Swing Sports
Swing Sports is an Indonesian mobile-first multi-sport marketplace that lets consumers book driving ranges, padel, football, badminton, tennis, basketball, and fitness venues, while providing venues with a POS system, loyalty program, and advertising platform. It serves 50,000+ users and 30+ venue partners in Indonesia.
- Company typePrivate
- Founded2022
- HeadquartersTangerang, Indonesia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Swing Sports does
Swing Sports (legal entity PT Silverwing Wisteria Indosport) is an Indonesian mobile-first sports marketplace headquartered in Tangerang, Banten. Founded in 2022, the platform originally launched as "Swing," a golf driving range booking app, and has since evolved into a multi-sport super-app offering instant bookings across driving ranges, padel courts, football fields, badminton courts, tennis courts, basketball gyms, and fitness studios. The company reports 50,000+ golfers and 30+ venue partners across Indonesia, with a 4.9/5 app store rating based on 400+ reviews, and lists Topgolf Jakarta as a flagship venue partner.
The platform's core technology is a native mobile application (iOS App Store and Google Play) combining venue booking, in-app payment processing, social features (invite friends to same flight, clubs, communities), and a venue-facing Sport POS system with real-time analytics. Supporting modules include Swing Points (transaction-based loyalty redeemable for cashback or partial payment), Swing Pass (membership tier with exclusive discounts), Tournaments & Events registration, a Sports Marketplace for buying/selling gear, and Swing Ads for brand engagement across online, in-app, OOH, and event formats.
Swing Sports operates a multi-stream revenue model: per-transaction commissions on venue bookings, POS subscription fees from venue partners, Swing Pass membership fees, marketplace transaction commissions, and advertising revenue through Swing Ads. The go-to-market is product-led growth via app store presence and social channels (Instagram, TikTok) combined with a direct venue onboarding motion to build supply-side inventory. Stated strategic intent is to become Southeast Asia's #1 super-app for sports, supported by a $1M funding round closed in October 2025.
Swing Sports firmographics
Firmographics- Name
- Swing Sports
- Legal name
- PT Silverwing Wisteria Indosport
- Website
- https://getswing.app
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Swing Sports is an Indonesian mobile-first multi-sport marketplace that lets consumers book driving ranges, padel, football, badminton, tennis, basketball, and fitness venues, while providing venues with a POS system, loyalty program, and advertising platform. It serves 50,000+ users and 30+ venue partners in Indonesia.
- Ownership category
- akta.pro rank
Swing Sports industry classification
Industry- Product category
- Sports Venue Booking Marketplace
- NAICS
- Fitness and Recreational Sports Centers (71394), Golf Courses and Country Clubs (71391), Sporting Goods Retailers (459110)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)
- akta.pro secondary industry
- Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF)
Keywords
Where Swing Sports is headquartered
LocationHeadquarters
- HQ city
- Tangerang
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Swing Sports business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Venue Booking Commission: Platform takes a transaction fee from venue bookings made through the app. Covers driving ranges, padel courts, football fields, badminton courts, tennis courts, basketball gyms, and fitness studios.
- Swing Ads Advertising: Brands can engage directly with active sports communities via online, in-app, out-of-home (OOH) advertising, and events. Revenue from brand advertising placements.
- Sports Marketplace: Platform enabling buying and selling of sports gear and items, likely generating commission or transaction fees.
- Swing Pass Membership: Exclusive membership program offering discounted venue booking rates and item orders, generating subscription or membership fees.
- Sport POS System: Venues pay for POS system services that streamline bookings, payments, and customer management with real-time data and analytics.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Swing Sports product offering
Product offeringCore offering
Swing Sports operates a mobile-first marketplace app that lets consumers instantly discover and book sports venues including driving ranges, padel courts, football fields, badminton courts, tennis courts, basketball gyms, and fitness studios. The platform monetizes through booking commissions, an advertising product (Swing Ads), a sports marketplace, a paid venue POS system, and a Swing Pass membership, while providing social clubs, tournaments, and loyalty rewards to drive engagement.
Product overview
Swing Sports is a super-app platform (originally launched as Swing, focused on golf booking) that evolved into an all-in-one sports ecosystem. The core platform is Swing Sports, which encompasses multi-sport venue bookings, a sports marketplace, and community features. Supporting modules include the Sport POS system for venue operators, Swing Points loyalty program, Swing Pass membership, Tournaments & Events registration, Clubs & Communities social features, and Swing Ads advertising platform. The architecture combines a consumer-facing app for players with business tools for partners and venues.
Differentiator
Problem solved
Functional benefit
Products and services
- Swing Sports mobile app A mobile-first marketplace app (iOS and Android) that lets Indonesian sports players and enthusiasts discover and instantly book driving ranges, padel courts, football fields, badminton courts, tennis courts, basketball gyms, and fitness studios; join clubs and communities; register for tournaments; shop for sports gear; and earn Swing Points rewards. Used by 50,000+ golfers and 30+ venue partners across Indonesia.
- Sport POS System A point-of-sale and venue management system for sport venues that streamlines real-time bookings, payment processing, and customer management, and provides data, analytics, and digitization features. Sold to venue operators such as driving ranges, padel courts, football fields, badminton courts, tennis courts, basketball gyms, and fitness studios.
- Swing Ads An advertising platform that lets brands engage directly with active sports communities through online, in-app, out-of-home (OOH), and event advertising on Swing Sports' owned surfaces, reaching 50,000+ active users.
- Sports Marketplace An in-app e-commerce marketplace enabling users to explore, buy, and sell sports-related items with ease, speed, and transparency. Generates marketplace commissions for Swing Sports.
Quantifiable outcome
- 4.9/5.0 app store rating based on 400+ reviews
- +2 more outcomes
Companies that use Swing Sports
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Swing Sports technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Swing Sports partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Topgolf JakartacoreTopgolf Jakarta is a flagship partner of Swing, using the platform for driving range bookings. The partnership has generated significant traffic for Topgolf in the Jakarta market. Topgolf provides a testimonial recommending both players and driving ranges to use Swing.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Swing Sports competitors and assessment
Company assessmentDirect peers
- Playtomic: Playtomic operates a global mobile-first booking marketplace for padel and tennis courts with social and tournament features. It is the closest direct competitor to Swing Sports in product model, target user (sports players), and venue-side SaaS model, though it operates primarily in Europe and the Americas.
- OpenSports: OpenSports is a sports activity booking and community platform that lets users find, book, and join pickup games and leagues across multiple sports. It is highly comparable in its social + multi-sport marketplace positioning to Swing Sports' clubs & communities feature.
- Skedda: Skedda provides online booking and management software for sports and activity venues, with strong penetration in tennis, pickleball, and fitness. It overlaps with Swing's Sport POS offering and competes for the same venue partners on the supply side.
- Playo: Playo is a multi-sport venue booking and community platform operating primarily in India, enabling users to find players, book courts, and join events. It is highly comparable to Swing Sports in product features and target audience, differing primarily in geographic focus.
- BookMyGame: BookMyGame is a sports facility booking platform in Asia that aggregates venues across multiple sports and enables instant booking. It directly mirrors Swing's venue aggregation and booking marketplace model, making it one of the most relevant direct competitors regionally.
- Hudle: Hudle is a sports venue booking and community platform operating across India and Southeast Asia, enabling users to book courts, find players, and join leagues. It is a direct comparable in the Asian sports booking marketplace category, competing for the same supply-demand dynamics Swing targets.
Broad incumbents
- Mindbody: Mindbody is an established fitness and wellness business management SaaS platform serving studios, gyms, and recreation centers with booking, payments, and CRM. It overlaps with Swing's Sport POS offering on the supply side and competes for the same venue operators in the broader fitness and recreation category.
- Topgolf: Topgolf is a global golf entertainment and driving range operator. While Swing Sports' Topgolf Jakarta partnership makes it a customer today, Topgolf is the dominant brand in the driving range category and represents both the aspirational benchmark and a long-term disintermediation risk.
- ClassPass: ClassPass is a global subscription-based fitness booking marketplace that gives users access to multiple studios and gyms. It competes with Swing Sports for fitness studio consumers and serves as a comparable subscription-driven sports/fitness marketplace, though at significantly larger scale.
Emerging players
- Court 16: Court 16 is a padel-focused club and booking operator emerging in the Asian and U.S. markets. It represents the type of vertically integrated category specialist that Swing may compete with in the padel vertical, where Swing is one of many venue aggregators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Swing Sports social profiles
Digital presenceSwing Sports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swing Sports leadership team
Management profileNumber of profiles
Swing Sports funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swing Sports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swing Sports
What does Swing Sports do?
Swing Sports operates a mobile-first marketplace app that lets consumers instantly discover and book sports venues including driving ranges, padel courts, football fields, badminton courts, tennis courts, basketball gyms, and fitness studios. The platform monetizes through booking commissions, an advertising product (Swing Ads), a sports marketplace, a paid venue POS system, and a Swing Pass membership, while providing social clubs, tournaments, and loyalty rewards to drive engagement.
Is Swing Sports a public or private company?
Swing Sports is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Swing Sports founded?
Swing Sports was founded in 2022. It employs 11 to 50 people.
Where is Swing Sports based?
Swing Sports is headquartered in Tangerang, Indonesia, in the Asia region.
How does Swing Sports make money?
Five revenue lines are on record. Venue Booking Commission is the primary driver. The others are swing Ads Advertising, sports Marketplace, swing Pass Membership and sport POS System.
Who are Swing Sports's main competitors?
Direct peers on record are Playtomic, OpenSports, Skedda, Playo, BookMyGame and Hudle. Broad incumbents are Mindbody, Topgolf and ClassPass. Court 16 is listed as an emerging player.
Does Swing Sports have an API?
No public API is recorded for Swing Sports.
What industry is Swing Sports in?
Swing Sports's product category is Sports Venue Booking Marketplace. Its primary akta.pro industry code is CRAMAGAI, Golf Simulators, Nets & Practice Equipment Retail, with a secondary code of CRAMABAF, Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail. Its NAICS code is 71394 and its SIC code is 7900.