Scott's Protein Balls
Scott's Protein Balls is a bootstrapped CPG brand producing refrigerated, plant-based, allergen-friendly protein balls (6 SKUs) sold through DTC e-commerce with subscriptions, 350 Target stores, and specialty grocery, targeting health-conscious and fitness-focused consumers.
- Company typePrivate
- Founded2020
- HeadquartersFarmingdale, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Scott's Protein Balls does
Scott's Protein Balls (legal entity Scott's Balls LLC, headquartered in Plainview, New York) is a privately held CPG company that produces refrigerated, plant-based protein snacks in bite-sized ball format. Founded by Scott and Lori Levine after Lori's 2017 breast cancer diagnosis, the company began commercial sales in 2020 during the COVID-19 pandemic and currently offers six core SKUs, including Peanut Butter Cacao, Brownie Batter, Chocolate Peanut Latte, Confetti, Cinnamon Almond Butter, and a Variety Pack, plus gift cards. Products are formulated as clean-label, gluten-free, dairy-free, soy-free, and preservative-free, using a multi-plant protein blend (pea, brown rice, faba bean), oat flour, flaxseed, and chia seeds, with at least eight plant ingredients per variety and 8-10g protein per serving. Dedicated nut-free flavors are produced on separate manufacturing days to address allergen risk.
The business operates a hybrid distribution model. Direct-to-consumer e-commerce at scottsproteinballs.com includes a Subscribe & Save program offering up to 25% off recurring orders with weekly to two-month cadence, build-your-own bundles, and frozen 2-day shipping. Wholesale channels include 350 Target stores nationwide (placed in refrigerated healthy-snacking sections and online at Target.com), Straub's Fine Grocer's in Missouri, and a broader wholesale application pipeline. Marketing combines content (Healthy Snacking Blog), email, organic social (Instagram, Facebook, TikTok), earned media (Good Morning America, CNN Underscored, Entrepreneur, Whole Foods Magazine), trade events (Summer Fancy Food Show 2025 and 2026), and a Shopify Collabs affiliate program.
The brand is anchored by a mission-driven partnership with the Breast Cancer Research Foundation as a Thriver's Circle partner, with 1% of all sales donated to breast cancer research. The company is bootstrapped with 1-10 employees and no disclosed institutional funding.
Scott's Protein Balls firmographics
Firmographics- Name
- Scott's Protein Balls
- Legal name
- Scott's Balls LLC
- Website
- https://scottsproteinballs.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Scott's Protein Balls is a bootstrapped CPG brand producing refrigerated, plant-based, allergen-friendly protein balls (6 SKUs) sold through DTC e-commerce with subscriptions, 350 Target stores, and specialty grocery, targeting health-conscious and fitness-focused consumers.
- Ownership category
- akta.pro rank
Scott's Protein Balls industry classification
Industry- Product category
- Refrigerated Plant-Based Protein Snacks
- NAICS
- All Other Specialty Food Retailers (445298)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ)
- akta.pro secondary industries
- Snacks & Small Bites (Protein Boxes, Snack Packs, Charcuterie Cups) (CRAHAKAH), Protein Blends & Systems (Multi-Source Blends, Functional Protein Systems) (AFAJAHAJ)
Keywords
Where Scott's Protein Balls is headquartered
LocationHeadquarters
- HQ city
- Farmingdale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Scott's Protein Balls business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Product Sales: Consumer purchases through company website with individual bags, variety packs, and gift cards. Products shipped directly to consumers with frozen packaging and 2-day shipping.
- Subscription Recurring Revenue: Subscribe & Save program offering 25% discount on recurring orders with flexible delivery frequencies (weekly, bi-weekly, monthly, 6-week, 2-month). Subscription management through customer dashboard.
- Wholesale Distribution: B2B sales to retailers including Target, Straub's Fine Grocer's, and independent stores. Wholesale application process through company website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single Bag Purchase |
| One time/ perpetual license | Pay-as-you-go | Variety Pack |
| Subscription | Monthly | Subscribe & Save - 3 Bag Bundle |
| Subscription | Monthly | Subscribe & Save - 5 Bag Bundle |
| Subscription | Monthly | Subscribe & Save - Full Subscription |
| Unit Pricing | One-time purchase | Gift Cards |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Scott's Protein Balls product offering
Product offeringCore offering
Scott's Protein Balls manufactures and sells plant-based, gluten-free, dairy-free, and soy-free protein balls sold refrigerated to preserve freshness without preservatives. The product line includes six flavors across nut-containing and nut-free varieties, plus a 5-flavor variety pack, with each bag containing 8-10g of plant protein from a multi-plant ingredient blend. Products are distributed through direct e-commerce, subscription, major retail (Target, 350+ stores), specialty grocers, and wholesale channels.
Product overview
Scott's Protein Balls is a direct-to-consumer refrigerated protein snack brand offering plant-based, gluten-free protein balls in six distinct flavors. The product portfolio consists of four peanut/nut-containing varieties (Peanut Butter Cacao, Chocolate Peanut Latte, Cinnamon Almond Butter) and two nut-free options (Brownie Batter, Confetti), plus a variety pack. The company operates on a subscription-first model with a gift card program, selling exclusively in refrigerated sections and shipping frozen to consumers nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Peanut Butter Cacao Protein Balls Plant-based protein balls featuring peanut butter and chocolate cacao, containing 10g of protein per serving, made with organic ingredients including peanuts, oat flour, chia seeds, and flaxseed. Sold refrigerated.
- Brownie Batter Protein Balls Nut-free chocolate protein balls with rich cocoa and chocolate chips, containing 8g of protein per serving, made with sunflower seed butter instead of nuts. Gluten-free, dairy-free, and soy-free.
- Chocolate Peanut Latte Protein Balls Coffee-infused protein balls combining peanut butter with chocolate and espresso flavors, containing 10g of protein per serving. Plant-based and sold refrigerated.
- Confetti Protein Balls Nut-free, cake-batter flavored protein balls with colorful sprinkles, containing 8g of protein per serving, made with pea protein and sunflower seed butter. Allergen-friendly formulation.
- Cinnamon Almond Butter Protein Balls Snickerdoodle-inspired protein balls with almond butter and cinnamon, containing 8g of protein per serving, made with organic faba bean protein. Plant-based and sold refrigerated.
- Protein Balls Variety Pack Assortment of 24 protein balls across 5 flavors (Brownie Batter, Peanut Butter Cacao, Cinnamon Almond Butter, Confetti, and Chocolate Peanut Latte) in resealable bags. Designed for sampling or shared use.
- Scott's Protein Balls Gift Cards Digital gift cards available in $25 and $50 denominations for purchasing Scott's Protein Balls products online.
Quantifiable outcome
- 350 Target store locations within 4 months of launch
- +3 more outcomes
Companies that use Scott's Protein Balls
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Scott's Protein Balls technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Scott's Protein Balls partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- Breast Cancer Research Foundation (BCRF)coreOfficial Thriver's Circle partner with 1% of all sales donated to fund breast cancer research. Founded by breast cancer survivor Lori Levine, the partnership reflects the company's mission to support research and awareness. BCRF advances the world's most promising research to prevent and cure breast cancer.
- Target StoresflagshipMajor retail partnership with expanded from 86 to 350 Target locations within 4 months of January 2026 launch. Distribution through 8 Target distribution centers nationwide. Products placed in refrigerated healthy snacking section in stores and online at Target.com.
- Straub's Fine Grocer'scorePremium specialty grocery retailer with 4 Missouri locations (Town & Country, Webster Groves, Clayton, St. Louis). Part of the brand's specialty retail channel presence.
- Daily Dose / Tricia WilliamsminorCollaboration with nutrition expert Tricia Williams to create the organic Peanut Butter Cup flavor variant. Limited edition co-developed product.
- Fran Drescher / Cancer SchmancerminorSAG-AFTRA President Fran Drescher supported the brand at Cancer Schmancer event. Photo opportunity with Co-Founder and CEO Lori Levine at cancer awareness event.
Scale indicators10 records
Recent moves10 records
Expansion highlights5 records
Scott's Protein Balls competitors and assessment
Company assessmentBroad incumbents
- Primal Kitchen: Broader premium, clean-label, better-for-you food brand (condiments, sauces, bars) owned by Organifi/condiments category leader — overlapping on the organic, no-preservative, premium positioning even though the core product line differs.
Direct peers
- No Cow: Plant-based, high-protein, dairy-free snack brand targeting the same health-conscious and dietary-restricted consumers with bars and related formats at premium price points.
- MadeGood: Allergen-friendly (nut-free, gluten-free, dairy-free) snack brand with bars, granola, and bites — directly overlapping on the dietary-restricted consumer segment and Target/natural foods distribution.
- GoMacro: Certified organic, plant-based macrobiotic bars targeting vegan, allergen-friendly, and health-conscious consumers — overlapping on clean-label and dietary-restricted positioning.
- Aloha: Organic, plant-based protein bars and cookies marketed to health-conscious and dietary-restricted consumers; competes in the same Target and natural foods retail channels.
- RXBAR: Direct competitor in the clean-ingredient protein snack category. RXBAR pioneered simple-ingredient protein bars and competes in the same health-conscious consumer segment, though RXBAR is shelf-stable rather than refrigerated.
- Perfect Bar: Refrigerated protein bar brand — the closest direct competitor to Scott's Protein Balls given identical refrigerated, fresh-preservative-free positioning and similar distribution strategy in natural/specialty retail and national grocers.
- Larabar: Clean-ingredient fruit-and-nut bar brand owned by General Mills with mass distribution; competes for the same grab-and-go, clean-label snack occasions with broader flavor variety and retail footprint.
- Bearded Brothers: Organic, plant-based energy balls brand with overlapping product format (rolled/formed protein balls), clean-label formulation, and similar DTC + natural foods retail distribution model.
- That's it. Clean-ingredient fruit bars with two-ingredient simplicity, competing for the same clean-label, allergen-friendly consumer across DTC, natural retail, and mass channels including Target.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Scott's Protein Balls social profiles
Digital presenceScott's Protein Balls financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scott's Protein Balls leadership team
Management profileNumber of profiles
Profiles1 record
Scott's Protein Balls funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scott's Protein Balls M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scott's Protein Balls
What does Scott's Protein Balls do?
Scott's Protein Balls manufactures and sells plant-based, gluten-free, dairy-free, and soy-free protein balls sold refrigerated to preserve freshness without preservatives. The product line includes six flavors across nut-containing and nut-free varieties, plus a 5-flavor variety pack, with each bag containing 8-10g of plant protein from a multi-plant ingredient blend. Products are distributed through direct e-commerce, subscription, major retail (Target, 350+ stores), specialty grocers, and wholesale channels.
Is Scott's Protein Balls a public or private company?
Scott's Protein Balls is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Scott's Protein Balls founded?
Scott's Protein Balls was founded in 2020. It employs 1 to 10 people.
Where is Scott's Protein Balls based?
Scott's Protein Balls is headquartered in Farmingdale, United States, in the North America region.
How does Scott's Protein Balls make money?
Three revenue lines are on record. Direct E-commerce Product Sales are the primary driver. The others are subscription Recurring Revenue and wholesale Distribution.
Who are Scott's Protein Balls's main competitors?
Primal Kitchen is listed as a broad incumbent. Direct peers are No Cow, MadeGood, GoMacro, Aloha, RXBAR, Perfect Bar, Larabar, Bearded Brothers and That's it..
Does Scott's Protein Balls have an API?
No public API is recorded for Scott's Protein Balls.
What industry is Scott's Protein Balls in?
Scott's Protein Balls's product category is Refrigerated Plant-Based Protein Snacks. Its primary akta.pro industry code is CRADAOAJ, Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids), with a secondary code of CRAHAKAH, Snacks & Small Bites (Protein Boxes, Snack Packs, Charcuterie Cups). Its NAICS code is 445298 and its SIC code is 2000.