We Empower Partners

What We Empower Partners does

We Empower Partners is a privately held Dutch channel management firm founded in 2009 and headquartered in Naarden, Netherlands (with a training facility in Amsterdam). The company operates a Channel as a Service (ChaaS) model that helps vendors build, scale and operate indirect sales channels across Europe, particularly in Telecom, IT, Energy, Retail and Financial Services. Its core client base consists of technology vendors seeking European channel expansion (including non-European entrants such as Silicon Valley fintech Inspyrus), as well as organizations with existing but underperforming indirect channels.

The company's core technology is the Partner Empowerment Portal, a SaaS platform that manages the entire partner lifecycle - from canvassing and active management through lead distribution, order processing, co-marketing, incentive payments and performance analytics. The portal supports API, CSV, XML and i-frame integrations with client back-office systems and is offered in a branded, configurable format. Around this core platform, We Empower has built a layered service catalog including CHAMPS training (Channel Account Management ProfessionalS, €1,450-€1,950 per person), a 2-day Partner Empowerment Workshop, Partner Empowerment Marketing, Partner Care, Partner Acquisition, Partner People (with a STARS talent program), and Direct Sales Support for Partners. A proprietary EU database of over 15,000 potential partners underpins the partner-recruitment phase, and 1,200+ organizations are reported to use the portal daily.

The business model blends subscription SaaS, fixed-fee consulting engagements (e.g., the 3-month 'Touch the Water' feasibility study), per-seat training programs, and bespoke partner-program buildouts. Go-to-market is sales-led via direct enterprise engagement, supplemented by content marketing, SEO, training events and referrals from clients such as DTG, Mauell BV, Ziggo Zakelijk, Uniserver and Solcon. The company is founder-led (CEO Caspar Jansen Venneboer, formerly of Getronics; CSO Edze Hiemstra), with no disclosed institutional funding or M&A activity, and historical references indicate a prior association with Agilis.

Name

We Empower Partners

Legal name

We Empower Partners

Website

https://we-empower.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

We Empower Partners is a Dutch Channel as a Service (ChaaS) firm that helps technology vendors build, scale and manage indirect sales channels across Europe. Its Partner Empowerment Portal SaaS, 15,000+ partner database and consulting services serve vendors in Telecom, IT, Energy, Retail and Financial Services.

Ownership category

akta.pro rank

Product category

Channel Partner Management Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Affiliate Marketing & Partner Networks (BPAMALAI)

akta.pro secondary industries

Channel, Partner & Alliance Sales Enablement (EDABABAH), Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE), Affiliate Marketing & Partner Program Management (MPAAACAD)

Keywords

• Channel partner management
• Indirect sales channel
• Partner enablement platform
• Channel recruitment services
• Partner lifecycle management

Headquarters

HQ city

Naarden

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consulting and Professional Services: Fixed-fee consulting engagements including feasibility studies (3-month 'Touch the Water' program), partner recruitment services, channel strategy development, and ongoing partner management. Can support partial sub-processes or manage entire partner channel on behalf of client organization.
2. SaaS/Platform Subscription: Subscription-based access to the Partner Empowerment Portal for partner lifecycle management, lead management, and performance analytics.
3. Training Programs: CHAMPS training programs for partner managers - Part I&II at €1,450 per person, Part I&II&III at €1,950 per person, plus 2-day Empowerment Workshop programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

We Empower Partners helps technology vendors and manufacturers build, scale, and manage indirect sales channels in Europe through an integrated Channel as a Service (ChaaS) approach. They combine specialized consulting expertise (People), proven methodologies (Program), and a proprietary SaaS platform called the Partner Empowerment Portal (Platform) to recruit, activate, and manage channel partners across the full partner lifecycle.

Product overview

We Empower Partners offers a platform-plus-modules architecture centered on the Partner Empowerment Portal (ChaaS Platform) for managing the entire partner lifecycle, complemented by professional services including CHAMPS Training, Partner Empowerment Workshop, Partner Empowerment Marketing, Partner Care, Partner Acquisition, Partner People, and Direct Sales Support. The company operates a three-phase methodology: Phase 1 (Discover the Market/feasibility study), Phase 2 (Channel Creation/partner recruitment), and Phase 3 (Activate & Manage). The core Channel as a Service (ChaaS) approach integrates People, Program, and Platform components to help vendors grow through indirect sales channels. The company has been operating for over 10 years serving market segments including telecommunications, IT, energy, retail, and financial services.

Differentiator

Problem solved

Functional benefit

Brands

• ChaaS (Channel as a Service): Comprehensive approach encompassing People, Program, and Platform for partner channel management
• CHAMPS Training
• STARS Program
• Partner Empowerment Portal
• Touch the Water

Products and services

• Partner Empowerment Portal Industry-leading SaaS partner portal that manages the entire partner lifecycle from canvassing and active management to forecasting, (co-)marketing, sales, incentive payments and performance tests, with real-time insights, lead sharing, branded portal customization, and smart order processing via APIs, CSV, XML, and i-frame. Used by 1,200+ organizations.
• CHAMPS Training Comprehensive training program for channel partner managers focused on maximizing partner results, covering recruitment, partner analysis (SWOT), effective collaboration, trust building, and sales optimization through three parts: Target/Recruit, Activate/Stimulate, and Strategic Management. Priced at €1,450 per person for Parts I&II and €1,950 for Parts I, II & III.
• Partner Empowerment Workshop 2-day worksession designed to help organizations develop their Partner Management Program, reviewing current partner programs, processes, systems, and tools to bridge the gap between current activities and future ambitions.
• Partner Empowerment Marketing Turn-key marketing support service providing tools and expertise for partners' sales and marketing effectiveness, including co-branded campaigns, lead generation programs, CRM, email marketing, and social media support.
• Partner Care Maximum support service for partners during the sales process, providing practical assistance with online order entry, pre-sales questions, e-learning modules, order status overviews, and incentive/commission tracking.
• Partner Acquisition Service for recruiting and activating the right partners, including sales strategy preparation, sales funnel analysis, potential partner identification, engagement, training, and onboarding support, leveraging the EU database of 15,000+ potential partners.
• Partner People Staffing and search service focused on finding the right people for partner teams, including the STARS program (Sales Talent Acquisition for Great Results) for attracting and coaching young talent to senior sales functions.
• Direct Sales Support for Partners Comprehensive direct sales services for organizations requiring new or additional business, including hunting for new projects, farming/expanding current customers, sales management, coaching, and solution-selling training.
• Channel as a Service (ChaaS) Comprehensive service approach combining People, Program, and Platform components to empower vendors to grow faster through channel partners, managing, enabling, and engaging indirect channel partners on behalf of client organizations. Delivered in three phases: Discover the Market (feasibility study), Create the Channel (partner recruitment), and Activate & Manage Partners.

Quantifiable outcome

• Hit-rate increases by at least 35% when using the Partner Management Portal for lead tracking
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• InspyruscoreStrategic or Co-development Partner · 27 July 2017Inspyrus, a fintech software company from Silicon Valley, engaged We Empower to find, recruit and activate key partners in the Netherlands. We Empower used their 'People, Program and Platform' approach to select partners capable of translating Inspyrus's Account Payable and Finance Operations solutions. Inspyrus aimed to help European partners save millions of euros annually for their customers through AP Automation technology.
• DTG (Detelefoongids)coreStrategic or Co-development Partner · 3 October 2016DTG partnered with We Empower to launch an extensive Businesspartner Program. The program enables business partners to offer DTG's online marketing solutions (websites, SEO, SEA, reviews, data solutions) to their customers. We Empower was selected for their 10+ years of experience in setting up and activating local partner networks across various market segments including Telecom, IT, Energy, Retail and Financial Services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Channeltivity: Channeltivity provides a partner portal and PRM platform focused on deal registration, lead distribution, and partner enablement for B2B SaaS vendors. It overlaps directly with We Empower's Partner Empowerment Portal on lead/order management, co-marketing, and performance tracking.
• PartnerStack: PartnerStack runs an ecosystem platform for managing, tracking, and scaling partner programs across SaaS brands, with built-in payments and performance automation. It is a comparable peer in the partner-program-management space and a potential substitute for We Empower's SaaS portal in the software vertical.
• MindMatrix: MindMatrix offers a channel partner enablement platform with co-marketing, sales enablement, and partner management tools. It targets vendors looking to manage the full partner lifecycle via technology, comparable to We Empower's ChaaS Platform positioning.
• Allbound: Allbound is a Partner Relationship Management (PRM) SaaS platform that lets vendors manage channel partner onboarding, enablement, lead distribution, and performance analytics. Directly comparable to We Empower's Partner Empowerment Portal SaaS core, both target vendors that need a structured portal to run and scale indirect channel programs.
• Kiflo: Kiflo is a PRM software platform that helps channel teams automate onboarding, training, deal registration, and incentives. Geared toward B2B vendors building indirect sales channels, it overlaps with the core technology of We Empower's Partner Empowerment Portal.
• Impartner: Impartner offers a PRM platform with modules for partner recruitment, onboarding, co-marketing, and performance measurement. It competes with We Empower in serving mid-market technology vendors seeking end-to-end channel management technology.
• ZINFI Technologies: ZINFI provides a unified Partner Management Platform covering recruitment, enablement, marketing, and performance. It is comparable to We Empower's full ChaaS bundle because it combines people (services), program (channel automation workflows), and platform (SaaS) for global vendor partner programs.

Emerging players

• Crossbeam: Crossbeam provides an ecosystem data platform that helps B2B vendors identify overlapping customers and partners and act on co-sell opportunities. It is comparable to We Empower's partner activation and co-marketing layer, particularly for SaaS vendors pursuing ecosystem-led growth.
• Rev partner enablement agencies (e.g., The Partner Marketing Group): Channel marketing agencies focused on partner program design, co-marketing campaigns, and through-channel marketing services. They overlap with We Empower's professional services arm (Partner Empowerment Marketing, Partner Acquisition, Workshops) more than its SaaS core.

Broad incumbents

• Salesforce Partner Relationship Management: Salesforce offers a native PRM module, AppExchange ecosystem, and broader Sales Cloud for indirect channel programs. It is a broad incumbent alternative to We Empower — larger vendors may prefer Salesforce PRM over a standalone ChaaS bundle due to existing CRM footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/we-empower

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Empower Partners