Wiggs-Haun & Bohan

What Wiggs-Haun & Bohan does

Wiggs-Haun & Bohan (operating as WHB / WHB Sales) is an independent manufacturers' representative firm headquartered in the Nashville, Tennessee area, providing outsourced field sales coverage to plumbing, HVAC, water heating, and related product manufacturers across seven southeastern U.S. states: Alabama, Arkansas, the Florida Panhandle, Kentucky, Louisiana, Mississippi, and Tennessee. The firm does not manufacture, distribute, or take title to any physical product; instead, its revenue is generated on a commission basis as its team of territory-based sales representatives calls on wholesale distributors, plumbing contractors, HVAC contractors, facilities managers, and do-it-yourselfers on behalf of manufacturer clients.

WHB currently represents approximately 20 manufacturer brands across multiple product categories. Anchored relationships include Bradford White (water heating, space heating, combination heating, water storage — covered across all seven states), Moen (faucets and plumbing fixtures — covered in Alabama, Arkansas, and West Tennessee), American Bath Group with its portfolio of brands (Aquatic, Bootz, Swan, Praxis, Hamilton — Alabama, Florida Panhandle, Tennessee), MRCOOL (ductless mini-split air conditioners and heat pumps — full seven-state coverage), Liberty Pumps (sewage, sump, and grinder pumps — Tennessee and North Mississippi), Mansfield Plumbing Products, Jones Stephens, PHD Manufacturing, Fernco, Zurn Industries, Vortens, Ideal Tridon, General Pipe Cleaners, T.A.CO., LASCO Fittings, Red-White Valve Corp., WCM Industries (Watco, Woodford, MAPA, Isimet), Axiom Industries, Elkhart Products Corporation, and Blue Monster by The Mill-Rose Company. The portfolio spans water heaters, bath fixtures, pumps, valves, pipe fittings, clamps, air conditioners, heat pumps, and drain-cleaning equipment.

The firm operates with approximately eight named field sales representatives, each assigned to specific geographic territories (e.g., East Tennessee, West Tennessee, Middle Tennessee, West/Central Kentucky, Central/East Kentucky, Southern Mississippi and Florida Panhandle, Central Mississippi, Arkansas). WHB supports industry associations including AIM/R (Association of Independent Manufacturers' Representatives, board participation), ASA (American Supply Association, early sustaining member at the rep level), and SWA (Southwest Association). Marketing is conducted primarily through organic social channels (Instagram at whb_sales, LinkedIn) and industry trade shows such as KBIS & IBS and WWETTSHOW. The company is privately held with no disclosed parent, funding history, or external ownership; revenue, headcount, and founding-date information is not publicly disclosed.

Name

Wiggs-Haun & Bohan

Legal name

Wiggs-Haun & Bohan

Website

https://whbsales.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Wiggs-Haun & Bohan (WHB) is an independent manufacturers' representative firm headquartered in the Nashville, Tennessee area, providing commission-based field sales coverage across seven southeastern U.S. states for approximately 20 plumbing, HVAC, water heating, and related product manufacturers.

Ownership category

akta.pro rank

Product category

Manufacturers' Representative Services

NAICS

Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Hardware Merchant Wholesalers (423710), Refrigeration Equipment and Supplies Merchant Wholesalers (423740)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

akta.pro secondary industry

HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB)

Keywords

• Manufacturers representative services
• Plumbing product sales
• HVAC product distribution
• Water heating equipment
• Field sales agency

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Manufacturer Representative Commissions: WHB earns commissions on sales made by the manufacturers they represent within their assigned territories. As independent manufacturers' representatives, they act as the local sales force for plumbing, HVAC, and related product manufacturers, generating revenue through commission-based arrangements with their manufacturer clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wiggs-Haun & Bohan (WHB) operates as an independent manufacturers' representative firm serving plumbing, HVAC, and water heating product manufacturers across seven southeastern U.S. states (Alabama, Arkansas, Florida Panhandle, Kentucky, Louisiana, Mississippi, and Tennessee). A team of territory-based field sales representatives calls on wholesale distributors, contractors, plumbers, and facilities managers on behalf of more than 20 manufacturer brands, earning commissions on resulting sales.

Product overview

Wiggs-Haun & Bohan (WHB) is a manufacturers' representative agency, not a product company. Rather than selling its own products, WHB serves as the sales representative for a portfolio of plumbing, HVAC, water heating, and related product manufacturers. The company operates across seven states (Alabama, Arkansas, Florida Panhandle, Kentucky, Louisiana, Mississippi, Tennessee) with a team of regional sales representatives covering specific territories. WHB represents approximately 20+ manufacturer brands including American Bath Group, Bradford White, Moen, MRCOOL, Liberty Pumps, Mansfield Plumbing, PHD Manufacturing, and Zurn, among others. The portfolio includes products such as water heaters, bath fixtures, pumps, valves, pipe fittings, clamps, air conditioners, heat pumps, and drain cleaning equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Bradford White Representation WHB acts as the field sales representative for Bradford White's portfolio of water heating, space heating, combination heating, and water storage products across Alabama, Arkansas, Florida Panhandle, Kentucky, Louisiana, Mississippi, and Tennessee.
• Moen Representation WHB represents Moen's bathroom and kitchen faucet and fixture lines to wholesale distributors in Alabama, Arkansas, and West Tennessee.
• MRCOOL Representation WHB represents MRCOOL's ductless mini-split air conditioners and heat pumps across Alabama, Arkansas, Florida Panhandle, Kentucky, Louisiana, Mississippi, and Tennessee.
• Liberty Pumps Representation WHB represents Liberty Pumps' line of over 670 sewage pumps, sump pumps, grinder pumps, control panels, and pre-designed pump systems in Tennessee and North Mississippi.
• American Bath Group Representation WHB represents American Bath Group's portfolio of brands including Aquatic, Bootz, Swan, Praxis, and Hamilton across Alabama, Florida Panhandle, and Tennessee.
• Mansfield Plumbing Products Representation WHB represents Mansfield Plumbing Products' bathroom fixture line in Alabama, Arkansas, Kentucky, Mississippi, Tennessee, and the Florida Panhandle.
• PHD Manufacturing Representation WHB represents PHD Manufacturing's commercial and industrial pipe hangers, supports, and related plumbing, mechanical, electrical, and fire protection products across Alabama, Arkansas, Florida Panhandle, Kentucky, Louisiana, Mississippi, and Tennessee.
• Jones Stephens Representation WHB represents Jones Stephens' specialty plumbing, HVAC, and MRO product lines across Alabama, Arkansas, Kentucky, Mississippi, Tennessee, and the Florida Panhandle.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, supporting and primary.

• AIM/RcoreGTM or Marketing PartnerAIM/R is the association of independent Manufacturers Representatives. WHB supports this association through sponsorship, member attendance, and participation on their board. This partnership provides WHB with industry networking, professional development resources, and collective advocacy for the independent manufacturers' representative business model.
• ASA (American Supply Association)coreGTM or Marketing PartnerWHB was one of the first members for the rep level sustaining partners with ASA. The company continues to support ASA through their functions, volunteer boards and other industry meetings. ASA membership provides access to industry advocacy, networking events, and educational resources for the plumbing and HVAC distribution industry.
• SWA (Southwest Association)supportingGTM or Marketing PartnerWHB supports SWA through their annual conference, board positions, and attendance at events held throughout the year. This partnership enables WHB to engage with industry peers and manufacturer partners in the southwest region.
• American Bath GroupprimaryChannel Partner/ Reseller/ DistributorWHB represents American Bath Group, which provides a comprehensive offering of products through a broad portfolio of recognized brands including Aquatic, Bootz, Swan, Praxis, and Hamilton. WHB covers AL, FL, and TN territories for this manufacturer.
• Bradford WhiteprimaryChannel Partner/ Reseller/ DistributorWHB represents Bradford White, one of the most technologically advanced manufacturers of water heating, space heating, combination heating and water storage products, with a history dating back to 1881. WHB covers AL, AR, FL Panhandle, KY, LA, MS, TN territories.
• MoenprimaryChannel Partner/ Reseller/ DistributorWHB represents Moen, a leading faucet and plumbing fixture manufacturer known for elegant design and quality products. WHB covers AL, AR, and West TN territories for Moen products.
• MRCOOLsupportingChannel Partner/ Reseller/ DistributorWHB represents MRCOOL, a manufacturer of ductless mini-split air conditioners and heat pumps. MRCOOL products represent cutting-edge manufacturing with flexible fabrication capabilities. WHB covers AL, AR, FL Panhandle, KY, LA, MS, TN territories.
• FerncosupportingChannel Partner/ Reseller/ DistributorWHB represents Fernco, established in 1964, which began with a patent of the 'Donut' and works closely with wholesale distributors to manufacture and deliver products quickly. WHB covers AL and FL Panhandle territories.
• Liberty PumpssupportingChannel Partner/ Reseller/ DistributorWHB represents Liberty Pumps, offering over 670 models of sewage pumps, sump pumps, grinder pumps, control panels, and complete pre-designed pump systems. WHB covers TN and North MS territories.
• Mansfield Plumbing ProductssupportingChannel Partner/ Reseller/ DistributorWHB represents Mansfield Plumbing Products, known for attractive designs backed by extensive warranties, reliable performance, and shorter lead times. WHB covers AL, AR, KY, MS, TN, and FL Panhandle territories.
• Jones StephenssupportingChannel Partner/ Reseller/ DistributorWHB represents Jones Stephens, a specialty products supplier for plumbing, HVAC, and MRO (Maintenance, Repair, and Operations). WHB covers AL, AR, KY, MS, TN, and FL Panhandle territories.
• Axiom IndustriessupportingChannel Partner/ Reseller/ DistributorWHB represents Axiom, specializing in condensate neutralizers, system feeders, chemical treatment, H2O demineralizers, side stream filter packages, sight flow indicators, and chemical by-pass feeders. WHB covers TN territory.
• Blue Monster (The Mill-Rose Company)supportingChannel Partner/ Reseller/ DistributorWHB represents Blue Monster products, known for being easier to use, superior performance, and saving time and money for contractors and DIYers. WHB covers TN territory.
• PHD ManufacturingsupportingChannel Partner/ Reseller/ DistributorWHB represents PHD Manufacturing, a leading domestic manufacturer in commercial and industrial plumbing, mechanical, electrical and fire protection industries. WHB covers AL, AR, FL Panhandle, KY, LA, MS, TN territories.
• General Pipe CleanerssupportingChannel Partner/ Reseller/ DistributorWHB represents General Pipe Cleaners, a third-generation family-owned company established in 1930 serving drain cleaning professionals and plumbing contractors. WHB covers AL and FL Panhandle territories.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ferguson Enterprises: Large publicly-traded plumbing and HVAC distributor with national footprint. While primarily a distributor rather than a rep firm, Ferguson is a key account for WHB-represented manufacturers and a comparable industry participant in the plumbing/HVAC supply chain that could absorb rep functions if it adopts direct manufacturer relationships.
• Watsco: Largest US HVAC/R distribution company operating across the country. While a distributor rather than rep firm, Watsco is a major customer of HVAC manufacturers like MRCOOL that WHB represents, and represents a broad incumbent that could compress rep-firm economics if it grows direct relationships.
• Hajoca Corporation: Large US plumbing and HVAC distributor and supply chain incumbent. Functions as a downstream channel partner for WHB-represented manufacturers and provides scale benchmark for wholesale distribution economics in the same product categories.

Direct peers

• R.W. Smith & Associates: Independent manufacturers' representative firm serving plumbing, HVAC, and industrial markets across multiple US regions. Directly comparable to WHB as a peer rep agency with similar manufacturer portfolio (plumbing, HVAC, water heating) and commission-based revenue model.
• Cahill Sales: Multi-state manufacturers' representative firm specializing in plumbing, heating, and industrial product lines. Direct peer to WHB given identical rep-firm business model, manufacturer portfolio orientation, and wholesale distribution channel focus.
• C.A. McDade & Co. Independent manufacturers' representative agency covering plumbing, HVAC, and mechanical products across the southern US. Direct regional peer to WHB with overlapping geographic territory and similar manufacturer portfolio.
• Wahlgren Associates: Multi-state manufacturers' representative agency covering plumbing, HVAC, and mechanical products across the Midwest and surrounding regions. Direct competitor to WHB in the rep-firm channel, with similar multi-state territory coverage and manufacturer relationships.
• Jenkins Sales & Service: Independent plumbing and HVAC manufacturers' representative agency with broad manufacturer portfolio and field sales coverage. Comparable to WHB in business model (commission-based rep firm), customer base (wholesale distributors and contractors), and product category focus.
• Gerner Sales: Regional manufacturers' representative firm focused on plumbing, heating, and industrial products. Comparable to WHB as a peer rep firm with similar manufacturer-representation model and distributor/contractor customer base.
• Mauk Associates: Independent manufacturers' representative agency serving plumbing, HVAC, and waterworks markets across the Midwest. Direct peer to WHB with overlapping manufacturer brands and channel-partner GTM motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/whb_sales
• Facebookfacebook.com/whbsales

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiggs-Haun & Bohan