Rocket Health
Rocket Health is a US-licensed health insurance broker and marketplace that helps individuals and families shop, compare, and enroll in plans from carriers like United Health Care, National General, and Pivot Health via a digital platform and 100+ licensed agents across 18 states.
- Company typePrivate
- Founded2022
- HeadquartersEl Segundo, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Rocket Health does
Rocket Health is a US-licensed health insurance brokerage and marketplace headquartered in El Segundo, California, that helps individuals and families shop, compare, and enroll in health insurance plans. The company distributes through a hybrid model combining direct-to-consumer digital channels (rockethealth.com website and a 1-877 member care line) with a network of 100+ licensed insurance agents recruited via its "For Agents" program, supported by a wholly-owned operating subsidiary, Rocket Health Insurance Solutions, LLC. Rocket Health is contracted with three named carriers — United Health Care, National General, and Pivot Health — and is licensed to operate in 18 states across the Southeast, Midwest, Southwest, Mid-Atlantic, and Northeast.
The platform is built around a web-based quoting and enrollment system integrated with carrier systems, complemented by iOS and Android mobile apps, a Rocket Health VISA benefit card for point-of-service payments, and a cost estimator tool displaying fixed Benefit Amounts for covered services. The product portfolio spans Major Medical, Catastrophic, Dental, Vision, and Access Plans, with a notable structural differentiation: certain Major Medical plans use a fixed-benefit payment model rather than traditional provider network restrictions, alongside a Nationwide PPO network option with no specialist referral requirements.
Rocket Health's business model is commission-based brokerage: the service is free to consumers ("the price is the same whether you go directly to a carrier or work with our agents"), and revenue is earned from carrier commissions on policies sold through its platform and agent channel. The company is privately held, with no disclosed venture or private equity investment, and no revenue or funding figures are publicly available. Certifications include HIPAA Business Associate status, CCPA compliance, and adherence to applicable federal and state non-discrimination and privacy requirements.
Rocket Health firmographics
Firmographics- Name
- Rocket Health
- Legal name
- Rocket Health, Inc.
- Website
- https://rockethealth.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rocket Health is a US-licensed health insurance broker and marketplace that helps individuals and families shop, compare, and enroll in plans from carriers like United Health Care, National General, and Pivot Health via a digital platform and 100+ licensed agents across 18 states.
- Ownership category
- akta.pro rank
Rocket Health industry classification
Industry- Product category
- Health Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Group Life Administration/Enrollment Platforms (TPA & Benefits Admin) (FSAIADAJ)
Keywords
Where Rocket Health is headquartered
LocationHeadquarters
- HQ city
- El Segundo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rocket Health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Insurance Agent/Broker Commissions: Rocket Health acts as an insurance agent/broker marketplace, earning commissions from insurance carriers when customers enroll in plans through their platform. They do not charge consumers any fee for their service - the price is the same whether customers go directly to a carrier or work with Rocket Health agents. Revenue comes from commissions paid by carrier partners including United Health Care, National General, and Pivot Health.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free service - no fees charged to consumers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Rocket Health product offering
Product offeringCore offering
Rocket Health is a health insurance marketplace and brokerage that helps individuals and families shop, compare, and enroll in affordable health insurance plans from multiple carriers including United Health Care, National General, and Pivot Health. The company operates through licensed insurance agents and a web- and mobile-based quoting and enrollment platform, offering Major Medical, Catastrophic, Dental, Vision, and Access plans, with a Nationwide PPO network option. Its service is free to consumers, with revenue earned through commissions paid by carrier partners.
Product overview
Rocket Health is a health insurance marketplace and enrollment platform offering a portfolio of insurance products including Major Medical Insurance Plans, Catastrophic Health Insurance, Dental Insurance, Vision Insurance, and Access Plans. The company operates through a state-of-the-art quoting and enrollment platform backed by over 50 years of combined industry experience. Rocket Health offers a unique no-network model through its Major Medical Plans, paying a fixed Benefit Amount for covered services regardless of provider charges, while also providing access to contracted carriers including United Health Care, National General, and Pivot Health. Members receive a Rocket Health Payment/Benefit Card for point-of-service payments and can access services via web and mobile applications (iOS and Android). The company also provides a nationwide PPO network option for those seeking traditional network-based coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- Major Medical Insurance Plans
Quantifiable outcome
- 98% Client Satisfaction Rate
- +2 more outcomes
Companies that use Rocket Health
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Rocket Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Rocket Health partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- United Health CarecoreUnited Health Care is one of the major insurance carriers whose plans are offered through the Rocket Health platform. Rocket Health is contracted to offer all available United Health Care health insurance plans in each customer's area.
- National GeneralcoreNational General is a major insurance carrier whose plans are offered through the Rocket Health platform. Rocket Health is contracted to offer National General health insurance plans alongside other carriers.
- Pivot HealthcorePivot Health is a major insurance carrier whose plans are offered through the Rocket Health platform. Rocket Health is contracted to offer Pivot Health products as part of their comprehensive insurance offerings.
- Insurance AgentscoreLicensed insurance agents partner with Rocket Health to sell health insurance products. Rocket Health provides agents with competitive commissions, access to their quoting and enrollment platform, training, and marketing support. Agents represent the primary distribution channel for customer acquisition.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Rocket Health competitors and assessment
Company assessmentDirect peers
- QuoteWizard (LendingTree): Insurance comparison platform (now part of LendingTree) that distributes shoppers to carrier/agent partners; comparable on multi-line insurance lead generation and agent-routing model.
- HealthInsurance.com: Online health insurance quote-comparison site connecting consumers with carriers and agents for individual/family coverage; directly comparable consumer acquisition and quoting/enrollment workflow.
- eHealth: Online health insurance marketplace that compares and enrolls individuals and families across multiple carriers (similar agents/brokers) via a web-based quoting platform—the closest publicly traded analogue to Rocket Health.
- SmartFinancial: Insurance comparison marketplace distributing across health, auto, home, and life via a digital funnel and call-center agents; comparable in agent-assisted comparison and multi-state carrier relationships.
- SelectQuote: Direct-to-consumer insurance comparison and enrollment platform (life, auto, home, health) that relies on agent-assisted conversion; comparable on customer-acquisition model and multi-carrier aggregation.
- HealthSherpa: ACA marketplace and broker platform that helps agents enroll individuals into on- and off-exchange plans, comparable in its quoting/enrollment technology and individual-health focus.
- GoHealth: Health insurance marketplace combining a proprietary technology platform with a network of licensed agents to enroll individuals in Medicare and individual-market plans, closely mirroring Rocket Health's hybrid agent + tech model.
Broad incumbents
- Healthcare.gov: Federally run ACA marketplace that competes with Rocket Health for individual health enrollments; while not a private peer, it sets the price and trust benchmark Rocket Health must beat on off-exchange and fixed-benefit plans.
Emerging players
- Stride Health: Benefits platform focused on self-employed and individual health insurance recommendations with a guided enrollment experience; comparable to Rocket Health's consumer-facing comparison and recommendation angle for the individual market.
- Zinnia (formerly Benefitter): Insurance and benefits technology provider serving carriers, brokers, and employers with enrollment and benefits platforms; comparable on the technology-enabled enrollment infrastructure that brokers use to scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Rocket Health social profiles
Digital presenceRocket Health compliance and trust
Trust signalCompliance3 records
Rocket Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rocket Health leadership team
Management profileNumber of profiles
Rocket Health subsidiaries and ownership
Company hierarchySubsidiaries1 record
Rocket Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rocket Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rocket Health
What does Rocket Health do?
Rocket Health is a health insurance marketplace and brokerage that helps individuals and families shop, compare, and enroll in affordable health insurance plans from multiple carriers including United Health Care, National General, and Pivot Health. The company operates through licensed insurance agents and a web- and mobile-based quoting and enrollment platform, offering Major Medical, Catastrophic, Dental, Vision, and Access plans, with a Nationwide PPO network option. Its service is free to consumers, with revenue earned through commissions paid by carrier partners.
Is Rocket Health a public or private company?
Rocket Health is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rocket Health founded?
Rocket Health was founded in 2022. It employs 101 to 250 people.
Where is Rocket Health based?
Rocket Health is headquartered in El Segundo, United States, in the North America region.
How does Rocket Health make money?
One revenue line is on record: insurance Agent/Broker Commissions.
Who are Rocket Health's main competitors?
Direct peers on record are QuoteWizard (LendingTree), HealthInsurance.com, eHealth, SmartFinancial, SelectQuote, HealthSherpa and GoHealth. Healthcare.gov is listed as a broad incumbent. Emerging players are Stride Health and Zinnia (formerly Benefitter).
Does Rocket Health have an API?
No public API is recorded for Rocket Health.
What industry is Rocket Health in?
Rocket Health's product category is Health Insurance Brokerage. Its primary akta.pro industry code is FSAIADAJ, Group Life Administration/Enrollment Platforms (TPA & Benefits Admin). Its NAICS code is 5242 and its SIC code is 6411.