Augment Me
Augment Me builds a Neuro AI platform that uses patent-pending rPPG computer vision to measure cognitive engagement through standard cameras. Its WotNow?! agent serves consumers via a freemium app, while a B2B API is embedded inside Promethean's Explain Everything platform across 2M+ classrooms in 126 countries.
- Company typePrivate
- Founded2023
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Augment Me does
Augment Me, Inc. is a San Francisco-based affective computing company founded in 2023 that builds a Neuro AI platform for measuring cognitive engagement through standard RGB cameras. Its core technology is a patent-pending remote photoplethysmography (rPPG) method that uses the GRGB ratio of green-to-red and green-to-blue color channels to extract physiological signals (heart rate, HRV, respiratory rate, cognitive load, focus) without wearables or facial recognition, supported by peer-reviewed research in Nature npj Digital Medicine, Frontiers in Digital Health, Springer Applied Intelligence, and MDPI Biomimetics.
The company's flagship product is WotNow?!, a consumer Neuro AI agent available on the iOS App Store and Google Play Store under a freemium model, which provides real-time coaching on speech, focus, and stress based on engagement signals. WotNow?! Teammate extends this capability to enterprise meetings, conference rooms, and team environments. Augment Me also operates as an embedded B2B API layer; its most significant commercial integration is inside Promethean's Explain Everything platform (Mynd.ai, NYSE: MYND), live since December 2025 and serving 2M+ classrooms across 126 countries. The company is pursuing FDA validation for AI-derived physiological metrics (May 2026) and is GDPR, CCPA, COPPA, FERPA, and EU AI Act compliant by design.
Augment Me is privately held with no disclosed external funding and a ~10-person team led by founder/CEO Sameer Yami (formerly Director of Applied Research at Amobee) and Chief Scientist Kostas Tsioutsiouliklis (former Yahoo VP of Research). Revenue mechanics split between consumer subscriptions, OEM/embedded API licensing (primarily via Promethean), and a nascent direct enterprise sales motion through WotNow?! Teammate. The company positions its regulatory architecture as a deliberate moat by measuring cognitive state rather than performing emotion inference, keeping it on the compliant side of the EU AI Act's restrictions on emotion recognition in education.
Augment Me firmographics
Firmographics- Name
- Augment Me
- Legal name
- Augment Me, Inc.
- Website
- https://augment-me.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Augment Me builds a Neuro AI platform that uses patent-pending rPPG computer vision to measure cognitive engagement through standard cameras. Its WotNow?! agent serves consumers via a freemium app, while a B2B API is embedded inside Promethean's Explain Everything platform across 2M+ classrooms in 126 countries.
- Ownership category
- akta.pro rank
Augment Me industry classification
Industry- Product category
- Affective Computing / Cognitive Engagement Analytics
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE)
- akta.pro secondary industry
- AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)
Keywords
Where Augment Me is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Augment Me business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Consumer App Subscription (WotNow?!): WotNow?! app available on App Store and Google Play Store with a freemium model. Users can download free version; premium features likely require subscription. Consumer revenue from individual users paying for AI coaching, productivity tracking, and engagement measurement.
- B2B API Licensing / Platform Licensing: Augment Me's engagement intelligence layer is licensed to enterprise and EdTech partners (Promethean/Explain Everything, camera OEMs, training platforms) as an API. Revenue derived from per-seat, volume-based, or platform licensing fees embedded in partner products.
- Enterprise/Team Licensing (WotNow?! Teammate): WotNow?! Teammate product for enterprises — real-time meeting coaching and engagement intelligence for team environments. Targeted at camera brands, EdTech innovators, and wellness disruptors. B2B enterprise licensing model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Freemium consumer app with free download and premium features |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
Augment Me product offering
Product offeringCore offering
Augment Me develops and sells WotNow?!, a Neuro AI Agent that uses patent-pending remote photoplethysmography (rPPG) to measure cognitive engagement, focus, stress, and mental readiness through any standard camera — without wearables or facial recognition. The same engagement-intelligence capability is delivered through three channels: a direct-to-consumer mobile app (WotNow?!) on iOS and Android, an enterprise edition (WotNow?! Teammate) for meeting and team environments, and a B2B API licensed to camera OEMs, EdTech platforms, and display makers (notably Promethean's Explain Everything, live in 2M+ classrooms across 126 countries).
Product overview
Augment Me offers a unified Neuro AI platform built on neuroscience, psychology, and AI. The core product is WotNow?!, an AI Agent that uses patent-pending rPPG (remote photoplethysmography) technology to measure cognitive engagement through standard device cameras. WotNow?! delivers real-time personalized coaching on focus, stress, and productivity by adapting to the user's engagement level. The platform also includes WotNow?! Teammate (Enterprise Edition), an add-on module for enterprise customers that extends engagement measurement to team meetings and conference room environments. The B2B API integration with Promethean's Explain Everything platform (live since December 2025) brings the engagement intelligence layer to 2+ million classrooms across 126 countries, allowing educators to receive real-time insights into student cognitive readiness and engagement during lessons.
Differentiator
Problem solved
Functional benefit
Brands
- WotNow?!: Flagship Neuro AI Agent product - an affective computing platform that provides real-time cognitive engagement coaching using remote photoplethysmography (rPPG) to measure focus, stress, and productivity through any standard camera.
Products and services
- WotNow?! Consumer Neuro AI Agent mobile app that uses patent-pending rPPG technology to measure cognitive engagement and focus through a standard device camera and delivers real-time, personalized coaching on productivity, stress, and learning. Available on iOS App Store and Google Play Store under a freemium model for students and knowledge workers.
- WotNow?! Teammate (Enterprise Edition) Enterprise edition of the WotNow?! AI Agent that extends real-time cognitive engagement measurement to team meetings and conference-room environments, providing AI-powered meeting enhancement and collective engagement tracking for enterprises, camera brands, EdTech innovators, and wellness platforms.
- Engagement Intelligence API (B2B platform/API) B2B engagement-intelligence API that licensees (camera OEMs, display makers, EdTech/training platforms such as Promethean's Explain Everything) embed inside their own products to deliver real-time cognitive engagement and readiness insights to end users, without requiring additional hardware.
Quantifiable outcome
- Mental focus improvements up to 50%, stress reductions 35%, anxiety reductions 40%, depression reductions 20% in pilot programs
- +3 more outcomes
Companies that use Augment Me
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Augment Me technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability9 records
Feature5 records
Augment Me partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship/ core and core.
- FDA Program (AI-Derived Physiological Metrics)flagship/ coreAugment Me is joining an FDA program for AI-derived physiological metrics in May 2026, expanding the regulatory validation of its rPPG-based cognitive measurement technology into the FDA framework.
- Promethean (Mynd.ai, NYSE: MYND)flagship/ coreStrategic relationship between Promethean (subsidiary of Mynd.ai) and Augment Me to integrate AI-powered engagement tools into Promethean's educational software ecosystem. The integration was launched in December 2025 within the Explain Everything platform, providing real-time student engagement and cognitive readiness insights to educators. Available in 2M+ classrooms across 126 countries.
- Apple (App Store)coreWotNow?! app distributed through Apple's App Store. App Store listing enables direct-to-consumer distribution for iOS users globally.
- Google (Google Play Store)coreWotNow?! app distributed through Google Play Store. Android app listing enables direct-to-consumer distribution for Android users globally.
- NVIDIA (Inception Program)coreAccepted into NVIDIA's Inception Program — a network of elite startups providing access to NVIDIA's technology ecosystem, technical resources, and go-to-market support for AI companies leveraging GPU and AI infrastructure.
- Stanford StartXcoreProud members of the exclusive Stanford StartX community — a startup accelerator and support ecosystem fostering innovation and collaboration at the forefront of AI technology.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Augment Me competitors and assessment
Company assessmentDirect peers
- TeachFX: AI-powered classroom analytics using audio to measure student talk time, engagement, and discussion quality. Direct peer in classroom engagement measurement for K-12 with overlapping educator-dashboard use cases.
- Hume AI: Emotionally intelligent voice and expression AI for measuring wellbeing and user state. Direct comparable in the emotionally-intelligent-AI-agent category and in using camera/audio input for adaptive AI coaching.
- Woebot Health: AI-driven mental wellness chatbot delivering CBT content and tracking user wellbeing. Comparable as an AI-agent-for-mental-wellness product with similar outcomes focus on anxiety and depression reduction.
- Ellipsis Health: Voice-based biomarkers for depression and anxiety detection in clinical workflows. Comparable in passively measuring mental state (stress, anxiety, depression) through audio/video signal with similar outcome metrics focus.
- Affectiva (Smart Eye): Pioneer in emotion AI using computer vision on facial video, acquired by Smart Eye in 2021. Direct competitor in camera-based affect and engagement measurement with overlapping enterprise and market-research customer profiles.
- Realeyes: Uses webcam-based computer vision to measure attention and emotion for advertising and market research. Comparable to Augment Me in applying CV to engagement measurement, though focused on ad effectiveness rather than education or productivity.
- ClassDojo: Widely adopted classroom engagement and communication platform used by millions of teachers and students. Direct comparable in K-12 engagement software, though reliant on teacher-input signals rather than biometric engagement measurement.
Broad incumbents
- BrainCo: Wearable EEG headbands and focus-tracking products used in education and productivity settings. Comparable in cognitive-state measurement for focus and attention but uses dedicated hardware rather than standard cameras.
- Smart Eye: Swedish eye-tracking and driver-monitoring incumbent that owns Affectiva. Larger, broader portfolio spanning automotive DMS, research instruments, and emotion AI; comparable technology stack but automotive-first rather than education/productivity.
Emerging players
- Neurosity: Consumer brain-computer interface for focus and productivity tracking via EEG headsets. Adjacent cognitive-measurement competitor targeting the same developer and productivity user persona, but with hardware rather than camera-based signal.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Augment Me social profiles
Digital presenceAugment Me compliance and trust
Trust signalCompliance6 records
Augment Me financial estimates
Financial estimateRevenue estimate
Valuation estimate
Augment Me leadership team
Management profileNumber of profiles
Profiles7 records
Augment Me funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Augment Me M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Augment Me
What does Augment Me do?
Augment Me develops and sells WotNow?!, a Neuro AI Agent that uses patent-pending remote photoplethysmography (rPPG) to measure cognitive engagement, focus, stress, and mental readiness through any standard camera — without wearables or facial recognition. The same engagement-intelligence capability is delivered through three channels: a direct-to-consumer mobile app (WotNow?!) on iOS and Android, an enterprise edition (WotNow?! Teammate) for meeting and team environments, and a B2B API licensed to camera OEMs, EdTech platforms, and display makers (notably Promethean's Explain Everything, live in 2M+ classrooms across 126 countries).
Is Augment Me a public or private company?
Augment Me is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Augment Me founded?
Augment Me was founded in 2023. It employs 1 to 10 people.
Where is Augment Me based?
Augment Me is headquartered in San Francisco, United States, in the North America region.
How does Augment Me make money?
Three revenue lines are on record. Consumer App Subscription (WotNow?!) is the primary driver. The others are B2B API Licensing / Platform Licensing and enterprise/Team Licensing (WotNow?! Teammate).
Who are Augment Me's main competitors?
Direct peers on record are TeachFX, Hume AI, Woebot Health, Ellipsis Health, Affectiva (Smart Eye), Realeyes and ClassDojo. Broad incumbents are BrainCo and Smart Eye. Neurosity is listed as an emerging player.
Does Augment Me have an API?
No public API is recorded for Augment Me.
What industry is Augment Me in?
Augment Me's product category is Affective Computing / Cognitive Engagement Analytics. Its primary akta.pro industry code is HDAAAJAE, Real-Time Vision at the Edge (on-device CV/video), with a secondary code of EDANAGAD, AI-Powered Tutoring & Study Assistant Platforms. Its NAICS code is 54151 and its SIC code is 7372.