherlands. It competes with SD Worx's SaaS payroll offering in the European SMB segment with a modern, AI-enabled product.

Direct peers

• AFAS Software: AFAS Software is a leading Dutch provider of integrated HR, payroll, and ERP software (AFAS Profit), serving primarily the Dutch SMB and mid-market. It is the closest direct competitor to SD Worx's Cobra HRM & Salaris in the Netherlands, with overlapping payroll, HR, and workforce management functionality and a similar focus on local CAO compliance.
• Ceridian / Dayforce: Ceridian (now Dayforce) is a global HCM and payroll platform with strong presence in mid-market and enterprise customers across Europe. It directly competes with SD Worx in managed payroll services and HCM platforms, with overlapping functionality in payroll processing, workforce management, and employee self-service.
• NMBRS: NMBRS is a Dutch cloud-based HR and payroll platform serving SMBs and accountancy-driven mid-market customers. It directly competes with SD Worx's SaaS payroll and HR offering in the Dutch market, with similar emphasis on local payroll compliance and integrations with Dutch government systems.
• Loket.nl: Loket.nl is a Dutch online payroll and HR software provider focused on SMBs and the accountancy channel. It directly competes with SD Worx's SaaS self-service payroll offering in the Dutch SMB segment and overlaps on payroll processing, employee self-service, and integrations with Dutch tax authorities.
• Visma | Prosoft: Visma is a major Nordic/European provider of business software including HR and payroll (Prosoft, Visma.net HRM & Salary) across multiple countries. It competes with SD Worx in international payroll and HR services and serves similar multi-country enterprise and mid-market customers with comparable managed and SaaS offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/sd-worx-nederland-bv

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SD Worx Nederland