What PC Technology does

PC Technology, Inc. is a privately-held, local IT services and computer reseller headquartered in Eau Claire, Wisconsin, founded in 1991. The company sells custom-built computer systems and branded hardware from HP, Lenovo, and Lexmark (including desktops, laptops, inkjet/laser printers, and HP DesignJet plotters) to both individual home users and small-to-medium businesses in the Western Wisconsin market. Beyond hardware sales, the firm offers repair and upgrade services across desktops, laptops, servers, networks, and printers; it is a CompTIA A+ Authorized Service Center and is positioned to repair systems (including home-built machines) that other shops decline to service.

The company's revenue model is a mix of streams: one-time hardware sales, per-incident professional services (repair, virus/spyware removal, data recovery), project-based network and infrastructure services (WAN/LAN installation, custom server design, certified network cabling), and a small recurring web hosting subscription component. Pricing is quote-based and not publicly disclosed. Go-to-market is direct and local: walk-in sales at the Westgate Road office, on-site service delivery for business clients, and customer acquisition primarily through local word-of-mouth and the company website. The company operates with 11-50 employees, holds no public debt or equity, and has no parent company, no institutional investors, and no disclosed acquisitions or funding rounds.

The business is typical of a small-town independent IT service provider and managed services operator: relationship-driven, locally concentrated, and reliant on customer proximity rather than proprietary technology or scale advantages. The dated website (still referencing Windows 7) and absence of modern digital channels, SEO investment, or managed cloud services suggest the company has not materially evolved its service portfolio or commercial footprint in recent years. No AI/ML capabilities, APIs, software products, or proprietary technology platforms are present. The firm's structural strengths are its 30+ year local reputation, CompTIA certification, and ability to service heterogeneous and legacy hardware — characteristics that are defensible in a niche regional market but constrained in scale and addressable market.

Name

PC Technology

Legal name

PC Technology, Inc.

Website

https://pctechnology.net

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

PC Technology is a privately-held Eau Claire, Wisconsin IT services and computer reseller founded in 1991, selling custom and branded hardware (HP, Lenovo, Lexmark) and providing repair, network design, and server installation services to SMBs and home users in Western Wisconsin.

Ownership category

akta.pro rank

Product category

IT Services and Computer Sales

NAICS

Computer Systems Design Services (541512), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Wholesale-Computers & Peripheral Equipment & Software (5045), Computer Communications Equipment (3576)

akta.pro primary industry

Enterprise LAN/WAN & SD-WAN Services (BPAEAEAD)

akta.pro secondary industry

Cables, Connectors & Internal I/O (SATA, PCIe risers, front-panel, headers) (HDACAGAK)

Headquarters

HQ city

Eau Claire

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Hardware Sales: Sale of custom-built computer systems and branded computers (HP, Lenovo laptops), printers (HP inkjet, HP/Lexmark laser), and plotters (HP DesignJet). Revenue generated from one-time product sales with no recurring component.
2. Repair and Maintenance Services: Service revenue from repairing and upgrading computer systems, laptops, desktops, servers, networks, and printers. Includes virus/spyware removal and data recovery services. Revenue generated per-service or per-incident.
3. Network and Infrastructure Services: Design and installation of business networks including WAN/LAN setup, custom servers, and certified network cabling. Revenue generated per-project for business clients.
4. Web Hosting: Web hosting services offered as part of the service portfolio.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

PC Technology sells and services computer systems and IT solutions from its Eau Claire, Wisconsin office, including custom-built desktops, HP and Lenovo laptops, and HP/Lexmark printers and plotters. The company designs and installs business networks (WAN/LAN), custom servers, and certified cabling, and provides repair, data recovery, virus/spyware removal, and web hosting services. It serves both home consumers and local small-to-medium businesses as a CompTIA A+ Authorized Service Center operating since 1991.

Product overview

PC Technology is a local computer sales and service company offering a portfolio of interconnected services rather than a unified software product. Their core offerings include Business Solutions (network design, custom servers with Intel processors, WAN/LAN installation, HP/Lexmark printing equipment) and Home Systems (custom computers, HP/Lenovo laptops, printers). They provide comprehensive Repair Services spanning desktops, laptops, servers, and printers, along with Other Services including data recovery, network cabling, and web hosting. The company has operated since 1991 and holds CompTIA A+ Authorized Service Center certification.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• HPcoreChannel Partner/ Reseller/ DistributorPC Technology sells and services a full line of HP products including inkjet printers, laser printers, and DesignJet plotters. The company also provides HP plotter repair services and sells HP/Compaq commercial systems including servers, workstations, and laptops.
• LenovocoreChannel Partner/ Reseller/ DistributorPC Technology offers Lenovo commercial systems including laptops and desktops as part of their product lineup. The company provides sales and support for Lenovo products.
• LexmarkcoreChannel Partner/ Reseller/ DistributorPC Technology sells and services Lexmark laser printers alongside HP products, offering customers printer options from multiple vendors.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Micro Center: Specialty computer retailer selling custom-built PCs, components, peripherals, and offering in-store tech support and repair. Comparable in product mix (custom systems, branded hardware, repair services) but operates large-format stores across major US metros.
• Geek Squad (Best Buy): National in-store and in-home tech support service offered by Best Buy, covering computer repair, network setup, and device installation. Overlaps directly with PC Technology's core offerings but operates at vastly greater scale and brand recognition.
• CompuCom: Large managed IT services and workplace solutions provider serving enterprise and mid-market customers. Overlaps with PC Technology's network design and infrastructure services, but operates at much larger scale with a different customer profile.
• Office Depot / OfficeMax Tech Services: Big-box retailer offering in-store technology services including PC setup, repair, and network support for SMBs and consumers. Comparable customer base and service catalog to PC Technology, but at national scale with significantly lower personalization.

Direct peers

• NerdsToGo: Franchised local IT services and computer repair brand serving small businesses and residential customers. Directly comparable to PC Technology in target customer, service mix (repair, network setup, hardware sales), and locally-branded go-to-market.
• HelloTech: On-demand in-home and SMB technology support provider covering device setup, repair, networking, and smart-home installation. Closely comparable service scope to PC Technology's home systems and repair offerings, though delivered via a national technician network.
• Nerds On Site: Franchise-based mobile IT services provider focused on small business and residential technology support, repair, and network setup. Closely comparable service model to PC Technology, though with a multi-region franchise footprint.

Others

• SHI International: Large-scale IT hardware, software, and services provider with professional services arm. Adjacent to PC Technology's mix of hardware resale and network services, operating primarily in the enterprise and public-sector segments.
• CDW: Major wholesale distributor of business technology including computers, networking equipment, and peripherals. Comparable product category to PC Technology's HP/Lenovo/Lexmark resale line and an upstream partner rather than a direct competitor.
• Insight Enterprises: Global IT solutions provider combining hardware distribution with managed and professional services. Comparable adjacent to PC Technology across both product and service dimensions, but at enterprise scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/p-c-tech-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PC Technology