What Monster Jam EN does

Monster Jam is a live motorsports entertainment property owned and operated by Feld Motor Sports, Inc., a subsidiary of privately-held Feld Entertainment, Inc. The property produces touring arena and stadium events featuring custom-built monster trucks weighing approximately 12,000 pounds, powered by supercharged methanol-fueled engines producing 1,500-2,000 horsepower. The trucks compete in freestyle, head-to-head racing, two-wheel skills, and high jump disciplines, with named championship categories (BKT Freestyle, JCB Racing, Lucas Oil High Jump, 2 Wheel Skills) culminating in the annual World Finals, which is now in its 25th year (XXV, held July 2026 at Rice-Eccles Stadium in Salt Lake City; XXVI announced for 2027 at Lucas Oil Stadium in Indianapolis).

The business serves two primary customer segments: a B2C audience of families with children and motorsports enthusiasts who purchase tickets to live events (500+ events annually across 30+ countries), and a B2B cohort of corporate sponsors (BKT Tires, JCB, Lucas Oil, Spin Master, Jazwares, O'Reilly Auto Parts, and 40+ others) plus licensing partners including theme park operators and consumer-product IP holders (Warner Bros., Hanna-Barbera). The company runs a multi-channel GTM: direct online ticketing via monsterjam.com, DTC e-commerce at shop.monsterjam.com, YouTube live streaming, social media (Instagram, X/Twitter), email/SMS marketing to a preferred-customer list, and theme park experiential partnerships.

Revenue is generated across five streams: live event ticket sales (primary), merchandise and licensing (toys, apparel, video games via Spin Master and Jazwares), media and streaming rights (YouTube live, Monster Jam Kids), sponsorship and partnership fees (logo placement, event naming rights, integrated branding), and theme park experiences. Ticket pricing is venue- and tier-dependent and not publicly disclosed. The property is privately held under Feld Entertainment (family-owned, founded 1967), with no public listing, no disclosed funding rounds, and no venture capital or private equity involvement in the source data.

Name

Monster Jam EN

Legal name

Feld Motor Sports, Inc.

Website

https://monsterjam.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Monster Jam is a live motorsports entertainment property producing 500+ arena and stadium events annually across 30+ countries, featuring custom-built monster trucks in racing and freestyle competitions. It serves families and motorsports fans through ticketing, merchandise, sponsorships, and media.

Ownership category

akta.pro rank

Product category

Live Motorsports Entertainment

NAICS

Amusement and Theme Parks (713110)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

akta.pro secondary industries

Motorsports & Racing Experiences (THAJAFAF), RC Model Kits & Parts (Cars, Drones, Boats, Planes) (CRALAKAI), Outdoor & Ride-On Toys Retail (CRALAFAC)

Keywords

• Monster truck events
• Live motorsports entertainment
• Family motorsports shows
• Monster truck racing
• Arena motorsports competitions

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Live Event Tickets: Monster Jam generates primary revenue through ticket sales for live events held at arenas and stadiums worldwide. Events range from local arena shows to the flagship World Finals championship.
2. Merchandise and Licensing: Sale of branded merchandise including toys (partnered with Spin Master and Jazwares), apparel, accessories, and video games. Monster Jam has a dedicated e-commerce storefront at shop.monsterjam.com.
3. Media and Streaming Rights: YouTube live streaming of events, Monster Jam Kids YouTube channel, and content licensing arrangements. Events are broadcast and streamed to reach audiences beyond physical attendance.
4. Sponsorship and Partnership: Brand partnerships with companies including BKT Tires, JCB, Lucas Oil, and 40+ other sponsors through logo placement, event naming rights, and integrated branding at events.
5. Theme Park Experiences: Partnerships with theme parks for Monster Jam branded experiences and attractions, extending the brand into experiential entertainment beyond live events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Monster Jam operates a touring live motorsports entertainment property featuring custom 12,000-pound monster trucks in arena and stadium events with racing, freestyle, and skills competitions. The business sells tickets to live events directly to consumers and supports the live experience with branded merchandise (toys, apparel), video games, and digital content streamed globally.

Differentiator

Problem solved

Functional benefit

Brands

• Monster Jam World Finals: Annual championship event featuring the top monster truck drivers competing for world titles in racing and freestyle disciplines.
• Monster Jam Arena Summer Series
• Freestyle Mania Championship Series
• Monster Jam Kids

Quantifiable outcome

• World Finals XXV featured 24 competitors and 14-truck racing brackets across multiple days of competition

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• BKT TirescoreStrategic or Co-development PartnerBKT Tires is the title sponsor for the Freestyle World Championship competition. The partnership includes prominent logo placement on the Monster Jam website homepage, event branding, and official recognition during freestyle competitions.
• JCBcoreStrategic or Co-development PartnerJCB is the title sponsor for the Racing World Championship and Last Chance Qualifier events. The JCB DIGatron truck features JCB branding and the company has naming rights for the racing competition format.
• Lucas OilmajorGTM or Marketing PartnerLucas Oil sponsors the High Jump World Championship competition at World Finals. The company is listed as a major sponsor on the Monster Jam website.
• Spin MastermajorGTM or Marketing PartnerSpin Master is the toy licensing partner for Monster Jam, producing the official toy line of Monster Jam vehicles and related merchandise.
• JazwaresmajorGTM or Marketing PartnerJazwares produces Monster Jam toy products under the BLDR and Monstruction brands, expanding the licensed merchandise portfolio.
• LOSI (Horizon Hobby)minorGTM or Marketing PartnerLOSI produces Monster Jam branded RC (radio control) cars, extending the brand into hobbyist/collector markets.
• O'Reilly Auto PartsminorGTM or Marketing PartnerAuto parts retailer O'Reilly Auto Parts is a sponsor partner, appearing on the Monster Jam website sponsor section.
• University of Northwestern Ohio (UNOH)minorStrategic or Co-development PartnerUNOH is an educational institution partnered with Monster Jam, appearing as a sponsor with logo placement on the website.
• Utah Sports CommissionminorGTM or Marketing PartnerUtah Sports Commission partnered for the 2026 World Finals event hosted at Rice-Eccles Stadium in Salt Lake City, supporting sports tourism.
• Night Market GamesminorGTM or Marketing PartnerNight Market Games is a gaming/entertainment partner with Monster Jam, appearing on the sponsor list.
• Northern Tool + EquipmentminorGTM or Marketing PartnerNorthern Tool is a tool and equipment retailer sponsor partner for Monster Jam.
• Texas RoadhouseminorGTM or Marketing PartnerTexas Roadhouse restaurant chain is a sponsor partner for Monster Jam events.
• Zenni OpticalminorGTM or Marketing PartnerZenni Optical is an eyewear retailer sponsor partner for Monster Jam.
• Automotive/Performance Parts Sponsors (40+)minorGTM or Marketing PartnerOver 40 automotive and performance parts manufacturers sponsor Monster Jam including: ARP Bolts, COAN Racing, CRD, Derale, Dossier Systems, Energy Release, Energy Suspension, Fel-Pro, FK Rod Ends, Holley, JAZ Products, K&N Filters, King Bearings, Lincoln Welders, Magnaflow, Mechanix Wear, NGK, Optima Batteries, Powermaster Motorsports, Renegade Race Fuel, Safety-Kleen, Simpson Race Products, SRI Performance, System 1 Filters, Techline Coatings, Total Seal, and PBM.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stadium Super Trucks: Founded by Robby Gordon, Stadium Super Trucks runs off-road truck and buggy races in stadium settings with similar aerial stunt elements. Directly competes with Monster Jam for the motorsports stadium entertainment category, though at smaller scale.
• Nitro Circus: Nitro Circus produces live action sports stadium tours featuring freestyle motocross, BMX, and stunt performances targeting the same family/youth demo as Monster Jam. Operates similar arena/stadium event formats with direct competition for live entertainment sponsorship dollars and ticket sales.
• Hot Wheels Monster Trucks Live: Hot Wheels Monster Trucks Live is the closest direct competitor to Monster Jam, offering live monster truck entertainment events with similar stadium/arena formats, family-targeted demos, and toy brand integration via Mattel. Competes head-to-head for live event dates and family entertainment dollars.

Broad incumbents

• SuperMotocross World Championship: SuperMotocross combines AMA Supercross and Pro Motocross into a unified championship series running stadium events. Comparable to Monster Jam in motorsports stadium event production scale, though focused on motorcycle racing rather than trucks.
• Disney on Ice: Disney on Ice is a sibling Feld Entertainment property and one of the largest arena-based family live entertainment touring shows globally. Shares the same parent company, distribution infrastructure, and family entertainment demo as Monster Jam, though in a different content category.
• AMA Supercross: AMA Supercross runs stadium-based motorsports events (450SX and 250SX classes) with a similar family-friendly fan base and major title sponsorships (Monster Energy, etc.). While focused on motorcycle racing rather than trucks, it competes directly with Monster Jam for stadium event dates, sponsorships, and family entertainment spending.
• Ringling Bros. and Barnum & Bailey Circus: Former Feld Entertainment property and onetime flagship family live entertainment show. Operates in the same arena-based touring family entertainment category as Monster Jam, sharing parent company heritage and similar demographic positioning, though in traditional circus format.
• WWE Live Events: WWE runs extensive arena and stadium live touring events targeting families and children, comparable to Monster Jam in event production scale, ticketing, merchandise, and sponsor activation. Both compete for the family live entertainment schedule at major US arenas.

Emerging players

• Red Bull X-Fighters: Red Bull X-Fighters runs freestyle motocross (FMX) competitions globally. While Monster Jam's Freestyle Mania Championship Series incorporates FMX, Red Bull X-Fighters is the standalone FMX competition leader and represents an adjacent action sports event property targeting similar fans.

Regional players

• Monster Energy AMA Amateur National Motocross Championship: AMA-affiliated amateur motocross events run in regional/national formats with stadium settings comparable to Monster Jam's event structure. Represents the grassroots motorsports talent pipeline that ultimately feeds into Monster Jam driver rosters and adjacent action sports entertainment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MonsterJam
• YouTubeyoutube.com/@MonsterJam/streams
• Instagraminstagram.com/monsterjam
• LinkedInlinkedin.com/company/monster-jam-en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monster Jam EN