Freestyle Kings
Freestyle Kings is a Sydney-based action sports entertainment company that produces and tours Freestyle Kings Live, an arena FMX/BMX stunt spectacular featuring elite athletes, selling tickets via Ticketek and Ticketmaster across Australia, New Zealand, the USA, China, and South Africa.
- Company typePrivate
- Founded2014
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Freestyle Kings does
Freestyle Kings is an action sports entertainment company that produces and tours a single core live product — Freestyle Kings Live — featuring world-class freestyle motocross (FMX) and BMX athletes performing choreographed stunts, pyrotechnics, and crowd interactions in a roughly two-hour arena spectacular. Headlined by Guinness World Record Holder Robbie Maddison, 10x X Games Gold Medalist Rob Adelberg, and World Champions Clinton Moore and Pat Bowden, the show tours arenas across Australia, the USA, New Zealand, China, and South Africa, with confirmed 2026 dates at venues including Rod Laver Arena (Melbourne), RAC Arena (Perth), and Rugby Park Stadium (Invercargill).
The underlying technical and operational asset is a proprietary portable FMX infrastructure based in California, which enables the company to deploy a consistent professional show at any venue globally without rebuilding production setups. Tickets are sold primarily through Ticketek and Ticketmaster, with VIP add-ons offered at checkout and Afterpay supported as a payment option. A separate merchandise line — branded Freestyle Kings clothing for children and adults — is sold direct via the company's own e-commerce store at fkstore.com.au, and a third revenue stream comes from hiring out the Freestyle Kings production for private and corporate events via direct sales.
The customer base is overwhelmingly consumer, targeting families and adrenaline-sports audiences across a broad 5–65 age range, with a secondary B2B segment of event organizers and venues booking the show for corporate functions. The business is operated by Freestyle Kings Pty Ltd, a private Australian company headquartered in Sydney with 11–50 employees, and has no disclosed institutional investors, parent company, or subsidiaries. Commercial strategy is event-driven, leaning on social media (Facebook, Instagram) for top-of-funnel engagement and email/SMS for presale access, with no AI, software platform, or recurring subscription component to the model.
Freestyle Kings firmographics
Firmographics- Name
- Freestyle Kings
- Legal name
- Freestyle Kings Pty Ltd
- Website
- https://freestylekings.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Freestyle Kings is a Sydney-based action sports entertainment company that produces and tours Freestyle Kings Live, an arena FMX/BMX stunt spectacular featuring elite athletes, selling tickets via Ticketek and Ticketmaster across Australia, New Zealand, the USA, China, and South Africa.
- Ownership category
- akta.pro rank
Freestyle Kings industry classification
Industry- Product category
- Live Action Sports Entertainment
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Amusement and Theme Parks (71311)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Extreme Sports Experiences (Skydiving, Bungee Jumping) (THAAAAAM)
Keywords
Where Freestyle Kings is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Freestyle Kings business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Live Event Ticketing: Primary revenue stream from ticket sales for live shows at arenas across Australia, USA, New Zealand, China, South Africa and beyond. Tickets sold through Ticketek and Ticketmaster platforms.
- Official Merchandise: Sales of official branded Freestyle Kings clothing and merchandise through the online store at fkstore.com.au.
- Private Event Booking: Hiring out Freestyle Kings for private and corporate events, providing professional FMX shows at various scales across Australia and internationally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Event Tickets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Freestyle Kings product offering
Product offeringCore offering
Freestyle Kings produces and tours a choreographed 2-hour live stunt spectacular headlined by world-class freestyle motocross (FMX) and BMX athletes, performing at arenas across Australia, the USA, New Zealand, China, and South Africa. The company also books private and corporate event appearances and sells official branded merchandise through its own online store.
Product overview
Freestyle Kings is an action sports entertainment company that operates as a single unified product offering — the Freestyle Kings Live touring show. The company delivers a high-octane live entertainment experience featuring the world's best FMX and BMX riders, including headline performers like Guinness World Record Holder Robbie Maddison, 10x X Games Gold Medalist Rob Adelberg, and World Champions Clinton Moore and Pat Bowden. The Freestyle Kings Live show is a choreographed production incorporating pyrotechnics, fire performances, and crowd interactions, touring globally across arenas in Australia, USA, New Zealand, China, South Africa, and beyond. The company also provides professional FMX show services for event hire and sells official branded merchandise through their online store.
Differentiator
Problem solved
Functional benefit
Products and services
- Freestyle Kings Live A choreographed 2-hour live stunt spectacular featuring world-class FMX and BMX athletes performing high-octane tricks, pyrotechnics, and crowd interactions; targeted at family audiences and live entertainment seekers, sold via ticket providers.
- Private and Corporate Event Hire Turnkey professional FMX show package hired out to event organizers, venues, and corporate clients seeking jaw-dropping action sports entertainment for events of all scales.
- Official Freestyle Kings Merchandise Direct-to-consumer e-commerce offering of branded Freestyle Kings apparel and merchandise for fans and event attendees.
Companies that use Freestyle Kings
Customer profileSegments2 records
Ideal customer profiles2 records
Freestyle Kings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Freestyle Kings partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- TicketekcorePrimary ticketing provider for Freestyle Kings Live events across Australia and New Zealand. Handles ticket sales, payment processing with major debit/credit cards and Afterpay options.
- TicketmasterminorSecondary ticketing provider for Australian events.
- TEG SportcoreStrategic partner for Freestyle Kings Live events, providing sports promotion and event management expertise.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Freestyle Kings competitors and assessment
Company assessmentDirect peers
- Nuclear Cowboys: Nuclear Cowboys is a motorcycle stunt show that performs at fairs, festivals, and corporate events in North America. It is comparable to Freestyle Kings as a touring FMX stunt act, though at smaller scale and with a more regional/fair-circuit orientation.
- Crusty Demons: Crusty Demons is a long-running FMX freestyle motocross live tour and media brand built around elite riders performing death-defying stunts. It is comparable to Freestyle Kings as a touring FMX entertainment product with a similar athlete-driven, fan-facing model.
- Globe of Death (motorcycle stunt show): Globe of Death is a long-running motorcycle stunt act featuring riders inside a steel cage. It is comparable to Freestyle Kings as a live motorcycle stunt entertainment product offered at arenas, fairs, and corporate events, though with a more focused single-act format.
- Nitro Circus: Nitro Circus operates a global touring live-action-sports spectacular featuring FMX, BMX, and other extreme athletes performing choreographed stunts in arenas. It is the closest direct competitor to Freestyle Kings in format, audience, and business model.
- Red Bull X-Fighters: Red Bull X-Fighters was a global FMX competition series running live events across multiple continents. It directly overlapped with Freestyle Kings on the FMX live-event product category, though it was back-branded by Red Bull rather than operating as an independent promoter.
Emerging players
- Knucklehead Productions: Knucklehead Productions operates extreme motorsports and stunt entertainment experiences including FMX and freestyle shows. It is comparable to Freestyle Kings as a provider of FMX live entertainment at events, though at smaller scale and with a less developed global touring footprint.
Broad incumbents
- Monster Jam: Monster Jam, operated by Feld Entertainment, is a much larger live motorsports spectacle touring arenas globally. It overlaps with Freestyle Kings on family-friendly arena-based action-sports entertainment but operates at significantly larger scale and broader scope (monster trucks rather than FMX/BMX).
- X Games (ESPN): X Games is a large-scale extreme-sports event series owned by ESPN, featuring FMX, BMX, and skateboarding competitions. It overlaps with Freestyle Kings on the action-sports live-event category but operates as a multi-sport, multi-discipline spectacle with broadcast integration rather than a single touring show.
- AMA Supercross: AMA Supercross is a major arena-based motocross series in the US with established broadcast and sponsor partnerships. It competes for the same arena-going motorsports fan as Freestyle Kings but at much larger institutional scale and with a competition (rather than stunt-show) format.
Others
- TEG Sport: TEG Sport is Freestyle Kings' strategic partner for live event promotion and management across the Asia-Pacific region. It is included as an adjacent ecosystem participant — the promoter/distribution partner that co-produces Freestyle Kings Live tours rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Freestyle Kings social profiles
Digital presenceFreestyle Kings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freestyle Kings leadership team
Management profileNumber of profiles
Profiles1 record
Freestyle Kings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freestyle Kings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freestyle Kings
What does Freestyle Kings do?
Freestyle Kings produces and tours a choreographed 2-hour live stunt spectacular headlined by world-class freestyle motocross (FMX) and BMX athletes, performing at arenas across Australia, the USA, New Zealand, China, and South Africa. The company also books private and corporate event appearances and sells official branded merchandise through its own online store.
Is Freestyle Kings a public or private company?
Freestyle Kings is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Freestyle Kings founded?
Freestyle Kings was founded in 2014. It employs 11 to 50 people.
Where is Freestyle Kings based?
Freestyle Kings is headquartered in Sydney, Australia, in the Oceania region.
How does Freestyle Kings make money?
Three revenue lines are on record. Live Event Ticketing is the primary driver. The others are official Merchandise and private Event Booking.
Who are Freestyle Kings's main competitors?
Direct peers on record are Nuclear Cowboys, Crusty Demons, Globe of Death (motorcycle stunt show), Nitro Circus and Red Bull X-Fighters. Knucklehead Productions is listed as an emerging player. Broad incumbents are Monster Jam, X Games (ESPN) and AMA Supercross. TEG Sport is listed as an others.
Does Freestyle Kings have an API?
No public API is recorded for Freestyle Kings.
What industry is Freestyle Kings in?
Freestyle Kings's product category is Live Action Sports Entertainment. Its primary akta.pro industry code is THAAAAAM, Extreme Sports Experiences (Skydiving, Bungee Jumping). Its NAICS code is 711320 and its SIC code is 7900.