What Roza Zorg does

Roza Zorg is a Dutch home healthcare organization operating as a Stichting (foundation) since 2002, headquartered in Amsterdam at Jasonstraat 52. The company delivers personal care (verzorging), nursing (verpleging), and specialized programs — including dementia care, wound and diabetes care, palliative/terminal care, and district nursing (wijkverpleging) — to clients across the Amsterdam metropolitan region (Amsterdam, Amstelveen, Diemen, Duivendrecht, Zwanenburg, Badhoevedorp). The company does not use temporary agency staff; all care is delivered by permanent, fixed care teams led by in-house district nurses, with HKZ quality management certification maintained continuously since 2015.

The business operates across four Dutch healthcare funding streams: Zorgverzekeringswet (ZVW) health insurance via contracts with all major Dutch insurers (Zilverkruis, DSW, ONVZ, ASR, CZ, Salland, Menzis, Zorg en Zekerheid); Wet Langdurige Zorg (WLZ) long-term care delivered through VPT (full home package) and MPT (modular home package); Persoonsgebonden Budget (PGB) personal budgets; and private pay. Care delivery is supported by a small technology stack comprising the Philips MEDIDO automated medication dispenser, Compaan-powered Beeldzorg (video calling) introduced in September 2024, and an in-house 24/7 alarm and monitoring center. Distribution is direct-to-consumer via healthcare provider referrals, community networks, and the company website; the organization reports no waiting lists.

Name

Roza Zorg

Legal name

Stichting ROZA zorg

Website

https://rozazorg.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Roza Zorg is a Dutch home healthcare foundation delivering personal care, nursing, and specialized programs (dementia, palliative, district nursing) across the Amsterdam metropolitan region, funded through Dutch health insurance, long-term care, personal budgets, and private pay.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Chronic Care & Complex Care Management (HSABAIAD)

akta.pro secondary industries

Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF), Alzheimer’s Specialized Care (Mid/Late-Stage) (HSABAEAC), Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF), Medication & Routine Adherence Support for Dementia (HSABAEAK), Dementia & Alzheimer’s Respite Care (HSABAGAF), In-Home Medication Administration (Nurse-Delivered) (HSABALAF)

Keywords

• Home healthcare services
• Personal care nursing
• Dementia care services
• District nursing
• Palliative care

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Zorgverzekeringswet (ZVW) - Health Insurance Funded Care: Home nursing and personal care funded through Dutch health insurance. ROZA zorg is contracted with major insurers including Zilverkruis, DSW, ONVZ, ASR, CZ, Salland, Menzis, and Zorg en Zekerheid. Care is delivered in 4 time blocks: 07:00-10:00, 10:00-13:00, 16:00-19:00, and 19:00-22:00.
2. Wet Langdurige Zorg (WLZ) - Long-term Care Funded Care: Long-term care funded through WLZ (formerly AWBZ), including VPT (full package at home) and MPT (modular package at home) for clients with ZZP 4-9. VPT includes full care: personal care, nursing, meals, housekeeping, day activities, and 24/7 alarm monitoring. MPT provides partial care coverage.
3. Persoonsgebonden Budget (PGB) - Personal Budget Funded Care: Care purchased using personal budget allocations. ROZA zorg accepts PGB funding for clients who prefer to manage their own care funding.
4. Particuliere Zorg - Private/Out-of-pocket Care: Private pay home care services delivered by the same trusted team of permanent staff. Can include 24-hour care and medical equipment rental (wheelchairs, commode chairs).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Roza Zorg is a medium-sized Dutch home healthcare organization that delivers personal care, nursing, and specialized care (dementia, wound care, diabetes, palliative, district nursing) directly to clients in their homes across the Amsterdam metropolitan region. Services are delivered by permanent staff teams (no temporary agency workers) and supplemented with add-on technology solutions including the MEDIDO automated medication dispenser, Beeldzorg video care, and a 24/7 personal alarm service operated from the company's own monitoring center.

Product overview

ROZA zorg is a medium-sized home care organization operating since 2002, offering a unified home care platform with multiple integrated services and add-on modules. The core offering consists of nursing (Verpleging) and personal care (Verzorging) delivered by permanent staff teams, supplemented with specialized care programs (dementia, wound, diabetes, palliative). Add-on technology products include MEDIDO automatic medication dispenser, Beeldzorg video calling, and Persoonsalarmering personal alarm services. Care packages are available through multiple financing models: WLZ (VPT/MPT), ZVW health insurance, PGB personal budgets, and private pay. The company operates from Amsterdam serving surrounding areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Thuizorg (Home Care Services) Comprehensive home care services covering personal care, nursing, and medical support delivered in the client's familiar environment by a dedicated team of qualified caregivers. Available in Amsterdam, Amstelveen, Diemen, Duivendrecht, Zwanenburg, Badhoevedorp and surrounding areas.
• Wijkverpleging (District Nursing) District nursing services that enable complex care delivery in the community, including specialized wound care and diabetes care. The company's own district nurses oversee care quality and coordinate with other healthcare organizations.
• Dementiezorg (Dementia Care) Specialized dementia care delivered by case managers or experienced district nurses within each team. Enables elderly clients with dementia to remain in their familiar environment, with some clients supported at home for more than five years before institutionalization became necessary.
• Verpleging (Nursing) Nursing services provided by qualified nurses for basic care and nursing-technical procedures. Nurses are authorized to advise on general medical questions and acute problems and lead autonomous care teams while monitoring care quality.
• Verzorging (Personal Care) Personal care services including washing, dressing, eating and drinking assistance, medication intake support, wound care, and incontinence care provided by caregivers and caregivers-IG (intermediate grade).
• Terminale Zorg (Palliative Care) End-of-life care services for clients in their final life phase, ensuring continuity of care with daily daytime services as standard and nighttime care available upon request.
• VPT (Volledig Pakket Thuis - Full Home Package) Comprehensive 24/7 home care package for WLZ-eligible clients (ZZP 4-9) who need extensive care to remain at home rather than moving to a nursing home. Includes nursing, personal care, meals, housekeeping, day activities, 24/7 alarm monitoring, caregiver support via mantelbuddy, and respite care across three shifts (07:00-15:00, 15:00-23:00, 23:00-07:00).
• MPT (Modulair Pakket Thuis - Modular Home Package) Modular home care package for relatively independent WLZ-eligible clients who still need substantial home support. Includes personal care, nursing, day activities, personal alarm, meals, and household help. Can be transferred to a nursing home of choice if safety can no longer be guaranteed at home.
• Overbruggingszorg (Transitional Care) Care service bridging the gap for clients registered at a care or nursing home but who cannot or do not want to move yet.
• Nachtzorg (Night Care) Night-time care service with a caregiver present throughout the night when required. Often not reimbursed by health insurance; volunteers may be arranged in some cases.
• Beeldzorg (Video Care) Video calling service delivered via the Compaan platform for remote client support. Enables scheduled video calls for medication control, meal intake monitoring, insulin injection supervision, and bathing/dressing assistance, helping clients maintain independence.
• MEDIDO Automatic Medication Dispenser Intelligent automatic medication dispenser (manufactured by Philips) provided to clients with a fully automated dispensing system that ensures correct medication is received at the right time with intake reminders. Sends automatic alerts to Roza Zorg if medication is missed, with a nurse visit as backup.
• Persoonsalarmering (Personal Alarm Service) Personal alarm service with 24/7 availability operated from Roza Zorg's own alarm center and monitoring room. For non-care clients, Eurocross-installed equipment connects to Roza Zorg's monitoring room for emergency response within standard arrival time.

Quantifiable outcome

• Some dementia clients have been supported at home for more than 5 years before institutionalization was needed
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• EurocrosscoreStrategic or Co-development Partner · 1 April 2021Eurocross installs personal alarm equipment and ROZA zorg handles the follow-up response in the greater Amsterdam area. For clients not receiving regular care from ROZA zorg, Eurocross ensures a nurse arrives within response time for first aid and referral to specialists.
• Medische Zorgmakelaar NederlandcoreStrategic or Co-development Partner · 1 January 2015Collaboration established January 1, 2015. Medische Zorgmakelaar provides coordination services supporting ROZA zorg's care delivery operations.
• Healthcare provider networkcoreStrategic or Co-development PartnerExtensive network including: GPs (Huisartsen), Pharmacists (Apothekers), Hospitals (Ziekenhuizen), Physiotherapists (Fysiotherapeuten), Ergotherapists (Ergotherapeuten), Dietitians (Diëtisten), Certified pedicures, Palliative networks (Paliatieve netwerken), Home care organizations (Thuiszorg organisaties), Training centers (Verschillende scholingscentra), Ambulance services (Ambulance diensten), and First line Amsterdam (1ste lijns Amsterdam).
• ROC AmsterdamminorStrategic or Co-development PartnerProvides internship placements for MBO level 3 and 4 students following BBL/BOL (work-based learning) programs. ROZA zorg is an recognized training company (erkend leerbedrijf) affiliated with Calibris.
• Hogeschool Amsterdam en RotterdamminorStrategic or Co-development PartnerProvides internship placements for healthcare students at HBO (higher professional education) level.
• Bijscholing centrum LeidenminorStrategic or Co-development PartnerContinuing education center in Leiden used to maintain and develop the competencies and qualifications of ROZA zorg's healthcare professionals.
• Informal support networksminorStrategic or Co-development PartnerCollaboration with welfare organizations (welzijnsorganisaties), neighbor services (burendiensten), and neighborhood teams (buurtteams) for comprehensive community-based care support.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Directa.nl: Directa is a Dutch home care provider delivering personal care, nursing, and 24-hour care across multiple regions, with a similar regulator-contracted structure. It mirrors Roza Zorg's mid-sized regional operating model and reliance on WLZ/ZVW funding.

Broad incumbents

• Buurtzorg Nederland: Buurtzorg is the largest community nursing organization in the Netherlands, operating self-managed district nursing teams. It is a direct comparable to Roza Zorg's wijkverpleging services but at vastly greater national scale, and shares the same Dutch insurer-contracted revenue model.
• Tzorg: Tzorg is one of the largest Dutch home care (thuiszorg) providers, offering personal care, nursing, and household help funded through ZVW, WLZ, and PGB. It competes head-to-head with Roza Zorg across the same product lines and is contracted with the same major Dutch health insurers.
• Evean: Evean is a large Dutch home care and elderly care organization providing nursing, personal care, and WLZ-funded services. It is a direct comparable in product offering and payer mix, operating at broader geographic scale than Roza Zorg.

Emerging players

• Home Instead (Netherlands): Home Instead Nederland operates a franchise-based home care network focused on elderly personal care and companionship. It overlaps with Roza Zorg's elderly care segment and shares the recurring-revenue, relationship-led care model.

Regional players

• Aafje: Aafje is a Rotterdam-based home care and elderly care provider offering nursing, personal care, and dementia services. It is similar to Roza Zorg in service portfolio and Dutch market context, but primarily serves a different regional market.
• Sensire: Sensire is a Dutch home care, district nursing, and elderly care provider in the Achterhoek region. Comparable to Roza Zorg's wijkverpleging and personal care offerings, with similar insurer-contracted funding.
• Omring: Omring is a regional home care and nursing provider in North Holland, offering nursing, personal care, and dementia support across home and facility settings. It is comparable to Roza Zorg's service mix and customer segments, though focused on a different regional area.
• De Zorgboog: De Zorgboog is a Brabant-based home care and nursing provider offering personal care, nursing, and dementia support. It shares Roza Zorg's care categories but operates in a different Dutch region.
• Vierstroom: Vierstroom is a regional home care organization in the Utrecht area providing household help, personal care, and nursing under ZVW, WLZ, and Wmo. Comparable to Roza Zorg's multi-funder thuiszorg model but with regional focus outside Amsterdam.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/rozazorg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roza Zorg